August 31, 2021 • 14 mins
Preparing job applications can be taxing and some people often get excited when a job application does not explicitly require a cover letter. Could you be missing out when you don’t submit a cover letter with your job application?
In this episode of the Public Health Insight Podcast, Kamara Toffolo, Resume Writer, LinkedIn Consultant, and Job Search Strategist, joins us to talk about:
- The purpose and importance of cover letters in job applications
- Distinguishing cover letters from your resumes
- Using graphic design resumes and templates
- Ideal cover letter length, format, and how to structure the content
- Writing cover letters in a way that is engaging for the reader
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kamara (00:00):
at the beginning of our cover letter, we want to open in
a bold way.
So, um, basically things like,um, what the organization is
known for and why you want to bea part of it.
Um, why you, uh, are pursuing acareer in whatever you're
pursuing.
Um, and, um, yeah.
(00:20):
Things, things like that, uh,your philosophy on your
profession, like, or, or whereyou would like to see your
profession go and happenedevolve in terms of like, if
you're in a sec, let's say astagnant or very conservative
type of rule, um, how you thinkit could change and how you see
your, your, uh, future employeras being a part of that change
Sully (00:42):
this is the public health insight podcast.
Ben (00:45):
Before we move on is important to note that the views
expressed in this podcast areour own and do not represent any
of the organizations we work foror affiliated with.
Sully (00:53):
In the previous episode, Gordon and Leshaun spoke with
Camara to follow as a mainwriter, LinkedIn consultant and
job search strategist, where sheshared her expert tips and
tricks and best practices youcan use to create resumes that
will impress potentialemployers.
And the third part of thediscussion Kymera means with us
to talk about the importance ofcover letters when to include
(01:15):
them in a job application andhow to structure them in a way
that is engaging for them.
This is where they left off.
Gordon (01:24):
so we talked a little bit about how preparing job
applications can be a little bitintimidating, frustrating, and
taxing.
And you know, for me, when I wasjob searching, um, I would
always get excited when the jobapplication didn't.
Um, some please submit a coverletter.
(01:44):
Uh, so I guess, you know whereI'm going with this.
So should we be including acover letter, even when we're
not specifically asked toinclude one
Kamara (01:53):
I'm sorry to deliver bad news.
Yes.
Yes.
Okay.
So the only time we don't wantto include a cover letter is
when the job posting explicitlysays, do not include a cover
letter.
I don't see that very often.
Um, if a cover letter is not, isnot explicitly requested.
(02:14):
If a cover letter is requested,if a cover letter is shown as
optional in all of those cases,we want to include a cover
letter.
Um, did you want me to tell youwhy?
Leshawn (02:24):
Yeah, of course.
Kamara (02:25):
So cover letters are your opportunity to share more
of your story.
So something that might not fiton a resume might fit on a cover
letter.
So if I am making a careertransition, cover letter is a
great way to explain that, uh,explain our motivation for doing
so and.
(02:47):
Um, into, uh, calm any concerns.
Uh, so yes, I acknowledge, Iacknowledge I lack experience in
this, but I make up for it withthis.
So that's, that's really what wewant to do with our cover
letter.
Um, also it's that, you know, atbest cover letters are read and
(03:10):
they are considered in ouroverall story as a candidate at
worst, they aren't red, buttheir insurance in case they
need to be there.
Um, we don't want to ever bethat one job seeker who doesn't
submit a cover letter when, whenit was expected, uh, or it was
searched for, um, that it wouldbe a bad situation to be in.
(03:32):
Um, but also at worst.
Um, if the cover letter isn'tread the cover letter serves as
interviewing.
So you, if you you're going tohave a strong resume, we know
that, um, it's covered lender.
Isn't read, there's no timelost.
Uh, you're just that much moreready for your interview.
Um, so the cover letter is agood use of time, in my opinion.
(03:56):
Um, but I don't feel that youneed to be reinventing the, your
cover letter with everyapplication.
I think a templated approachworks not a template, but a
templated approach where you arecustomizing certain sections of
your cover letter to fit and betailored towards, uh, each job
application.
I don't, I don't want peoplewasting tons of times on time on
cover letters.
(04:16):
I want them to take an efficientapproach to it so that they're
writing cover letters reallywell and making sure that
they're some.
Leshawn (04:23):
So I guess with that in mind, when you're talking about
this Taylor templated approach,what are some of those good
sections that you can include inyour coverage?
Kamara (04:32):
For sure.
So, um, we really want to makesure that we're opening in a, in
an eye catching way.
So gone are the days of saying Iwas very excited to, um, find
this rule posted on thegovernment of Ontario website.
You're on careers website and Iam submitting my resume to
(04:54):
indicate my interest.
Leshawn (04:55):
I've done that before.
Kamara (04:56):
Uh, we all have, we all have, we all have, you should
see, I don't even know if I cantrack down some of my old cover
letters and resumes, but theywere bad.
Um, so that's gone are the daysof saying that we want to create
something that is going to givepeople pause, like.
And encourage them to read more.
So, On my website, I have a freecover letter guide that you can
(05:19):
sign up for a download.
Um, so a lot of what I'm aboutto share will be shared in that
as well.
Um, but, um, so basically.
Uh, at the beginning of ourcover letter, we want to open in
a bold way.
So, um, basically things like,um, what the organization is
known for and why you want to bea part of it.
(05:39):
Um, why you, uh, are pursuing acareer in whatever you're
pursuing.
Um, and, um, yeah.
Things, things like that, uh,your philosophy on your
profession, like, or, or whereyou would like to see your
profession go and happenedevolve in terms of like, if
you're in a sec, let's say astagnant or very conservative
(06:02):
type of rule, um, how you thinkit could change and how you see
your, your, uh, future employeras being a part of that change,
things like that.
Um, so making it reallydifferent is going to encourage
reading then underneath that youcan talk about yourself.
So, um, I have a reputation forthis.
(06:22):
I'm known for this.
I'm committed to this.
And then after that, uh, you canget into a few of your select
core strengths that they wantfrom you and give one highlight
for each how you demonstratedthose core strengths and then
sign off with an ask for theinterview and that's it.
Gordon (06:42):
Interesting.
Then what, what are some thingswe should avoid?
What are some turn-offs uh, thatwe can do when someone reads our
cover letter that we shouldhave.
Kamara (06:52):
Uh, some turn-offs are making it generic.
Um, we want to work in somewherein that cover letter, something
about the, the company thatyou're targeting and why you
want to be a part of it.
Um, so it's a turnoff to make itgeneric.
Um, it's a turnoff to, um, Tojust submit a poorly written
(07:14):
cover letter, just to check thatbox, um, uh, poorly, I would
rather someone submit, notsubmit a cover letter than
submit a poorly written coverletter.
So, um, it can, and I have heardthat a poorly written cover
letter can impact perception.
So you might want to saveyourself truffle, um, of, of, of
(07:35):
being, adding to any negativeperception when it's not, um,
true.
So yeah, a poorly written coverletter can affect how, how
you're perceived.
So that is a bit of a Groaner.
Um, let's see, uh, huge amountsof texts, like big blocks of
texts.
This goes back to, um, making ita readable document with our
(07:57):
resume, as well as our coverletter.
We want to make it somethingthat's really.
Um, and we want to make itrelevant.
It's gotta be relevant to ourtarget job.
Um, and it's, it's got to drivehome that you have the skills
that they want and need fromyou.
Leshawn (08:18):
So one of the, one of the things I always see when I'm
looking at different coverletters and even the, to resume
are these, are they.
Graphically focused resumes andcover letters with logos behind
like your personal brand.
What do you think about those?
Are those kind of distracting?
Are those our way to kind of setyou.
apart from the rest of thecrowd?
Kamara (08:38):
Uh, I find them distracting.
Um, and again, it goes back tothe readability.
So one thing that is veryproblematic with those types of
resumes.
So you'll see the templates onCanva.
Um, sometimes certain exampleson Pinterest, um, some for sale
on Etsy.
Um, even Microsoft wordtemplates are bad.
(09:00):
Uh, the inherent problem withmost of them is that they use
what's called a multi panelapproach.
So it was like containing all ofyour resume content in, in two
or multiple columns.
So it's, it's almost likereading a new paper, um, like
(09:20):
old style newspaper, if thatmakes sense.
Um, we don't read like thatpeople don't, people don't read
like that.
Um, and so it's difficult forthe reader, the recruiter, the
talent acquisition,professional, to know where to
get the important informationwe're creating work for them.
When we create work for thereader, then, um, our documents,
(09:43):
aren't going to be read asthoroughly.
So we want to, um, just reallykeep with a simple approach in
terms of all the imagery.
Um, it does not serve.
Um, our resumes are to be read,not to be seen, if that makes
sense there, that we want thecontent of our resume to do all
(10:07):
of the talking.
When there's lots of colors,lots of logos, lots of imagery.
As you said, Leshawn batsdistracting.
It is distracting.
And so, uh, we don't wantanyone, anything to take away
from the focus on what we'vewritten in our resume.
Leshawn (10:22):
Cool.
And the two quick follow-upquestions.
Should I add a photo to my CVand what should we send our
cover letter in format wise, aPDF or word document?
Kamara (10:31):
Okay.
So photo on resume in northAmerica, we do not include
photos on record.
There are some other regionswhere a photo might be expected
or the standard.
Uh, so just be very clear onwhat, on what the local
expectations are for yourresume.
Uh, but in north America, I willsay that we absolutely do not
(10:54):
include, um, profile or pictureson her resume.
Um, we want to, uh, and we don'twant to do that because we don't
want to fuel any bias, um, rightout of the gate.
And so there's that in terms of,uh, the format for cover
letters, it depends on what thejob, uh, or the career site.
(11:18):
So, um, there's no one rule thatyou need to submit word only, or
PDF only in your, for your fileformats.
It really depends on what'sacceptable.
And typically, uh, when you'reapplying to a job, the
acceptable file formats aredefined.
Uh, if I were to make aselection between word and PDF,
(11:40):
uh, and both are acceptable, myrecommendation would be to use
PDF.
And the reason for that is itretains the formatting integrity
of your document rather thanopening it up to potential, uh,
confusion between differentversions of word.
It's not, it's not going tocause a lot of problems, but if
(12:01):
that is the case, but, um, whenyou can submit PDF.
Gordon (12:05):
Interesting.
And tying it back to the ATS.
I've actually seen.
If you're, if you have a fancygraphically designed resume
cover letter, and you upload,you go to the job portal to
upload it, and it imports yourinformation into their
pre-existing forms, it gets allwonky.
If it's not like a standardformat.
So that's just another caveatfor people listening.
Kamara (12:26):
That's a very good point as well.
Yeah.
You're creating extra work foryourself to actually apply to a
job because it's ha yeah.
The applicant Tregs And has adifficult time.
Gordon (12:36):
Awesome.
And one thing, just to wrap thisup, how long should those cover
letters be?
Uh, should we be regurgitating aresume?
Like, should we be just focusingon the parts that are super
relevant that we need you toknow?
And how long, how, how manypages should we spend doing
this?
Kamara (12:55):
So definitely do not exceed one page for a cover
letter.
Um, the shorter, the better, uh,at this, um, in this era and,
uh, yeah, the shorter, thebetter, um, and yeah, one page
and again, really focusing onmaking it a digestible format.
(13:15):
Is this something that I canread with ease?
Is this something that someoneelse could read with ease?
That's that's really what's mostimportant, not length, but
readability.
Sully (13:24):
You've just heard part three of Gordon, unless Shawn's
conversation with Kymera, it'soff a low resume writer,
LinkedIn consultant and jobsearch strategist, where she
talked about the importance ofcover letters when to include
them in a job application andhow to structure them in a way
that is engaging for them.
Join us in the next episode forthe final part of the discussion
(13:46):
where Camaro shares some easystrategies you can use to
optimize your LinkedIn profileso that you will leave a
positive impression in yournetworks and potential future
employers.
Thank you for listening to thepublic health and say podcast,
you would go to space forinformative conversations,
inspiring community action.
If you enjoy our content, Iwould like to stay up to date,
(14:08):
follow us on Instagram,Facebook, Twitter, and LinkedIn,
to learn more about ourcommunity initiatives and how
you can support us.
Visit ourwebsite@thepublicofinsight.com
joined the Phi community andlet's make public.
at the beginning of our cover letter, we want to open in
a bold way.
So, um, basically things like,um, what the organization is
known for and why you want to bea part of it.
Um, why you, uh, are pursuing acareer in whatever you're
pursuing.
Um, and, um, yeah.
(00:20):
Things, things like that, uh,your philosophy on your
profession, like, or, or whereyou would like to see your
profession go and happenedevolve in terms of like, if
you're in a sec, let's say astagnant or very conservative
type of rule, um, how you thinkit could change and how you see
your, your, uh, future employeras being a part of that change
Sully (00:42):
this is the public health insight podcast.
Ben (00:45):
Before we move on is important to note that the views
expressed in this podcast areour own and do not represent any
of the organizations we work foror affiliated with.
Sully (00:53):
In the previous episode, Gordon and Leshaun spoke with
Camara to follow as a mainwriter, LinkedIn consultant and
job search strategist, where sheshared her expert tips and
tricks and best practices youcan use to create resumes that
will impress potentialemployers.
And the third part of thediscussion Kymera means with us
to talk about the importance ofcover letters when to include
(01:15):
them in a job application andhow to structure them in a way
that is engaging for them.
This is where they left off.
Gordon (01:24):
so we talked a little bit about how preparing job
applications can be a little bitintimidating, frustrating, and
taxing.
And you know, for me, when I wasjob searching, um, I would
always get excited when the jobapplication didn't.
Um, some please submit a coverletter.
(01:44):
Uh, so I guess, you know whereI'm going with this.
So should we be including acover letter, even when we're
not specifically asked toinclude one
Kamara (01:53):
I'm sorry to deliver bad news.
Yes.
Yes.
Okay.
So the only time we don't wantto include a cover letter is
when the job posting explicitlysays, do not include a cover
letter.
I don't see that very often.
Um, if a cover letter is not, isnot explicitly requested.
(02:14):
If a cover letter is requested,if a cover letter is shown as
optional in all of those cases,we want to include a cover
letter.
Um, did you want me to tell youwhy?
Leshawn (02:24):
Yeah, of course.
Kamara (02:25):
So cover letters are your opportunity to share more
of your story.
So something that might not fiton a resume might fit on a cover
letter.
So if I am making a careertransition, cover letter is a
great way to explain that, uh,explain our motivation for doing
so and.
(02:47):
Um, into, uh, calm any concerns.
Uh, so yes, I acknowledge, Iacknowledge I lack experience in
this, but I make up for it withthis.
So that's, that's really what wewant to do with our cover
letter.
Um, also it's that, you know, atbest cover letters are read and
(03:10):
they are considered in ouroverall story as a candidate at
worst, they aren't red, buttheir insurance in case they
need to be there.
Um, we don't want to ever bethat one job seeker who doesn't
submit a cover letter when, whenit was expected, uh, or it was
searched for, um, that it wouldbe a bad situation to be in.
(03:32):
Um, but also at worst.
Um, if the cover letter isn'tread the cover letter serves as
interviewing.
So you, if you you're going tohave a strong resume, we know
that, um, it's covered lender.
Isn't read, there's no timelost.
Uh, you're just that much moreready for your interview.
Um, so the cover letter is agood use of time, in my opinion.
(03:56):
Um, but I don't feel that youneed to be reinventing the, your
cover letter with everyapplication.
I think a templated approachworks not a template, but a
templated approach where you arecustomizing certain sections of
your cover letter to fit and betailored towards, uh, each job
application.
I don't, I don't want peoplewasting tons of times on time on
cover letters.
(04:16):
I want them to take an efficientapproach to it so that they're
writing cover letters reallywell and making sure that
they're some.
Leshawn (04:23):
So I guess with that in mind, when you're talking about
this Taylor templated approach,what are some of those good
sections that you can include inyour coverage?
Kamara (04:32):
For sure.
So, um, we really want to makesure that we're opening in a, in
an eye catching way.
So gone are the days of saying Iwas very excited to, um, find
this rule posted on thegovernment of Ontario website.
You're on careers website and Iam submitting my resume to
(04:54):
indicate my interest.
Leshawn (04:55):
I've done that before.
Kamara (04:56):
Uh, we all have, we all have, we all have, you should
see, I don't even know if I cantrack down some of my old cover
letters and resumes, but theywere bad.
Um, so that's gone are the daysof saying that we want to create
something that is going to givepeople pause, like.
And encourage them to read more.
So, On my website, I have a freecover letter guide that you can
(05:19):
sign up for a download.
Um, so a lot of what I'm aboutto share will be shared in that
as well.
Um, but, um, so basically.
Uh, at the beginning of ourcover letter, we want to open in
a bold way.
So, um, basically things like,um, what the organization is
known for and why you want to bea part of it.
(05:39):
Um, why you, uh, are pursuing acareer in whatever you're
pursuing.
Um, and, um, yeah.
Things, things like that, uh,your philosophy on your
profession, like, or, or whereyou would like to see your
profession go and happenedevolve in terms of like, if
you're in a sec, let's say astagnant or very conservative
(06:02):
type of rule, um, how you thinkit could change and how you see
your, your, uh, future employeras being a part of that change,
things like that.
Um, so making it reallydifferent is going to encourage
reading then underneath that youcan talk about yourself.
So, um, I have a reputation forthis.
(06:22):
I'm known for this.
I'm committed to this.
And then after that, uh, you canget into a few of your select
core strengths that they wantfrom you and give one highlight
for each how you demonstratedthose core strengths and then
sign off with an ask for theinterview and that's it.
Gordon (06:42):
Interesting.
Then what, what are some thingswe should avoid?
What are some turn-offs uh, thatwe can do when someone reads our
cover letter that we shouldhave.
Kamara (06:52):
Uh, some turn-offs are making it generic.
Um, we want to work in somewherein that cover letter, something
about the, the company thatyou're targeting and why you
want to be a part of it.
Um, so it's a turnoff to make itgeneric.
Um, it's a turnoff to, um, Tojust submit a poorly written
(07:14):
cover letter, just to check thatbox, um, uh, poorly, I would
rather someone submit, notsubmit a cover letter than
submit a poorly written coverletter.
So, um, it can, and I have heardthat a poorly written cover
letter can impact perception.
So you might want to saveyourself truffle, um, of, of, of
(07:35):
being, adding to any negativeperception when it's not, um,
true.
So yeah, a poorly written coverletter can affect how, how
you're perceived.
So that is a bit of a Groaner.
Um, let's see, uh, huge amountsof texts, like big blocks of
texts.
This goes back to, um, making ita readable document with our
(07:57):
resume, as well as our coverletter.
We want to make it somethingthat's really.
Um, and we want to make itrelevant.
It's gotta be relevant to ourtarget job.
Um, and it's, it's got to drivehome that you have the skills
that they want and need fromyou.
Leshawn (08:18):
So one of the, one of the things I always see when I'm
looking at different coverletters and even the, to resume
are these, are they.
Graphically focused resumes andcover letters with logos behind
like your personal brand.
What do you think about those?
Are those kind of distracting?
Are those our way to kind of setyou.
apart from the rest of thecrowd?
Kamara (08:38):
Uh, I find them distracting.
Um, and again, it goes back tothe readability.
So one thing that is veryproblematic with those types of
resumes.
So you'll see the templates onCanva.
Um, sometimes certain exampleson Pinterest, um, some for sale
on Etsy.
Um, even Microsoft wordtemplates are bad.
(09:00):
Uh, the inherent problem withmost of them is that they use
what's called a multi panelapproach.
So it was like containing all ofyour resume content in, in two
or multiple columns.
So it's, it's almost likereading a new paper, um, like
(09:20):
old style newspaper, if thatmakes sense.
Um, we don't read like thatpeople don't, people don't read
like that.
Um, and so it's difficult forthe reader, the recruiter, the
talent acquisition,professional, to know where to
get the important informationwe're creating work for them.
When we create work for thereader, then, um, our documents,
(09:43):
aren't going to be read asthoroughly.
So we want to, um, just reallykeep with a simple approach in
terms of all the imagery.
Um, it does not serve.
Um, our resumes are to be read,not to be seen, if that makes
sense there, that we want thecontent of our resume to do all
(10:07):
of the talking.
When there's lots of colors,lots of logos, lots of imagery.
As you said, Leshawn batsdistracting.
It is distracting.
And so, uh, we don't wantanyone, anything to take away
from the focus on what we'vewritten in our resume.
Leshawn (10:22):
Cool.
And the two quick follow-upquestions.
Should I add a photo to my CVand what should we send our
cover letter in format wise, aPDF or word document?
Kamara (10:31):
Okay.
So photo on resume in northAmerica, we do not include
photos on record.
There are some other regionswhere a photo might be expected
or the standard.
Uh, so just be very clear onwhat, on what the local
expectations are for yourresume.
Uh, but in north America, I willsay that we absolutely do not
(10:54):
include, um, profile or pictureson her resume.
Um, we want to, uh, and we don'twant to do that because we don't
want to fuel any bias, um, rightout of the gate.
And so there's that in terms of,uh, the format for cover
letters, it depends on what thejob, uh, or the career site.
(11:18):
So, um, there's no one rule thatyou need to submit word only, or
PDF only in your, for your fileformats.
It really depends on what'sacceptable.
And typically, uh, when you'reapplying to a job, the
acceptable file formats aredefined.
Uh, if I were to make aselection between word and PDF,
(11:40):
uh, and both are acceptable, myrecommendation would be to use
PDF.
And the reason for that is itretains the formatting integrity
of your document rather thanopening it up to potential, uh,
confusion between differentversions of word.
It's not, it's not going tocause a lot of problems, but if
(12:01):
that is the case, but, um, whenyou can submit PDF.
Gordon (12:05):
Interesting.
And tying it back to the ATS.
I've actually seen.
If you're, if you have a fancygraphically designed resume
cover letter, and you upload,you go to the job portal to
upload it, and it imports yourinformation into their
pre-existing forms, it gets allwonky.
If it's not like a standardformat.
So that's just another caveatfor people listening.
Kamara (12:26):
That's a very good point as well.
Yeah.
You're creating extra work foryourself to actually apply to a
job because it's ha yeah.
The applicant Tregs And has adifficult time.
Gordon (12:36):
Awesome.
And one thing, just to wrap thisup, how long should those cover
letters be?
Uh, should we be regurgitating aresume?
Like, should we be just focusingon the parts that are super
relevant that we need you toknow?
And how long, how, how manypages should we spend doing
this?
Kamara (12:55):
So definitely do not exceed one page for a cover
letter.
Um, the shorter, the better, uh,at this, um, in this era and,
uh, yeah, the shorter, thebetter, um, and yeah, one page
and again, really focusing onmaking it a digestible format.
(13:15):
Is this something that I canread with ease?
Is this something that someoneelse could read with ease?
That's that's really what's mostimportant, not length, but
readability.
Sully (13:24):
You've just heard part three of Gordon, unless Shawn's
conversation with Kymera, it'soff a low resume writer,
LinkedIn consultant and jobsearch strategist, where she
talked about the importance ofcover letters when to include
them in a job application andhow to structure them in a way
that is engaging for them.
Join us in the next episode forthe final part of the discussion
(13:46):
where Camaro shares some easystrategies you can use to
optimize your LinkedIn profileso that you will leave a
positive impression in yournetworks and potential future
employers.
Thank you for listening to thepublic health and say podcast,
you would go to space forinformative conversations,
inspiring community action.
If you enjoy our content, Iwould like to stay up to date,
(14:08):
follow us on Instagram,Facebook, Twitter, and LinkedIn,
to learn more about ourcommunity initiatives and how
you can support us.
Visit ourwebsite@thepublicofinsight.com
joined the Phi community andlet's make public.
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