In this episode, Matt & Lauren break down one of Tilt Publishing's most successful book launches of the year. Meet Justin Moore, author of Sponsor Magnet and founder of Creator Wizard, and hear how he’s used proven strategies to successfully (and profitably) release his book.
Watch this episode on YouTube!
Dive Deeper
💡 Meet Justin Moore
💡 Listen to These Episodes
- Ep #57 | How to Use a Preorder Campaign to Boost Your Book Launch
- Ep #68 | Maximizing Your Chances of Discoverability in Generative AI Search
- Ep #76 | Making the Most of Partnerships to Grow Your Audience
Sound Bites From This Episode
🎙️ [1:56] “We wanted to use him as our first creator spotlight because Justin really has, I think, embodied all of the things that we've talked about in the last 78 episodes and just done it really, really well.”
🎙️ [6:30] “I just kept doing this, looking to different and new content formats to educate people. Really, it was all about kind of the North Star of impact and reaching people with the things that I believe.”
🎙️ [33:55] “He wanted to go as wide as possible. He wanted people to be able to find his book anywhere, but he still pushes all of his promotion to his website. Because there's a difference – and I think that's a really important distinction that we should all understand – there's a difference between going wide with your book sales and having your book available everywhere and going wide with your promotional efforts.”
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