Crafting a Content Strategy That Actually Works

In this episode, Lauren is joined by Lulu’s Senior Marketing Manager, Paul Hobday, for an inside look at content strategy with two content marketing nerds. We dive into:

🫱🏻‍🫲🏽 Understanding your different content channels and how they support each other

💡 How to build an effective content strategy (and why it’s essential that you do)

🧰 Making good use of the tools and resources at your disposal to design the best possible plan

And more! Listen now, or watch the full episode on YouTube. 

Dive Deeper

💡 Explore These Resources

• Asana
• Trello
• SparkToro

💡 Listen to These Episodes

• Ep #47 | Metrics That Matter: A Guide for Authors & Creators
• Ep #74 | Paul's Pod: Your Guide to Taking Your Writing Habit to the Next Level
• Ep #86 | Maximizing Your First Impression in the Attention Economy

💡 Read These Blog Posts

• Tracking Your Marketing Efforts With UTM Tags
• What Is Content Marketing for Authors and Creators?
• Recommended Writing, Planning, and Strategy Tools 
  
  

Sound Bites From This Episode

🎙️ [3:17] “People who are naturally creative are more creative when there's constraints, because it forces you to work within a constraint. It really forces you to focus on your message or what you're trying to convey or whatever. So I like to think of strategy as self-imposed, but very thoughtful constraints.”

🎙️ [19:13] “It's easy to fall into the habit if you don't have a strategy in place of just posting whatever's top of mind.”

🎙️ [36:12] “The biggest thing your strategy should do is help relieve you of the stress so that you can actually enjoy creating the content, and enjoy getting to know your audience or capturing new email subscribers or whatever it is your goal is.” 

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