Extend Your Books’ Shelf Life with Backlist Book Marketing

In this episode, Lauren and Matt are ready to inject new life into your backlist book titles. We share ideas for using your backlist to experiment with new formats and distribution channels, turning your older books into lead magnets, and generating passive income from your content long after launch.

Dive Deeper

💡 BookFunnel

💡 BookBub 

💡 Written Word Media | BookBub for Authors 

💡 Listen to These Episodes

• Ep #15 | Can You Really Support Your Business With Just 1,000 True Fans?
• Ep #41 | How to Drive Book Sales Without Offering Discounts
• Ep #56 | The Indie Author's Guide to Going Wide With Your Book Distribution

💡 Read This Blog Post

• 8 Simple Ideas for Backlist Book Marketing

💡 Watch This Video

• Distributing Your Book With Lulu: What You Need to Know
  
  
  

Sound Bites From This Episode

🎙️ [10:37] “Your backlist is a great resource for you if you want to experiment with either going wide with your book sales or moving your books onto a different ecommerce platform than what you're using right now.”

🎙️ [29:26] “Anything you can do, anything that doesn't affect the integrity of your content, your book to drive more sales of more of your backlist titles or titles in general then you should try it for sure.”

🎙️ [34:09] “Especially for some of these low lift versions of backlist book marketing where it's costing you little to nothing to do them. Ten new emails from something that cost you two hours of your time and zero dollars is a win.”

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