In this episode Lauren & Matt explore the journey to successful audience growth by finding your content niche, defining your ideal reader, and identifying your target audience. We also discuss the value of learning from other creators, ways to inject new life into your marketing efforts, and the correct way to pronounce niche, among other things.
Dive Deeper
💡 Check Out SparkToro
💡 Read Written Word Media’s 2024 Indie Author Survey Results: Insights into Self Publishing for Authors
💡 Listen to These Episodes
- Ep #25 | Author Branding 101: Building a Brand Beyond Your Books
- Ep #35 | Designing the Right Go-to-Market Strategy for Your Book
- Ep #47 | Metrics That Matter: A Guide for Authors & Creators
💡 Read These Blog Posts
💡 Watch These Videos
- Webinar | How to Create a Multi-Million-Dollar Business From Your Business Book with Joe Pulizzi
Sound Bites From This Episode
🎙️ [10:07] “The start of that journey is understanding who your audience is, who you're creating content for, what is your niche topic or content area, and then understanding like, how do I create content for this audience, but more importantly, how do I market and sell it to this audience?”
🎙️ [23:01] “You should be doing this… I'm not going to say regularly, but the very least periodically. You should be updating your own understanding of who your readers are, who your audience is, who you're writing for, who you're writing to.”
🎙️ [39:14] “You have to understand that these things that you're doing, again, whether you want to agree to this or not, you're building a business. And so everything you do is a step towards sustainability long-term.”
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog,
our YouTube channel, and more.
💀 Find us on Facebook, X, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com