We’ve mentioned, once or twice, the value of selling direct. But how does it actually work? In this episode, Lauren & Matt walk through the direct sales cycle and answer some common questions, including:
How do transactions work?
Who handles customer issues?
What am I supposed to do with my customer data?
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Dive Deeper
💡 Check Out These Resources
- Joanna Penn’s Store FAQs
- Lulu Direct Knowledge Base
- Lulu’s Pricing Calculator
- Lulu Direct
💡 Listen to These Episodes
- Ep #22 | Using Customer Data to Grow Your Business
- Ep #31 | Your 7-Step Guide to Building an Online Bookstore
- Ep #39 | Pain Point Solutions for Your Ecommerce Store
💡 Read These Blog Posts
- Customer Service and Your Ecommerce Business
- Setting Up and Managing Shipping Options in Lulu Direct
- 5 Tax Tips for Authors: A Tax Guide for Independent Creators
💡 Watch These Videos
- Webinar | Lulu Direct Best Practices + Q&A
- Playlist | Selling Books Through Your Website
- Shopify, WooCommerce, and Wix Playlists
🎙️ [30:59] “To me, there's only two reasons to sell direct. It's one, to maximize your profits. You're literally cutting out all the middlemen. And then number two is to grow a sustainable business. You can't do either of those when you're going through third party retailers as your only source of sales. If your only path to market is through a third party retail platform, you can't do either of those things. You're not gonna maximize your profits no matter what you do, and you're not going to be able to build up your own database of customers to grow and sustain your business.”
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