In this episode, Lauren & Matt make a case for why every indie author should try using a preorder campaign to support their prelaunch marketing efforts and boost their book sales. We talk through how preorder campaigns can help you reach your target audience, different kinds of campaigns, and ways to collect your preorders.
Dive Deeper
💡 BookBub | How Authors Use Preorders to Promote New Books in 2023
💡 Listen to These Episodes
- Episode #10 | Marketing Your Book Pre-Launch, At-Launch, and Post-Launch
- Episode #13 | Earning Free Publicity for Your Book
- Episode #19 | Crowdfunding Your Self-Published Book With Kickstarter
💡 Read These Blog Posts
- Managing Your Presales, Crowdfunding, and Book Launch
- Dropshipping for Entrepreneurs & Creators With Lulu's Order Import Tool
- Streamlining Kickstarter Fulfillment: How Kris Waldherr Used Lulu’s Order Import Tool
- How I Ran a Successful Crowdfunding Campaign for My Book
💡 Watch These Videos
- Lulu's Order Import Tool: Bulk Ordering Made Easy
- Why People Buy: Using Psychology to Sell More Books
- Webinar | Crowdfund Your Dream Project with Kickstarter
Sound Bites From This Episode
🎙️ [4:34] “It is so much easier to market your book prelaunch. And the further out you start, for the most part, the easier it gets to market it.”
🎙️ [32:31] “Every time you do a preorder or a sales campaign or anything else where you're selling these things directly, that is an opportunity to gain more email addresses and customer contacts and build your own database.”
🎙️ [48:47] “I mean, you can do those things. But the point is you can go outside of the box and get more creative and drive more value and more urgency and incentive for people to want to be part of this preorder versus just picking up a copy afterwards.”
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog,
our YouTube channel, and more.
💀 Find us on Facebook, X, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com