Tune in for another episode of The Email Marketing Podcast with Laurie & Lauren! In this episode, Laurie & Lauren walk through the steps to prepare for an important email marketing campaign series like holiday sales or a new book launch. We review:
- Why you should plan ahead for an email campaign
- Your pre-campaign planning timeline
- How to monitor your campaign once it’s live
- Wrapping up your campaign (and setting yourself up for success with the next one)
Dive Deeper
💡 Listen to These Episodes
- Ep #82 | The Email Marketing Podcast with Laurie & Lauren
- Ep #86 | Maximizing Your First Impression in the Attention Economy
- Ep #87 | Live From Content Entrepreneur Expo!
💡 Read These Blog Posts
💡 Watch These Videos
- Lulu University | Holiday Marketing Playlist
Sound Bites From This Episode
🎙️ [10:23] “If you're not clear with what your campaign is trying to achieve, your click through or your call to action is going to most likely be a little bit confusing for the recipient. Because if I'm just like, throwing a bunch of stuff in an email, the recipient is not going to know where to focus.”
🎙️ [36:09] “It is really important for email to provide that value so that people continue to open your emails.”
🎙️ [55:03] “Because email is always going to be one of your number one channels for success for a big launch. So take advantage of it.”
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