In this episode, Lauren & Matt explore how indie authors and content entrepreneurs can use partnerships and collaborations to grow their audience, establish authority, and build long-term relationships that outlast any algorithm. We break down strategies for how to identify the right partners, pitch yourself, and make the most of a mutually beneficial collaboration.
Watch this episode on YouTube!
You know where you’ll have an excellent opportunity to connect with potential collaborators? Content Entrepreneur Expo! Don’t miss THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉
Dive Deeper
💡 Explore These Resources
- Sponsor Magnet by Justin Moore
- SparkToro
- BuzzSumo
💡 Listen to These Episodes
- Ep #13 | Earning Free Publicity for Your Book
- Ep #46 | How to Maximize ROI on In-Person Events
- Ep #68 | Maximizing Your Chances of Discoverability in Generative AI Search
💡 Read These Blog Posts
- How to Pitch Your Book for Earned Promotion
- How to Grow Your Author Network
- Your Guide to Blog Tours and At-Home Marketing
💡 Watch This Webinar
Sound Bites From This Episode
🎙️ [2:22] “I think it's even more critical right now that people understand the importance of them, but also how to do it. Because right now everything is white noise.”
🎙️ [10:10] “That level of authority and recognition, I think, is really important and that's a great benefit of collaborating with other creators and authors.”
🎙️️ [27:31] “Nothing can ruin a potential friendship or partnership a relationship faster than not delivering on something that the other deems important.”
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