Maximizing Your First Impression in the Attention Economy

You only get one shot to make a first impression when inviting new guests into your brand–don’t scare them away before they even make it to the front door! 

In this episode, Lauren & Matt share essential tips for capturing attention quickly, maximizing your ‘curb appeal,’ and making your first look count. We talk through nailing your elevator pitch, sprucing up your social media real estate, designing an inviting website, and delivering a warm welcome email.  

Dive Deeper

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• Ep #25 | Author Branding 101: Building a Brand Beyond Your Books
• Ep #31 | Your 7-Step Guide to Building an Online Bookstore
• Ep #34 | Hooking New Readers With a Compelling Book Description

💡 Read These Blog Posts

• Basic Book Promotion on Social Media
• Mastering Email Marketing for Authors: A Comprehensive Guide
• 6 Author Website Tips for Success

💡 Watch These Videos

• Playlist | Author Branding
• How to Use Social Media to Grow Your Author Brand
  
  

Sound Bites From This Episode

🎙️ [5:31] “We live in an attention economy. Everybody's vying for the same attention span that you are, and attention spans are short right now. It's uber important that your first impression hits.”

🎙️ [18:43] “Those posts that you're posting on social media that you're hoping the algorithm puts it on their for you page or on their feed, or a friend of theirs shares it and it shows up or whatever… That is your elevator pitch to get people to come check out your profile. So if you're putting all your work into crafting those posts and you're ignoring the profile part of it, you're losing people.” 

🎙️ [27:38] “Websites are often now thought of as either A. SEO fuel or B. a place to sell your books, right? So a lot of people don't necessarily think of them as their first impression, their front door to their brand. But you should. You should still build your homepage, build your front page, as if that's the first impression somebody's going to get of you, or your brand, or your books.”

🎙️ [41:20] “There are three things you want from a fan, reader, follower, customer. You want their attention. You want their trust. You want their money. The first two are the ones you have to work the hardest for.”

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