The Email Marketing Podcast with Laurie & Lauren

In this episode Lauren is joined by Laurie Shipley, Lulu’s Email Marketing Manager, to explore the value of email marketing…beyond just newsletters! Laurie shares insights into growing and segmenting your email lists, using automated emails to increase revenue, and creating personal connections with your subscribers. 

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Dive Deeper

💡 Explore These Resources

• BookFunnel
• How Creator Lindsay Dollinger Found Her Tilt 

💡 Listen to These Episodes

• Ep #11 | Email Marketing for Authors & Creators
• Ep #22 | Using Customer Data to Grow Your Business

💡 Read These Blog Posts

• Mastering Email Marketing for Authors
• How to Build an Author Email List On Your Website

💡 Watch These Videos

• CEX 2024 | 3 Surprisingly Simple Ways to Grow Your Business Through Email with Robbie Fitzwater 
• Webinar | Maximize Your Marketing with Emails with Terezia Barna
  
  
  

Sound Bites From This Episode

🎙️ [5:08] “So one thing that you want to do…is really to figure out like what's the goal of your email marketing? Ideally, you've got something to sell because, you know, you can have a newsletter all day long that you share your thoughts or give some tips, but you're never gonna really maximize your email marketing resources if you leave it to that.” 

🎙️ [20:48] “I think some people are a little bit hesitant to send these types of emails. But someone subscribed, they want to hear from you, they're interested in your product. I mean, email marketing works.”

🎙️ [40:34] “That's part of the reason why I love email… It's very revenue driven for most companies, but it's also in my mind, extremely creative. And there's so many ways you can go about it. And it produces results, so it keeps you energized. And once you start doing it, you're like, I'm seeing the results of the work that I'm doing here.”

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