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April 16, 2025 53 mins

Whether you’re a food blogger, travel blogger, business blogger, lifestyle blogger, finance blogger, or any kind of blogger, you all have one thing in common: your content would make a great book. 

In this episode, Matt & Lauren explore the value of publishing your blog as a physical book. We also review the key steps to getting from blog to book, including how to choose the right content to include, outlining and formatting your manuscript, and what tools can help you along the way. 

Dive Deeper

💡 Content, Inc. Episode 61: Tilt to Blog to Book to Speaking

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Sound Bites From This Episode

🎙️ [8:29] “The general public concept of writing a book, people still have that like, inherently, subconsciously in their brain: you've done something a little more impressive than the average person by writing and publishing a book.”

🎙️ [50:46] “If you are a blogger, you already have everything you need to sell your book direct to your audience. This is a great opportunity for you to be selling direct…keeping people on your website, not sending people away from your blog. That defeats the purpose of creating this lead magnet.”


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