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April 30, 2025 51 mins

In 2023, Lulu bought Content Entrepreneur Expo, an event for content creators and content entrepreneurs. In this episode, Matt & Lauren share an inside look into why we got involved in CEX, what we’ve learned about events after owning one, and why we think content creators, entrepreneurs, and authors should join us in Cleveland this August! 

Watch this episode on YouTube!


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Sound Bites From This Episode

🎙️ [3:50] “I would say from the moment we got there…I think we just kind of knew like, oh, this is something really different and really cool. And this is where we need to be.”

🎙️ [11:12] “There's an identity of a creator. There's an identity of an entrepreneur. There's an identity of an author. In my head, they're all three the same. Or should be. And I think that's what we've been trying to do, now that we've come into this space, is show that there is…if there was a venn diagram of those three identities, there is overlap right in the middle. And I think that's content entrepreneur.”

🎙️ [49:13] “We want people who are leaving the event somewhat sad, but also somewhat excited to come back next year. Like sad that it's over, but can't wait for next year.”


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