The Power of a Pitch Letter; How Authors Get Paid to Speak

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The Power of a Pitch Letter: Why Authors Should Be Pitching Themselves DAILY

Stop waiting to be discovered—start positioning yourself to be booked. In this episode, I’m breaking down how a simple pitch letter can open doors to paid speaking engagements, media opportunities, podcast interviews, partnerships, and more.

You’ll learn what to include, how to sound like a pro, and why a pitch letter + a Google form or Acuity link could be your new money-making combo.

Speaking is the easiest money you’ll ever make—if people know you exist.

So let’s get you pitch-ready, booked, and paid.

Episode Transcript

Speaker 1 (00:00):
Welcome back to Published in Black Podcast, the
space where authors stop beggingfor support and start building
brands that bank.
In today's episode, we aretalking about the power of a
pitch letter, how authors getpaid to speak.
Truth is, if people don't knowabout you, they cannot book you,
and if you're still waiting forfolks to find you, you're

(00:22):
missing out on the easiest moneyyou could be making right now
Paid speaking engagements.
Authors, let me tell yousomething you are sitting on the
bag and don't even realize it.
You already wrote the book, youalready lived the story, you
already teach the message.
So why aren't you pitchingyourself as a speaker?
Let me put it this way why sellone book to one person when you

(00:48):
could sell hundreds by gettingone mic in one room?
That's leverage, that'svisibility, that's strategy.
Now let's talk pitch letters.
Your pitch letter is not just alittle email.
It is your invitation to thestage and it needs to do three
things Introduce who you are andwhat you speak about.

(01:09):
Show how your message connectsto the audience.
Give them a clear next step tobook.
You Stop waiting for folks toreach out.
You need to reach out.
Email.
Churches email, schools, emailcorporations, conferences and
community events.
Most of them have a budget forspeakers.

(01:31):
They just don't know you existyet.
Here's where most authors missit.
You're still thinking small.
Let me sell one book to oneperson.
Meanwhile, corporations arebooking speakers to talk about
mental health, diversity andinclusion, women's empowerment,
overcoming adversity, financialliteracy, leadership,

(01:55):
faith-based resilience and guesswhat?
You probably already speak onone of those topics.
Speak on one of those topics.
They'll pay you $1,500, $3,500,$10,000 and up to speak for 30
to 60 minutes.
You walk in with your message,walk out with a check and book
sales.
This is the shift.
Let me give you the sauce rightnow.

(02:17):
You should have a link to bookyou in every bio period, whether
that's a Google form, a typeform, an acuity scheduling link,
a full booking page on yourwebsite.
You need a place where someonecan inquire about booking.
You share event details andeither pay a deposit or get a

(02:38):
follow-up call.
Make it easy for people to payyou If someone sees your reel or
podcast episode and getsinspired.
There should be no extra steps.
Click, book done and here's thekey you determine if you're a
good fit.
Just because someone fills outthe form doesn't mean you say
yes, vet your stages.

(03:00):
Let me give you your speakingstrategy in five moves.
Know your title plus yourexpertise.
You're not just an author,you're a trauma coach, a
storytelling expert, a resilientspeaker.
Get clear on that.
Create your pitch letter Short,powerful, specific who you are,

(03:22):
what you speak on, why, why itmatters and how to book you
build a speaking page or form.
Use google forms, acuity oryour website to collect booking
requests, add your rates or letthem request a quote.
Pitch yourself weekly.
Set goal Five to ten neworganizations every week

(03:46):
Churches, schools, conferences,corporations, start small Show
receipts, local panels,nonprofits, virtual summits.
Collect testimonials, footage,15-second video clips and photos
to boost your speaker profile.
Listen, if I could reachthrough this mic right now and

(04:09):
shake you into motion, I would,because this is how you go from
waiting on support to creatingyour own opportunities.
You already have the book, youalready have the story, you
already have the impact.
Now package it, pitch it andprofit from it.
Let them know I'm not justpublished, I'm powerful and I'm

(04:32):
ready to speak.
This is Published in Black,where authors stop hiding and
start owning their platform.
Catch you next episode.
Connect atpublishwithtiffanycom.