In this episode, you’ll also hear:
Emily had been dreaming of becoming an author for as long as she could remember. As a young girl, she would get lost in stories about dragons and princesses, but now it was time for her to create her own story.
After countless hours at her computer typing away, Emily's book was finally finished! She couldn't wait to show the world what she had created. She submitted it to a publisher, who accepted it with enthusiasm. They predicted that Emily's book would be a huge success, so the days leading up to its release were filled with excitement and enthusiasm.
On release day, Emily eagerly checked her sales figures… but only a few copies had sold. What happened to the hundreds of sales?
While Emily had spent months writing a good story, she didn't spend any time planning how to get people interested in reading it. And without word-of-mouth or advertising campaigns behind the project, no one knew about the book. So no one bought it.
It was a hard lesson learned for Emily. Having great content is important, but having a solid marketing plan is equally critical if you want your work to reach people and transform lives.
Like Emily, you have put everything into your book project. You’ve spent so many late nights writing and made countless revisions and edits. But if you don't have a strategy for promoting and selling your book, you won't be able to reach your target audience or make any money from sales.
When it comes to selling books, one of the most important elements is making sure that potential readers know about the book. Without a solid marketing plan in place, no one is aware of your book or its contents.
That means even if you've written something truly remarkable, it won't get the recognition or the attention that it deserves. Think of a marketing plan as the foundation on which your success is built.
Not sure how to put together a solid marketing plan? Don't worry, we've got you covered! Here are five tips to get you started:
Creating a solid marketing plan is vital for any Christian author who wants their work to impact as many people as possible. It requires dedication, research, and a strategy that's tailored specifically towards reaching the right readers with the right message.
If done correctly, however, this effort will pay off tenfold (and more!) when eyes — and more importantly, hearts — are exposed to your work. So get to work creating your marketing plan today!
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