February 11, 2025 • 28 mins
The episode delves into the recent Johnnie Walker Devereux Golf Clubhouse event, highlighting the unique Scotch experiences offered. It explores the historical connection between Johnnie Walker and golf, particularly through the lens of the Clubhouse hospitality suite. The discussion covers Devereux Golf's Keep Walking collection and the challenges of brand collaboration. Future plans for Johnnie Walker and Devereux Golf are teased, including innovative golf course cocktails. A conversation with Johnnie Walker ambassador Paul Jones provides insights into the brand's ongoing influence in the golfing world. The episode concludes with a Devereux Golf discount offer and a nod to the quality of their golf shoes.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:15):
This is the Johnnie Walker Devereux GolfClubhouse event that is happening.
It is all based around the Waste ManagementPhoenix Open, and we will be talking about a
lot of this collaboration together betweenJohnnie Walker and Devereux.
So first off, we've got Johnnie Walker scotchthat Buttsy and I were just getting into,
by the way.
Yes.
We're really diving in, and it was an absoluteblast of a conversation, but nobody could hear
(00:37):
us, which is fantastic.
Now, the second part is we've got DevereuxGolf's collab with Johnnie Walker, which we're
going to have Bert on from good old Where isBert?
Colonel Bert Brunner.
He's gonna be well, not yet.
No.
No.
No.
You're fine.
We've got about 15 minutes before he's comingup.
Poor Buttsy.
He's throwing people for a loop.
Sorry.
He almost had this poor girl absolutely runningher face off to go find Bert.
(01:00):
We're about 15 minutes delayed because of theno audio.
But that being said, we're gonna talk abouttheir collab.
It's a beautiful collab together.
And then we've got Johnnie Walker's ambassador,Paul Jones, that's gonna be coming on as well.
So a lot of scotch and golf.
And, don't forget, is Will gonna come on?
Will Brunner's gonna come
on.
No way.
(01:20):
This is
unbelievable, boy.
This is a rare appearance for both.
One essential.
We might have both brothers.
I can't
wait for this.
Oh, come on.
Recount.
And by the way, folks, little little promo readhere for the brand.
Little Devereux Golf.
That's devereuxgolf.com.
Get yourself 20% off at pull hook golf 20 isthe promo code.
(01:44):
Yes.
We're wearing it.
It's absolutely phenomenal.
You should see these people walking aroundhere.
Puttshack in North Scottsdale at the ScottsdaleQuarter.
This event is unbelievable right now.
The other thing that I will mention is thepromo code once again, Pull Hook Golf 20 at
checkout for 20% off your entire order atdevrogolf.com.
(02:05):
We gotta talk a little bit about Scotch andgolf.
Buttsy, when did you start drinking Scotch?
Now now it's good.
Like I said, when I when I became of drinkingage, it it wasn't my go-to.
Good Scotch is very expensive, but I was at aprivate club playing some golf and an older
member, we had a cigar and some Scotch.
(02:26):
Oh.
And that lovely.
I wasn't in love with either one of thosethings, and I went home in love with both.
So
yeah.
And what did
he tell you?
He goes, you had
to try what type of Scotch?
It was Johnnie Walker.
Oh, Johnnie.
You ever had Johnnie Walker?
And the blue, I mean, if you're at a privateclub, you're drinking the blue, folks.
Yes.
You're drinking the blue.
Yep.
So that smoky aroma entered my palate.
(02:48):
And, yeah, it is absolutely a go-to to thisday.
And I gotta tell you what we
got right here.
The ice cubes are actually golf balls.
My story is a little different.
I wish it was at a private club drinking somefancy Scotch, having myself a cigar, but I was
in my mid-20s when I found Scotch.
And Scotch is my absolute favorite, and Iwasn't even drinking whiskey at the time
(03:09):
either.
So I had a buddy who's like, Matt, he was awhiskey drinker.
He goes, I gotta get you into drinking somescotch.
And at Costco, they had this pack of threebottles of Johnnie Walker.
It was the trio.
You had the Red, the Black, and the Blue.
And so there were tasting notes that went alongwith it.
And he goes, we're gonna do this togetherbecause he didn't drink scotch either, and he's
like, we're gonna go through the tasting notes,and we're gonna see if we like scotch.
(03:32):
My god.
By the end of that, I mean, if you just smell,you're like, oh, that's good.
Okay.
Yeah.
And you start looking at the notes.
You're like, oh, that makes sense.
Did it smell your bond?
Then you
take a sip.
It really did.
I mean, Adam, shout out to you, buddy, becauseyou know who you are.
And by the way, by the time I got to theJohnnie Walker Blue, I was like, this
is the
best thing I've ever had in my life.
(03:53):
And sure enough, drink responsibly, folks.
Be of age 21 years or older.
And, certainly, that was an experience I willnever forget because now I am a lifelong
Johnnie Walker Blue scotch drinker.
I absolutely love it.
And we're back.
Now how well do scotch and golf go together,Buttsy?
Because, I mean, it's hand in hand.
(04:14):
It's smooth.
It's like your left hand talking to your righthand.
No.
A hundred percent.
It's smooth.
It is the yeah.
They pair very nicely together.
A lot of people drink beer.
A lot of people drink seltzers when they're outon the golf course, and Scotch might not be a
traditional go-to.
Ah.
I think we're changing that.
Yeah.
It really is.
I mean, you could have a great time on the golfcourse with some Scotch.
(04:36):
Can't be cheap.
Yeah.
You can.
Can't be cheap.
You really gotta throw it out there just liketipping the boys at the end of the round.
You gotta tip.
Now as we're talking about this, I've got somepull hooks.
Did you know about Scotch and golf?
And first off, did you know Johnnie Walker'sroots in golf tie back to the first British
Open in 1860 where
This is actually crazy.
(04:57):
One of the Open's greatest champions, JamesBraid's two sons, worked for John Walker and
Sons, which was the name of the brand at thetime.
Eighteen sixty, folks.
We're talking about 1860.
Eighteen sixty.
Not like 1960.
No.
Eighteen sixty.
And, today, Johnny Walker is the officialScotch Whiskey of the Waste Management Phoenix
(05:18):
Open deepening the brand the brand the thebrand's connection to the sport.
Wow.
There we go.
How you feel about that?
I just that's just Doesn't make you proud ofthem.
Yeah.
It does.
And and I had no idea of the historicalsignificance, but the fact that it's tied
together and what do we say?
It was John Walker and Sons.
John Walker and Sons back then.
Fantastic stuff.
Really cool that there's a history there.
(05:39):
Now, second part to this is, did you know?
In 1926, Johnnie Walker introduced itshole-in-one program, which was offering a
bottle to any player who had a verified shot.
Nearly 100 years later, the brand introducedthe Johnnie Walker Clubhouse designed to excite
the next generation of golfers and celebrate aprogressive new era of the sport, which has
(06:01):
become more inclusive, vibrant, and straight-upmore fun.
Obviously, Devereux Golf is a part of that.
Very cool.
Yeah.
And our last fun fact here about Scotch andgolf.
The Johnnie Walker Clubhouse, by the way, didyou know, is also a hospitality suite that
engages next-gen Scotch drinkers and golferswith elevated experiences at major golf
(06:22):
tournaments across the country.
Uh-huh.
And did I mention that we are here at Puttshackin North Scottsdale at the Scottsdale Quarter
where this is Johnnie Walker and DevereuxGolf's good old clubhouse.
How cool
is this place?
Unreal.
Actually unbelievable.
And by the way, folks, drink responsibly, 21years or older.
Thank you.
Now, we are gonna get into a beautifulcollaboration here, which is Devereux Golf and
(06:47):
Johnnie Walker.
Okay?
The brothers are bringing it.
Bert and Will Brunner are here from DevereuxGolf.
Are you?
No.
Oh, it's good.
Here we go, folks.
So we gotta talk about this origin story of howthis collaboration and partnership with Johnnie
Walker got started.
I'm gonna leave it up to either one of you.
(07:08):
Which one wants to jump in with the originstory here?
How did it all come about?
How did you birth this?
Yeah.
Oh, man.
We wanna know.
This is something, I guess, Johnnie Walker'sseen of our brand.
You know?
Our brand is set out to kinda go after thestatus quo of golf.
And Johnnie Walker reached out to us lookingfor a partner that goes after kind of the
normal, nutritious of golf.
(07:28):
Everything that it's set up to be and lookingfor a partner that is a little more young and
influencing the new upbringing of.
And they reached out to us last year.
I think in April, we did our first collectiondrop, June?
Of '20 '24 for the Charles Schwab, which isFort Worth, Texas Colonial.
Shout out to Texas as well.
Good old Colonial.
(07:48):
Yeah.
Yeah.
Texas boys are born.
Raised.
So, yeah, man, we've been on this partnershipwith them.
This is our second drop, the Johnnie WalkerKeep Walking Collection.
Yeah.
Here at the Waste Management Open, which is nowhome.
This is gonna be a kick-ass week, man.
As you guys know, so I think we're starting offhot with the, the blue in one, just leaning
(08:10):
into it.
But this is, it's
like a hole in one in your mouth every time youtake a sip.
Yeah.
It's beautiful.
Absolutely beautiful.
Well, dude, this is I'm just here to drink,Scott.
I have heard.
I I'm just here to drink, Scott.
I have heard that you do not make appearances.
I don't like appearances.
A special Yeah.
Special moment.
He was like,
I feel like you
did it for us.
I'm just keeping my office,
you know.
(08:31):
Just kinda chill in there.
Kinda like a
kinda like a groundhog, you know.
Oh, that's fantastic.
I absolutely love that.
Now guys, you're working with such an iconicbrand with the Johnnie Walker Golf collection.
I mean, how do you get a vision for this to belike, hey, you know, we're working with such an
iconic brand.
How are we going to keep up style-wise withsuch a cool, cool Scotch with
(08:52):
It's actually a pretty cool collaborationbecause Johnnie Walker is so rooted in
tradition, you know?
And we have the youthfulness of, you know, agolf brand.
And it was, you know, something that reallydoesn't come naturally and come easy because
they are kinda two brands that are different.
Yeah.
But just being able to merge them and put aplayful twist on it, it's been just I it
(09:16):
exceeded our expectations.
It's been, it's been a really cool, really coolcollaboration we've done with them.
Yeah.
I I I like it from the standpoint of tradition,what Johnnie Walker is.
I mean, you think about where golf came from,where it's birthed in Scotland.
Right?
It's pretty nice where Scotch is.
So there is that.
You have that in both those worlds.
So golf and Scotch already have thispartnership and marriage together.
(09:37):
I mean, I'm pretty sure you invented golf justto have a reason to drink more.
And Scotch is what those guys were drinking.
But it's it's a great collection because, likewhat Zeller said, we are just a youthful brand.
We are on that, kind of that mission to changethe face of golf a little bit.
But, you know, going back into bringing Scotchto the forefront, you know, this traditional
(09:58):
drink, it's it's been really exciting to mergethose two worlds.
That's awesome.
Super cool.
And by the way, the collection, folks, yougotta go on to devrogolf.com.
Make sure to utilize Pull Hook Golf 20 atcheckout.
And get yourself—you gotta check out thecollaboration because it is so clean, but it's
so dope at the same time.
Like, there's that cool twist to it.
Yeah.
(10:18):
The collection is pretty nice.
We really blended a lot of the heritage, theScottish heritage that Johnnie Walker portrays.
You know, we dive down into their archives, andtheir archives are just amazing.
They've been around forever, so they just havea plethora of information that you can pull
from.
(10:38):
And just having that at our disposal, you know,it's pretty cool.
It's pretty awesome.
I was just looking at, in preparation for allof this, the logo from Johnnie Walker that has
shifted over time a little bit.
Yeah.
And, man, it's just like when, as soon as yousaid, I went into the archives, I'm just like,
oh, there's a lot of pages there about JohnnieWalker history.
Yeah.
Their archives go pretty deep.
(10:59):
Which we're hitting on a little bit with the"Did you know?" In 1860, the golf side of it
was introduced.
Unbelievable stuff.
Now, as we talk about this collaboration aswell, you guys have a current collaboration
called Keep Walking.
Talk to us a little bit about that, which istimed up with the Waste Management Phoenix
(11:22):
Open.
Yes.
Yeah.
Keep Walking collection is what we justreleased today.
So that's a special collection for us.
When we dropped our first collection, it waswith Johnnie Walker Golf Club.
That went over really well.
Then we got to spend more time with the JohnnieWalker folks and kind of figure out, you know,
what we really wanted from both sides, youknow, both parties.
And Keep Walking was what came to mind.
(11:43):
It's Johnnie Walker's tagline, of course, sothat plays nicely in
our hand.
But also what felt good for our brand was thetradition of walking on the golf course.
Kind of getting back to the basics, gettingback to the roots, and that's where all this is
established, right?
With Scotch, with the birth of golf, and justgetting back to the walking and the classics of
that.
So we wanted to blend the heritage and theScottish tartans and these things that you see
(12:07):
in Johnnie's heritage overall and then bring ittogether for a more modern look and feel of the
golf course.
So we have, like, mesh shorts with the tartanprint.
We have the pullover my brother's wearing.
It looks nice.
It's very athletic, but also very, like,classic looking.
So it's
a nice little Can we
can we get more of these on the back?
Can we do a little Dude, you
got it.
There we go.
I told Bert this.
(12:28):
When Bert came on a couple weeks ago with ourTGL watch party for the very first TGL episode,
I'm like, man, it is so tough coming into yourguys' place because I want everything.
I'm just like, oh, can I get that?
Yeah.
Can I grab that?
Can I grab that?
Oh, that's really cool.
And I'm like, shit.
You guys, you were really making me have, like,a problem here.
Hey.
That's a good it's a good problem
for us.
(12:48):
We'll take that.
So we don't get a second problem here.
But yeah.
Exactly.
Now with Johnnie Walker, with what you guys aredoing, I mean, was there ever a time during the
entire thing where you were like, man, wereally gotta dial in these colors from Johnnie
Walker?
You know, they've got their iconic hues and soforth.
(13:12):
I mean, was there any thought around that,kinda getting into the collection?
Yeah.
Most definitely.
I'm a big brand nerd.
I love brands.
I love studying brands.
I love to see, like, their brand books, whichis their colors, their fonts, everything that
you see out, you know, billboards, anythingthat's posted.
There's brand, there's science to that.
And Johnnie Walker has an incredible brandbook, which it's not what you would think when
(13:34):
you first think about Johnnie Walker.
You think of, like, Scotch, you think of, like,woods and dark deeper tones, but theirs is more
vibrant, which was really cool to kind ofoverlay on the golf courses, bring in these
primary colors that are bold with the yellows,the really blue tints, the deeper greens.
So that was really exciting for us to get aplay with a nice color palette.
Yeah.
And just kinda shift all that for the golfcourse and play set.
(13:57):
Cool.
Love that.
Now the blue and one is the whole slogan?
Blue and one.
Blue and
one.
Yeah.
That's the drink.
That's what we have right now.
So Johnnie Walker Blue classic.
It's kinda my first introduction into, youknow, the higher-end scotches.
(14:18):
That's great.
What do you think about it?
I just keep drinking it.
That's my problem too.
Yeah.
It tastes so good.
Drink responsibly, folks.
Be over
The edge of the water.
It just gets better.
Yeah.
It does.
Yeah.
It does get better.
Progressively, man.
Yeah.
It's very good, man.
Just the aroma too.
You can just sit there and smell it.
They need to make a candle.
Oh.
It smells like
Johnny.
My lord.
I would buy that in a heartbeat.
(14:38):
Yeah.
That's a very
Johnny Walker people, you hearing this?
We need a candle.
We need a Johnny
Walker Blue.
That smells like Johnny Walker Blue.
Absolutely.
Oh my god.
Have that little peatiness in it.
You know, it's just perfect.
My royalty is 37 cents, by the way, for everycandle sold.
So
Now, Will, you're a big candle guy.
No?
Yes.
Yeah.
Huge candle guy.
I thought so.
You have, like, three in
your office.
These big candles.
(14:59):
Big offices.
He's he's horrible.
Candles.
Is the Will's never gonna make a publicappearance again.
I just like fire.
Kinda likes candles.
Yeah.
I mean, is there anything cooler though than ascotch-smelling candle?
No.
It's gonna smell like a campfire in youroffice.
That'd be great.
Yeah.
Yeah.
It would.
It'd be it'd be awesome.
Keep keep a couple of them going.
I'm sorry.
(15:20):
I don't know
what to say.
My brain's
just sitting here spinning right now thinkingabout how we're gonna do
that.
I love it.
Guys, what what do we expect in the future fromyour collaboration with Johnny Walker?
What do you think?
There's more.
So I think we're just scratching the surfacewith this.
You know, we're introducing Johnnie Walker backinto the golf course.
You know, Johnnie Walker was a player on thePGA Tour back in the day.
(15:43):
They used to sponsor a lot of events.
And they had a hiatus, but they're bringing itback.
They're coming back with a vengeance, andthey're coming back in the, you know, the new
look of golf.
And so we're the brand there to help sponsorthem, promote, and activate, and there is more
down the pipeline.
You know, we have a lot of golf tournaments.
Golf is on such an upswing as we know.
Yeah.
Like it or not, it is.
(16:05):
And so the activations, the collaborations, theproduct placement is gonna be more and more.
So I think people just better start likingJohnnie Walker Scotch, man, for the golf
course.
Yeah.
Toad, you better get on it.
You better get yourself a nice flask out there.
Not saying you
should take it on the course, but back to theroots.
Right?
Like, bring Scotch back into golf.
(16:25):
It sounds like that's how it starts.
Guys, maybe a little idea here.
Maybe we can get a Devereux Golf Johnnie Walkerflask for the golf course.
I think so.
I think
we need I think we need maybe just get abottle.
Let's carry a bottle.
How about
Just carry a bottle.
Let's carry a bottle.
Let's carry a bottle.
Let's carry a bottle.
Let's carry a bottle.
Let's carry a bottle.
Let's carry a bottle.
Let's carry a bottle.
Let's carry a bottle.
That'll be part of our essential collection.
Yes.
There we go.
The essential.
No.
The flask.
Okay.
The bottle just arrived.
(16:46):
The bottle with a straw, and
then you'll have the flask inside.
Absolutely.
Save the tortugas, by the way.
Don't don't use plastic straws.
Okay?
Okay.
That one.
We don't we
don't have turtles in here.
No.
We don't.
We do.
But desert tortoises.
They're different.
They're very different.
They're hot.
Guys, anything else you wanna chime in before,we kinda move this along?
(17:09):
I mean, I don't wanna kick you guys out.
I love you guys.
There there is one point that I do I do loveabout the Johnnie Walker partnership is when
they first approached us, we're like scotch andgolf.
Like, yeah.
I mean, you're I get it.
Like, drinking scotch.
But these their team did an excellent job ofputting together cocktails that are that are
great for the golf course that are, like, thatare refreshing.
(17:29):
They have the Keep Walking 18.
That's that's my personal favorite one.
Could be blended without going straight.
Wow.
Yeah, man.
It's it's
a really good fit.
Yeah.
Yeah.
So my favorite is the Johnny Lemonade.
Oh, Johnny Lemonade.
I've not tried that yet.
My goodness.
Well, luckily luckily, next up, we've got theguy who make makes these.
Okay?
They're excellent.
Mister Johnnie Walker ambassador himself, PaulJones is next, everybody.
(17:53):
So, Will, I Yeah, man.
I greatly appreciate it.
You just have me to go
to the studio.
It's Bob.
It's Bob.
Cameo.
Made an appearance.
Absolutely love it.
And you
by the way, boy.
I mean, I don't understand why you wouldn't doit more
often.
Holy
cow.
You were enlightened.
Great on
the mic.
Thank you, guys.
You guys are awesome.
We love you.
Numbers.
So, folks, we've got with us Mr.
(18:14):
Paul Jones.
Now perfect.
Perfect.
He is the Johnnie Walker ambassador forSouthern California and a true master of craft
cocktails.
Paul has built a reputation as a bar chef knownfor pushing the boundaries of mixology and
cutting-edge culinary techniques like sousvide.
Sous vide.
Sous vide.
Okay.
Yeah.
(18:35):
And not an expert there with words.
Let me finish.
Is that the water bag?
That's the water bag.
Yeah.
Infused cocktail.
Exactly.
Yeah.
Actually, love that.
And centrifuge.
Centrifuge.
Centrifuge.
Yeah.
Local ingredients.
I'm proud of myself on that one when it'sclose.
From working alongside L.A.'s top bartenders toleading whiskey dinners and launching concept
bars, his passion for spirits and locallysourced flavors has made him a standout in the
(18:59):
industry, obviously, as a Johnnie Walkerambassador now.
Most recently, he was the beverage director atDecker Kitchen in Westlake Village, which if
anybody knows Westlake Village, that's a fancyplace, where he curated and acclaimed a
cocktail program focused on unique spirits andfarm-fresh ingredients.
Now an ambassador once again for JohnnieWalker.
He's bringing expertise and creativity to awhole new level.
(19:21):
Welcome, Paul.
Holy shit.
That was a mouthful.
Thank you kindly, y'all.
I appreciate it.
You got quite a background.
I I Yeah.
I do my best.
You're kind of a big deal.
I try.
I just try and stay busy.
That is awesome.
Yeah.
Now tell us, how did you get involved with theJohnnie Walker brand?
You know, it's, just like anything really,really good in life, it just happened to me by
(19:42):
happenstance.
I've always been one to just say yes to reallyfun and new experiences.
Sure.
I was working one day at my bar and somebodycame in and said, would you wanna interview for
the Johnnie Walker position?
I was like, absolutely.
What other chance am I just gonna say that Iinterviewed?
Yeah.
And then time passed and three years later,here we are and I'm doing, literally my dream
(20:07):
job every day.
That's pretty sick.
That's pretty sick.
I mean, what a better brand to be a part of.
Holy cow.
Unbelievable.
We just figured out in our did you know sectionwith Scotch and golf that, 1860, it goes back
to.
I think it goes even further than that.
It goes even further than that.
Yeah.
Eighteen twenty is actually when John Walkerkinda started this whole thing.
(20:29):
Small little grocery store and, he was a realguy.
And he was.
Real guy, real family that started this wholething brought it up from zero to where we are
today.
It's crazy.
That's so cool.
That is so cool.
And then just a small caveat, John and his sonwere huge, huge fans of, like, first off
(20:49):
gardening, but second off golf.
Okay.
And, Alexander Walker was one of the premier,like, you know, sponsors for actually one of
the first sponsored golf tournaments that everhappened.
No kidding.
Precluding the British Open, which is really,really cool.
Oh, yeah.
We're all
in a way.
All in
a way.
Knowledge that I just did not have stashed backin this brain.
(21:11):
Bloodline.
Yeah.
Special.
It's part of the deal.
Special.
That's awesome.
That is awesome.
That's really cool.
Now saying that, these cocktails, let's talkabout some cocktails.
Okay?
And work with Johnnie Walker.
What was your process to creating thesecocktails?
Because you got some pretty standout scotcheshere that kinda stand on their own.
But, like, what went into that process?
(21:31):
What I was
gonna say.
It's it's how do you top it
by itself?
Oh, man.
Well, Johnnie Walker Black Label, I use the thefour key, key flavor profiles.
K.
Sweet, smoky, spicy, and smooth, and thosethings just rock with all the things that we're
working with here.
I'm a big golfer.
I came from golf.
So just being here today on a golf podcast,going to golf tournaments just, like, just
(21:52):
drives me drives me nuts.
Here here actually deal?
What are these?
This is the deal right here.
Yeah.
Absolutely.
So I'm gonna start off with,
Is that mint on there?
That's a
little mint.
A little fresh herbaceous vibes, you know.
Wow.
Yeah.
Yeah.
So we're we'll start off
It's pretty too.
Start keep walking 18.
This one was inspired by just what you wouldlike, you guys have clearly golfed plenty of
(22:16):
plenty of public courses, all this, but youlook at that back bar, and you just see all
those ingredients.
How can you make something delicious out ofwhat's there?
And that that was just the inspiration here.
I mean, you got a little bit of lime.
You got Johnnie Walker.
You got everybody's got ginger beer there.
And Oh,
there's some ginger beer in there
too?
Ginger beer, little Angostura bitters.
Add that spicy to it.
Yeah.
Something that you could just crush on a reallyhot day.
(22:37):
I was gonna say, it kinda screams like backnine Arizona.
Oh, yeah.
It's vibes.
It vibes.
It's delicious, and I love it.
I mean, hook me up.
That would be fantastic stuff on the golfcourse.
We have two of them.
Right?
I know.
So let's talk about the other one here.
So the other one I'm looking at my notes here.
I can't quite find the name for the other one.
Why don't you share it with us?
Absolutely.
(22:57):
It's the Johnny Lemonade.
So the
Oh, the Johnny Lemonade.
There we go.
This one is inspired off of a, you know, one ofthe best things about working with DevRel,
working with Johnny, being a part of this wholething is that the DevRel in clearly, they're
very fine-tuned into history.
Yeah.
Just with their design and everything likethat, and that ties back to this cocktail right
(23:20):
here.
You know, we have iced tea, we have lemonade,things that we're thinking about.
One of the greats, you know, Golden Bearhimself, Arnold Palmer, you know, he's
Oh,
he's a big inspiration.
He's something that I think of every time thatI'm on the golf course.
Figured what better way to drink Johnny Walkerthan with a little iced tea lemonade on top,
and it's definitely something to enjoy.
(23:43):
It's a drink for a gentleman.
It seems like a nice way to cut it up, if youwill, too.
Like, so we're not just drinking it straightbecause that could get out of hand pretty quick
on the golf course.
Right?
Well, you know, the Scotch, that's why theymade those bottles in the size and shape that
they are.
Ounce and a half per hole gets you through.
Was that
kind of?
Is that a
That's real.
It's a story I'm not gonna stand by, but themath adds up, which is shocking.
(24:07):
The math adds up.
That's awesome.
Now you're also, I mean, involved with theJohnnie Walker Clubhouse program.
Oh, yeah.
Or did you create it?
I was involved.
I was involved.
I wasn't one of the heads, but I was justreally very excited to just again, bringing
golf, yeah, into Scotch.
I've been golfing since I was a wee lad, andjust any way that I can bring other people into
(24:30):
it and get people excited about it, fantastic.
That's awesome.
I'm gonna have to try those at some point.
I'm not gonna steal yours.
It's fine.
I will grab those when we're going around andeverything.
Because I just wanna take a sip because I likeI am I'm big, and I don't know how you came up
with it.
But the Blue in One, fantastic mix here of justJohnnie Walker Blue.
(24:51):
It's great stuff.
I mean, that's where people aren't gonna thinkthat I'm just, like, brown-nosing here.
Absolutely not.
Not at all.
Johnnie Walker Blue has been my favorite Scotchof all time, and that's why I love that we're
here right now.
I love that we're doing this because you couldjust feed me Johnnie Walker Blue, and I will be
a happy man for the rest of my life.
I am absolutely loving that, but I am curiousto try the Johnnie and Lemonade and also the
(25:15):
Keep Walking 18 because, obviously, you're onehell of a mixologist over there.
I do my darnedest, but love to get you guys outon the course.
And if you're playing with me, absolutely.
We, you know, I'm sure you're here to brownbirdies.
No way.
I, I
I do blue bogeys, man.
So, you know, everybody gets to enjoy a littleBlue Label on a bogey.
Oh, yeah.
Just could get out of here.
Yeah.
Me and my god.
Folks, drink responsibly over the age of 21,please.
(25:38):
Thank you.
Brown Bogens
is Oh, yeah.
That's fantastic stuff.
Anything else you kinda wanna leave us with?
I mean, that's all I got in terms of the shownotes.
Yeah.
No.
Just excited to be here.
Excited for the DevRel partnership.
When are
we getting out and playing?
I guess that's the next question.
Well, what are
you guys doing next month, man?
Let's get this
out of here.
You're in.
Let's get this done.
Absolutely.
I love a
butt shot.
(25:58):
Love a
butt shot.
I've never been here before.
Oh, yeah.
A lot of colors.
Lot of colors.
Pretty cool spot.
If you got ADD, it's tough to focus.
It is way fancier than I thought it would bewalking into, like, a putting, you know, venue.
This is unbelievable.
What a freaking cool place.
It's gonna be a good place.
Could be a lot of fun coming up, and I can'twait to experience all of that.
How about you, buddy?
(26:19):
Yeah.
I mean, buddy, just say, you had a smile onever since you arrived.
You had a fantastic day.
This is cool.
Yeah.
Yeah.
Like, what else is there to say?
And cheers to you.
Yeah.
Cheers.
Fun, sir.
As you're saying, Scotch and Sláinte.
Sláinte.
Sláinte.
Sláinte.
Sláinte.
To good to good health.
Okay.
To good health.
Yeah.
Yeah.
Tap that on the table and
(26:39):
Get yourself asleep there.
Let me mix this up.
Keep walking.
Dude, I dude.
And there's a golf club mixer.
I know you guys said that before, but until Igot to see this thing, I had no idea how cool
it was.
I'm just absolutely loving everything.
I can't not to show it.
I'm not doing a good job.
Once again out.
(26:59):
And I say that with all respect to drinkresponsibly, 21 years and older Johnny Walker.
Okay.
We're gonna wrap it up right there.
And, folks, Johnny Walker once again.
We're here at Puttshack North Scottsdale.
It's a Scottsdale Quarter.
We also have Devereux Golf.
And if you wanna get 20% off your entire orderat Devereux Golf, make sure to take advantage
(27:20):
of pull hook golf 20 at checkout.
And you spell Devereux.
A lot of people are messed up by this name.
They're like, how do I spell the Devereuxthing?
Threes, folks.
That's all you gotta remember.
D e v e r e u x golf dot com.
It's very simple when you add some alliterationto it, I feel like.
I don't know if alliteration is the correctword for
that, but it was a good word.
Thanks for that.
(27:41):
Hey.
Thank you, guys.
I gotta say, love the Travis Scott golf shoes,man.
Looking looking looking clean.
Well, and and these are the
ones that I ruined last year at the WasteManagement in the mud.
Yeah.
So I wore these in the mud last year, and thenI cleaned them up.
And then they've just they've gotten beat up.
But I love beating up good, cool shoes.
It means you're using them, man.
Yeah.
Appreciate that.
Hey.
You can't keep those toes in a cage all thetime.
(28:02):
You know what I mean?
got sandals straight from the golf.
He's got sandals on it.
I hear you.
I hear you.
Doing my best.
Buttsy, what are you most excited about for therest of the day?
We're gonna roll some putts.
And, obviously, you know, coast without sayingJohnny Walker.
Some of the Johnny Walker.
Yeah.
Folks, we're selling team.
Hit the music.
Hit the outro music.
(28:22):
Here we go.
Eight Town Down.
We are out here at
Scottsdale Corner.
Yay.
Devereux Golf and Johnny Walker, folks.
This is the Johnnie Walker Devereux GolfClubhouse event that is happening.
It is all based around the Waste ManagementPhoenix Open, and we will be talking about a
lot of this collaboration together betweenJohnnie Walker and Devereux.
So first off, we've got Johnnie Walker scotchthat Buttsy and I were just getting into,
by the way.
Yes.
We're really diving in, and it was an absoluteblast of a conversation, but nobody could hear
(00:37):
us, which is fantastic.
Now, the second part is we've got DevereuxGolf's collab with Johnnie Walker, which we're
going to have Bert on from good old Where isBert?
Colonel Bert Brunner.
He's gonna be well, not yet.
No.
No.
No.
You're fine.
We've got about 15 minutes before he's comingup.
Poor Buttsy.
He's throwing people for a loop.
Sorry.
He almost had this poor girl absolutely runningher face off to go find Bert.
(01:00):
We're about 15 minutes delayed because of theno audio.
But that being said, we're gonna talk abouttheir collab.
It's a beautiful collab together.
And then we've got Johnnie Walker's ambassador,Paul Jones, that's gonna be coming on as well.
So a lot of scotch and golf.
And, don't forget, is Will gonna come on?
Will Brunner's gonna come
on.
No way.
(01:20):
This is
unbelievable, boy.
This is a rare appearance for both.
One essential.
We might have both brothers.
I can't
wait for this.
Oh, come on.
Recount.
And by the way, folks, little little promo readhere for the brand.
Little Devereux Golf.
That's devereuxgolf.com.
Get yourself 20% off at pull hook golf 20 isthe promo code.
(01:44):
Yes.
We're wearing it.
It's absolutely phenomenal.
You should see these people walking aroundhere.
Puttshack in North Scottsdale at the ScottsdaleQuarter.
This event is unbelievable right now.
The other thing that I will mention is thepromo code once again, Pull Hook Golf 20 at
checkout for 20% off your entire order atdevrogolf.com.
(02:05):
We gotta talk a little bit about Scotch andgolf.
Buttsy, when did you start drinking Scotch?
Now now it's good.
Like I said, when I when I became of drinkingage, it it wasn't my go-to.
Good Scotch is very expensive, but I was at aprivate club playing some golf and an older
member, we had a cigar and some Scotch.
(02:26):
Oh.
And that lovely.
I wasn't in love with either one of thosethings, and I went home in love with both.
So
yeah.
And what did
he tell you?
He goes, you had
to try what type of Scotch?
It was Johnnie Walker.
Oh, Johnnie.
You ever had Johnnie Walker?
And the blue, I mean, if you're at a privateclub, you're drinking the blue, folks.
Yes.
You're drinking the blue.
Yep.
So that smoky aroma entered my palate.
(02:48):
And, yeah, it is absolutely a go-to to thisday.
And I gotta tell you what we
got right here.
The ice cubes are actually golf balls.
My story is a little different.
I wish it was at a private club drinking somefancy Scotch, having myself a cigar, but I was
in my mid-20s when I found Scotch.
And Scotch is my absolute favorite, and Iwasn't even drinking whiskey at the time
(03:09):
either.
So I had a buddy who's like, Matt, he was awhiskey drinker.
He goes, I gotta get you into drinking somescotch.
And at Costco, they had this pack of threebottles of Johnnie Walker.
It was the trio.
You had the Red, the Black, and the Blue.
And so there were tasting notes that went alongwith it.
And he goes, we're gonna do this togetherbecause he didn't drink scotch either, and he's
like, we're gonna go through the tasting notes,and we're gonna see if we like scotch.
(03:32):
My god.
By the end of that, I mean, if you just smell,you're like, oh, that's good.
Okay.
Yeah.
And you start looking at the notes.
You're like, oh, that makes sense.
Did it smell your bond?
Then you
take a sip.
It really did.
I mean, Adam, shout out to you, buddy, becauseyou know who you are.
And by the way, by the time I got to theJohnnie Walker Blue, I was like, this
is the
best thing I've ever had in my life.
(03:53):
And sure enough, drink responsibly, folks.
Be of age 21 years or older.
And, certainly, that was an experience I willnever forget because now I am a lifelong
Johnnie Walker Blue scotch drinker.
I absolutely love it.
And we're back.
Now how well do scotch and golf go together,Buttsy?
Because, I mean, it's hand in hand.
(04:14):
It's smooth.
It's like your left hand talking to your righthand.
No.
A hundred percent.
It's smooth.
It is the yeah.
They pair very nicely together.
A lot of people drink beer.
A lot of people drink seltzers when they're outon the golf course, and Scotch might not be a
traditional go-to.
Ah.
I think we're changing that.
Yeah.
It really is.
I mean, you could have a great time on the golfcourse with some Scotch.
(04:36):
Can't be cheap.
Yeah.
You can.
Can't be cheap.
You really gotta throw it out there just liketipping the boys at the end of the round.
You gotta tip.
Now as we're talking about this, I've got somepull hooks.
Did you know about Scotch and golf?
And first off, did you know Johnnie Walker'sroots in golf tie back to the first British
Open in 1860 where
This is actually crazy.
(04:57):
One of the Open's greatest champions, JamesBraid's two sons, worked for John Walker and
Sons, which was the name of the brand at thetime.
Eighteen sixty, folks.
We're talking about 1860.
Eighteen sixty.
Not like 1960.
No.
Eighteen sixty.
And, today, Johnny Walker is the officialScotch Whiskey of the Waste Management Phoenix
(05:18):
Open deepening the brand the brand the thebrand's connection to the sport.
Wow.
There we go.
How you feel about that?
I just that's just Doesn't make you proud ofthem.
Yeah.
It does.
And and I had no idea of the historicalsignificance, but the fact that it's tied
together and what do we say?
It was John Walker and Sons.
John Walker and Sons back then.
Fantastic stuff.
Really cool that there's a history there.
(05:39):
Now, second part to this is, did you know?
In 1926, Johnnie Walker introduced itshole-in-one program, which was offering a
bottle to any player who had a verified shot.
Nearly 100 years later, the brand introducedthe Johnnie Walker Clubhouse designed to excite
the next generation of golfers and celebrate aprogressive new era of the sport, which has
(06:01):
become more inclusive, vibrant, and straight-upmore fun.
Obviously, Devereux Golf is a part of that.
Very cool.
Yeah.
And our last fun fact here about Scotch andgolf.
The Johnnie Walker Clubhouse, by the way, didyou know, is also a hospitality suite that
engages next-gen Scotch drinkers and golferswith elevated experiences at major golf
(06:22):
tournaments across the country.
Uh-huh.
And did I mention that we are here at Puttshackin North Scottsdale at the Scottsdale Quarter
where this is Johnnie Walker and DevereuxGolf's good old clubhouse.
How cool
is this place?
Unreal.
Actually unbelievable.
And by the way, folks, drink responsibly, 21years or older.
Thank you.
Now, we are gonna get into a beautifulcollaboration here, which is Devereux Golf and
(06:47):
Johnnie Walker.
Okay?
The brothers are bringing it.
Bert and Will Brunner are here from DevereuxGolf.
Are you?
No.
Oh, it's good.
Here we go, folks.
So we gotta talk about this origin story of howthis collaboration and partnership with Johnnie
Walker got started.
I'm gonna leave it up to either one of you.
(07:08):
Which one wants to jump in with the originstory here?
How did it all come about?
How did you birth this?
Yeah.
Oh, man.
We wanna know.
This is something, I guess, Johnnie Walker'sseen of our brand.
You know?
Our brand is set out to kinda go after thestatus quo of golf.
And Johnnie Walker reached out to us lookingfor a partner that goes after kind of the
normal, nutritious of golf.
(07:28):
Everything that it's set up to be and lookingfor a partner that is a little more young and
influencing the new upbringing of.
And they reached out to us last year.
I think in April, we did our first collectiondrop, June?
Of '20 '24 for the Charles Schwab, which isFort Worth, Texas Colonial.
Shout out to Texas as well.
Good old Colonial.
(07:48):
Yeah.
Yeah.
Texas boys are born.
Raised.
So, yeah, man, we've been on this partnershipwith them.
This is our second drop, the Johnnie WalkerKeep Walking Collection.
Yeah.
Here at the Waste Management Open, which is nowhome.
This is gonna be a kick-ass week, man.
As you guys know, so I think we're starting offhot with the, the blue in one, just leaning
(08:10):
into it.
But this is, it's
like a hole in one in your mouth every time youtake a sip.
Yeah.
It's beautiful.
Absolutely beautiful.
Well, dude, this is I'm just here to drink,Scott.
I have heard.
I I'm just here to drink, Scott.
I have heard that you do not make appearances.
I don't like appearances.
A special Yeah.
Special moment.
He was like,
I feel like you
did it for us.
I'm just keeping my office,
you know.
(08:31):
Just kinda chill in there.
Kinda like a
kinda like a groundhog, you know.
Oh, that's fantastic.
I absolutely love that.
Now guys, you're working with such an iconicbrand with the Johnnie Walker Golf collection.
I mean, how do you get a vision for this to belike, hey, you know, we're working with such an
iconic brand.
How are we going to keep up style-wise withsuch a cool, cool Scotch with
(08:52):
It's actually a pretty cool collaborationbecause Johnnie Walker is so rooted in
tradition, you know?
And we have the youthfulness of, you know, agolf brand.
And it was, you know, something that reallydoesn't come naturally and come easy because
they are kinda two brands that are different.
Yeah.
But just being able to merge them and put aplayful twist on it, it's been just I it
(09:16):
exceeded our expectations.
It's been, it's been a really cool, really coolcollaboration we've done with them.
Yeah.
I I I like it from the standpoint of tradition,what Johnnie Walker is.
I mean, you think about where golf came from,where it's birthed in Scotland.
Right?
It's pretty nice where Scotch is.
So there is that.
You have that in both those worlds.
So golf and Scotch already have thispartnership and marriage together.
(09:37):
I mean, I'm pretty sure you invented golf justto have a reason to drink more.
And Scotch is what those guys were drinking.
But it's it's a great collection because, likewhat Zeller said, we are just a youthful brand.
We are on that, kind of that mission to changethe face of golf a little bit.
But, you know, going back into bringing Scotchto the forefront, you know, this traditional
(09:58):
drink, it's it's been really exciting to mergethose two worlds.
That's awesome.
Super cool.
And by the way, the collection, folks, yougotta go on to devrogolf.com.
Make sure to utilize Pull Hook Golf 20 atcheckout.
And get yourself—you gotta check out thecollaboration because it is so clean, but it's
so dope at the same time.
Like, there's that cool twist to it.
Yeah.
(10:18):
The collection is pretty nice.
We really blended a lot of the heritage, theScottish heritage that Johnnie Walker portrays.
You know, we dive down into their archives, andtheir archives are just amazing.
They've been around forever, so they just havea plethora of information that you can pull
from.
(10:38):
And just having that at our disposal, you know,it's pretty cool.
It's pretty awesome.
I was just looking at, in preparation for allof this, the logo from Johnnie Walker that has
shifted over time a little bit.
Yeah.
And, man, it's just like when, as soon as yousaid, I went into the archives, I'm just like,
oh, there's a lot of pages there about JohnnieWalker history.
Yeah.
Their archives go pretty deep.
(10:59):
Which we're hitting on a little bit with the"Did you know?" In 1860, the golf side of it
was introduced.
Unbelievable stuff.
Now, as we talk about this collaboration aswell, you guys have a current collaboration
called Keep Walking.
Talk to us a little bit about that, which istimed up with the Waste Management Phoenix
(11:22):
Open.
Yes.
Yeah.
Keep Walking collection is what we justreleased today.
So that's a special collection for us.
When we dropped our first collection, it waswith Johnnie Walker Golf Club.
That went over really well.
Then we got to spend more time with the JohnnieWalker folks and kind of figure out, you know,
what we really wanted from both sides, youknow, both parties.
And Keep Walking was what came to mind.
(11:43):
It's Johnnie Walker's tagline, of course, sothat plays nicely in
our hand.
But also what felt good for our brand was thetradition of walking on the golf course.
Kind of getting back to the basics, gettingback to the roots, and that's where all this is
established, right?
With Scotch, with the birth of golf, and justgetting back to the walking and the classics of
that.
So we wanted to blend the heritage and theScottish tartans and these things that you see
(12:07):
in Johnnie's heritage overall and then bring ittogether for a more modern look and feel of the
golf course.
So we have, like, mesh shorts with the tartanprint.
We have the pullover my brother's wearing.
It looks nice.
It's very athletic, but also very, like,classic looking.
So it's
a nice little Can we
can we get more of these on the back?
Can we do a little Dude, you
got it.
There we go.
I told Bert this.
(12:28):
When Bert came on a couple weeks ago with ourTGL watch party for the very first TGL episode,
I'm like, man, it is so tough coming into yourguys' place because I want everything.
I'm just like, oh, can I get that?
Yeah.
Can I grab that?
Can I grab that?
Oh, that's really cool.
And I'm like, shit.
You guys, you were really making me have, like,a problem here.
Hey.
That's a good it's a good problem
for us.
(12:48):
We'll take that.
So we don't get a second problem here.
But yeah.
Exactly.
Now with Johnnie Walker, with what you guys aredoing, I mean, was there ever a time during the
entire thing where you were like, man, wereally gotta dial in these colors from Johnnie
Walker?
You know, they've got their iconic hues and soforth.
(13:12):
I mean, was there any thought around that,kinda getting into the collection?
Yeah.
Most definitely.
I'm a big brand nerd.
I love brands.
I love studying brands.
I love to see, like, their brand books, whichis their colors, their fonts, everything that
you see out, you know, billboards, anythingthat's posted.
There's brand, there's science to that.
And Johnnie Walker has an incredible brandbook, which it's not what you would think when
(13:34):
you first think about Johnnie Walker.
You think of, like, Scotch, you think of, like,woods and dark deeper tones, but theirs is more
vibrant, which was really cool to kind ofoverlay on the golf courses, bring in these
primary colors that are bold with the yellows,the really blue tints, the deeper greens.
So that was really exciting for us to get aplay with a nice color palette.
Yeah.
And just kinda shift all that for the golfcourse and play set.
(13:57):
Cool.
Love that.
Now the blue and one is the whole slogan?
Blue and one.
Blue and
one.
Yeah.
That's the drink.
That's what we have right now.
So Johnnie Walker Blue classic.
It's kinda my first introduction into, youknow, the higher-end scotches.
(14:18):
That's great.
What do you think about it?
I just keep drinking it.
That's my problem too.
Yeah.
It tastes so good.
Drink responsibly, folks.
Be over
The edge of the water.
It just gets better.
Yeah.
It does.
Yeah.
It does get better.
Progressively, man.
Yeah.
It's very good, man.
Just the aroma too.
You can just sit there and smell it.
They need to make a candle.
Oh.
It smells like
Johnny.
My lord.
I would buy that in a heartbeat.
(14:38):
Yeah.
That's a very
Johnny Walker people, you hearing this?
We need a candle.
We need a Johnny
Walker Blue.
That smells like Johnny Walker Blue.
Absolutely.
Oh my god.
Have that little peatiness in it.
You know, it's just perfect.
My royalty is 37 cents, by the way, for everycandle sold.
So
Now, Will, you're a big candle guy.
No?
Yes.
Yeah.
Huge candle guy.
I thought so.
You have, like, three in
your office.
These big candles.
(14:59):
Big offices.
He's he's horrible.
Candles.
Is the Will's never gonna make a publicappearance again.
I just like fire.
Kinda likes candles.
Yeah.
I mean, is there anything cooler though than ascotch-smelling candle?
No.
It's gonna smell like a campfire in youroffice.
That'd be great.
Yeah.
Yeah.
It would.
It'd be it'd be awesome.
Keep keep a couple of them going.
I'm sorry.
(15:20):
I don't know
what to say.
My brain's
just sitting here spinning right now thinkingabout how we're gonna do
that.
I love it.
Guys, what what do we expect in the future fromyour collaboration with Johnny Walker?
What do you think?
There's more.
So I think we're just scratching the surfacewith this.
You know, we're introducing Johnnie Walker backinto the golf course.
You know, Johnnie Walker was a player on thePGA Tour back in the day.
(15:43):
They used to sponsor a lot of events.
And they had a hiatus, but they're bringing itback.
They're coming back with a vengeance, andthey're coming back in the, you know, the new
look of golf.
And so we're the brand there to help sponsorthem, promote, and activate, and there is more
down the pipeline.
You know, we have a lot of golf tournaments.
Golf is on such an upswing as we know.
Yeah.
Like it or not, it is.
(16:05):
And so the activations, the collaborations, theproduct placement is gonna be more and more.
So I think people just better start likingJohnnie Walker Scotch, man, for the golf
course.
Yeah.
Toad, you better get on it.
You better get yourself a nice flask out there.
Not saying you
should take it on the course, but back to theroots.
Right?
Like, bring Scotch back into golf.
(16:25):
It sounds like that's how it starts.
Guys, maybe a little idea here.
Maybe we can get a Devereux Golf Johnnie Walkerflask for the golf course.
I think so.
I think
we need I think we need maybe just get abottle.
Let's carry a bottle.
How about
Just carry a bottle.
Let's carry a bottle.
Let's carry a bottle.
Let's carry a bottle.
Let's carry a bottle.
Let's carry a bottle.
Let's carry a bottle.
Let's carry a bottle.
Let's carry a bottle.
That'll be part of our essential collection.
Yes.
There we go.
The essential.
No.
The flask.
Okay.
The bottle just arrived.
(16:46):
The bottle with a straw, and
then you'll have the flask inside.
Absolutely.
Save the tortugas, by the way.
Don't don't use plastic straws.
Okay?
Okay.
That one.
We don't we
don't have turtles in here.
No.
We don't.
We do.
But desert tortoises.
They're different.
They're very different.
They're hot.
Guys, anything else you wanna chime in before,we kinda move this along?
(17:09):
I mean, I don't wanna kick you guys out.
I love you guys.
There there is one point that I do I do loveabout the Johnnie Walker partnership is when
they first approached us, we're like scotch andgolf.
Like, yeah.
I mean, you're I get it.
Like, drinking scotch.
But these their team did an excellent job ofputting together cocktails that are that are
great for the golf course that are, like, thatare refreshing.
(17:29):
They have the Keep Walking 18.
That's that's my personal favorite one.
Could be blended without going straight.
Wow.
Yeah, man.
It's it's
a really good fit.
Yeah.
Yeah.
So my favorite is the Johnny Lemonade.
Oh, Johnny Lemonade.
I've not tried that yet.
My goodness.
Well, luckily luckily, next up, we've got theguy who make makes these.
Okay?
They're excellent.
Mister Johnnie Walker ambassador himself, PaulJones is next, everybody.
(17:53):
So, Will, I Yeah, man.
I greatly appreciate it.
You just have me to go
to the studio.
It's Bob.
It's Bob.
Cameo.
Made an appearance.
Absolutely love it.
And you
by the way, boy.
I mean, I don't understand why you wouldn't doit more
often.
Holy
cow.
You were enlightened.
Great on
the mic.
Thank you, guys.
You guys are awesome.
We love you.
Numbers.
So, folks, we've got with us Mr.
(18:14):
Paul Jones.
Now perfect.
Perfect.
He is the Johnnie Walker ambassador forSouthern California and a true master of craft
cocktails.
Paul has built a reputation as a bar chef knownfor pushing the boundaries of mixology and
cutting-edge culinary techniques like sousvide.
Sous vide.
Sous vide.
Okay.
Yeah.
(18:35):
And not an expert there with words.
Let me finish.
Is that the water bag?
That's the water bag.
Yeah.
Infused cocktail.
Exactly.
Yeah.
Actually, love that.
And centrifuge.
Centrifuge.
Centrifuge.
Yeah.
Local ingredients.
I'm proud of myself on that one when it'sclose.
From working alongside L.A.'s top bartenders toleading whiskey dinners and launching concept
bars, his passion for spirits and locallysourced flavors has made him a standout in the
(18:59):
industry, obviously, as a Johnnie Walkerambassador now.
Most recently, he was the beverage director atDecker Kitchen in Westlake Village, which if
anybody knows Westlake Village, that's a fancyplace, where he curated and acclaimed a
cocktail program focused on unique spirits andfarm-fresh ingredients.
Now an ambassador once again for JohnnieWalker.
He's bringing expertise and creativity to awhole new level.
(19:21):
Welcome, Paul.
Holy shit.
That was a mouthful.
Thank you kindly, y'all.
I appreciate it.
You got quite a background.
I I Yeah.
I do my best.
You're kind of a big deal.
I try.
I just try and stay busy.
That is awesome.
Yeah.
Now tell us, how did you get involved with theJohnnie Walker brand?
You know, it's, just like anything really,really good in life, it just happened to me by
(19:42):
happenstance.
I've always been one to just say yes to reallyfun and new experiences.
Sure.
I was working one day at my bar and somebodycame in and said, would you wanna interview for
the Johnnie Walker position?
I was like, absolutely.
What other chance am I just gonna say that Iinterviewed?
Yeah.
And then time passed and three years later,here we are and I'm doing, literally my dream
(20:07):
job every day.
That's pretty sick.
That's pretty sick.
I mean, what a better brand to be a part of.
Holy cow.
Unbelievable.
We just figured out in our did you know sectionwith Scotch and golf that, 1860, it goes back
to.
I think it goes even further than that.
It goes even further than that.
Yeah.
Eighteen twenty is actually when John Walkerkinda started this whole thing.
(20:29):
Small little grocery store and, he was a realguy.
And he was.
Real guy, real family that started this wholething brought it up from zero to where we are
today.
It's crazy.
That's so cool.
That is so cool.
And then just a small caveat, John and his sonwere huge, huge fans of, like, first off
(20:49):
gardening, but second off golf.
Okay.
And, Alexander Walker was one of the premier,like, you know, sponsors for actually one of
the first sponsored golf tournaments that everhappened.
No kidding.
Precluding the British Open, which is really,really cool.
Oh, yeah.
We're all
in a way.
All in
a way.
Knowledge that I just did not have stashed backin this brain.
(21:11):
Bloodline.
Yeah.
Special.
It's part of the deal.
Special.
That's awesome.
That is awesome.
That's really cool.
Now saying that, these cocktails, let's talkabout some cocktails.
Okay?
And work with Johnnie Walker.
What was your process to creating thesecocktails?
Because you got some pretty standout scotcheshere that kinda stand on their own.
But, like, what went into that process?
(21:31):
What I was
gonna say.
It's it's how do you top it
by itself?
Oh, man.
Well, Johnnie Walker Black Label, I use the thefour key, key flavor profiles.
K.
Sweet, smoky, spicy, and smooth, and thosethings just rock with all the things that we're
working with here.
I'm a big golfer.
I came from golf.
So just being here today on a golf podcast,going to golf tournaments just, like, just
(21:52):
drives me drives me nuts.
Here here actually deal?
What are these?
This is the deal right here.
Yeah.
Absolutely.
So I'm gonna start off with,
Is that mint on there?
That's a
little mint.
A little fresh herbaceous vibes, you know.
Wow.
Yeah.
Yeah.
So we're we'll start off
It's pretty too.
Start keep walking 18.
This one was inspired by just what you wouldlike, you guys have clearly golfed plenty of
(22:16):
plenty of public courses, all this, but youlook at that back bar, and you just see all
those ingredients.
How can you make something delicious out ofwhat's there?
And that that was just the inspiration here.
I mean, you got a little bit of lime.
You got Johnnie Walker.
You got everybody's got ginger beer there.
And Oh,
there's some ginger beer in there
too?
Ginger beer, little Angostura bitters.
Add that spicy to it.
Yeah.
Something that you could just crush on a reallyhot day.
(22:37):
I was gonna say, it kinda screams like backnine Arizona.
Oh, yeah.
It's vibes.
It vibes.
It's delicious, and I love it.
I mean, hook me up.
That would be fantastic stuff on the golfcourse.
We have two of them.
Right?
I know.
So let's talk about the other one here.
So the other one I'm looking at my notes here.
I can't quite find the name for the other one.
Why don't you share it with us?
Absolutely.
(22:57):
It's the Johnny Lemonade.
So the
Oh, the Johnny Lemonade.
There we go.
This one is inspired off of a, you know, one ofthe best things about working with DevRel,
working with Johnny, being a part of this wholething is that the DevRel in clearly, they're
very fine-tuned into history.
Yeah.
Just with their design and everything likethat, and that ties back to this cocktail right
(23:20):
here.
You know, we have iced tea, we have lemonade,things that we're thinking about.
One of the greats, you know, Golden Bearhimself, Arnold Palmer, you know, he's
Oh,
he's a big inspiration.
He's something that I think of every time thatI'm on the golf course.
Figured what better way to drink Johnny Walkerthan with a little iced tea lemonade on top,
and it's definitely something to enjoy.
(23:43):
It's a drink for a gentleman.
It seems like a nice way to cut it up, if youwill, too.
Like, so we're not just drinking it straightbecause that could get out of hand pretty quick
on the golf course.
Right?
Well, you know, the Scotch, that's why theymade those bottles in the size and shape that
they are.
Ounce and a half per hole gets you through.
Was that
kind of?
Is that a
That's real.
It's a story I'm not gonna stand by, but themath adds up, which is shocking.
(24:07):
The math adds up.
That's awesome.
Now you're also, I mean, involved with theJohnnie Walker Clubhouse program.
Oh, yeah.
Or did you create it?
I was involved.
I was involved.
I wasn't one of the heads, but I was justreally very excited to just again, bringing
golf, yeah, into Scotch.
I've been golfing since I was a wee lad, andjust any way that I can bring other people into
(24:30):
it and get people excited about it, fantastic.
That's awesome.
I'm gonna have to try those at some point.
I'm not gonna steal yours.
It's fine.
I will grab those when we're going around andeverything.
Because I just wanna take a sip because I likeI am I'm big, and I don't know how you came up
with it.
But the Blue in One, fantastic mix here of justJohnnie Walker Blue.
(24:51):
It's great stuff.
I mean, that's where people aren't gonna thinkthat I'm just, like, brown-nosing here.
Absolutely not.
Not at all.
Johnnie Walker Blue has been my favorite Scotchof all time, and that's why I love that we're
here right now.
I love that we're doing this because you couldjust feed me Johnnie Walker Blue, and I will be
a happy man for the rest of my life.
I am absolutely loving that, but I am curiousto try the Johnnie and Lemonade and also the
(25:15):
Keep Walking 18 because, obviously, you're onehell of a mixologist over there.
I do my darnedest, but love to get you guys outon the course.
And if you're playing with me, absolutely.
We, you know, I'm sure you're here to brownbirdies.
No way.
I, I
I do blue bogeys, man.
So, you know, everybody gets to enjoy a littleBlue Label on a bogey.
Oh, yeah.
Just could get out of here.
Yeah.
Me and my god.
Folks, drink responsibly over the age of 21,please.
(25:38):
Thank you.
Brown Bogens
is Oh, yeah.
That's fantastic stuff.
Anything else you kinda wanna leave us with?
I mean, that's all I got in terms of the shownotes.
Yeah.
No.
Just excited to be here.
Excited for the DevRel partnership.
When are
we getting out and playing?
I guess that's the next question.
Well, what are
you guys doing next month, man?
Let's get this
out of here.
You're in.
Let's get this done.
Absolutely.
I love a
butt shot.
(25:58):
Love a
butt shot.
I've never been here before.
Oh, yeah.
A lot of colors.
Lot of colors.
Pretty cool spot.
If you got ADD, it's tough to focus.
It is way fancier than I thought it would bewalking into, like, a putting, you know, venue.
This is unbelievable.
What a freaking cool place.
It's gonna be a good place.
Could be a lot of fun coming up, and I can'twait to experience all of that.
How about you, buddy?
(26:19):
Yeah.
I mean, buddy, just say, you had a smile onever since you arrived.
You had a fantastic day.
This is cool.
Yeah.
Yeah.
Like, what else is there to say?
And cheers to you.
Yeah.
Cheers.
Fun, sir.
As you're saying, Scotch and Sláinte.
Sláinte.
Sláinte.
Sláinte.
Sláinte.
To good to good health.
Okay.
To good health.
Yeah.
Yeah.
Tap that on the table and
(26:39):
Get yourself asleep there.
Let me mix this up.
Keep walking.
Dude, I dude.
And there's a golf club mixer.
I know you guys said that before, but until Igot to see this thing, I had no idea how cool
it was.
I'm just absolutely loving everything.
I can't not to show it.
I'm not doing a good job.
Once again out.
(26:59):
And I say that with all respect to drinkresponsibly, 21 years and older Johnny Walker.
Okay.
We're gonna wrap it up right there.
And, folks, Johnny Walker once again.
We're here at Puttshack North Scottsdale.
It's a Scottsdale Quarter.
We also have Devereux Golf.
And if you wanna get 20% off your entire orderat Devereux Golf, make sure to take advantage
(27:20):
of pull hook golf 20 at checkout.
And you spell Devereux.
A lot of people are messed up by this name.
They're like, how do I spell the Devereuxthing?
Threes, folks.
That's all you gotta remember.
D e v e r e u x golf dot com.
It's very simple when you add some alliterationto it, I feel like.
I don't know if alliteration is the correctword for
that, but it was a good word.
Thanks for that.
(27:41):
Hey.
Thank you, guys.
I gotta say, love the Travis Scott golf shoes,man.
Looking looking looking clean.
Well, and and these are the
ones that I ruined last year at the WasteManagement in the mud.
Yeah.
So I wore these in the mud last year, and thenI cleaned them up.
And then they've just they've gotten beat up.
But I love beating up good, cool shoes.
It means you're using them, man.
Yeah.
Appreciate that.
Hey.
You can't keep those toes in a cage all thetime.
(28:02):
You know what I mean?
got sandals straight from the golf.
He's got sandals on it.
I hear you.
I hear you.
Doing my best.
Buttsy, what are you most excited about for therest of the day?
We're gonna roll some putts.
And, obviously, you know, coast without sayingJohnny Walker.
Some of the Johnny Walker.
Yeah.
Folks, we're selling team.
Hit the music.
Hit the outro music.
(28:22):
Here we go.
Eight Town Down.
We are out here at
Scottsdale Corner.
Yay.
Devereux Golf and Johnny Walker, folks.
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