Purpose Over Praise - Becca Apfelstadt

In this candid and inspiring conversation, Suzanne Roberts welcomes business leader Becca Apfelstadt, founder of the successful marketing agency Tree Tree. Becca shares her journey from a 17-year-old intern to a driven Vice President and then a bootstrapped founder who grew her company tenfold. She openly discusses the profound regret and exhaustion that led her to make the difficult but necessary decision to sell her thriving business. Discover the pivotal moment when looking at her family's photos helped her choose presence over performance, and hear how she's now using her experience to mentor other service-based founders through "success problems," helping them reclaim their personal lives by honoring their inner voice and building a business that supports their life, not the other way around.