135: It’s Not Your CRM: 3 Real Reasons You’re Missing Your Fundraising Goals

If you’re not hitting your fundraising goals, it’s easy to think the problem is your CRM, website, or donation platform. But switching tools won’t fix a broken strategy. I see so many nonprofits stuck in a cycle of blaming their tech instead of addressing the real issue—how they’re engaging donors and running campaigns. In this episode, I’m breaking down three major reasons organizations miss their fundraising targets and what to do instead. I’m talking about the difference between reactive and proactive fundraising (and why most organizations are stuck in survival mode), the fear of making bold asks, and the importance of differentiation—because if you blend in, you’ll be ignored. If you’re tired of feeling like you’re constantly fundraising but never getting ahead, this episode is for you.

Topics:

• The myth of "better tech = better fundraising"—why tool-hopping won’t solve your funding problems
• The real reasons nonprofits miss their fundraising goals
• How to shift from reactive fundraising to a proactive donor engagement plan
• The power of bold, emotionally-driven storytelling (and why playing it safe is hurting your donations)
• Why differentiation is key—if you don’t stand out, donors will choose none
• The fundraising Sprint Method: how to stop the constant scramble and start raising more with less effort

For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

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Resources:

• Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
• The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
• Instagram, LinkedIn, website , weekly newsletter
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links