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May 20, 2025 23 mins

Your campaign launched strong—emails out, ambassadors ready, social posts scheduled. And then the momentum vanished. You’re not alone.

I’m sharing what no one prepares you for: the messy middle of your fundraising campaign. That moment when things slow down, energy dips, and you start asking, “Where is everybody?” If it feels harder to move donors right now, you’re right. The game has changed. Campaigns that used to work aren’t hitting the same, and it’s not because your cause isn’t worthy. It’s because “good enough” no longer cuts it. Your donors are behaving more like consumers. They need urgency, energy, and movement.

In this episode, I’m walking you through why campaigns stall—and what to do instead. You’ll learn how to spot the stall before it happens, how to inject new momentum when the buzz dies down, and why donor fatigue is often a leadership energy issue in disguise. This isn’t about working harder. It’s about leading differently. Let’s get your campaign moving again.

Topics:

  • The real reason your fundraising campaign is stalling out
  • How “donor fatigue” is actually leadership fatigue in disguise
  • Why good enough isn’t good enough anymore (and what to do instead)
  • The psychology of urgency and how to build it into every campaign
  • What donors really need to act now
  • How to reignite mid-campaign momentum with a simple but powerful strategy
  • What the best campaigns get right: movement, not maintenance


For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

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