Purpose & Profit Podcast

Purpose & Profit Podcast

What do nonprofits and brands have in common? A lot more than you might think! Purpose & Profit is a show dedicated to uncovering the surprising ideas at the intersection of causes and brands. We’ll take trends that are transforming fundraising and marketing, and ask the question... what might nonprofits learn from these trends, and what might brands learn from nonprofits? Each episode, hosts Dave Raley and Carly Berna unpack a topic or a trend that matters to nonprofit and business leaders, and explore what each can learn from the other.


October 3, 2023 32 mins

Today's episode is about creating meaningful relationships between influencers and nonprofits.

Join Dave and Carly as they welcome guest Kayla Bradham. Kayla is the host of Legacy After the Locker Room podcast, a member of the NFL Alumni Association, and Executive Vice President of the Sports Philanthropy Network. 

Kayla is a strategic and inspirational influencer and pioneer in the world of sports philanthropy. Her story serve...

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Today's episode is about the lessons we can learn from cultivating great experiences from brands such as Mattel Toys, the Harlem Globetrotters, Dollywood, SeaWorld, Royal Carribean Cruise Lines and more. . 

Join Dave and Carly as they welcome guest Anthony Esparza. Among other roles, Esparza served as Chief of Guest Experiences at Carnival Cruise Lines and Chief Creative Officer at SeaWorld during a time of rapid transformation...

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Today’s episode is about leaders navigating innovation and team building in the workplace. 

Join Dave and Carly as they talk about 6 mistakes leaders make with innovation. In his career and in his work with Imago Consulting, Dave has consulted with and spoken to hundreds of organizations about innovation. In today’s episode, he shares six mistakes that he’s made and seen other leaders make when it comes to leading innovation. 


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Today’s show is about blurring the lines between generosity and tax-deductible charitable giving.

Join Dave and Carly as they welcome guest Krista Lamp,  Senior Direct of Brand, Events, and Communication for Classy, an affiliate of GoFundMe. Prior to joining Classy, Krista spent more than 15 years in various public relations roles, managing and developing PR strategy clients in the CPG and technology space. They discuss the re...

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Today's conversation is about companies growing their market by bringing together brands and cause marketing. 

Join Dave and Carly as they welcome guest Taylor Smiley the lead partnership at LERMA.  Starting with the NBA, Taylor had his dream job – he always loved sports and scored a job with the NBA. He had the privilege of working with NBA Cares, the NBA’s global social responsibility program. After the NBA, he felt call...

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Today's episode is about crypto philanthropy and how it is impacting the non-profit world. 

Join Dave and Carly as they welcome guest Pat Duffy, the co-founder of The Giving Block.  Pat has been featured in Time Magazine, Newsweek, U.S. News and World Report, Associated Press, ABC News, and CNBC. He and his partner Alex Wilson developed a solution for charities, universities, and other non-profits to fundraise using crypto...

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Today's episode talks about the changing state of the Subscription Economy and the future of recurring revenue for nonprofits and businesses.

Dave and Carly dive into the ups and downs of subscriptions over the past couple of years. Subscription businesses have grown five times faster than traditional businesses over the past 10 years.  Research shows that the average American had 6.7 subscriptions in 2022, up from 4.2 in 2019....

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Join Dave and Carly as they welcome guest Claudio Ludovisi, the Assistant Dean of Marketing, Strategy, and Corporate Relations at the Graziadio School of Business and Management at Pepperdine University. Ludovisi has been a scholar-practitioner for 25 years in marketing leadership, spending time leading at brands such as Disney/ABC, and NBC.

Ludovisi is studying the relationship between organizational purpose and customer engagemen...

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Today's conversation is discussing 6 ways to improve work productivity and sustainability in a company.

Do you ever feel like some tasks are too difficult for you to finish? Or a group project is not successfully done?

Dave and Carly deep dive into the business model Working Genius, an assessment test that analyzes your strength and weakness in projects. Working Genius is used by companies to enhance teamwork.  Dave and Carly ...

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Today's show is about innovation, optimization,  and the future of marketing.

Join Dave and Carly as they welcome guest Tim Kachuriak. Tim is the founder and Chief Innovation Officer & Optimization Officer for NextAfter, a fundraising research lab consultancy and training institute that works with charities, nonprofits, and NGOs to help them grow their resources. (And, sponsor of Season 2 of the podcast!)

Kachuriak is also...

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Today's show is about disillusionment and staying rooted in God when life seems to fall apart.

Peter is the President and CEO of Hope International, a global nonprofit focusing on economic development around the world. He is also the author of Rooting for Rivals, Gift of Disillusionment, and much more.

Join Dave and Carly as they talk about:

  • Peter’s career and his work with organizations and nonprofits.
  • Peter's books, includ...
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Today's episode is about challenger and cause-oriented brands.

Join Dave and Carly as they welcome their guest Jon Lee. Jon is the Brand Leadership Principal for LERMA, an advertising agency dedicated to challenging creativity for good. The agency recently launched three different ads in the Super Bowl 2023 – one for Avocados from Mexico, and two spots for a campaign near and dear to Jon’s heart - He Gets Us.

Jon has been serving n...

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Today's show is all about satisfying customers whether that is through non-profit organizations or big corporations.

Join Dave and Carly as they break down the who, why, and how to provide the best long-term marketing goals.

Today's guest is Ken Calwell who serves as Chief Marketing Officer at Compassion International. Before he worked for one of the largest non-profit organizations, he spent his career in the food industry as the ...

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January 31, 2023 5 mins

The time has finally come. Season 2 of the Purpose and Profit Podcast is upon us! This episode is a quick tease for what is to come this season.

This season includes a variety of topics relevant to leaders of causes and brands alike, including:

  • Lessons on innovation from the inventor of stuffed crust pizza to innovation at one of the world’s largest charities.
  • Insights on collaboration between competitors, and the gift of di...
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The Subscription Economy is here, and it’s changing how both brands and causes think about and provide value.

Customer and donor loyalty is declining, but the rise of recurring subscriptions is changing expectations and providing a way to generate sustainable, ongoing revenue, while also providing unique value to customers and donors.

In this final episode of Season One, we talk about the big business of subscriptions today, and ho...

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Charity: Water is one of the nation’s leading charities. It has been the subject of a lot of press over the years, and for good reason. It has been one of the best modern examples of a cause-based approach to nonprofit fundraising, community building, and unconventional approaches to philanthropy.

Recorded in 2021, we talked to Chief Revenue Officer at Charity: Water, MZ Goodman. MZ comes from a diverse background, including work a...

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Today’s episode is all about crypto, cryptocurrency, crypto donations.

Our guest, Evan Johnson serves as Senior Director of Mass Market Fundraising at Project Hope. Evan helped Project Hope get on board with accepting donations of cryptocurrency in the previous year and until recently had received very few donations.

Then, Russia invaded Ukraine. Project Hope moved into action to help the Ukrainian people and those impacted by ship...

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Today’s show is all about storytelling, crafting memorable experiences, and the world of themed entertainment.

Our guest is Mel McGowan, Co-Founder and Chief Creative Officer of Storyland Studios. Mel got his start in film, design, and spent a decade at the Disney Company. You’ve probably heard the term “Imagineer” — someone who combines the art and the craft of telling stories in three dimensions. Mel was an Imagineer and he got t...

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This week on the podcast we are doing something a little bit different. Instead of having a guest, we are going to discuss a trending topic that affects both causes and brands.

Artificial intelligence is not just a buzzword…whether you’re a big business or a nonprofit, you’re possibly using it whether you know it or not, and if you’re not, it’s something to get serious about and it’s really helping to drive organizations f...

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What can nonprofit and business leaders learn from bookstores in the dot-com boom, publishers, and the world of nonprofit leadership?

Tami Heim serves as the president and CEO of the Christian Leadership Alliance. She’s been on both the cause and brand side of the fence, spending the bulk of her career in retail and publishing - as president of Borders bookstores, EVP and chief publishing officer for Thomas Nelson Publishers, and i...

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