GoFundMe and the Intersection of Impact and Influence

In this episode of Purpose and Profit Podcast, Dave Raley and Carly Berna are pleased to welcome Amit Meredith to the show! 

Amit is the Head of Marketing for “GoFundMe,” overseeing brand strategy, marketing activations, and growth in an effort to help connect people with causes they care about.

With a background working for companies like Warner Bros. Discovery, Samsung, and Boots UK, as well as higher education institutions and nonprofits, Amit is uniquely qualified to talk about the giving landscape today and how nonprofits can view that landscape in order to maximize their fundraising efforts.

Diving into her role at GoFundMe, Amit shares findings from the GoFundMe Social State of Giving Report and explains the recent rise of what are known as “Impact Creators.”

Also in this episode, Amit talks about: 

• The Gen Z population and the power of sharing

• How social media plays a role in fundraising

• How to use AI to boost fundraising efforts

• Advice for for-profit and nonprofit leaders from her vast experience working in both sectors

• A lightning round at the end!

Discover more from the GoFundMe Social State of Giving Report at: https://www.gofundme.com/c/socialgiving

Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.

Season Six of the Purpose & Profit Podcast is brought to you by:

VIRTUOUS

Virtuous believes in increasing generosity through personal donor engagement, no matter the gift size. The Virtuous platform streamlines nonprofit workflows, eliminates back-office tasks, and focuses on the relationships that matter. With their CRM, fundraising, volunteer, and marketing tools, nonprofits can create responsive experiences that build trust and grow impact. Visit virtuous.org to learn more.

FAITHSEARCH PARTNERS

FaithSearch Partners is an executive search firm for faith-based organizations, dedicated to providing lasting solutions and championing faith-driven leaders. Their mission is to serve their clients and empower them with the right people at the right time to help drive their unique mission of ministry forward. Learn more about FaithSearch Partners at faithsearchpartners.com/.

IMAGO CONSULTING

Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at .imago.consulting and subscribe at imago.consulting/wavereport.

AVID AI

Juggling tools instead of engaging donors? Meet Avid—the first-ever fundraising agency in the cloud. It unifies your data, deploys ready-to-use strategies, and makes donor engagement personal—at scale, on demand, in minutes. Visit avidai.com and see how fundraising gets smarter.

DICKERSONBAKKER

For over 40 years, DickersonBakker has been a trusted partner to nonprofits across the country and globe. They’ve worked with thousands of organizations and helped raise billions of dollars to support meaningful missions. Their expertise spans fundraising, leadership development, and strategic growth. Learn more at dickersonbakker.com.

SHARE

Share helps Christian nonprofits shine with innovative marketing and digital fundraising. But