Today's show is all about satisfying customers whether that is through non-profit organizations or big corporations.
Join Dave and Carly as they break down the who, why, and how to provide the best long-term marketing goals.
Today's guest is Ken Calwell who serves as Chief Marketing Officer at Compassion International. Before he worked for one of the largest non-profit organizations, he spent his career in the food industry as the Chief Marketing Officer at Domino's Pizza, Wendy’s International, as Director of New Product Development at Pizza Hut, and CEO and President of Papa Murphy’s.
Ken is widely recognized for his accomplishments by being named one of Advertising Age’s Top 100 Marketing Leaders of the Year, being inducted into the Indiana University Kelley School of Business Brand Leadership Hall of Fame, winning a Golden Effie marketing communication award, being named Kansan of the Year by the Topeka Capital-Journal and being the creator of stuffed crust pizza.
Dave and Carly talk with Ken about:
- Innovation story- stuffed crust pizza
- Understanding the customer
- Reaching the generation
- Who, why, and how questions
- Long-term marketing strategy
- Red, yellow, green
We hope you enjoy our conversation with Ken Calwell!
Season Two of the Purpose & Profit Podcast is brought to you by:
NextAfter
NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.
Masterworks
Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
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