In this episode of Purpose & Profit Podcast, Dave and Carly are joined by nonprofit expert Dana Snyder to talk about some of the lessons she learned from working on American Idol, and how those lessons can be applied to increasing your monthly donor programs as nonprofit leaders.
Dana is the founder of Positive Equation and the host of “Missions to Movements” podcast. She is also the author of her latest book, “The Monthly Giving Mastermind - A Framework to Build, Grow & Sustain Subscriptions for Good.”
Dana reveals some key insights from her book and offers tips on how to build your supporters into monthly donors who connect with you, your mission and your brand.
Also in this episode, Dana shares a handful of compelling stories from her time at American Idol, and compares viewers’ desire to relate to the show’s contestants with the relationship between brands and their donors.
Other topics include:
The power of authenticity
Leveraging cultural moments
Turning storytelling into profit
Learn more about Dana and her new book by visiting https://www.linkedin.com/in/danarsnyder/ or https://positiveequation.com/book
Season Five of the Purpose & Profit Podcast is brought to you by:
VIRTUOUS
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.
FAITHSEARCH PARTNERS
FaithSearch Partners is an executive search firm for faith-based organizations, dedicated to providing lasting solutions and championing faith-driven leaders. Their mission is to serve their clients and empower them with the right people at the right time to help drive their unique mission of ministry forward. Learn more about FaithSearch Partners at https://faithsearchpartners.com/.
IMAGO CONSULTING
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
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