The Art of Engagement Framework with Kenny Jahng

In this episode of Purpose & Profit, co-hosts Carly Berna and Dave Raley sit down with Kenny Jahng—strategic advisor, digital agency founder, and AI expert—who has dedicated his career to helping mission-driven leaders cut through the noise and build meaningful engagement with their audiences. 

With an impressive background that spans business, ministry, and nonprofit leadership, Kenny shares key insights from his Art of Engagement framework, which helps organizations clarify their message and connect with the right people.

Through this conversation, Kenny breaks down the Authority Pillar—a critical component of engagement that focuses on defining your WHY, WHAT, and WHO. Whether you’re leading a nonprofit or a purpose-driven business, you’ll find actionable advice to help you refine your message, build trust, and ultimately drive greater impact.

Also in this episode, Kenny talks about:

• His Background & Expertise – How his journey in business, ministry, and digital strategy has shaped his approach to engagement.

• The Art of Engagement Framework – A strategic model for helping organizations build clarity and connection with their audiences.

• The Authority Pillar: Defining Your Engagement Strategy

• The WHY – Establishing a clear purpose to create meaningful engagement.

• The WHAT – Identifying the key message that resonates with your audience.

• The WHO – Showcasing testimonials and case studies that build trust and credibility.

• Practical Next Steps – How both nonprofits and businesses can implement these principles to strengthen their outreach and engagement.

Learn more about Kenny Jahng at: linkedin.com/in/kennyjahng/.

Dive deeper into The Art of Engagement Framework at: artofengagement.org.

Find out more about Purpose & Profit Podcast at: purposeandprofitpodcast.com.

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Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.