Must-Have vs Nice-to-Have: Prioritizing Business Investments

If you're feeling overwhelmed by the endless options and investments for your business, and finding that generic courses and large-scale programs are leaving you with more questions than answers, then you are not alone! The struggle to figure out what to prioritize and where to invest can often lead to wasted time, money, and energy, with little to show for it.

In this episode, you will be able to:

• Maximize profitability to secure long-term success for your business.
• Invest in foundational business elements to build a strong and sustainable company.
• Attract leads with a CRM system for enhanced customer relationships and increased sales opportunities.
• Implement autoresponder for effective and targeted email marketing strategies.
• Obtain industry-specific certifications to boost your business's credibility and reputation.

The most simple businesses tend to be the most profitable. There needs to be a sticking point. As you start scaling with all these teams and things they do, even your profitability, and it makes it harder to plateau.

Establish Strong Foundation

Establishing a robust foundation for your business is crucial to its long-term success and sustainability. It involves making strategic decisions about your business's core needs and investing in foundational business elements such as a functional website, a CRM system, and industry-specific certifications. This creates a sturdy framework that enables further growth and development.

The resources mentioned in this episode are:

• FG Funnels - Customer Relationship Management (CRM) software. This tool is recommended for attracting leads, capturing leads, and making sales. It is an all-in-one tool with autoresponder capability for emailing your audience. It is suggested as a foundational necessity for any business.
• Captivate - A podcast distribution player recommended for podcasters. This tool is mentioned as a must-have for podcasters like the hosts of the purposeful podcasting show. It is noted to cost around $19 to $20 per month.
• Social Media Presence - The hosts emphasize the importance of having a presence on social media, specifically recommending starting with one platform where the ideal client lives. They advise against investing in expensive courses or programs that promise rapid growth in social media following.
• Lean Business Operations - The hosts advocate for running a lean business and encourage their clients to do the same. They stress the importance of working smarter, not harder, and avoiding unnecessary expenses that do not contribute to profitability.
• Coaching - The hosts express the value of investing in coaching tailored to the specific needs of the individual or business. They highlight the benefits of personalized guidance and strategies over generic group programs or courses.

Meet your podcast hosts:

We are Wendy and Krystal - two travel entrepreneurs turned business and marketing coaches, respectively. We help female entrepreneurs create the life they want and define their voices to make more impact in the world. We do this through various programs that help female coaches and consultants launch masterminds, achieve short term goals in their businesses through private coaching, and launch podcasts to help grow their community and establish themselves as thought leaders.

Our podcast covers all the issues we face as female entrepreneurs - from juggling our multiple roles as mothers and business owners to the ever changing landscape of online business.

Connect with us:

Instagram: https://www.instagram.com/serndipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/serendipitousrebel

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