PTE #41 - Building Brand Awareness with Storytelling: A Workshop with Sarah Fulton

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In this episode of Pushing the Envelope, James Gilman interviews Sarah Fulton, a driven entrepreneur with experience in marketing. 

Sarah shares her journey into entrepreneurship, starting from childhood ventures to making the bold leap into full-time self-employment after a tough corporate experience. 

She talks about the challenges, growth, and learning moments that have shaped her path. 

Her story reflects resilience, an emphasis on core values, and a deep commitment to creating authentic connections with her clients.

• Entrepreneurial Beginnings and Early Influences

Sarah’s entrepreneurial spirit was sparked early, drawing inspiration from her grandparents' work ethic and starting small businesses as a child. 

This foundation helped shape her later confidence in building her own companies.

• Transitioning from Corporate Life to Entrepreneurship

After facing a difficult corporate experience, Sarah chose to pursue her passion for marketing independently. 

She describes how the corporate challenges she faced fueled her motivation to take control of her career and invest in herself.

• Authentic Storytelling in Marketing

Sarah emphasizes a storytelling approach in marketing, focusing on genuine connections over hard selling. 

She guides clients through defining their “who, what, and why” to craft messages that resonate deeply with audiences.

• Learning from Mistakes and Building Boundaries

Mistakes are inevitable, as Sarah illustrates with humorous anecdotes like missing delivery fees in her bakery business. 

She advises that such lessons are essential for growth and stresses the importance of knowing one’s limits and setting boundaries.

• Trends in Consumer Engagement and Relationship-Building

Sarah highlights how modern consumers crave real connections with brands. 

She believes that involving customers in the brand story—through social media engagement and user-generated content—builds loyalty and distinguishes a business in today’s competitive landscape.

Sarah’s journey underscores the importance of self-awareness, resilience, and a willingness to take risks. 

Her insights offer inspiration to anyone looking to push past traditional career boundaries and embrace their unique path.

Remember, keep learning, thriving and pushing the envelope!

This Show is sponsored by Perimeter Office Products

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