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November 5, 2024 • 75 mins

Fresh off Intuit Connect, Matthew Fulton and Dan DeLong will be discussing some Intuit program updates as well as a discussion about Intuit's direction and how the accounting community will play a role in the direction they are heading.

QB Power Hour is a free, biweekly webinar series for accountants, ProAdvisors, CPAs, bookkeepers and QuickBooks consultants presented by Michelle Long, CPA and Dan DeLong who are very passionate about the industry, QuickBooks and apps that integrate with QuickBooks.

Watch or listen to all of the QB Power Hours at https://www.qbpowerhour.com/blog

Register for upcoming webinars at https://www.qbpowerhour.com/

00:00 Introduction to QB Power Hour
01:31 Meet the Hosts: Michelle Long and Dan DeLong
05:57 Intuit News and Updates Overview
08:02 Intuit Connect Conference Insights
13:18 Keynote Speakers and Highlights
19:03 Intuit's Future Plans and Announcements
25:45 AI Integration and Business Feed
37:42 Theoretical Future of AI in Accounting
40:42 Automation in Bookkeeping
42:05 The Importance of Client Relationships
46:47 Intuit Enterprise Suite Overview
55:02 Intuit's TurboTax Campaign Controversy
01:08:04 Final Thoughts and Community Feedback

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dan DeLong (00:30):
Welcome everybody to another QB Power Hour.
Today we'll be talking aboutIntuit News and Updates.
So we have a lot to unpack withour, panel.
We have three people today,Michelle and Matthew, as well as
Ted McCray from Makers Hub.
805,

Matthew Fulton (00:50):
baby.
Sorry.

Dan DeLong (00:53):
Helping us out of course with the CPE that is
eligible for this webinar today.
So today we're gonna be talkingabout and unpacking, for the
most part, the Intuit Connectconference, which was just last
week.
So we have a lot of informationto digest, and I think we're

(01:15):
still, digesting some of thatand interpreting.
How this is how this, what thislooks like for, QuickBooks,
Intuit, and the accountingcommunity in general.
So we appreciate you joining ushere today.
Michelle.
Introduce yourself like you,like anybody needs to know who
Michelle Long is.

Michelle Long (01:37):
Hey everybody, and go Chiefs! We had a very
tough game last night, so I'mvery glad that we pulled that
out in overtime at the lastminute, but very glad to be back
from that, so anyway, I'mMichelle Long, owner of Long for
Success former trainer forIntuit for a number of years,
and owner of Long for Success,recently retired but authored

(02:00):
some books, check them out, butglad to be back.
Anyway.
Go ahead, Dan.
That's enough about me.

Dan DeLong (02:07):
Likewise.
My name is Dan DeLong, owner atDanwith and School of
Bookkeeping.
Worked at Intuit for quite sometime.
Co hosting today, as well as theWorkshop Wednesdays tomorrow,
which, incidentally, we'll behaving Ted, not Ted, but Nick
from Makers Hub to talk aboutsome of the new advancements in,

(02:29):
So if you want to check that outtomorrow, it's going to be very
casual.
We're not going to be, divingdeep into into the makers hub
platform, we'll save that forthe power hour.
But this will be talking aboutthe purchase order matching with
the It showed, at the Intuitconference.
So that was I wanted to havethem on to talk about that and

(02:52):
we'll be and of course I do thethe tech editing for the QBO
dummies series which isinteresting because it must've
just got recently publishedbecause I see a lot of people
come into school bookkeepingbecause we have a a link there
for that in the book.
So it must've, must be must belaunched.
So they don't tell me when theyactually published.

(03:16):
They just give me a deadline,right?
And then Matthew.
Matthew's joining us here today.
Tell us a little bit aboutyourself

Matthew Fulton (03:24):
first.
I'm gonna say i'm a 49ers fanand Watching super bowl from
amsterdam in 2020 Whereas thechiefs versus 49ers was one of
the most amazing experiences inmy life They everybody in that
bar sang the national anthem Wegot our butt kicked which sucked
and then on to more importantstuff I am the founder of

(03:45):
parkway business solutionsfacebook group qb community live
You And a fellow 805, 805 inSouthern California is Ted here,
Makers Hub, who is the truewinner of all these conferences.
So thank you very much.

Dan DeLong (04:00):
That's right.
All right.
So a little bit about the QBpower hour.
It's every other Tuesday.
And we are eligible for CPEcredit for the first webinar of
each month.
Thanks to our friends at MakersHub.
And if you need to access thePDFs, the slides, I did put the,

(04:21):
links for today's these slidesin the chat as well as on our,
on our feeds live as well.
But you can always go at, anytime to qb power our com slash
resources to access historicalwebinars or download the pod
download the PDFs or the, orlisten to the podcast.

(04:45):
A couple of housekeeping, if youhave any specific questions
about topics that we're talkingabout here today, please put
them in the Q and a, because itmakes it a lot easier to.
Follow up with those types ofthings, and any general comments
we put those in the.
We also have the links, so whatin our archive and in the

(05:08):
handouts as well also have astore.
If you're so inclined to do thatplease help and support us that
way.
A little bit about the CPEcredits at an hour of CPE you
just need to participateanswering the poll questions
which will launch one shortlyand then evaluate the survey at

(05:31):
the end, if they're, if Zoomcooperates and actually gives
the post post webinar surveyparticipate in that, but as long
as you answer all of the pollquestions They that is good
enough.
I'm still working on sharingthis to a group here.

(05:53):
So I'm trying to get this intothe QB power user group.
There we go.
Okay.
so a little bit about what we'regoing to talk about here today
is of course, into a connect wasrecently ended last week.
We want to talk about theexperience and the event that
itself.
But most importantly, we want totalk about what they talked

(06:14):
about.
And I went to the.
To the conference, just to throwout another accounting term to
reconcile, I went there toreconcile what they're saying
with what their actions are.
And I think that is the, waythat I, went into it, Matthew,

(06:39):
where you, did you go into thatsimilarly?
As you were just reaching forcoffee

Matthew Fulton (06:47):
Pretty much the whole reason I went to connect
this year.
I considered canceling at thelast minute But I went so I
could come back and report mythoughts on it after Attending
for many years.
This is going to be aninteresting conversation

Dan DeLong (07:04):
and this is a I mean our panel here is it's really an
interesting cross section You Ofthose, In the in this space
where I just went to into aconnect, and that was my only
conference this year, other thanscaling new height, Michelle
didn't even, and because she andrightfully and then you went to

(07:33):
a variety of, other conferences.
So you have a, differentperspective and then Ted's
joining us from acres hub.
He attended.
Into a connect as a vendor or asponsor.
So we have differentperspectives.
That's for sure.
Ted is

Matthew Fulton (07:51):
the one person who's attended more, right?
Ted's probably attended moreconferences than all of us this
year.
Probably

Dan DeLong (07:58):
more than everybody.
Probably more than everyone onthe call.

Michelle Long (08:03):
Yeah, and one of the reasons I didn't attend this
year, among others, was I wascoming back from Australia not
too many days before, and I washaving jet lag and all that and,
so I chose not to attend, but Idid see a lot of comments from
other people, like myself, whodidn't want to attend this year
for similar reasons to the sensethat, Intuit said, Oh, only

(08:25):
certain people are gettinginvited this year.
And then later, closer to thedate of the conference, they
said, Oh wait, we have aninvitation for everybody now,
but Intuit changed the focus ofthe conference from the
QuickBooks conference to theIntuit conference and changed
the focus to a mid marketconference.
So I think they changed thefocus from small business to mid

(08:48):
market.
And so I think they changed tothe.
Attendees and stuff.
And so I'm interested in yourperspective on who was there
because I did see somebody say Ididn't see many people I
recognized and I saw a lot ofnames of people on Facebook and
stuff saying I didn't go thisyear.
So what was your perspectivefrom attendees on who was there?

Dan DeLong (09:13):
Yeah, I think there were people that are that were
noticeably not there.
And I, think that wasintentional on, both sides,
right?
With the change of a change inannouncements and some of the
things that we'll unpack todaythat people made the choice not

(09:35):
to attend.
I think last year with there wasa lot of structure and rigor
around if you can't go, what doyou got to do with your, with
your, pass?
I ended up getting stuck with anextra ticket.
But when I asked them what do Igot to do to, do I, return it?

(09:57):
Because last year it was likeyou got to, return it get a
credit, and then they'll sellanother, that new ticket to
somebody else.
They were like, I'll justtransfer it to somebody else and
whatever whatever you needed tofinancial part of that's between
you and them, right?
So that was a weird or adifferent.

(10:19):
Perspective of, that process,from, last year, because I was
like, Oh, gosh I got, an extraticket.
Now, what do I do about it?
I know I'm going to have to gothrough all this process to, to
offload that.
And they're like, no, justthere's a transfer option in the
in the, attendee portal.

(10:42):
But yeah we want to, unpack whatthey talked about there today
and then talk about the some ofthe things that are outside of
just in, into it in general,talk about the tax, the TurboTax
breakup which was a aninteresting, not an event, but

(11:06):
an interesting happening at.
Into a connect about how, it wasaddressed.
Like that elephant in the roomwe'll get to that.
Matthew, those thumbs down,sorry.
And then there were some thingsthat I heard repeated, several

(11:28):
times throughout the conferenceAI assisted humans and virtual
export platform that that wewant to unpack.
So first thing.
Is let's launch the first pollquestion.
Do you need CPE credit for thiswebinar?
Go ahead and answer that.
Matthew, do you have anythoughts about what we had

(11:49):
talked about just so far thatyou want to?

Matthew Fulton (11:52):
How long is this poll going to run?
So a lot.
I know we only have an hour, soI'm going to be a little bit
reserved onto it.
You've got a great layout of thedifferent topics here, and I'm
interested.
I'm excited.
When we get to the part aboutthe apology, let me get my

(12:14):
dictionary out for apology Idon't think that's, The one, so
I guess the one thing I'll sayis before we close this out is
this will be a true honestopinion throughout all of this.
I'm a firm believer that ifyou're ever offered an
opportunity to have a platformto share your voice, it's our
job to share the good and thebad in a positive manner.

(12:38):
If we don't do that, we're notdoing right by all of those that
are joining us today.

Michelle Long (12:44):
I think the one thing everybody can agree on,
including Intuit, they are notthe best communicators around
and they have not done well oncommunicating things over the
past several years.
And so I think again, they'venot communicated well, including
the apology.

Matthew Fulton (13:04):
Maybe they downsized this enough to get us
back to San Jose.

Dan DeLong (13:10):
That might be the case.
Maybe it's a, maybe it's allpart of the plan.
Let me go ahead and, close the,poll there.
We'll move on here.
So Intuit Connect for those ofyou that might not have known is
a three day, three, was a threeday event just last week at the
ARIA in, Las Vegas.

(13:32):
And they've been there Matthew Ican't, was this the third year
that they were there?
No

Matthew Fulton (13:38):
third year.

Dan DeLong (13:38):
Got it.
So they

Matthew Fulton (13:41):
I

Dan DeLong (13:42):
think we had some discussion as to whether or not
it was going to continue thereor not, or if they are going
back to to San Jose, which iswhere the previous QB connect
conferences were had.
But notably, the branding was,the first thing that, that
people really under you know,Notably, the branding of, the

(14:06):
event was purposefully changedfrom QB connect to Intuit
connect.
This is on the, heels of,enterprise suite announcement,
which we'll talk a little bitabout as well.
Intuit is being very, purposefulin the way that it is, trying to

(14:32):
get out from underneath its ownbranding problem.
Where, QuickBooks, MailChimp,Credit Karma, TurboTax, all of
these household name brands,have its own, there's, a, parent
company involved here.
And that is.

(14:54):
I think that's ultimately whereIntuit's direction is.
It's headed because of thesesuite of services that, that,
that are out there.
They all feed into each other.
The generative AI is now brandedIntuit Assist.
It's not QuickBooks Assistant.
It's, init assist because itcan, or at least the hope is

(15:15):
that it would be able to assistacross the Intuit platform,
whether it's Credit Karma,TurboTax, or MailChimp or
QuickBooks.
So this event was, was, a goodevent mean in, in Grand, in the
Grand Sea scheme.
They had three external keynotespeakers.

(15:38):
It was supposed to, Leslie OdomJr., from Hamilton fame was
supposed it was supposed to beMagic Johnson and at last
minute, he he had to pivotbecause he's part owner of the,

Matthew Fulton (15:57):
Is that a basketball joke?

Dan DeLong (16:00):
He pick and rolled, to to supporting his, team he's
part owner of the L.
A.
Dodgers, so he wanted to supporthis team, or at least that's the
message that was delivered thatway they're, put on your tinfoil
hat and determine otherwise ifthat's the case, Matthew, you

(16:24):
want to talk a little bit aboutthese these speakers and what
you, took away is you you posteda couple of things from, Leslie
Odom that that kind of resonatedwith you.

Matthew Fulton (16:35):
Yeah, I didn't see Priya's keynote, so I can't
speak to that one, but MarkMatthews and Leslie Odom Jr.
were both phenomenal.
Mark Matthews a, pro surfer, nutjob that likes to go surf 100
foot waves and his whole speechwas talking about addressing

(16:57):
fear and it was really neat tosee the way he came on stage and
talking about it.
As a person who grew up in HalfMoon Bay where they have
Mavericks, which is a prettycommon place where they have
these massive waves.
It was it was neat to see thatwell spoken, good energy.
Leslie Odom Jr.
by far my favorite.

(17:19):
He spoke for a bit, had somegreat honest answers to
questions, but I think whateverybody really will remember
is the, private concert that wehad where he sung sang a couple
different songs, including somefrom Hamilton, which was just
phenomenal.
His voice is outstanding.

(17:42):
And loved it.
It was a good choice.
It really was.

Dan DeLong (17:45):
Yeah.
And the, sequence of, the flowof, those speakers like Priya,
was very intentional about,setting gatherings and that kind
of set the stage for for theevent.
Cause that was the first thefirst keynote, which

(18:05):
incidentally was at the end ofthe first day.
So it was, it was odd to havethe first like there wasn't like
a, kickoff.
Of, where everybody getstogether and then there's a
you're setting the stage andkicking, kicking off the event.
It was the end of the first daywhich was a, for me it was a

(18:29):
little bit of a, an oddplacement of that like here's
here, you're setting the table,but you've already eaten here
for a day or so, so it was a,peculiar placement of that.
But she was really great inEngaging the audience about how

(18:51):
you, show up for a gathering.
And and that was, a really neat.
Placement, I think of her, herkeynotes page.
So let's talk about some of thethings that that Intuit did
announce throughout throughoutthe event.

(19:11):
There was clearly a, if you wentinto the exhibit hall and went
to the Intuit booth.
I w I wouldn't say it was abooth.
It was more of a hub.
They, they, put a circle andhalf of that circle was all
about the Intuit enterprisesuite, talking about that.

(19:35):
And then smaller placesthroughout throughout their,
hub, to talk about some of the,Initiatives that, that are going
on with, within within Intuit.
But some of the things that theyannounced, that were noteworthy
is a future of QuickBooks.

(19:59):
Where it's one platform whereQuickBooks and MailChimp will
essentially be in, in one oneplace.
And the Intuit assist whichagain can expand or, be above
all of that and allow you to dothings that are pretty cool.

(20:24):
With regards to the, ai toolthat they're, working on.
There was a I, don't know if youcaught this, Matthew, but, when
they were talking about the, inthe Intuit accountant and
noticed a branding change ofIntuit Accountant Suite instead
of QBOA.
So there's.

(20:46):
That, that's something to tolook, I don't know if it's look
forward to, but it's definitelya change that'll, like a
branding change that'll likelyhappen.
And then of course the Intuitenterprise suite, which will
unpack their, first.
So the Intuit announcements,What did you think Matthew of,

(21:11):
when they were talking aboutthis this one platform, like a
future of a reimaginedQuickBooks where Intuit Assist
will, be the overarchingconnector between MailChimp and,
QBO.

Matthew Fulton (21:26):
So I think this is where, right now we're going
to be complaining and we'regoing to be uncomfortable for a
bit of time.
But I think we're going to seein the next two years.
Where this all is actuallyheading that into it is making
smart moves.
It's all about the data and theconnectivity of the bigger

(21:50):
vision.
And so imagine again, the wholebusiness cycle from.
You're landing page, connectingto people, handling the sales,
reminding the person of a futureappointment, everything else
future payments, so forth.
All of these different thingsthat can be done together is
gonna be powerful.

(22:11):
I'm also excited to finally seeinto an assist after seven
years, finally being able to dosomething.
I think that we're actuallygoing to start to see some AI
out of that.
So I, these are the things thatas Caleb said, Caleb is I was
talking with him in the last dayand he was drawing attention to

(22:34):
how many improvements they'vemade into all the other levels
at this point in time.
This year, it's a veryaggressive year of new features
and functionality throughoutAndroid.
All of the, QuickBooks onlineplatformer into an online
platform, whatever I'm supposedto call it nowadays.

Dan DeLong (22:53):
Yeah that, that, will likely be the, what we'll
be finding this, coming year isit's, we'll be catching
ourselves.
Naming it wrong or mislabeling,the branding.
Michelle, did you have somethingto add?

Michelle Long (23:09):
I do.
I have a question for y'all.
I get the integration with AIand Mailchimp and QBO and all
that, and I love the concept of,hey I see you bought this or
you've used our services withthis in the past.
Let's say for example, we'vedone your tax prep for years and
now we have this tax advisor andwe can help you with that and

(23:31):
send you emails and all that.
However, It's I think this couldhave been great three years ago,
but is email outdated?
So is MailChimp outdated?
Is this form of communicationoutdated?
Is this too late?
I don't know.
Because I don't know aboutMailChimp.
Can you communicate via WhatsAppor text messaging or whatever?

(23:55):
Is email Like, I don't know.
What are your thoughts?
It's

Matthew Fulton (24:01):
a really good question.
It's a really good question.

Dan DeLong (24:05):
I'm not a, I'm not a power user of MailChimp like
Hector would be.
I wish we would've had him on.
He would've probably been abetter Been a good ad to add,
but I know I've used MailChimp alittle bit.
You can use it for socialposting, you can use it for,

(24:26):
your, website.
So there's, it's not just email,Jim, as though that, that, the
core of their, offering but youcan create Journeys and
campaigns and, those types ofthings and have it all feed into

(24:46):
your website or your your all ofall of the above, whether that
be a, I don't know if you cantext, text these things to
people through MailChimp.
I imagine you can.
That's a more deeper knowledgemore intimate knowledge of

(25:07):
MailChimp than I have.
Oh, someone is saying,Sebastian, in the Yes, you can.
You can text.
It is a So they probably need torebrand it instead of MailChimp
to, Communication Chimp, Yeah.
Every chimp.

Matthew Fulton (25:26):
I don't

Dan DeLong (25:26):
know.
Yeah, All Chimp.
That's right.
But they certainly can't call itConstant Contact.
Hold on, lemme go get somedomains.

Matthew Fulton (25:33):
Before we do talk about this anymore, lemme
go buy some domains and thenwe'll figure that out.
There you

Michelle Long (25:37):
go,

Dan DeLong (25:40):
Alright, so let's talk a little bit about the the
Init Assist and the Init Assistannouncements.
A couple of things that aregoing to be that you'll see if
you don't see it already you'llsee it in the near future
there's going to be thisbusiness feed which the biggest,

(26:00):
conversation part that I've seenon our, Facebook group is how do
I turn this off?
Because it doesn't, seem to holdany value just yet.
But I don't see a way to turn itoff, Matthew.
Have you, seen an option to hideit?

(26:22):
I don't foresee that being anoption

Matthew Fulton (26:25):
to

Dan DeLong (26:25):
turn it off.

Matthew Fulton (26:26):
So that's one of the Intuit, if you go back and
you listen to this, please focusin on this right now.
Give people the opportunity tochoose to be beta testers for
you who actually want toexperience all the bugs.
We'll happily do it.
And then.
Give us the ability to shutthings off at least for a good

(26:48):
amount of time until it's legitBecause it just slows down and
causes so many challenges.
We love the evolution oftechnology But don't drag us
back into the stone age whileyou're trying to figure out your
new technology, please

Dan DeLong (27:03):
Yeah I remember seeing the initial post of like
things were misspelled Thingslike that.
I was like, you spent billionsof dollars on that.
And, spell check was not part ofthat process.
But what you'll see is in thebusiness feed, if you look at it

(27:26):
today, I was just checking itout yesterday.
It, does consolidate some of thethings that, that you're looking
to, that are focused on yourbusiness.
I went in there and there was,Hey, there's some open invoices.
Would you like to, send them anemail as a reminder.

(27:46):
And I think on the next screen,I actually have that, but, On
the side of your invoices now,you'll see this sidebar where
you can create transactions fromfiles or images or text.
I tried, it.
It didn't work out.
So there's something, in theformatting of, how you do, these

(28:11):
things, which is notcommunicated inside the program.
It's not saying why it didn't,work right.
Or how do I, format some ofthese things?
They showed it, hey they gavethe use case of, Hey, you're out
in doing things on paper, youcan take a picture of that and

(28:34):
then upload it here and it turnsit into magically turns it into
an estimate or an invoice.
I don't think I would have wrotemy notes the way that they, had
it in their example of here'sthe customer, here's the
customer's address, here's the,like it was, almost formatted.

(28:56):
Like an invoice on there.
Did you catch that Matthew islike, as far as that's
concerned?

Matthew Fulton (29:03):
This is where I'm going to shamelessly plug
another application calledmaker's hub.
That does a phenomenal job ofgrabbing the line item details.
I tried it

Dan DeLong (29:13):
Dan, it's horrible.
I should say it leaves much tobe desired.
There you go.

Matthew Fulton (29:22):
The challenge, just real quickly, the challenge
with the line item detail stuff,where all applications have had
so many, such a difficult timefor years is it's matching when
you're trying to line items,you're trying to grab the exact
product or service model or SKUnumber and the details off of
it.
And you have to really have alarge language model to

(29:44):
understand what to grab andwhere.
So will they get there?
Yes.
But I think it's still in theinfancy of it.
And so it's just not quite thereyet.

Dan DeLong (29:57):
Yeah it's a nice framework.
But talk a little bit about whatyou saw since Matthew, you love
the bank feed and how IntuitAssist is, helping or enhancing
the bank feeds.
But you saw,

Matthew Fulton (30:15):
so the, the things that I've seen that are
coming into the bank feeds now,I really would like to give
credit to Hector and Markbecause I feel like some of the
functionality of thecategorization history, search
options, everything else it's,these are things that have been
crowdsourced by people that arereally talking about what they

(30:40):
need to do the job a littlefaster.
The layout's nice, but.
The, news, I think the biggestdifference is, the ability to do
class location immediatelyinside of like the bank feed
area.
I do that part of it more.

Dan DeLong (31:00):
Yes.
Here's here's something that Idid yesterday.
In preparation of these slideswith Intuit Assist on the bank
feed itself, or I'm sorry, thebusiness feed, not the bank
feed, getting myself confused onwhich feed I'm at, but the
business feed inside of IntuitAssist, it said, Hey, you've got

(31:21):
some open open invoices, andthen it gave me a link to click
on reminders and then here itgave some contact about the
customer, right?
Since December, 2023, they'vepaid 11 invoices.
One time they were late.

(31:42):
This upcoming so it gave me somehistory and context right on the
screen and then give me, gave methe ability to change the tone,
of the reminder email rightthere before I even sent it,
right?
So I could have made it stern,which which would be interesting

(32:04):
to see how that changes theword, but you could do that
right on the fly.
And you have it essentially allin one screen.
So it was nice not to havemultiple tabs open to confirm
that, hey, they maybe theyweren't, late.
All the time, or that latepayment was not anything that.

(32:27):
They had anything to do about oranything like that, so it was
nice to see it all in 1 placeand then I can turn on.
The ability to accept paymentbecause this was a overdue.
Or not right, so it was.
I really appreciated that it wasall in one place, but the

(32:48):
biggest, the biggest thing thatthat I thought was very telling
of this whole, conference is thebiggest.
The biggest reaction from the,crowd was the little tiny things
that was as this picture,illustrates, this is like a,

(33:10):
what took you so long to do the,payroll correction went from
three day, a three day window to90 days okay, like it, it, took
that long to, to expand in thatwindow and people were audibly.
Appreciative of that the payrollcost allocation by class and

(33:35):
project that is, that was one ofthe biggest, obstacles for
people to want to move fromdesktop to online.
It's how well that handlesdesktop and how.
Poorly, I guess it's a,manually, I guess not,

(33:55):
necessarily poorly, but howmanual that process is in
QuickBooks online, Matthew,where are you?

Matthew Fulton (34:03):
I saw two things.
One was Kim had made a commentquestion, which is payroll
correction by Intuit, not theuser is.
The question for the correctionpart of it, and then the other
part I was going to say is thecost allocation by class and
project.
I wonder if this has to do withtheir deeper integration with
no, especially on theirenterprise suite, if that's why,

(34:26):
because they're really arefocusing on construction and
building out this project andjob costing side.

Dan DeLong (34:33):
Yeah, I believe that's probably the case, right?
They're building.
Relationships with, other otherfolks who, already been there,
done that thing, and, takingtheir learnings.
And that was something that Ipicked up on during the during

(34:54):
the Intuit, part of the, mainstage was the, almost the, it
wasn't a plea, but it was adefinite ask.
Hey, help us, help us make thisbetter for you.
Help us help you.

(35:14):
And that was, definitely a,theme throughout, throughout
some of the main stages.
So I assume we're not alone inthat ask of being asked to
provide that feedback and whatdo you need us to do so that we
can fulfill that for you.

(35:34):
But I think the one that got themost applause.
Was the third one here thatVenmo and PayPal are no longer
going to be categorized touncategorized assets.
That's the bar that they'resetting is that and I guess the

(35:55):
cognitive dissonance that theyhave to these little, tiny
things, about the things thatdrive people bonkers about how
things are, how things, how theway things are, handled inside
of, QuickBooks online.
That.
Should have been done long agoin my opinion, right?

(36:18):
Is that those that was lowhanging fruit, for this to
happen michelle

Michelle Long (36:24):
Why the heck did it go to uncategorized asset to
begin with?
Come on

Matthew Fulton (36:30):
to remind you to categorize it.
I guess it's one of thosepotluck things I guess But yeah,

Dan DeLong (36:38):
right But I spent the third day trying to hunt
down a solution for a customerwho had migrated from desktop to
online, who needed a customcolumn on an invoice.
And there was no one that, thatcould help with that at the
conference, that I talked intoit and they explained, okay, we

(37:03):
can't make these changes untileverybody's on the new invoice
formatting, But it was a,essentially a showstopper for a
customer.
And it's not one of those thingsthat could be easily identified
ahead of time to be able to knowthat this workflow was something
specific that they needed goinginto.

(37:25):
Going into the QuickBooksOnline.

Michelle Long (37:29):
This is where the little things, this is where
Hector and Mark's Write toolreally just is amazing, because
all those little things are justincredible and they make your
life easier.
I think that's awesome.
Can we talk theoretical for aminute?
Sure.
Okay.
So you were talking about AIassist and you were talking

(37:51):
about categorizing the bank feesand all that and that's all in
doing the emails and stuff.
That's all kind of gimme thefirst wave of AI in my opinion.
But if we look down the road alittle bit in the near term, if
you look at what intuitive is,and this is my theory, my,
prophesizing or whatever, what Ienvision might be happening in

(38:15):
the future with Intuit andQuickBooks and AI and how we
need to be prepared for it orthink about what's going to
happen.
If you look at what Intuit hasdone on the tax side, they have
the tax advisor and they havethe ability, they say, Hey, that
or Dan, if you do tax work,Here's this tax advisor services

(38:38):
that you can provide to yourclient to where you can not just
do Dan's tax returns, but Dan,I'm going to give you this tax
advisor package to where I'mgoing to recommend that you do
these three things to saveyourself this much money in tax.
So it's tax advisory services.
Tax planning to save you moneyin taxes, right?

(39:00):
So it's tax advisory services.
Let's translate to theaccounting side Mr.
Small business owner matt inorder to increase your
profitability I recommendAdvisory service for you based
on the last 12 months if you toimprove your profitability Let's
change your pricing by this muchand if we reduce the whatever

(39:24):
over here We can cut your costshere And if we do this we can do
that and so based on theseadvisory services making these
changes We can improve yourprofitability by this much.
I think that pretty soon WhatIntuit has been doing is getting
all of these with the tax, theTurboTax where they're, doing

(39:45):
the tax prep and now they'redoing the QuickBooks Live with
TurboTax Live and QuickBooksLive, they're getting all of
that data.
You've heard of the largelanguage model.
QuickBooks has been preparingtheir own financial language
models or financial models.
They've got all that data.
From doing the tax prep and nowthe bookkeeping prep with the

(40:07):
bookkeeping live to where theynow have Their own ai analyzing
all of this stuff and you can doit yourself I've done it We've
demonstrated them on coursebookson the power hour before where
you can take that and you cansay look at this financial
statement Give me the top threethings or the top five
recommendations to improve theirprofitability in the very near

(40:29):
term You Term, they're going tobe able to say, what do you
recommend to improve theprofitability of this company?
And so the little intuitivesays, can be recommending, Hey,
small business owner, here's howyou can improve the
profitability.
And so I think that's coming toour area as well so Right now

(40:51):
they're just categorizing bankfeed and they're helping do a
little stern email or friendlyemail follow up on your
collection But just like we havetax advisory over here and
they're coming after your taxplan.
They're coming after yourbookkeeping plan Follow the
dotting line You know,

Dan DeLong (41:11):
yeah, I I participated in Blake Oliver's
breakout session on using anautomation to do your month end,
advisory.
Basically a month end review ofthe.
Of the financials.

(41:31):
And he had a really neat way of,automating that, that whole
process.
You still need to review it and,he uses, he uses process street
which combines people and.
The automation to be able tostreamline all of those things

(41:53):
in corporation with chat, GPTand Zapier to make those things
automated, but there werecheckpoints along the way.
I don't know.
Go ahead.

Michelle Long (42:06):
The key thing I want to stress, okay, let's say
that this can spit it out and itsays, Hey, small business owner,
this is what you should, it'sall about the relationship.
We still have to talk to ourclients.
The client can read that, but itstill may be overwhelming to
them.
They still may not understandit.

(42:27):
It's still accounting speak,financial speak.
It's still business terms thatthey may not be familiar with.
Okay.
So we still need to focus on therelationships with our clients.
So please focus on buildingthose relationships with your
clients.
And Dan said, if you've got aprocess and you've got a tool to

(42:47):
help you with that, it's still atool.
Yes, we need to review it.
We need to make sure it'saccurate because there can be
mistakes and we need to reviewit with our client and say, I'm
going to help you with that.
I'm going to help you tounderstand.
Here's what we've got.
Here's what we're going to.
It's going to help us to be waymore efficient and get the job

(43:08):
done.
But we've got to communicatewith that client and help them.
Implement that, but I do seethis is going to happen in the
near future and Intuit can dothis, they can do it cheaper.
So can everybody else out therefrom the spark and the pilot and
all these other companies thatare also doing bookkeeping

(43:29):
services for little or nothingwe've got to know that this is
going to happen.
So you have got to develop thoserelationships with your client.
Sorry.

Dan DeLong (43:39):
Yeah, I think the key takeaway from from my one
day reframe, and maybe you canspeak to this Matthew too is,
Hector speaks to automate yourworkflows, but humanize the
relationship and, that, thathumanization of that
relationship is what peoplevalue more than you.

(44:01):
The, workflow stream,streamlining, right?

Matthew Fulton (44:04):
Yeah.
If I had a mic that I didn't,wasn't expensive, I would have
dropped it for you, Michelle,cause you just nailed it.
Our job we always talk aboutcontinuing education as,
bookkeepers, accountants,whatever your title may be, that
continuing education nowinvolves artificial
intelligence.

(44:25):
And just like our clients have adifficult time understanding a
profit and loss by itself,whether it's in a graph form or
in a verbal form or writtenform, they're not going to, some
will be able to understand andinteract with AI on their own.
But these become the tools thatwe use to provide better

(44:48):
resources to our clients.
We've been doing tax projectionpackets for years on a quarterly
basis to help bet our clientsbetter understand what they're
looking at throughout the year.
Because the one thing AI is notgoing to know, especially if
you're relationship driven, isthe fact that the business
owner's truck's alternator hasgone out three times.

(45:11):
He needs new tires on thevehicle.
And he's got one employee who'scomplaining about having to work
overtime.
And those conversation things,AI doesn't have that ability and
it doesn't have the ability toask questions.
It can evaluate data, but itcan't ask random questions the

(45:34):
same way.

Michelle Long (45:35):
And it can't think outside the box.
One of the things that I heard,you remember Sully that landed
the plane on the river?
Yeah.
The plane was going to crash.
Okay?
The pilot knew the plane wasgoing to crash.
He knew how to crash the planesuccessfully without killing

(45:56):
everybody.
So he knew he had to thinkoutside the box.
We're going to crash.
How do I crash successfully?
AI can't do that.
So his as a pilot he had to sayhow can I crash this plane
successfully?
So I don't kill everybody and hedid and AI can't do that It
can't think outside the box tocome up with a solution.

(46:18):
AI can't do that.
A human can do that So anyway,sorry Continue on.
And let's talk about the apologyor not.

Dan DeLong (46:27):
This is why, your voice and your perspective is
still needed in this community,Michelle.
I did, because we're runningclose to the top of the hour and
we still have two more pollquestions to get through.
I did just launch that in themiddle of what Matthew was
saying as to whether or not youdid attend.
Into a connect this year or inthe past.

(46:49):
but we want to talk and talk alittle bit about the Intuit
enterprise suite.
It is it's sexy.

Matthew Fulton (46:58):
It is sexy.

Dan DeLong (47:00):
It is, and it comes with a sexy price tag.
And they won't tell us what thatprice tag is.
So in the next year we'll findout more exactly because it is
it.
Because it is.
A compilation of Intuit productsand services potential there's a

(47:23):
user count there's no matrixthat you can put on a website to
say, Hey, this is how muchIntuit enterprise suite is going
to cost you.
But there are three main,feature buckets.
I think it's where Intuitenterprise suite is, going is
with multiple entities.
Additional dimensions, which isa new concept, a brand new

(47:45):
concept.
And, change orders as an actualtransaction.
I do have a link there for myfirst look at at Intuit
Enterprise Suite.
You can take a look at that,blog.
But, I wouldn't expect to seeanything demo related as far as

(48:09):
whether or not you can get yourhands on a trial or a test
drive, for, another year.
Intuit is very, good.
Aware that this is a multitouch, long, long sales cycle of
people deciding whether or notthey are, they're using this and

(48:30):
there's going to be anegotiation process when they
come with Here's what we feel iswould, serve you best in this
Intuit ecosystem.
And then they're going to comeback with we do a lot of, we do
a lot of volume.
So can we get a break on that?
So they're going to, there'sgoing to be a lot of trial and
error in the next year of tryingto figure out what this will be.

(48:55):
And this framework is, is, good.
But I think if you looked at ittoday.
And said, okay this client mightbe a good fit for that.
You probably there's going to bea miss there.
And I think that was what I wasinterpreting as they were
launching or announcing all ofthis stuff is that the majority

(49:20):
of the folks who cheered atVenmo, no longer going to
uncategorized asset, that is.
They wouldn't have a whole lotof clients that would be best
suited for something that wouldbe in the thousands per year,
with the, Intuit EnterpriseSuite.
Matthew what do you think?

Matthew Fulton (49:42):
Couple things.
First, Janice, to answer yourquestion, Intuit Enterprise
Suite is an online product.
It's not a Desktop product.
So it is that next evolution.
Another thing that I think isimportant to let people know
from what I've asked, like Iasked on purpose, are they
changing the API?
In other words, the apps you'recurrently using, will they

(50:04):
continue to work or not?
And it's supposed to be the sameAPI.
So same functionality, sameconnectivity.
That's an important, thing.
This is a this is their stab atthe ERP world, but it's meant to
be just a step below a NetSuitestill, I believe.

(50:28):
That's, not official language,so if I got that wrong, I
apologize, but I do believethat's where it's supposed to be
at currently.
I will work real hard to getaccess to push buttons and try
to break this if I can.

Dan DeLong (50:41):
And there I think in the their, first path at ideal
fit for Intuit Enterprise Suiteis the people who are already on
QuickBooks online that havemultiple entities that have
those kinds of workflows thatthey're struggling to they're
bumping up against the ceilingwhen it comes to the

(51:04):
functionality inside of theonline ecosystem, they're not
making any claim.
That this is QuickBooksenterprise desktop in the cloud.
So they're, clearly not they'renot making those any type of
claim of those, types of things.
But I think what they are seeingis that, there's, companies that

(51:25):
have five QuickBooks onlinesubscriptions or.
Advanced and they're trying todo the things.
Yeah.
Yeah.
And then, okay maybe we canconsolidate those and do some
multidimensional reporting and,do to do froms with with the

(51:45):
multi entities that will, thatis a big time saver for those
people.
And I think those are theirtarget market, at least.
Initially,

Matthew Fulton (51:55):
that was a hot one real quick.
I know we're getting close ontime, but that was a hot one.
That one of the biggest thingswith enterprise is the ability
for journal entries to do crosscompany journal entries.
So you can move things from onecompany to another in the same
journal entry, because you'reassigning which company it is.
Now Katie asked a greatquestion.

(52:15):
I didn't pick up on this one.
Is enterprise online going to bea product upgrade?
Will we as QuickBooks Onlineaccountants be able to still
have QBOA and access it the sameway?
How will that work?
I don't know.

Dan DeLong (52:30):
Yeah, I you'll still have, you'll still have
accountant access, to clientswho have it, right?
The way that the way that Iinterpreted it is that just like
QuickBooks Online and QuickBooksOnline Accountant, as an
accountant user, you have afeature set that sits on top of.

(52:51):
QuickBooks online into it on orinto it.
Enterprise suite will be in thatsame vein that those feature
sets that come along with IntuitEnterprise Suite will sit on top
of the, foundation, which isgoing to be QuickBooks Online.
So you're going to have thisparent child relationship with

(53:12):
your multiple entities, butthose features and users that
you're going to be able toinvite and grant access to much
you as an accountant, you havean accountant invitation to a
QuickBooks Online subscription,and you can invite team members
to your QuickBooks Onlineaccountant, and they can

(53:33):
dovetail off of your accountantinvitation into your client,
right?
So as a user, In into anenterprise suite, they will have
a user base, which is they'veclaimed it's up to 500 users
that you'll be able to haveinside of into an enterprise
suite as a user, but then youcan provide granular access to

(53:57):
those entities as to what theycan do.
So very similar to what as a.
An accounted invitation, you'llbe if you have a client who's on
Intuit Enterprise Suite, youwill have an accountant
invitation, just like anybodyelse there'll be in your client
list and then you can accessthose clients and then your team

(54:17):
can dovetail off of that.
So it's like a feature set thatsits on top of the foundation.
So we only have six minutes totalk about the last thing I want
to add real quick there.
I

Matthew Fulton (54:31):
still want full access to all my custom fields
through the API, please.
That's the one thing I've beenharping on for years.
Every app would love the abilityto push all that data in, and we
could actually do more reportingwise.
Even the enterprise would bephenomenal with that.
And

Dan DeLong (54:49):
I'm going to go ahead and launch that last third
poll question which I've lostit.
Where'd they go?
Matthew, if you see it

Matthew Fulton (54:58):
let me yeah,

Dan DeLong (55:02):
we'll launch the last one.
So while you're, we're talkingabout the Intuit TurboTax
breakup.
If you have been under a rockand not aware of what's been,
going on Intuit launched aTurboTax campaign ad campaign
and promotion where essentiallythey are.

(55:24):
They're targeting, provitaxpayers to use their full
service tax tax product for,Intuit Intuit Turbo Tax.
And the promotion is whateveryou paid your tax preparer last

(55:44):
year will give you 10% off.
If you sign up before a certainday.
The National Association of TaxProfessionals.
They responded pretty, I dunno,politically, I guess it's the
best way to say they're, notthey were not, they're their

(56:09):
response was we're not acceptinganything from Intuit, in the
future because we're, trying towe're trying to protect our,
members and not necessarilypersuading people to not use
Intuit.
Products and services, butthey're just.
They're trying to be Switzerlandin the, process, but they made a

(56:33):
statement, to that.
And during the initial first,first keynote there was a
fireside chat without any fire,between, Greg Greg Johnson, I
believe, and and Sasan Ghidardi,Ghidarsi, and, right at the end

(57:01):
he decided to address theelephant in the room about,
that.
And he, air quotes here,apologized for the way things
occurred.
I think the general consensus,from those that I talked to is
that he apologized for people'sfeelings being hurt, but didn't

(57:24):
apologize for the directionthat, they're heading.
And the person I was sittingnext to who was a member of
Toastmasters said that he couldprobably go to Toastmasters, to
to talk about how is hisdelivery of, that said apology

(57:45):
Michelle, you had some thoughtsabout it as well.
So you want to,

Michelle Long (57:50):
I wasn't in the room.
I listened to the recording thatyou had posted.
So I didn't see any bodylanguage or anything.
I only heard the recording.
And what I heard was we did thisad, we did this blah, blah,
blah, blah.
But here's why we did it.
So tough shit.

(58:10):
Basically, so tough shit if ithurt your feelings we did it
because, we did it becausethere's people out here who want
who can't afford a tax, providea tax person.
And so we want to help get theirtaxes done.
And, Too bad if it hurts yourfeelings and we're going to stop

(58:35):
the ad.
However, I couldn't feel likethey said, Oh gee, we paid for
the ads to run through the endof the month.
So we told them to stop at theend of the month, not to stop
immediately because the adscontinued and the emails
continued and blah, blah, blah.
So then they have said, stop theads at this point in time.
I don't think things stopimmediately.

(58:57):
Like some people do when there'sa crisis.
PR crisis.
They may have said stop the ads,but it didn't stop immediately.
The emails didn't stopimmediately.
We all saw them later.
So

Dan DeLong (59:10):
yeah, they took it off of YouTube.
That's the, that's the,immediate thing that that they
did.
Because I,

Michelle Long (59:19):
I had,

Dan DeLong (59:19):
the ad embedded into my blog.
And then of course I went up andgo look at it.
And it's this video is no longeravailable.
So I had to find it somewhereelse in order so that someone
would be able to see what whatthat's all about.
And I do have a link there forthe ad and the apology of my
interpretation of.
Of that, Matthew what do youwhat are your thoughts there?

Matthew Fulton (59:42):
So first off, it was a hell of an ad.
It definitely like the marketingcompany that did it.
It worked, right?
Cindy said it well.
This is where I always get mysignals crossed a bit.
It's a publicly tradedcorporation whose first
responsibility is to theshareholders.

(01:00:03):
Simple as that.
The problem I have is the hotair BS apology is the way it's
approached that way.
The amount of time the ad wasup, it did its job.
It really did.
It's all that was necessary.
It caused the buzz, everythingelse.
This won't be the last time ithappens.

(01:00:25):
I think another part of thereason these things occur again,
it was a great ad.
It sucked, but it was a great adis it's external ad companies,
right hand, left hand, Theydon't always know what's
happening.
If you've ever worked within thecompany itself, there's all
these different divisions thatthey don't understand what the
other ones are doing.

(01:00:46):
And everybody, we just need tounderstand this point in time.
This is a tool we use in ourpractice.
We are a tool for them tocontinue to sell subscriptions.
Recognize it and we need to stopbeing surprised when these
things happen.

(01:01:07):
It's gonna continue to happen, Ithink.
But it was a good it was a goodact.

Dan DeLong (01:01:12):
And We're up at the top of the hour.
We have a couple things to chatabout.
If you answer the pollquestions, and you, need to take
off, please do.
Matthew and Michelle and Ted I,think we can stick around for
another five minutes to wrapthis wrap this up here because I

(01:01:35):
do want to talk about, Okay.
The this, theme of AI assistedhumans and virtual expert
platform, which was one of the,I don't know if you want to call
it an excuse or an explanationof, in this apology that
they're, looking to create avirtual expert platform, with AI

(01:01:58):
assisted humans, right?
So what does that actually looklike?
These were common terms thatwere used throughout the
conference.
And it's really unclear of who,and this was my takeaway, is
that there was a, it was unclearas to who these experts are and

(01:02:19):
what those humans, who thosehumans are in, in that equation,
right?
This is what they're doing,right?
They're, making a virtual expertplatform, whether that's for
TurboTax or QuickBooks, right?
There's going to be all of thesevirtually, virtual experts.

(01:02:39):
Now, they may be, badgedemployees that are the virtual
experts.
They may be, badged employeeswho came from the accounting
industry or are relatively newto the accounting industry to do
that.
Are looking for how do I getexperience if I don't have any
clients?

(01:03:00):
And how do I get any clients ifI don't have any experience?
They may have an option to beable to start to, to learn that.
And you, used a specific termMatthew, and I want to, I want
to leverage that it's a tool,right?
They are creating a tool toleverage, right?

(01:03:22):
I have, a famous not a famous,but one of my mantras is you
have to find something toleverage.
You can pick up a car if youhave enough leverage, but by
yourself, unless you are greenand angry, you're not going to

(01:03:43):
be able to pick up that car orshack, but if you have the
right, if you have the righttool, you'll be able to do so
right.
And, somebody once told me youneed to find something to
leverage in this world.
If you don't have.
Something to leverage your theleverage, right?

(01:04:05):
So somebody is leveraging you,whether you're an employee of a
company or or, something alongthose lines.
If you don't have something toleverage, then you are the one
that has being the tool.
And and that's what this, that'swhat this is all about to me is
that they are creating toolsthat you can leverage to.

(01:04:28):
Again, automate those workflows,but you are the one to humanize
humanize that relationship.
And that again, is what, peopleare going to value over anything
else is that humanization, thatlooking out for them and those
tools and platforms and whateverthey, are those will change over

(01:04:50):
time.
And there will always be a new anew shiny object innovation that
will help with those things.
It's just whether or not you'reable to leverage that to
increase your value and, liftthat car, that, you need to.

Matthew Fulton (01:05:10):
Real quickly, one of the things, Michelle, you
just nailed it, exactly where Iwas going to go with this is, we
talk a lot about QuickBooks Liveand the people that work there,
so forth.
I actually suggest, if you'rejust getting started, Go look
into working with QuickBooksLive, especially if you need

(01:05:33):
benefits.
It will help you get the hours.
It can be part time.
It's a phenomenal way to helpbuild up your experience.
All we ask in return is do thebest damn job you possibly can.
So when you're there doing it,if we're going to be training
the AI, let's give them goodtraining.

(01:05:55):
So the tools in the future we'reusing are helpful to us.
That's the way we can actuallymanipulate AI to benefit us.
And again, if you need the workand you need the healthcare of
those things, go apply.
It

Michelle Long (01:06:10):
can be great when you're starting your practice.
Let's say or somebody in mysituation, if I'm wanting to
retire, but yet I'm not oldenough for Medicare yet.
And I still need healthcare.
It could be a great option forme to go work 20 hours a week,
to be able to get healthcare andbenefits because Intuit does
offer for QB live bookkeepersworking 20 hours a week.

(01:06:33):
You can get healthcare.
So if you're starting yourpractice, if you're retiring and
you want benefits, yes, QBI, butthey are offshoring a lot of
this now as well.
So because they need hundredsand hundreds of bookkeepers for
QB live.
Now with TurboTax live, it'sseasonal, so they don't have the

(01:06:54):
healthcare benefits.
But yes, Intuit, as much aswe're dogging on and their
relationship with us as proadvisors, in the accounting
community, as an employer, asidefrom the layoffs and the
communication, As an employer,they offer great benefits.
They are routinely a top companyto work for.

(01:07:15):
In the past, I know there's beensome communication and some
issues.
They lay off every year.
No corporate company is thatwonderful.
That's part of why I always headmy own firm.
But anyway, it is a very goodoption.
You do get training.
They will teach you things.
You do learn things.
They have Intuit Academy.

(01:07:36):
Where you can learn bookkeepingand all this and you can take
the test and so it is a veryviable option in some
situations.
So that is something to lookinto as well.
And yeah, exactly.
You're doing a good job.
So you're trimming AI the rightway.

Dan DeLong (01:07:54):
I do want to really quickly share the last poll
questions because it is, verytelling.
I think of, this community andthe concerns that, they have.
the biggest.
The biggest answer here is whatconcerns do you have regarding
Intuit's direction is, I don'tbelieve that they're listening

(01:08:16):
to the accounting community'sfeedback.
I think that has, there's a lotof feedback, right?
There's, There is no shortageof, feedback that they have to
sort through so somebody'sfeedback question maybe specific
like in my, case of, Hey, Ireally need a custom column on

(01:08:40):
a, on an invoice, is, it's notsomething that, might not be a
huge win for them to do acrossthe board.
So my feedback as it was urgent.
Urgent enough for me to walkaround the conference, trying to
figure out the solution wasn'tprobably isn't as high up on the

(01:09:05):
priority list as some otherfeedback, but definitely.
The whole Venmo uncategorizedasset type of thing, that,
feedback should have beenaddressed a long time ago, in my
opinion.
But some of these things hereare, very unique in, In this,

(01:09:28):
community, and how they, I'msorry, there's a cat, just, a
clip of my webcam, but anyway,yeah Matthew Michelle any final
thoughts on, on, on this pollquestion and how it, how it
plays out in this in thiscommunity?

Matthew Fulton (01:09:50):
Michelle,

Michelle Long (01:09:53):
go ahead, Matthew.
I'm sorry.
I was looking at them.

Matthew Fulton (01:09:56):
I think you summarized it extremely.
I think we all feel the sameway.
I I still believe in the brandof into it.
I still plan to continue to usetheir software.
I, there are not.
I haven't seen products thatreally match compare apples for
apples comparison wise, outthere to be honest.

(01:10:19):
And then there's also the aspectwe have to remember, you're not
talking about just changing yourworkflow.
You're talking about retrainingall of your clients on their
workflows as well.
So the grumpiness of they'redoing this or that, if you find
a product that does 80 percentof what you want it to do, you
found a damn great product.
If it does more than that, youbuilt it yourself.

(01:10:41):
That's what I've always said.

Michelle Long (01:10:44):
So for me the one down there, my clients are
getting priced out ofQuickBooks.
The price of everything is goingup and then raising prices every
year is to be expected.
However, there are a lot ofsmall businesses out there that
are struggling.
So I understand that.
And I wish Intuit couldunderstand that a little bit

(01:11:05):
more and try to hold the pricesbecause Intuit is having record
profits year after year.
So maybe they could have alittle compassion in some sense
and maybe try to hold it or nothave such Every year, so I think
that would go a long way towardsyour small business community
But somebody else said oh,they're starting to focus on mid

(01:11:25):
market and leave the smallbusiness community behind so
that kind of but on anothernote, i'm glad i'm retiring
because Intuit has broke myheart last few years And I'm not
very good at keeping my mouthquiet and I would have said a

(01:11:45):
lot of things probably Ishouldn't have to some people
because the last few years, theway they have treated the
accounting community and the waythings have changed, I just
couldn't keep my mouth quiet.
I don't think because I just,the human aspect, we talked
about relationships.
They've done a lot of damage tothe relationship between

(01:12:08):
accountants and Intuit.
We used to have a really goodrelationship between the
ProAdvisor community and Intuit,and I cannot say that anymore.
So I'm glad that

Matthew Fulton (01:12:23):
anyway, you're not going anywhere yet.

Michelle Long (01:12:27):
It was, great while it lasted.
I loved my relationship withIntuit.
I was at the right place at theright time.
And I, loved.
Everything I did with Intuit, Ihate the relationship the way it
is now, because it'sdeteriorated to such a point
that breaking up is hard to do,but I did it, and I'm glad that

(01:12:50):
I did, and I'm glad I didn't go,because it would hurt too much.
To have that severedrelationship, in my opinion.
It is what it is.
Breaking up's hard to do, butI'm glad I walked away because I
don't like the way Intuit isnow, and the way they behave

(01:13:11):
now.
And I don't like what I see.
When I look at Intuit anymore, Idon't like the way they treat us
as accounting professionals.
It hurts me to see how theytreat us now,

Matthew Fulton (01:13:23):
so If everybody loves michelle put a one in the
comments right now, please ifyou all love michelle put a one
in the comments

Michelle Long (01:13:31):
I'm That is just sensitive though that has
nothing to do with the producthas nothing to do with business
But that's the relationshipaspect we were partners.
We were working for the good ofour clients And that's not the
way it is anymore.
And that just hurts me.
So sorry, we need to look outfor us and our clients and

(01:13:53):
remember that Intuit is a vendorlike all the other vendors at
the booth,

Dan DeLong (01:13:59):
they, leverage that tool to the best of your
ability.
And and, it won't be sohumanized, humanizing and
hurtful when they play theseshenanigans, as they are now
expected to do.

(01:14:19):
So wonderful session.
I appreciate both of you joiningus here today.
Next time on the QB power hour,we're going to be talking about
sales tax, and we're going to behaving Alicia Catholic joining
us here to talk about it's notsuch a bad thing if you set it
up, so we'll talk about salestax and QBO on next time on the

(01:14:42):
power hour, we hope you joiningus then, and we'll hope you all
have a great day.
And Go vote! Go vote!

Michelle Long (01:14:51):
Go vote!
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