128: Strategy. Culture. Legacy.

Whether you are a solopreneur or the leader of a global enterprise, every day, you are shaping your legacy. Alex Brueckmann, author of Strategy Legacy: How to Future-Proof a Business and Leave Your Mark, sets legacy as the framework for addressing what he identifies as the two primary responsibilities of a leader: strategy and culture. Citing the leader’s role in shaping organizational culture, Alex challenges leaders to not accept the culture that is, but to take responsibility to shape the culture needed to execute true strategy. In his conversation with host Brian Gorman, he also challenges the approach many organizations take to strategy, pointing out that while they label planning and budgeting as strategy, it is not.