Ep 12: What to Do When Your Strategy Stops Bringing Clients

Sometimes in business, you hit a rut. You’ve tried strategies that once worked, but now? Nothing. Crickets. You start questioning everything—your approach, your business, even yourself. Sound familiar? If so, you’re not alone! In this episode, we’re diving into what it really means to be in a rut and, more importantly, how to climb out of it with a strategy that actually works for YOU. Because here’s the truth: what works for someone else might not be the best fit for you. It’s time to stop forcing strategies that don’t align with your strengths and instead, discover what truly moves the needle in your coaching business.

Grab your coffee (or tea!), your favorite notebook, and let’s chat. I’m sharing my personal experiences, including how I navigated my own coaching ruts, what I learned from trial and error, and why having the right strategy is everything. Plus, I’ll walk you through practical steps to help you uncover a marketing approach that feels natural, sustainable, and—most importantly—effective. Let’s get you back on track to attracting clients and growing your business in a way that feels good!

Episode Highlights

• [00:01:00] – You’re not doing anything wrong! Business ruts happen to everyone, but the key is recognizing when it’s time to pivot
• [[00:03:00] – Your strategy has to be YOURS. What worked for someone else might not be the best fit for you—let’s talk about why that matters.
• [00:05:00] – The power of the right audience. Growing a group or email list isn’t just about numbers—it’s about connection and alignment.
• [00:07:00] – Writing it down. Journaling through a rut helps you uncover what’s really going on and how to move forward.
• [00:08:00] – Overcoming imposter syndrome. Every coach, no matter how successful, has moments of doubt. Here’s how to push through them.

💕From Me to You: "It’s not about the size of your audience—it’s about the connection you build with them.”

Ready to create content that actually attracts clients (without the burnout)? Join the AI Client Attraction Club — your monthly hub for simple strategies, content tools, and creative support. Let’s get you seen, supported, and paid — because your work deserves to be out there. 💕

Want more support growing your coaching or creative business? Head over to www.CreativeWomenCoaching.com for free resources, programs, and ways to work together.