May 6, 2024 • 50 mins
9 years ago, I met a random guy on Instagram…
Drove nearly broke to Los Angeles and picked him up on a Beverly Hills street corner in my little yellow Honda Fit.
Yes, today, I am bringing my only post-college roommate onto the show - Dave Tutela.
We both started from the bottom…now we are HERE. 🌈
✨We are going to tell our story, but you should know Dave is a master of sales - making 15-50k per month just like me (SO MUCH SYNCHRONICITY…I SCREAMED WHEN HE TOLD ME) - He works in the auto industry, but has managed to find a way of generating all his sales via social media!
I grew up in a privileged family and then worked for it all on my own. Dave grew up in a house of drug addicts and living in his car for years, but is now one of the leaders in the industry building an agency solely focused on! I am so proud of him and how far we have come.
Connect with Dave to get private coaching for ads or have him do it for you! 👉 www.Instagram.com/Dave_Tutela
🤗And if you are ready to work with me, but didn’t have the budget for it in the past, we are now offering IN-HOUSE interest free financing….because we can, and I want to help you get to your “17k moment.” So if you feel the call, DM me on Insta, and let’s chat.
Or book your strategy call here: https://bit.ly/49hfh7z
Your Profitable Personal Brand™ Coach,
Sophia
Queer Women Rising
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
We had nothing. We start there.
When I came to LA, I had 3000 inmy bank account.
What did you? Have.
Oh God, I had nothing. I had a few 100 bucks.
Yeah, I had no money. It's time to stop spending your
(00:20):
wills wasting time, money and energy building your brand alone
on social media. Hi, I'm Sophia Splino, the host
of Social Equity, the podcast here to help you build your own
profitable personal brand, The social equity you can rely on to
make the money that you deserve.Are you ready, Miss Future
(00:43):
Millionaire? Let's get into it.
Nine years ago I met a guy on Instagram.
Instagram. I drove nearly broke with like
$3000 to Los Angeles and I picked him up in my little
yellow Honda in Beverly Hills. Yeah, today I'm bringing on my
(01:05):
only post college roommate who was a guy onto the show.
His name's Dave Tatella and we're gonna tell you our story.
But real quick, you should know that Dave is a master of sales,
making 15 to 50K per month just like me.
And he works in the auto industry, but he's managed to
find a way of generating all hissales virtually.
(01:27):
You should know that I grew up in a privileged family, and then
I worked for it all my own, likeThird of the Wolves after I was
raised. Which is fine.
Not complaining like I made my own way.
Dave grew up in a House of drug addicts.
He lived in his car for years and now he's an industry leader
building an agency solely focused on selling vehicles
(01:52):
online, which sounds crazy. Those are super high, high
ticket sales. So I want to bring them on.
We're going to focus on our story and Dave.
So we're doing this. We've been friends for nine
years, nine years. I know that so many people just
(02:14):
getting on right now. Didn't get to hear the beginning
part. So just a quick recap is I drove
nearly broke to Los Angeles, metDave, a guy I met on Instagram
and I was like in my car. Dave, how are you?
I can hear you now. I'm good.
How are you doing? So good.
So good. Isn't it crazy?
(02:36):
Nine years. Nine years, Dave.
When you texted me, I was like, wow, I had no idea it'd been
that long. It's been a long time.
It's only fitting that you're inyour car, considering you make
tons of money from cars. You got to be I just pulled
over. I was running the I got to run a
contract to somebody'd house. I do everything online, so most
(02:57):
of my customers never even come to the dealership.
I love it. I love it.
We're going to get into what youdo.
Let's start with how we met. Do you remember that?
Yeah, I do. Yeah, I actually you.
I think you were following me onInstagram and you messaged me
about kombucha. Remember I was brewing kombucha
at the time and like. We were in that raw vegan phase
(03:17):
and you were like lifting weights and you didn't get tons
of bananas. Yep.
Yep. And we started talking.
And I remember when you called, you called me one night and you
were like, I want to change my life.
And we had a long talk. And you were like, I'm, I want
to go to LA. I'm like, what's?
What's stopping you? Let's go.
And then you guys just moved to LA.
Like, I saw you do it from afar on Instagram.
(03:39):
Like, I think I followed you from like a banana hashtag.
And then you were there living your best life.
And I was like, whoa, this looksamazing.
So, But I didn't know you. So I got there and I I remember
calling you and being like, it was my first day in actual Los
Angeles. Like I'd driven.
I slept in Beverly Hills with some friends of the family that
(04:01):
allowed me to stay there for a month.
But the next morning, I woke up and I was like, I got to get a
job because my parents aren't giving me anything.
And I was, Yeah. And you were doing crazy stuff
too, like just random things. So what was it like for us both?
Because for me, it was the firstdays after college.
For you. At this point in your life, what
(04:22):
was it? It was, yes.
Well, I had finished college only like 6 months prior and I
had moved to Portland, ME for a job and I hated it.
It was a hotel job, It was a hotel management job and I hated
it. And I was like, I don't want to
do this. And yeah, I bought a one with a
ticket to LA Dang and. So I was inspired by you because
(04:43):
that's the thing. When you see someone doing
something, it, it gives you permission to have that dream
for yourself. Which if you're listening to
this, listening to the podcast, I hope you get inspired because
everything we did was like little step by little step by
little step. So I show up.
I remember it was like that Trader Joe's in Beverly Hills.
Yeah, it was the Trader Joe's inBeverly Hills.
(05:03):
Yeah, yes. And I was like, so my car's
bright yellow. Just hopping.
I couldn't find you. You're like I think I see you.
It was a Honda Fit. A yellow Honda Fit I remember.
Yes, the only reason I got rid of that car is honestly because
it was paid off. Like the only reason I got rid
of it is I had a stalker locallythat like showed up at my car
(05:23):
because it was yellow and I was like I'm never having a car but
I. Should get something new.
Yeah, well, now, I probably would want a nicer car anyway,
which I'm glad I've got. But anyway, OK, so you get in
the car, and at this point, like, I thought that you could
be gay and you definitely didn'tknow I could be gay.
I didn't know I could be gay, even though I knew it.
(05:44):
Like I was so religious. I had no idea.
I had no idea back then. I think you, I don't even
remember if if we talked about you being with any guys ever.
No, I. Don't like that?
Yeah. And you never hit on me like it
was always just this platonic things.
I'm sure people were asking, like, I know that's going to be
a question. I get in the DMS like, were
(06:04):
y'all really just roommates? Yeah, especially we lived
together in Los Angeles. Yeah, and nobody's, nobody
thinks like, oh, you can live with a woman and not do anything
with her, but in reality, like you can.
It depends on where your headspace is, what what's
important to you at the time, and you know.
Yeah, Where you're at, you neverdid, which was like so
respectful, like you never triedanything.
(06:25):
It was just always really safe space that you created.
So there's that. So you get in my car and at this
time you hated your apartment and I didn't have anywhere to
go. Yeah, yeah.
And I was like, oh, and we foundthat cute little house,
remember? It's so cute.
Y'all San Vicente between La Brea and Fairfax.
(06:46):
And like such a peaceful little house, like we had our little
yard and everything, you don't get the.
Red door. Yeah, you don't get that in LA.
No, no. But I remember thinking this is
so expensive and it was like 1000 for us each.
Yeah, have a bedroom within the time that.
Was a lot of money. Oh yeah.
Yeah, it's a lot. So we had nothing.
(07:08):
We start there. When I came to LA, I had 3000 in
my bank account. What did you have?
Oh God, I had nothing. I had a few 100 bucks.
Yeah, I had no money. So what was your strategy for
those first few days where you just like I'm going to take any
job? No, I stayed at.
I stayed in a random person. A random lady's house that I
found on Craigslist. Yeah, and it was bad.
(07:30):
She ended up being a drug addict.
She was like having people over,like all hours of the night,
like smoking drugs in the apartment and like, not weed.
Like actual, real drugs. And I was like, I gotta get, I
gotta get out of here. Like, I can't be here.
This is not this isn't doing it for me.
And so I I it's so weird is likethe the connections that we had
(07:51):
always stemmed back to the Abbey.
So I was so religious. I told my uncle, who was gay,
which I thought I needed to, like, bring him to the Lord.
I told him if he'd go to the Abbey with me, I'm sorry, go to
church with me, which was Judah Smith's church like celebrity
church, like I'm just like, whatthe?
Mega church. Giant mega church, yeah.
(08:11):
I was like, if you come with me to meet the Lord, then I'll go
with you to the gay bar. Now there's this gay bar that's
like designed to be a Catholic Church in LA, and it's famous
and I love it. And I've had so many significant
starts to my life at this place.It's called the Abbey.
And when I walked in, I got to meet.
I met my ex-husband there and myfirst girlfriend.
(08:35):
Nearly eight years, seven years later, I met at the Abbey as
well. I didn't know.
That like, I didn't meet her there, but that was our first,
like, go to place together. And what else?
At the Abbey. They're you.
You worked at the Abbey? Yep.
So yeah, I was doing bottle, I was doing bottle service there
and I ended up taking a job because I needed I needed a job
(08:57):
and the money was great. Everybody that was like the that
was like the place you wanted towork in the restaurant industry.
Yes, that was the place. Like if you had a job, you could
work 20 hours a week and you could easily make over 1000
bucks a week working 20 hours. That's amazing.
Back then I was like a lot. A lot.
Yeah, that's that was the spot. If you're in the restaurant
industry, to make 1000 bucks a week in 20 hours is it's good
(09:18):
money. Love it.
I remember going in that day, and I remember my uncle, who's a
gay man, looking at my nails andgoing, oh, honey, you're not
going to get a job in Los Angeles with those hands.
And I was like, I had never gotten regular manicures before
and I didn't have any more support for my parents.
So I was like, I can't spend money on a manicure.
(09:38):
Like, what are you talking about?
Like, and that point in my life,life and it's so weird.
Like as a woman, I've spent probably like $10,000 on
manicure. Like, it's normal.
It's just what I do now. But like, back then that was
like, this is impossible. So what do I do?
So that that was the mindset there.
I also remember like going to Trader Joe's and being like, oh,
(10:00):
can I afford like a bag of nuts?Well, you were also very you
were very reserved back then. Like, really, As far as how you
spoke? Yeah.
Oh my God, you wouldn't be out on a platform speaking to this
many people like this? No way.
You were a very, like, I feel like you've come out of your
shell a ton. Really. 100% yeah.
Because like, I was trying so hard.
(10:21):
Like I had the YouTube channel. Do you remember?
Like I'd go to work, work my time.
Yep. And you had good you.
You had good content back then. And I just remember the thing I
remember about you the most was the consistency behind it.
In the beginning you because youwere doing it every day
consistently, even with no views, with no viewers, not
bringing in any revenue, nothing, just still do, this is
what I'm going to do and I'm going to do it until it works.
(10:44):
And now it worked. It did.
It's over. And how other people do it every
day. It's crazy.
And when I remember about you islike you had No Fear of doing
things that may have not looked cool to get to where you want to
be. Like you'd ride your bike to
work like you just did whatever it would.
Take to get. To where you wanted to.
(11:04):
Be Yeah, whatever it took. Yeah.
I was riding my bike to two jobsin Santa Monica.
It was 12 miles each way and working and working all morning
and then going home sleeping. And I did that in college.
I rode my bike to college and then I would work until 4:00 AM
and take 8:00 AM classes. I've been doing it for so long.
Like when you when you work hard, you just get used to it
(11:25):
and it kind of becomes addictingand then you just really you
realize the harder I work, the better my results are going to.
BE Yes, yes. But then you probably realize
some strategy to work smarter. Yeah, along the way. 100% of
course, yeah. Because you you can work
yourself to the core making minimum wage, and you're only
going to get so far. You got to find a way to
increase your value. And not sales.
(11:47):
Not sales. Thanks, Gloria.
Gloria says she's loving this conversation.
I know. It's so just wait till you get
into the charity side of it, guys.
Well, Dave, I'm just so proud ofwhere we came from.
I remember whenever I so I met my ex-husband, I moved home,
'cause I was like, I miss my family.
And I feel so bad to this day for just abandoning you.
I was like, I have to leave and I just look.
(12:09):
And you were like, oh, I'm like.Oh well, I better.
I better figure it out and. I'll be, yeah.
You did help me. It was all.
Right. I know.
But I figured it out. Still feel bad because I did
leave with like no warning. It was like this weird.
Like I just got to go home. All of a sudden I felt like
anxious and like, you know, and then, but now I realize that was
(12:34):
it was probably like my ex-husband dropping the mask and
the narcissism mask and he's feeling that anxiety and
thinking, well, if I get around my parents, he'll be nice to me
again, like. I'm just glad he didn't keep the
mask on for longer. Yeah.
You know, I'm glad it, you know,it moves things, moves quickly
in the direction they needed to.Yeah, you know, stringing things
(12:55):
along for too long, which I think happens to a lot of
people. Yeah, yeah, but you watch what
happened because you you saw me come in as a super religious
girl. I I've known I was gay since I
was 5, but I could not even likecomprehend.
No, that's not a thing in in your household, that's not a
thing. You can't have that, no.
No. And so, like, you saw me kind of
(13:18):
rush to get married because I was not having sex till
marriage. Like it was like.
Yeah, I remember that. Yeah, it was crazy.
And meanwhile I was like, is Dave with geyser girls?
But then it turned out you were with girls.
Yeah, with the cute one. All the cute ones too.
Yeah, no, you're attracting all the really beautiful girls at
(13:39):
the Abbey. But anyway, it's such good time.
So you end up making enough money to, like, pay for the
whole house on your own. And it's fine.
Everything's fine. What was your next step in life?
Because meanwhile, I'm getting married, divorced, building an
online business, that jewelry store failing, and then figuring
out I'm gay years later. What about you?
(13:59):
So I I had to move. I moved home because my dad, my
dad and my little brother both passed away within a five month
period. And I'm from, I'm from Boston,
I'm from this area and my mom was here.
So after that happened, I just wasn't in a good place mentally.
I didn't want to be in California anymore.
I was by myself. I had just lost my brother, my
best friend, my dad. And I was like I got to go home.
(14:20):
So I ended up moving home and I went back financially.
I took a restaurant management job and it just, I did it for
two years and I, you know, I worked my way up because when
you work hard, you work your wayup and I, you know, I worked my
way up, I was making 95,000 at that at that restaurant, which
is decent money for the restaurant industry, not enough
to survive if you're hungry. So after that I was like, I need
(14:43):
out, I want out of this. I want to get into sales.
I'm good at this. I know I can work my way up in
any company. I went and I applied for a sales
job and I needed a car. So I actually went to go buy a
car for my brand new sales job that I just got and hadn't even
started. And they liked me.
They were like, come sell cars, you're going to do great.
You can make 100 grand or more ayear selling cars easily.
And I'm like, all right, what doI have to lose?
(15:04):
Like let's do it. So I jumped, I started selling
cars and and the rest is history.
Didn't just stay at typical car salesman.
So how did you what happened? Because so I help people with
organic social media and you become the master of ads.
Yeah. So much so that car companies
(15:26):
around the country are wanting you to do run their ads and
pretty much they're teaching youfor this.
Yeah. And I also do I have a a side
business where I I teach consulting, I show people how to
do what I. Do.
Oh my. God, yeah.
So I figured out very quickly that I didn't want to sit around
and be like everybody else in the car business.
People sit and they wait for business to come to them.
(15:47):
And you can do well doing this, but you're never going to make
4567 a $1,000,000 a year doing this.
I was like, I want more. I want more.
My third month in the business, I had a really good month.
I made more money than I'd ever made in my life.
And I. Was that for you?
Like, where? Like you were like, holy shit,
Because for me, it was my first 17,000.
Oh my God, I was like. Dude, what is up with today?
(16:08):
It was. I made $17,400.
That's. I swear we just, me and Sophia
just talked earlier. We don't talk about money like
that. We don't.
And she asked me, she's like, what's the most you ever made in
a month? I was like 53,000.
She's like, no way mine was the same thing.
I'm like, you kidding my my month that I realized I can
change my life with $17,400. I sold 30 cars that month.
(16:29):
I made $17,400 and I said I'm never going back.
I took the money. I invested it in Facebook ads
and I just, it was trial and error and nobody was doing it.
So I said, you know what, I'm going to figure this out and
Fast forward. Now I told Sophia I just got a
contract to do to do 3 stores and actually it's five stores,
(16:50):
but it's two of the three of thestores are a group.
So it's technically five stores and a $12,000 a month ad budget.
But, you know, so yeah, it's crazy.
I'm so proud of you because it'slike now there's all these
different ways for you to make revenue with this one industry
and you're already good at it. Yeah, we.
Already figured it out. So it's like people always joke
(17:12):
like, oh, you never want to sound like the car salesman, but
you become a car salesman. That really helps people.
Yeah, because I work with what Iadvertise to is, is no credit,
Bad credit, first time buyers, people rebuilding credit, things
like that. And when when my customers come
to me, they need help, They needa car.
People have families, they have jobs they have to get around.
And if you don't have a 750 credit score and money to put
(17:35):
down, most places you go to, they don't even give you the
time of day, you know. So how do you even make that
possible for people? Not that we're going to get into
like financing. No, but you just you, you just
have to try a little bit harder because The thing is almost
anybody can get approved for theloan as long as you do it the
right way. You.
Just have you? Yeah.
(17:55):
You just got to. You just have to care.
Yeah, if you care. That's it.
Yes. You figured.
Out. That's That's one thing that I'm
so excited to share with my audience is if they've ever
wanted to work with me, we now offer in house financing because
we can afford to. No way.
Yeah, so I'm really excited. If you've ever wanted to work
with me and you're like I didn'thave the funds right away, you
(18:17):
could just DM me and say, hey Sophia, tell me about the in
house financing. Because everyone deserves to
learn how to, how to do better, like how to get that hand up.
It's not about a handout, it's about a hand up.
Or maybe you're scaling your business and you've just got a
certain budget that you want to stick to for your growth.
Like let's talk about it becausethat's something that I'm
(18:38):
offering and I'm really excited about the opportunities.
Just huge, yeah. Yes, I think.
I think a lot of people, they feel like they missed the ball
on social media because of wherewe're at in society, and it's
not true at all. Social media is the biggest tool
that you possibly have to make money.
And also at the same time, we'restill in infancy.
Yes, we are. We are.
(19:00):
And one day, one day it may evenbe more about ads.
So I love that you know what you're doing and you're already
in that world where you're like because there will be a day
where you have to pay to play. And so right now to come in and
do what I do, where I teach women how to build their brand,
it's important to do it now while you're not having to pay
(19:21):
to play And you can actually just create from your soul.
And I give you the strategy to do it.
And that's how you grow. And then for what you're doing,
you're reaching people. I got to pay to play.
Though you got to pay to pay, yeah, but that's the difference
between personal branding and not, right?
Like, yeah, you got to pay to play.
So I love that, you know? And one day, whenever we do
(19:42):
start teaching on ads, which I'msure will happen within the next
three years, I'll be calling youto come.
Special guests. Yeah.
And coach? That's the other thing.
That's the other thing. So I started out and I was just
selling cars and I started having people call me and be
like, listen, your name's ringing bells around the
country. I want to learn how you do what
you do. I'll pay you.
And I'm like, somebody's going to pay me to tell them to teach
(20:04):
them how to do what I do. And I realize I can make money
like this also. I can make cash on the side on
top of my income, on top of my job when I have free time like
you, You learn. Like you said, it's one
industry, but you learn to kind of branch out in it.
Yes. And when you start hanging
around the right people and you start realizing that money is
always coming towards you, you'll start seeing ways to one
(20:27):
be able to give more because you've got more and you can
bless people and see. You'll see how to make more.
Like in the last three days, I've been able to give so much
to people like whether about scholarship in one of my mini
courses or giving away a purse that a friend like, just like.
(20:47):
It's like easy. And then more money just flows
in. People are like, oh, Sophia, can
I talk to you about this? It's like you give, you give,
you give, you get. And I think what you said
earlier is one of the biggest things.
If you show up on social media or show up to your sales call or
your sales meeting and you just freaking care about people and
actually getting them their results or getting them in a
(21:09):
vehicle like you do, that's going to make all the difference
because people can read if you care.
And in this day and age of AI and all kinds of fake, all
people are really craving is real connection.
So showing that you care is super important.
OK, SO17K was my first biggest month where I I remember like
(21:32):
ordering these garlic salmon rolls and I was like I can do
anything I want now. I can order like 10 of these.
I can order fifty of these. It's crazy.
And then my biggest month was like 6 months later and that was
53,000 and now we're scaling towards consistent 50.
So that's where I'm at in my I. Mean can we just?
(21:53):
That's unreal. But that's like like
congratulations, That's crazy. Did you ever think that's where
you'd be? I had two options in my head,
right? Because I I, it was always like,
grow up and marry a rich man because that's what I was
taught. And so I.
Remember those days? Yes.
(22:14):
And when I realized that wasn't in the cards for me and I'm a
lesbian, I realized that I have to become the rich man.
That happened. Honestly, Dave, I went through a
heartbreak where I was dating someone who was in the closet
and he wouldn't leave a rich manfor me.
So I just said screw this, I'm going to become the rich.
Man, I'll be the rich man, yes. And that decision to be that
(22:39):
took me from 2025 a month to hitthat 50K month.
It was like this calibration to just get go further than I ever
had before. I was like, oh, then that means
I need to make like to be in this like space, like competing.
Not that I want to compete, not that I ever want to win someone
over with money, but if I want to live that lifestyle, be able
(22:59):
to provide that lifestyle for a life, then I need to be making
$1,000,000 a year. So what's going to be my steps
to get to 500,000 and what's going to get to 1,000,000?
Yeah. And then beyond and beyond.
Yes. Oh, and beyond, my dad told me
the other day. He's like, Sophia, you're going
to jump to a million and then you're going to jump to five.
I think the hardest thing, the hardest threshold is probably
(23:21):
that like basic 100K. Threshold once.
You hit that once you hit that, the 345, they just come yes.
Yes, I I feel like that 10K, the1st 10K per month is like really
challenging because you're like how do I do it?
How? Yeah.
And then you do and you're like,oh, whoa.
And then I think getting to 20 Kis actually really easy.
(23:43):
And then I think scaling beyond that does typically include a
little bit more of having a teamand stuff.
And so that's where you have to learn.
Yeah, next stop. And just being consistent
because it's easy to make a big paycheck.
And I've done this in my career.It's, you know, I travel like
nobody else on this planet and you get to a point where you're
like, man, I'm making all this money.
(24:04):
You know what? I'm going to take my foot off
the brake for a little bit. But if you take your foot off
the brake and you've been in this lifestyle for a while, a
lifestyle that, mind you now you're living like your bills go
from 2000 a month, 3000 to like 15 grand a month.
You can't take your foot off thegas because if you do for a
couple months, you you're like, whoa, OK, it's it's time to like
you got to just stay consistent.That's the biggest thing.
(24:26):
Yes, and I have to say too, for me at least, in April 2024, I
moved into a very small space when I left my ex partner and
came out of the closet. And I don't have plans until I
find the dream house to move out.
There's no in between because myfriends come over and they're
like, this is the fucking bat cave.
Like you're producing $1,000,000business in this little tiny
(24:50):
space. And I'm just like, yeah, like,
why would I? Because now I have so much
ability to invest in stocks, in crypto in my retirement.
Back in your business, back in your business like.
Yeah, exactly. So I I'm sitting pretty right
here with things that are. Important.
Exactly, Yeah. OK, So if people would ask you,
(25:11):
what's the one thing that you need to do because you came from
drug addict background living inyour car, How did you calibrate
your mind to being able to accept and hold and keep making
great income every month? I think the biggest thing is
changing everything you do, not just focusing on one thing.
(25:32):
Like for me it was developing this routine of I'm going to do,
I'm going to wake up every day, I'm going to train, I'm going to
go to the gym, I'm going to change all the things I do in my
life. I'm not just going to try to
work hard like I don't have ATV where I live.
I have no in my apartment, no TV.
There's no TV in my apartment. There is no TVI.
Go home and if it's if it's relaxed, it's like 1520 minutes
(25:54):
of taking a shower and going to bed, That's relaxing.
It's you get up and your day is structured.
Your day is regimented. You have your routine and you
don't break it when you do breakit.
Like when I want to go travel, if I want to go to Brazil, I
have no problem spending 20 grand, taking two weeks off,
disappearing. I love it.
Fine, I earned that. But the rest of the time, while
you're here, while you're doing what you have to do, you have to
(26:15):
be so involved and so committed that nothing else matters.
Yes, that's so good. Yes.
So I love for for me, right now,I'm developing balance for the
first time in a long time, wherelike, I'm like, I turn it off at
a certain time. But the truth is, like, if my
team needs something later, I'm going to do it.
(26:35):
If I need to jump on a late sales call, I'm going to do it.
Like, I'm not leaving money on the table.
It's just not how I roll. And everything compounds.
One thing that I, I really agreewith, what you're saying is like
having that regimen. So last night I went to dinner
with a friend who's feeling kindof stuck in her business.
And I was like, do you have, like a daily routine?
(26:57):
And she was like, no, I don't. And I was like, OK, so I take
what's in my calendar and then Ialso have in my notes the tasks
that need to be done per day. And I copy and paste each day
the daily things and I insert the appointment.
So it's a daily movement. And I have my Country Club
scheduled this. These are the opportunities for
the classes on Mondays. Tuesday I just copy, paste, copy
(27:18):
paste, copy paste. Yeah.
Because the big things are the same.
The big things are the same. Yes.
And it's like post on Instagram threads, TikTok, Instagram Story
and then my assistant will repurpose or whatever and have
repurposing software that I teach in my program.
So I've got all these like main things I need to hit and then
it's like, OK, check in on my existing clients, take care of
them and then post on Instagram for stories to go get more
(27:41):
clients. It's literally as simple as like
do what needs to make your body and your spirit feel good, take
care of your existing clients, go out and get more clients.
It's that simple. Yeah, and insert, copy and paste
and then insert or do whatever little things need to be done
throughout each day differently.Yeah.
Yeah, that's it. My day-to-day is the same.
My day-to-day is so different, but my day-to-day is so the
(28:02):
same. Yeah, OK, Skelly says.
Oh my God, that sounds hard, though.
What is harder? Staying the same and having a
basic life or going crazy and getting everything you ever
watched. I think it's, I don't think
it's, I don't think it's hard atall.
And maybe it is, maybe it is hard.
But tell me something in this, in life that's good, that isn't
(28:25):
difficult. You know, if you if you want to
live a life that's easy, live a life that's easy.
But. I don't want that life.
I want true. Yeah, I want more.
I want better. I want my kid to have everything
I never had. I want the people around me to
have. I want my clients and my
customers to have my undivided attention and my help because I
(28:45):
don't need to make a ton of money off them anymore because
I'm doing so much for so many. Yeah.
That's what I. Want I know it's so good and
everything, everything we reallywant.
It's like, if it's worth it, youdo it.
The type of women that I work with like like they wouldn't
think it's hard though, because it's OK if you think so right in
(29:06):
this moment, Skelly. But in the future, you realize
it's harder to stay the same. It's actually going against your
soul to stay average. Yeah.
So that's the kind of women I work with.
We're like, something easy wouldfeel so gross to you because
you'd be bored. Yeah.
And you're like every day's got to come with going for more for
(29:29):
me. Yeah, you're fighting against
yourself too every day. Why would you want to do that?
Yeah, like if you if you as cliche as it is, like if you're
actively being the best version of yourself every day, it makes
everything in your life easier instead of making it harder.
And it's dedication. Like last night I was really
sad. I just came out of a rough
relationship, Dave. Like really rough.
(29:50):
I didn't even give you the newest.
Detail. Oh, I don't want to talk about
it here, but the math is mappingand my heart really hurts
because I realized some things. Anyway, so I'm sitting down
crying with my Bible in front ofmy vision board and just going,
God, I I believe in these things.
I believe, like, my business is here, my wife is here, the world
(30:13):
is in front of me. Like we're going for it and like
doing that rather than just getting completely shit face
drunk and going out and partyingdowntown.
That's hard. That's hard.
Doing like I'm dedicated to me and like what I know I was put
on this planet to do and I don'thave time to sit and and be
angry or be, yeah, all these things.
(30:35):
And I think that's what it comesdown to every area in our life.
Like, do you want more or are you going to settle and just
roll over and down? And trading hard like trade.
I I always say this somebody told me this years ago.
Trade your hard. Like what hard do you want?
Do you want the hard of Oh my God, it's hard to get up early
every day and it's hard to work 12/13/14 hours every day?
Or is it hard to look at your kids and know that you can't
(30:57):
afford to buy them something because you didn't work hard
enough? Yeah, which?
Which which hard do you want? Because you're going to have to
pick one. Yes, which that's hard.
Which hard do you want? Like I choose this hard because
this hard allows me to have so many other things easy.
Yes, it's so good and and I haveto remind people like it's not
going to be 12 and 14 hour days forever but when you're building
(31:18):
your dream it might be, it mightbe for you.
And whenever you get really excited about a new project, my
work is art. Like when I'm creating music
that ends up bringing clients tome or I am working on a podcast.
If I end up working late, I'm having a good time doing it like
do. You have your heart with you.
(31:39):
I do can't speak without the blurb.
That's OK. Two of them?
No. No, that's OK.
I remember when you moved in, you had like nothing but like a
giant heart. And I was like, Oh my God, this
is hilarious. I like, I I bet people are like,
who do you move in with? And you probably show them a pic
and they're like like, oh, you're going to talk about that?
And you're like, no, she's a virgin harpist.
Yeah, a virgin harpist from Louisiana.
(32:02):
Like, I don't have Christian friends growing up like that.
Wasn't that wasn't, you know, part of my life?
No, no. It's like the other thing is you
put yourself out there and you don't want to be around people
that are just like you. You want to be around people
that have a similar vision to you.
Yes. Not other people that are.
You know you're comfortable being around people that you're
(32:23):
comfortable around is probably the worst thing you can do.
Be around people that are. Be around people that make more
money than you that are. Do that have a bigger vision
than you that want more than you.
Because it'll allow you to thinkdifferently.
If you're around people who justthink, oh, I'm cool where I'm
at, like you're going to be coolwhere you're at.
Be around people that are like, like I have a friend and he's
like, I need to make 250 grand amonth and I'm like, Jesus, 250
(32:44):
grand a month. I better up my goals like I'm
not doing enough, you know? And then you have another friend
that's like, I'm trying to buy, I'm trying to invest in this, in
this tech stock and I'm trying to make $4 million off it
overnight, like, and I'm like, Oh my God, I need bigger goals.
Yes, it's so, so, so good. One thing I noticed as I make
friends, I've been praying for God to bring me mentors, whether
(33:06):
that's in business or just in like womanhood.
So like that they've been flowing in.
Like, even this morning I've I met a new one at the gym and it
was just like this amazing moment.
As soon as I pray for something,God brings it in.
But you have to ask for people who are ahead in certain areas,
like whether that's financially,spiritually, they built a
(33:27):
business. Whatever you're aspiring to, you
need to see it because you can'teven cast a vision if someone
isn't ahead of you that you're around.
And like you said, I've had two very, very successful partners
in the past that I can think of who truly surrounded themselves
with many people who were not going as hard or going places in
(33:53):
life. And I think it made them feel
better about themselves or like not pushing anymore.
And so I noticed the entrepreneurs who have made like
millions and millions and millions and who are still
growing, surround themselves with different friends than the
ones who just, I know who stunted themselves.
Which one was Robert stunt or other?
(34:14):
I can't say. OK, that's why I I liked him a
lot though, because I feel like you want people like that in
your life regardless for at least some some point, some and.
Robert is kicking booty right now.
He's kicking booty right now. Hold on one SEC.
I just, I'll say this, so I wantto make sure.
(34:35):
For the record, when I met him, I'll be honest, he wasn't
hanging out with people who weredoing bigger things than him.
He was in a lower point in his life and I helped him build his
personal brand up and got confidence back.
And I actually helped him strip a lot of friends out of his life
who are kind of just using him for the pool and the beer.
(34:55):
So yeah, there's that. And but it it's interesting
because you don't realize it's happening.
It's insidious. We're like you're hanging out
with people, doing less. And it's not that you want to
hang out with just rich people. That's not it.
It's inspiring people. They could be more spiritual
than you. Yeah, I'm glad you said that.
Yeah, they could be more fit than you.
(35:15):
They could be more, whatever it is.
So just somebody who's like, more regimented than you.
Like, like, let's say I'm doing really good, but like, you know,
I'm out late every night and I don't really get up early.
And then I meet somebody and this person's like, oh, super
strict. I'm up at 5:00 every day.
I'm in the gym at 5:30. I eat all my meals.
Like, this is. I have a lot to learn from that
(35:36):
person. They might not make as much
money as me or have the vision financially that I do, but they
have other areas where I'm like,OK, I'm thinking like, I need to
do better in this area because it's not just all about money.
You could be super rich and unhealthy.
It's only comfortable. 100% and like true freedom isn't just
being in front of a computer allthe time, it's the ability to go
(35:58):
to the gym. It's the ability to go all the
things that give us. Travel to go meet somebody on
social media and go hang out with them in another state or
country. Yes, I know.
I, like, just went to Mexico. I know you did.
That's why I said that. It's all of those things.
Like, that's true freedom. Like true freedom is you being
able to do what you want, when you want.
Yes, I love it. I love it.
(36:19):
I love that we've got. It's not all about money so
garden creative. So she loves this topic. 5:30,
I'm in my bed. I love 530 in your bed.
So for me, 530, I'm in my bed too.
But six I'm up because six is something that I can be
consistent with. So I tell people it's not about
you doing like these crazy things.
Kind of like a yo-yo diet where you go really hard.
(36:40):
It's about having a schedule that's really consistent.
Yeah. So for you, Dave, what's the one
thing that you are really consistent about that doesn't
have to do with finances? Oh, the gym, 100%.
I've been going. I've literally been consistent
in the gym for 20 years now. I mean, my entire life.
But like, I remember when I was a kid, my things were really bad
(37:02):
at home. So I started boxing and running
and doing all that stuff becauseI could get out of the house and
it was something, you know, to keep to keep me away from all
the bad shit that was going on around me, you know?
And I just and now I use that. It's something where it's that
that helps drive me in other areas, because if I'm just as
good of a salesperson as somebody else, but I'm I'm up at
(37:22):
6:00 and they and they sleep till 9 and I'm in the gym and I
have a better bet, more energy and more clarity, I'm going to
outperform. That, yeah, it gives.
You that little bit of extra that they don't have.
It does. It's all about the clarity.
It's all about the mental clarity.
Yeah, Love it. Love it.
OK, sales tip. Is there any one thing that
people should just know when they're having conversations?
(37:45):
Like if you could give one thing.
Yeah, you have to find a way to connect with your customer.
You have to find a way. That's one of the things I love
about traveling and being versed.
And you know, I learned another language, being able to connect
with your customer. If you only hang out in one
environment, you're very constrained.
Like you have to. You have to go, go to different
(38:07):
places, do different things, immerse yourself in different
cultures. That way, no matter what your
client like, when I have a client come in and they're from
Guatemala, I've been to their country, automatically have a
connection with them. Now I'm the white guy that's
been to their country. That to me, I think has helped
me more than anything else, probably being able to connect
with people. I love that, yeah.
And people always connect through similarities and through
(38:30):
pain. I always saw my clients.
You're always going to want to connect with pain before
pleasure. That way people can relate to
you when you're telling the story on social media.
So yeah, connection is everything.
Well, I've been working on a newcourse and I want to share with
people today how to Share your story on social media.
(38:52):
Strategically, that is somethingthat if you're like, OK,
Cynthia, I want to build a personal brand.
I want to get into this. I want to be able to sell
online. There's ways that you can work
with me, but the most affordableway is going to be joining my
new mini course. And all you have to do is DME,
the word plot twist and I will show you how to sell using your
(39:16):
story on social media, which is the perfect place to start if
you're like, today's the day I've heard it.
I want to change my life. I want to start structuring
everything different. I want to better my business.
Maybe you already have a business, but you've never gone
viral. You don't have new eyeballs.
You don't have new people in your DMS to sell to.
You can do that in two differentways.
(39:36):
You can create ads if you're a business selling a product like
Dave or if you have a personal brand, you can tell your story
and do organic marketing. So if you need help with that
DME plot twist or DM me, just advice and we can have a
conversation and see what you need for you and your business.
If you got revenue in real life or you're like I want to quit
leaving money on the table on social media, just DM me.
(39:59):
Let's talk about how this is going to work for you just like
it's worked for my clients before.
And Dave, if someone wants to learn how to start running hats
for their business or maybe theythey are actually in car sales,
like how do they? I've actually done.
I've done now. I've done the insurance, home
life, auto. I've also done real estate
(40:21):
running. An ad correlates.
If you sell anything, if you sell your time, if you sell a
physical, tangible product, doesn't matter.
You you could and should be running ads.
It's easy. I mean, I teach everybody how to
do it. Anybody that reaches out to me,
I'll work with you on whatever budget you have and all you got
to do is is just message me. That's it.
Wow. And we'll figure it out.
OK. OK.
(40:42):
OK. Well, I'm looking forward to
seeing you take off and your agency take off because I know
this is like the newest thing that you've been launching.
So private coaching and if you have a business existing where
you need ads run for you, Dave offers that as well.
I'm so grateful that you took the time to share this
conversation with everyone. I'm.
(41:05):
Happy to be here with you. You know, I can't believe we've
known each other for this long. I I I totally forgot it.
Been this long. It's crazy.
When I got cancelled, quote UN quote, 2 months ago, you were
like so mad. You're like no one knows the
real you and how hard you work for this.
They don't, and they can't because there's so many layers
to it. Unless you've been there the
whole way, how can you? There's layers.
(41:27):
You're not just like this one-dimensional human.
No, thank you. And I I think people probably
look at your content because yougot this like, strong Jersey
accent and you're successful andyou're just like, do it or don't
do it guys. And they're probably like, it
must be so easy for him. But it's like, no, you started.
Literally. I saw you ride your bike,
(41:48):
freaking get hit by a car and still find a way to get to work.
Like you just got to, you just got to, you just got to
persevere because you're just, there's always going to be
setbacks and there's always going to be things working
against you. You just can't succumb to it.
You have to just keep going and keep as cliche as it is.
Like you have to just keep pushing through it.
Yeah, and and as an entrepreneurat this level, skill.
(42:10):
In my business in the past few weeks I've had lots of
adversities and it literally comes down to your ability to
make money is determined by yourdedication to solving problems
that other people don't know howto solve or wouldn't solve, like
how efficiently can you do it? So yeah, he said.
(42:31):
Do you need to have people skills or is it mostly
understanding your brand? I think social media and sales
is all about actual being social, talking to people,
selling in your DM, selling through your content.
You've got to have the people's skills.
That's why I got to have sell psychology and PPB you got to
(42:52):
have. Yeah, I've helped a lot of
people and the biggest thing forthem is because I make all my
clients film an ad and send it to me.
And the biggest thing is it's like, man, for me, it's so easy
to just spit out a 15 second clip first take, run it as an
ad, generate business for them. It's like it's awkward and it's
it's it's tough. You got to get out there and you
(43:14):
got to speak to people. You got to do stuff like this.
You got to call people, hang outwith people.
You have to, It's social media. You have to be social.
Yes, yes. And like I tell people all the
time, if they're like, well, this offer isn't solid.
I'm like go live and talk about it.
Like all you can do is get more visible.
You can do that the hard way by trying to just do it on your
(43:34):
own, or you can get real strategy to get visibility and
go viral and it's whatever is going to work for you.
I hope you don't waste time. I hope you figure out how to do
it the right way. Yeah.
Yeah, or for you, getting an ad strategy, Tobin says, ready to
share my story on the fear of public speaking?
Well, the good news is, in the beginning, telling your story is
(43:57):
something you could do right to your camera alone with everybody
else. 100% And when you share it, people will see it.
But you're not. You're not speaking to that.
Yeah, you're not. It makes it easier, yeah.
You do that. I would.
I would suggest to people What Ido every day is I post every
single day. Consistency is key.
I post, I take a video. It's me talking.
(44:17):
You get to see me, hear me, and I don't have to talk to you.
You don't. I don't know who's looking at
me, who's watching me. Doesn't matter.
It takes the fear away from it. So do that every day.
I think that's huge. Just post.
Even if only four people see it every day, So what?
It's four more people then wouldhave seen it if you didn't post
it. Absolutely.
And if you do with strategy, it will grow.
There you go, it will grow. Exactly.
(44:38):
But no, it's so. And yeah, someone just said
Tobin, you just did keep going, like you've already started by
speaking. There you go.
There you go. Yes, P says.
For me online is easy. Face to face interactions give
me anxiety. Well the good news is you don't
have to be face to face to make a lot of money.
You can do. I run a multi 6 figure business
literally from Instagram anywhere in the world.
(45:01):
I sell cars and my customers never even come to the
dealership. Yes, they don't.
Yes. Everything gets delivered to
them. I don't even meet these people.
That's crazy. Do you guys do FaceTime or y'all
just have phone conversation? No, you think it depends.
I'll face some of them if they want to see the car.
That's it though. Wow.
Yeah, and how many cars in a month does it take to hit like a
(45:21):
$53,000 month? I did 70 cars that month, yeah.
It's so amazing. Holy shit.
It was a lot. Of work.
It was a lot of. Work so weird because right
before we got on this call, I was like figuring out like the
headline that I wanted to use. And so I was like, what's the
most amount of money you've made?
What's the average amount of money you've made?
(45:42):
And we realized we literally make the same amount pretty much
right now. And we're growing and what we're
scaling to. And I said my highest is 53 and
you're like my highest. Yeah, I just said what was the
like the first calibration month17 like?
17 and 17, those are the numbers.
I guess those are the numbers. Once you hit 17,000, you know
that big things are coming. I guess that's the number.
(46:04):
I guess that's the number. So for everyone out there, if
you know this is for you, shoot me and David DM.
That way. We know that you heard it.
You're feeling inspired. Go follow Dave.
He's incredible. And I I don't say that about
many straight guys like I appreciate that.
I appreciate that. Yeah, I know.
I really love you with all my heart, like you've been like a
(46:27):
brother to me. Seriously.
Well, have an amazing day. Go make some more money.
And yeah, I'm just so proud of you.
Bye. Self bye everybody.
Congratulations for listening toanother episode of the Social
(46:50):
Equity Podcast. Every moment you invest in
building your brand is contributing to your social
equity. If you're an exhausted coach or
service provider, or you're justgetting started building your
brand from scratch, I can't waitto give you the first steps to
go from zero to 5K months and advance to 10 to 20 K months.
(47:12):
But why should you take my word for it?
Well, I've spent over nine yearsin the industry amassing over
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(47:36):
brands. So yeah, you should lean in and
listen to the social media secrets, sales tips, marketing
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I want to help you build your dream business that makes real
money leveraging the power of a personal brand on social media
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isn't working and start bringingin the money you deserve as a
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and sells so that your business can thrive the way it should.
Just go to the link in the show notes to ask me questions in
real time. Join me on Instagram live for
the live podcast show. The schedule is always posted on
(48:40):
my profile. My handle is at Sofia Spallino.
And if you're tired of posting without a reliable strategy and
posting without maximal profit, just like many of my clients
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Brand Six Month Coaching Program.
Many of you asked how you can get me to coach you on building
(49:00):
a profitable personal brand likethe one I have.
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This is for female coaches, service providers, and
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without wasting time. Whether you're a novice at
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and if you feel yourself come alive and get excited to take a
(50:03):
radical responsibility for building your social equity,
your personal brand that no one can take from you, leave a five
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and be sure to share the show with a powerful woman you know
and remember, with a positive mindset and a profitable
personal brand, all things are possible.
(50:25):
So go get up and go get what youwant.
We had nothing. We start there.
When I came to LA, I had 3000 inmy bank account.
What did you? Have.
Oh God, I had nothing. I had a few 100 bucks.
Yeah, I had no money. It's time to stop spending your
(00:20):
wills wasting time, money and energy building your brand alone
on social media. Hi, I'm Sophia Splino, the host
of Social Equity, the podcast here to help you build your own
profitable personal brand, The social equity you can rely on to
make the money that you deserve.Are you ready, Miss Future
(00:43):
Millionaire? Let's get into it.
Nine years ago I met a guy on Instagram.
Instagram. I drove nearly broke with like
$3000 to Los Angeles and I picked him up in my little
yellow Honda in Beverly Hills. Yeah, today I'm bringing on my
(01:05):
only post college roommate who was a guy onto the show.
His name's Dave Tatella and we're gonna tell you our story.
But real quick, you should know that Dave is a master of sales,
making 15 to 50K per month just like me.
And he works in the auto industry, but he's managed to
find a way of generating all hissales virtually.
(01:27):
You should know that I grew up in a privileged family, and then
I worked for it all my own, likeThird of the Wolves after I was
raised. Which is fine.
Not complaining like I made my own way.
Dave grew up in a House of drug addicts.
He lived in his car for years and now he's an industry leader
building an agency solely focused on selling vehicles
(01:52):
online, which sounds crazy. Those are super high, high
ticket sales. So I want to bring them on.
We're going to focus on our story and Dave.
So we're doing this. We've been friends for nine
years, nine years. I know that so many people just
(02:14):
getting on right now. Didn't get to hear the beginning
part. So just a quick recap is I drove
nearly broke to Los Angeles, metDave, a guy I met on Instagram
and I was like in my car. Dave, how are you?
I can hear you now. I'm good.
How are you doing? So good.
So good. Isn't it crazy?
(02:36):
Nine years. Nine years, Dave.
When you texted me, I was like, wow, I had no idea it'd been
that long. It's been a long time.
It's only fitting that you're inyour car, considering you make
tons of money from cars. You got to be I just pulled
over. I was running the I got to run a
contract to somebody'd house. I do everything online, so most
(02:57):
of my customers never even come to the dealership.
I love it. I love it.
We're going to get into what youdo.
Let's start with how we met. Do you remember that?
Yeah, I do. Yeah, I actually you.
I think you were following me onInstagram and you messaged me
about kombucha. Remember I was brewing kombucha
at the time and like. We were in that raw vegan phase
(03:17):
and you were like lifting weights and you didn't get tons
of bananas. Yep.
Yep. And we started talking.
And I remember when you called, you called me one night and you
were like, I want to change my life.
And we had a long talk. And you were like, I'm, I want
to go to LA. I'm like, what's?
What's stopping you? Let's go.
And then you guys just moved to LA.
Like, I saw you do it from afar on Instagram.
(03:39):
Like, I think I followed you from like a banana hashtag.
And then you were there living your best life.
And I was like, whoa, this looksamazing.
So, But I didn't know you. So I got there and I I remember
calling you and being like, it was my first day in actual Los
Angeles. Like I'd driven.
I slept in Beverly Hills with some friends of the family that
(04:01):
allowed me to stay there for a month.
But the next morning, I woke up and I was like, I got to get a
job because my parents aren't giving me anything.
And I was, Yeah. And you were doing crazy stuff
too, like just random things. So what was it like for us both?
Because for me, it was the firstdays after college.
For you. At this point in your life, what
(04:22):
was it? It was, yes.
Well, I had finished college only like 6 months prior and I
had moved to Portland, ME for a job and I hated it.
It was a hotel job, It was a hotel management job and I hated
it. And I was like, I don't want to
do this. And yeah, I bought a one with a
ticket to LA Dang and. So I was inspired by you because
(04:43):
that's the thing. When you see someone doing
something, it, it gives you permission to have that dream
for yourself. Which if you're listening to
this, listening to the podcast, I hope you get inspired because
everything we did was like little step by little step by
little step. So I show up.
I remember it was like that Trader Joe's in Beverly Hills.
Yeah, it was the Trader Joe's inBeverly Hills.
(05:03):
Yeah, yes. And I was like, so my car's
bright yellow. Just hopping.
I couldn't find you. You're like I think I see you.
It was a Honda Fit. A yellow Honda Fit I remember.
Yes, the only reason I got rid of that car is honestly because
it was paid off. Like the only reason I got rid
of it is I had a stalker locallythat like showed up at my car
(05:23):
because it was yellow and I was like I'm never having a car but
I. Should get something new.
Yeah, well, now, I probably would want a nicer car anyway,
which I'm glad I've got. But anyway, OK, so you get in
the car, and at this point, like, I thought that you could
be gay and you definitely didn'tknow I could be gay.
I didn't know I could be gay, even though I knew it.
(05:44):
Like I was so religious. I had no idea.
I had no idea back then. I think you, I don't even
remember if if we talked about you being with any guys ever.
No, I. Don't like that?
Yeah. And you never hit on me like it
was always just this platonic things.
I'm sure people were asking, like, I know that's going to be
a question. I get in the DMS like, were
(06:04):
y'all really just roommates? Yeah, especially we lived
together in Los Angeles. Yeah, and nobody's, nobody
thinks like, oh, you can live with a woman and not do anything
with her, but in reality, like you can.
It depends on where your headspace is, what what's
important to you at the time, and you know.
Yeah, Where you're at, you neverdid, which was like so
respectful, like you never triedanything.
(06:25):
It was just always really safe space that you created.
So there's that. So you get in my car and at this
time you hated your apartment and I didn't have anywhere to
go. Yeah, yeah.
And I was like, oh, and we foundthat cute little house,
remember? It's so cute.
Y'all San Vicente between La Brea and Fairfax.
(06:46):
And like such a peaceful little house, like we had our little
yard and everything, you don't get the.
Red door. Yeah, you don't get that in LA.
No, no. But I remember thinking this is
so expensive and it was like 1000 for us each.
Yeah, have a bedroom within the time that.
Was a lot of money. Oh yeah.
Yeah, it's a lot. So we had nothing.
(07:08):
We start there. When I came to LA, I had 3000 in
my bank account. What did you have?
Oh God, I had nothing. I had a few 100 bucks.
Yeah, I had no money. So what was your strategy for
those first few days where you just like I'm going to take any
job? No, I stayed at.
I stayed in a random person. A random lady's house that I
found on Craigslist. Yeah, and it was bad.
(07:30):
She ended up being a drug addict.
She was like having people over,like all hours of the night,
like smoking drugs in the apartment and like, not weed.
Like actual, real drugs. And I was like, I gotta get, I
gotta get out of here. Like, I can't be here.
This is not this isn't doing it for me.
And so I I it's so weird is likethe the connections that we had
(07:51):
always stemmed back to the Abbey.
So I was so religious. I told my uncle, who was gay,
which I thought I needed to, like, bring him to the Lord.
I told him if he'd go to the Abbey with me, I'm sorry, go to
church with me, which was Judah Smith's church like celebrity
church, like I'm just like, whatthe?
Mega church. Giant mega church, yeah.
(08:11):
I was like, if you come with me to meet the Lord, then I'll go
with you to the gay bar. Now there's this gay bar that's
like designed to be a Catholic Church in LA, and it's famous
and I love it. And I've had so many significant
starts to my life at this place.It's called the Abbey.
And when I walked in, I got to meet.
I met my ex-husband there and myfirst girlfriend.
(08:35):
Nearly eight years, seven years later, I met at the Abbey as
well. I didn't know.
That like, I didn't meet her there, but that was our first,
like, go to place together. And what else?
At the Abbey. They're you.
You worked at the Abbey? Yep.
So yeah, I was doing bottle, I was doing bottle service there
and I ended up taking a job because I needed I needed a job
(08:57):
and the money was great. Everybody that was like the that
was like the place you wanted towork in the restaurant industry.
Yes, that was the place. Like if you had a job, you could
work 20 hours a week and you could easily make over 1000
bucks a week working 20 hours. That's amazing.
Back then I was like a lot. A lot.
Yeah, that's that was the spot. If you're in the restaurant
industry, to make 1000 bucks a week in 20 hours is it's good
(09:18):
money. Love it.
I remember going in that day, and I remember my uncle, who's a
gay man, looking at my nails andgoing, oh, honey, you're not
going to get a job in Los Angeles with those hands.
And I was like, I had never gotten regular manicures before
and I didn't have any more support for my parents.
So I was like, I can't spend money on a manicure.
(09:38):
Like, what are you talking about?
Like, and that point in my life,life and it's so weird.
Like as a woman, I've spent probably like $10,000 on
manicure. Like, it's normal.
It's just what I do now. But like, back then that was
like, this is impossible. So what do I do?
So that that was the mindset there.
I also remember like going to Trader Joe's and being like, oh,
(10:00):
can I afford like a bag of nuts?Well, you were also very you
were very reserved back then. Like, really, As far as how you
spoke? Yeah.
Oh my God, you wouldn't be out on a platform speaking to this
many people like this? No way.
You were a very, like, I feel like you've come out of your
shell a ton. Really. 100% yeah.
Because like, I was trying so hard.
(10:21):
Like I had the YouTube channel. Do you remember?
Like I'd go to work, work my time.
Yep. And you had good you.
You had good content back then. And I just remember the thing I
remember about you the most was the consistency behind it.
In the beginning you because youwere doing it every day
consistently, even with no views, with no viewers, not
bringing in any revenue, nothing, just still do, this is
what I'm going to do and I'm going to do it until it works.
(10:44):
And now it worked. It did.
It's over. And how other people do it every
day. It's crazy.
And when I remember about you islike you had No Fear of doing
things that may have not looked cool to get to where you want to
be. Like you'd ride your bike to
work like you just did whatever it would.
Take to get. To where you wanted to.
(11:04):
Be Yeah, whatever it took. Yeah.
I was riding my bike to two jobsin Santa Monica.
It was 12 miles each way and working and working all morning
and then going home sleeping. And I did that in college.
I rode my bike to college and then I would work until 4:00 AM
and take 8:00 AM classes. I've been doing it for so long.
Like when you when you work hard, you just get used to it
(11:25):
and it kind of becomes addictingand then you just really you
realize the harder I work, the better my results are going to.
BE Yes, yes. But then you probably realize
some strategy to work smarter. Yeah, along the way. 100% of
course, yeah. Because you you can work
yourself to the core making minimum wage, and you're only
going to get so far. You got to find a way to
increase your value. And not sales.
(11:47):
Not sales. Thanks, Gloria.
Gloria says she's loving this conversation.
I know. It's so just wait till you get
into the charity side of it, guys.
Well, Dave, I'm just so proud ofwhere we came from.
I remember whenever I so I met my ex-husband, I moved home,
'cause I was like, I miss my family.
And I feel so bad to this day for just abandoning you.
I was like, I have to leave and I just look.
(12:09):
And you were like, oh, I'm like.Oh well, I better.
I better figure it out and. I'll be, yeah.
You did help me. It was all.
Right. I know.
But I figured it out. Still feel bad because I did
leave with like no warning. It was like this weird.
Like I just got to go home. All of a sudden I felt like
anxious and like, you know, and then, but now I realize that was
(12:34):
it was probably like my ex-husband dropping the mask and
the narcissism mask and he's feeling that anxiety and
thinking, well, if I get around my parents, he'll be nice to me
again, like. I'm just glad he didn't keep the
mask on for longer. Yeah.
You know, I'm glad it, you know,it moves things, moves quickly
in the direction they needed to.Yeah, you know, stringing things
(12:55):
along for too long, which I think happens to a lot of
people. Yeah, yeah, but you watch what
happened because you you saw me come in as a super religious
girl. I I've known I was gay since I
was 5, but I could not even likecomprehend.
No, that's not a thing in in your household, that's not a
thing. You can't have that, no.
No. And so, like, you saw me kind of
(13:18):
rush to get married because I was not having sex till
marriage. Like it was like.
Yeah, I remember that. Yeah, it was crazy.
And meanwhile I was like, is Dave with geyser girls?
But then it turned out you were with girls.
Yeah, with the cute one. All the cute ones too.
Yeah, no, you're attracting all the really beautiful girls at
(13:39):
the Abbey. But anyway, it's such good time.
So you end up making enough money to, like, pay for the
whole house on your own. And it's fine.
Everything's fine. What was your next step in life?
Because meanwhile, I'm getting married, divorced, building an
online business, that jewelry store failing, and then figuring
out I'm gay years later. What about you?
(13:59):
So I I had to move. I moved home because my dad, my
dad and my little brother both passed away within a five month
period. And I'm from, I'm from Boston,
I'm from this area and my mom was here.
So after that happened, I just wasn't in a good place mentally.
I didn't want to be in California anymore.
I was by myself. I had just lost my brother, my
best friend, my dad. And I was like I got to go home.
(14:20):
So I ended up moving home and I went back financially.
I took a restaurant management job and it just, I did it for
two years and I, you know, I worked my way up because when
you work hard, you work your wayup and I, you know, I worked my
way up, I was making 95,000 at that at that restaurant, which
is decent money for the restaurant industry, not enough
to survive if you're hungry. So after that I was like, I need
(14:43):
out, I want out of this. I want to get into sales.
I'm good at this. I know I can work my way up in
any company. I went and I applied for a sales
job and I needed a car. So I actually went to go buy a
car for my brand new sales job that I just got and hadn't even
started. And they liked me.
They were like, come sell cars, you're going to do great.
You can make 100 grand or more ayear selling cars easily.
And I'm like, all right, what doI have to lose?
(15:04):
Like let's do it. So I jumped, I started selling
cars and and the rest is history.
Didn't just stay at typical car salesman.
So how did you what happened? Because so I help people with
organic social media and you become the master of ads.
Yeah. So much so that car companies
(15:26):
around the country are wanting you to do run their ads and
pretty much they're teaching youfor this.
Yeah. And I also do I have a a side
business where I I teach consulting, I show people how to
do what I. Do.
Oh my. God, yeah.
So I figured out very quickly that I didn't want to sit around
and be like everybody else in the car business.
People sit and they wait for business to come to them.
(15:47):
And you can do well doing this, but you're never going to make
4567 a $1,000,000 a year doing this.
I was like, I want more. I want more.
My third month in the business, I had a really good month.
I made more money than I'd ever made in my life.
And I. Was that for you?
Like, where? Like you were like, holy shit,
Because for me, it was my first 17,000.
Oh my God, I was like. Dude, what is up with today?
(16:08):
It was. I made $17,400.
That's. I swear we just, me and Sophia
just talked earlier. We don't talk about money like
that. We don't.
And she asked me, she's like, what's the most you ever made in
a month? I was like 53,000.
She's like, no way mine was the same thing.
I'm like, you kidding my my month that I realized I can
change my life with $17,400. I sold 30 cars that month.
(16:29):
I made $17,400 and I said I'm never going back.
I took the money. I invested it in Facebook ads
and I just, it was trial and error and nobody was doing it.
So I said, you know what, I'm going to figure this out and
Fast forward. Now I told Sophia I just got a
contract to do to do 3 stores and actually it's five stores,
(16:50):
but it's two of the three of thestores are a group.
So it's technically five stores and a $12,000 a month ad budget.
But, you know, so yeah, it's crazy.
I'm so proud of you because it'slike now there's all these
different ways for you to make revenue with this one industry
and you're already good at it. Yeah, we.
Already figured it out. So it's like people always joke
(17:12):
like, oh, you never want to sound like the car salesman, but
you become a car salesman. That really helps people.
Yeah, because I work with what Iadvertise to is, is no credit,
Bad credit, first time buyers, people rebuilding credit, things
like that. And when when my customers come
to me, they need help, They needa car.
People have families, they have jobs they have to get around.
And if you don't have a 750 credit score and money to put
(17:35):
down, most places you go to, they don't even give you the
time of day, you know. So how do you even make that
possible for people? Not that we're going to get into
like financing. No, but you just you, you just
have to try a little bit harder because The thing is almost
anybody can get approved for theloan as long as you do it the
right way. You.
Just have you? Yeah.
(17:55):
You just got to. You just have to care.
Yeah, if you care. That's it.
Yes. You figured.
Out. That's That's one thing that I'm
so excited to share with my audience is if they've ever
wanted to work with me, we now offer in house financing because
we can afford to. No way.
Yeah, so I'm really excited. If you've ever wanted to work
with me and you're like I didn'thave the funds right away, you
(18:17):
could just DM me and say, hey Sophia, tell me about the in
house financing. Because everyone deserves to
learn how to, how to do better, like how to get that hand up.
It's not about a handout, it's about a hand up.
Or maybe you're scaling your business and you've just got a
certain budget that you want to stick to for your growth.
Like let's talk about it becausethat's something that I'm
(18:38):
offering and I'm really excited about the opportunities.
Just huge, yeah. Yes, I think.
I think a lot of people, they feel like they missed the ball
on social media because of wherewe're at in society, and it's
not true at all. Social media is the biggest tool
that you possibly have to make money.
And also at the same time, we'restill in infancy.
Yes, we are. We are.
(19:00):
And one day, one day it may evenbe more about ads.
So I love that you know what you're doing and you're already
in that world where you're like because there will be a day
where you have to pay to play. And so right now to come in and
do what I do, where I teach women how to build their brand,
it's important to do it now while you're not having to pay
(19:21):
to play And you can actually just create from your soul.
And I give you the strategy to do it.
And that's how you grow. And then for what you're doing,
you're reaching people. I got to pay to play.
Though you got to pay to pay, yeah, but that's the difference
between personal branding and not, right?
Like, yeah, you got to pay to play.
So I love that, you know? And one day, whenever we do
(19:42):
start teaching on ads, which I'msure will happen within the next
three years, I'll be calling youto come.
Special guests. Yeah.
And coach? That's the other thing.
That's the other thing. So I started out and I was just
selling cars and I started having people call me and be
like, listen, your name's ringing bells around the
country. I want to learn how you do what
you do. I'll pay you.
And I'm like, somebody's going to pay me to tell them to teach
(20:04):
them how to do what I do. And I realize I can make money
like this also. I can make cash on the side on
top of my income, on top of my job when I have free time like
you, You learn. Like you said, it's one
industry, but you learn to kind of branch out in it.
Yes. And when you start hanging
around the right people and you start realizing that money is
always coming towards you, you'll start seeing ways to one
(20:27):
be able to give more because you've got more and you can
bless people and see. You'll see how to make more.
Like in the last three days, I've been able to give so much
to people like whether about scholarship in one of my mini
courses or giving away a purse that a friend like, just like.
(20:47):
It's like easy. And then more money just flows
in. People are like, oh, Sophia, can
I talk to you about this? It's like you give, you give,
you give, you get. And I think what you said
earlier is one of the biggest things.
If you show up on social media or show up to your sales call or
your sales meeting and you just freaking care about people and
actually getting them their results or getting them in a
(21:09):
vehicle like you do, that's going to make all the difference
because people can read if you care.
And in this day and age of AI and all kinds of fake, all
people are really craving is real connection.
So showing that you care is super important.
OK, SO17K was my first biggest month where I I remember like
(21:32):
ordering these garlic salmon rolls and I was like I can do
anything I want now. I can order like 10 of these.
I can order fifty of these. It's crazy.
And then my biggest month was like 6 months later and that was
53,000 and now we're scaling towards consistent 50.
So that's where I'm at in my I. Mean can we just?
(21:53):
That's unreal. But that's like like
congratulations, That's crazy. Did you ever think that's where
you'd be? I had two options in my head,
right? Because I I, it was always like,
grow up and marry a rich man because that's what I was
taught. And so I.
Remember those days? Yes.
(22:14):
And when I realized that wasn't in the cards for me and I'm a
lesbian, I realized that I have to become the rich man.
That happened. Honestly, Dave, I went through a
heartbreak where I was dating someone who was in the closet
and he wouldn't leave a rich manfor me.
So I just said screw this, I'm going to become the rich.
Man, I'll be the rich man, yes. And that decision to be that
(22:39):
took me from 2025 a month to hitthat 50K month.
It was like this calibration to just get go further than I ever
had before. I was like, oh, then that means
I need to make like to be in this like space, like competing.
Not that I want to compete, not that I ever want to win someone
over with money, but if I want to live that lifestyle, be able
(22:59):
to provide that lifestyle for a life, then I need to be making
$1,000,000 a year. So what's going to be my steps
to get to 500,000 and what's going to get to 1,000,000?
Yeah. And then beyond and beyond.
Yes. Oh, and beyond, my dad told me
the other day. He's like, Sophia, you're going
to jump to a million and then you're going to jump to five.
I think the hardest thing, the hardest threshold is probably
(23:21):
that like basic 100K. Threshold once.
You hit that once you hit that, the 345, they just come yes.
Yes, I I feel like that 10K, the1st 10K per month is like really
challenging because you're like how do I do it?
How? Yeah.
And then you do and you're like,oh, whoa.
And then I think getting to 20 Kis actually really easy.
(23:43):
And then I think scaling beyond that does typically include a
little bit more of having a teamand stuff.
And so that's where you have to learn.
Yeah, next stop. And just being consistent
because it's easy to make a big paycheck.
And I've done this in my career.It's, you know, I travel like
nobody else on this planet and you get to a point where you're
like, man, I'm making all this money.
(24:04):
You know what? I'm going to take my foot off
the brake for a little bit. But if you take your foot off
the brake and you've been in this lifestyle for a while, a
lifestyle that, mind you now you're living like your bills go
from 2000 a month, 3000 to like 15 grand a month.
You can't take your foot off thegas because if you do for a
couple months, you you're like, whoa, OK, it's it's time to like
you got to just stay consistent.That's the biggest thing.
(24:26):
Yes, and I have to say too, for me at least, in April 2024, I
moved into a very small space when I left my ex partner and
came out of the closet. And I don't have plans until I
find the dream house to move out.
There's no in between because myfriends come over and they're
like, this is the fucking bat cave.
Like you're producing $1,000,000business in this little tiny
(24:50):
space. And I'm just like, yeah, like,
why would I? Because now I have so much
ability to invest in stocks, in crypto in my retirement.
Back in your business, back in your business like.
Yeah, exactly. So I I'm sitting pretty right
here with things that are. Important.
Exactly, Yeah. OK, So if people would ask you,
(25:11):
what's the one thing that you need to do because you came from
drug addict background living inyour car, How did you calibrate
your mind to being able to accept and hold and keep making
great income every month? I think the biggest thing is
changing everything you do, not just focusing on one thing.
(25:32):
Like for me it was developing this routine of I'm going to do,
I'm going to wake up every day, I'm going to train, I'm going to
go to the gym, I'm going to change all the things I do in my
life. I'm not just going to try to
work hard like I don't have ATV where I live.
I have no in my apartment, no TV.
There's no TV in my apartment. There is no TVI.
Go home and if it's if it's relaxed, it's like 1520 minutes
(25:54):
of taking a shower and going to bed, That's relaxing.
It's you get up and your day is structured.
Your day is regimented. You have your routine and you
don't break it when you do breakit.
Like when I want to go travel, if I want to go to Brazil, I
have no problem spending 20 grand, taking two weeks off,
disappearing. I love it.
Fine, I earned that. But the rest of the time, while
you're here, while you're doing what you have to do, you have to
(26:15):
be so involved and so committed that nothing else matters.
Yes, that's so good. Yes.
So I love for for me, right now,I'm developing balance for the
first time in a long time, wherelike, I'm like, I turn it off at
a certain time. But the truth is, like, if my
team needs something later, I'm going to do it.
(26:35):
If I need to jump on a late sales call, I'm going to do it.
Like, I'm not leaving money on the table.
It's just not how I roll. And everything compounds.
One thing that I, I really agreewith, what you're saying is like
having that regimen. So last night I went to dinner
with a friend who's feeling kindof stuck in her business.
And I was like, do you have, like a daily routine?
(26:57):
And she was like, no, I don't. And I was like, OK, so I take
what's in my calendar and then Ialso have in my notes the tasks
that need to be done per day. And I copy and paste each day
the daily things and I insert the appointment.
So it's a daily movement. And I have my Country Club
scheduled this. These are the opportunities for
the classes on Mondays. Tuesday I just copy, paste, copy
(27:18):
paste, copy paste. Yeah.
Because the big things are the same.
The big things are the same. Yes.
And it's like post on Instagram threads, TikTok, Instagram Story
and then my assistant will repurpose or whatever and have
repurposing software that I teach in my program.
So I've got all these like main things I need to hit and then
it's like, OK, check in on my existing clients, take care of
them and then post on Instagram for stories to go get more
(27:41):
clients. It's literally as simple as like
do what needs to make your body and your spirit feel good, take
care of your existing clients, go out and get more clients.
It's that simple. Yeah, and insert, copy and paste
and then insert or do whatever little things need to be done
throughout each day differently.Yeah.
Yeah, that's it. My day-to-day is the same.
My day-to-day is so different, but my day-to-day is so the
(28:02):
same. Yeah, OK, Skelly says.
Oh my God, that sounds hard, though.
What is harder? Staying the same and having a
basic life or going crazy and getting everything you ever
watched. I think it's, I don't think
it's, I don't think it's hard atall.
And maybe it is, maybe it is hard.
But tell me something in this, in life that's good, that isn't
(28:25):
difficult. You know, if you if you want to
live a life that's easy, live a life that's easy.
But. I don't want that life.
I want true. Yeah, I want more.
I want better. I want my kid to have everything
I never had. I want the people around me to
have. I want my clients and my
customers to have my undivided attention and my help because I
(28:45):
don't need to make a ton of money off them anymore because
I'm doing so much for so many. Yeah.
That's what I. Want I know it's so good and
everything, everything we reallywant.
It's like, if it's worth it, youdo it.
The type of women that I work with like like they wouldn't
think it's hard though, because it's OK if you think so right in
(29:06):
this moment, Skelly. But in the future, you realize
it's harder to stay the same. It's actually going against your
soul to stay average. Yeah.
So that's the kind of women I work with.
We're like, something easy wouldfeel so gross to you because
you'd be bored. Yeah.
And you're like every day's got to come with going for more for
(29:29):
me. Yeah, you're fighting against
yourself too every day. Why would you want to do that?
Yeah, like if you if you as cliche as it is, like if you're
actively being the best version of yourself every day, it makes
everything in your life easier instead of making it harder.
And it's dedication. Like last night I was really
sad. I just came out of a rough
relationship, Dave. Like really rough.
(29:50):
I didn't even give you the newest.
Detail. Oh, I don't want to talk about
it here, but the math is mappingand my heart really hurts
because I realized some things. Anyway, so I'm sitting down
crying with my Bible in front ofmy vision board and just going,
God, I I believe in these things.
I believe, like, my business is here, my wife is here, the world
(30:13):
is in front of me. Like we're going for it and like
doing that rather than just getting completely shit face
drunk and going out and partyingdowntown.
That's hard. That's hard.
Doing like I'm dedicated to me and like what I know I was put
on this planet to do and I don'thave time to sit and and be
angry or be, yeah, all these things.
(30:35):
And I think that's what it comesdown to every area in our life.
Like, do you want more or are you going to settle and just
roll over and down? And trading hard like trade.
I I always say this somebody told me this years ago.
Trade your hard. Like what hard do you want?
Do you want the hard of Oh my God, it's hard to get up early
every day and it's hard to work 12/13/14 hours every day?
Or is it hard to look at your kids and know that you can't
(30:57):
afford to buy them something because you didn't work hard
enough? Yeah, which?
Which which hard do you want? Because you're going to have to
pick one. Yes, which that's hard.
Which hard do you want? Like I choose this hard because
this hard allows me to have so many other things easy.
Yes, it's so good and and I haveto remind people like it's not
going to be 12 and 14 hour days forever but when you're building
(31:18):
your dream it might be, it mightbe for you.
And whenever you get really excited about a new project, my
work is art. Like when I'm creating music
that ends up bringing clients tome or I am working on a podcast.
If I end up working late, I'm having a good time doing it like
do. You have your heart with you.
(31:39):
I do can't speak without the blurb.
That's OK. Two of them?
No. No, that's OK.
I remember when you moved in, you had like nothing but like a
giant heart. And I was like, Oh my God, this
is hilarious. I like, I I bet people are like,
who do you move in with? And you probably show them a pic
and they're like like, oh, you're going to talk about that?
And you're like, no, she's a virgin harpist.
Yeah, a virgin harpist from Louisiana.
(32:02):
Like, I don't have Christian friends growing up like that.
Wasn't that wasn't, you know, part of my life?
No, no. It's like the other thing is you
put yourself out there and you don't want to be around people
that are just like you. You want to be around people
that have a similar vision to you.
Yes. Not other people that are.
You know you're comfortable being around people that you're
(32:23):
comfortable around is probably the worst thing you can do.
Be around people that are. Be around people that make more
money than you that are. Do that have a bigger vision
than you that want more than you.
Because it'll allow you to thinkdifferently.
If you're around people who justthink, oh, I'm cool where I'm
at, like you're going to be coolwhere you're at.
Be around people that are like, like I have a friend and he's
like, I need to make 250 grand amonth and I'm like, Jesus, 250
(32:44):
grand a month. I better up my goals like I'm
not doing enough, you know? And then you have another friend
that's like, I'm trying to buy, I'm trying to invest in this, in
this tech stock and I'm trying to make $4 million off it
overnight, like, and I'm like, Oh my God, I need bigger goals.
Yes, it's so, so, so good. One thing I noticed as I make
friends, I've been praying for God to bring me mentors, whether
(33:06):
that's in business or just in like womanhood.
So like that they've been flowing in.
Like, even this morning I've I met a new one at the gym and it
was just like this amazing moment.
As soon as I pray for something,God brings it in.
But you have to ask for people who are ahead in certain areas,
like whether that's financially,spiritually, they built a
(33:27):
business. Whatever you're aspiring to, you
need to see it because you can'teven cast a vision if someone
isn't ahead of you that you're around.
And like you said, I've had two very, very successful partners
in the past that I can think of who truly surrounded themselves
with many people who were not going as hard or going places in
(33:53):
life. And I think it made them feel
better about themselves or like not pushing anymore.
And so I noticed the entrepreneurs who have made like
millions and millions and millions and who are still
growing, surround themselves with different friends than the
ones who just, I know who stunted themselves.
Which one was Robert stunt or other?
(34:14):
I can't say. OK, that's why I I liked him a
lot though, because I feel like you want people like that in
your life regardless for at least some some point, some and.
Robert is kicking booty right now.
He's kicking booty right now. Hold on one SEC.
I just, I'll say this, so I wantto make sure.
(34:35):
For the record, when I met him, I'll be honest, he wasn't
hanging out with people who weredoing bigger things than him.
He was in a lower point in his life and I helped him build his
personal brand up and got confidence back.
And I actually helped him strip a lot of friends out of his life
who are kind of just using him for the pool and the beer.
(34:55):
So yeah, there's that. And but it it's interesting
because you don't realize it's happening.
It's insidious. We're like you're hanging out
with people, doing less. And it's not that you want to
hang out with just rich people. That's not it.
It's inspiring people. They could be more spiritual
than you. Yeah, I'm glad you said that.
Yeah, they could be more fit than you.
(35:15):
They could be more, whatever it is.
So just somebody who's like, more regimented than you.
Like, like, let's say I'm doing really good, but like, you know,
I'm out late every night and I don't really get up early.
And then I meet somebody and this person's like, oh, super
strict. I'm up at 5:00 every day.
I'm in the gym at 5:30. I eat all my meals.
Like, this is. I have a lot to learn from that
(35:36):
person. They might not make as much
money as me or have the vision financially that I do, but they
have other areas where I'm like,OK, I'm thinking like, I need to
do better in this area because it's not just all about money.
You could be super rich and unhealthy.
It's only comfortable. 100% and like true freedom isn't just
being in front of a computer allthe time, it's the ability to go
(35:58):
to the gym. It's the ability to go all the
things that give us. Travel to go meet somebody on
social media and go hang out with them in another state or
country. Yes, I know.
I, like, just went to Mexico. I know you did.
That's why I said that. It's all of those things.
Like, that's true freedom. Like true freedom is you being
able to do what you want, when you want.
Yes, I love it. I love it.
(36:19):
I love that we've got. It's not all about money so
garden creative. So she loves this topic. 5:30,
I'm in my bed. I love 530 in your bed.
So for me, 530, I'm in my bed too.
But six I'm up because six is something that I can be
consistent with. So I tell people it's not about
you doing like these crazy things.
Kind of like a yo-yo diet where you go really hard.
(36:40):
It's about having a schedule that's really consistent.
Yeah. So for you, Dave, what's the one
thing that you are really consistent about that doesn't
have to do with finances? Oh, the gym, 100%.
I've been going. I've literally been consistent
in the gym for 20 years now. I mean, my entire life.
But like, I remember when I was a kid, my things were really bad
(37:02):
at home. So I started boxing and running
and doing all that stuff becauseI could get out of the house and
it was something, you know, to keep to keep me away from all
the bad shit that was going on around me, you know?
And I just and now I use that. It's something where it's that
that helps drive me in other areas, because if I'm just as
good of a salesperson as somebody else, but I'm I'm up at
(37:22):
6:00 and they and they sleep till 9 and I'm in the gym and I
have a better bet, more energy and more clarity, I'm going to
outperform. That, yeah, it gives.
You that little bit of extra that they don't have.
It does. It's all about the clarity.
It's all about the mental clarity.
Yeah, Love it. Love it.
OK, sales tip. Is there any one thing that
people should just know when they're having conversations?
(37:45):
Like if you could give one thing.
Yeah, you have to find a way to connect with your customer.
You have to find a way. That's one of the things I love
about traveling and being versed.
And you know, I learned another language, being able to connect
with your customer. If you only hang out in one
environment, you're very constrained.
Like you have to. You have to go, go to different
(38:07):
places, do different things, immerse yourself in different
cultures. That way, no matter what your
client like, when I have a client come in and they're from
Guatemala, I've been to their country, automatically have a
connection with them. Now I'm the white guy that's
been to their country. That to me, I think has helped
me more than anything else, probably being able to connect
with people. I love that, yeah.
And people always connect through similarities and through
(38:30):
pain. I always saw my clients.
You're always going to want to connect with pain before
pleasure. That way people can relate to
you when you're telling the story on social media.
So yeah, connection is everything.
Well, I've been working on a newcourse and I want to share with
people today how to Share your story on social media.
(38:52):
Strategically, that is somethingthat if you're like, OK,
Cynthia, I want to build a personal brand.
I want to get into this. I want to be able to sell
online. There's ways that you can work
with me, but the most affordableway is going to be joining my
new mini course. And all you have to do is DME,
the word plot twist and I will show you how to sell using your
(39:16):
story on social media, which is the perfect place to start if
you're like, today's the day I've heard it.
I want to change my life. I want to start structuring
everything different. I want to better my business.
Maybe you already have a business, but you've never gone
viral. You don't have new eyeballs.
You don't have new people in your DMS to sell to.
You can do that in two differentways.
(39:36):
You can create ads if you're a business selling a product like
Dave or if you have a personal brand, you can tell your story
and do organic marketing. So if you need help with that
DME plot twist or DM me, just advice and we can have a
conversation and see what you need for you and your business.
If you got revenue in real life or you're like I want to quit
leaving money on the table on social media, just DM me.
(39:59):
Let's talk about how this is going to work for you just like
it's worked for my clients before.
And Dave, if someone wants to learn how to start running hats
for their business or maybe theythey are actually in car sales,
like how do they? I've actually done.
I've done now. I've done the insurance, home
life, auto. I've also done real estate
(40:21):
running. An ad correlates.
If you sell anything, if you sell your time, if you sell a
physical, tangible product, doesn't matter.
You you could and should be running ads.
It's easy. I mean, I teach everybody how to
do it. Anybody that reaches out to me,
I'll work with you on whatever budget you have and all you got
to do is is just message me. That's it.
Wow. And we'll figure it out.
OK. OK.
(40:42):
OK. Well, I'm looking forward to
seeing you take off and your agency take off because I know
this is like the newest thing that you've been launching.
So private coaching and if you have a business existing where
you need ads run for you, Dave offers that as well.
I'm so grateful that you took the time to share this
conversation with everyone. I'm.
(41:05):
Happy to be here with you. You know, I can't believe we've
known each other for this long. I I I totally forgot it.
Been this long. It's crazy.
When I got cancelled, quote UN quote, 2 months ago, you were
like so mad. You're like no one knows the
real you and how hard you work for this.
They don't, and they can't because there's so many layers
to it. Unless you've been there the
whole way, how can you? There's layers.
(41:27):
You're not just like this one-dimensional human.
No, thank you. And I I think people probably
look at your content because yougot this like, strong Jersey
accent and you're successful andyou're just like, do it or don't
do it guys. And they're probably like, it
must be so easy for him. But it's like, no, you started.
Literally. I saw you ride your bike,
(41:48):
freaking get hit by a car and still find a way to get to work.
Like you just got to, you just got to, you just got to
persevere because you're just, there's always going to be
setbacks and there's always going to be things working
against you. You just can't succumb to it.
You have to just keep going and keep as cliche as it is.
Like you have to just keep pushing through it.
Yeah, and and as an entrepreneurat this level, skill.
(42:10):
In my business in the past few weeks I've had lots of
adversities and it literally comes down to your ability to
make money is determined by yourdedication to solving problems
that other people don't know howto solve or wouldn't solve, like
how efficiently can you do it? So yeah, he said.
(42:31):
Do you need to have people skills or is it mostly
understanding your brand? I think social media and sales
is all about actual being social, talking to people,
selling in your DM, selling through your content.
You've got to have the people's skills.
That's why I got to have sell psychology and PPB you got to
(42:52):
have. Yeah, I've helped a lot of
people and the biggest thing forthem is because I make all my
clients film an ad and send it to me.
And the biggest thing is it's like, man, for me, it's so easy
to just spit out a 15 second clip first take, run it as an
ad, generate business for them. It's like it's awkward and it's
it's it's tough. You got to get out there and you
(43:14):
got to speak to people. You got to do stuff like this.
You got to call people, hang outwith people.
You have to, It's social media. You have to be social.
Yes, yes. And like I tell people all the
time, if they're like, well, this offer isn't solid.
I'm like go live and talk about it.
Like all you can do is get more visible.
You can do that the hard way by trying to just do it on your
(43:34):
own, or you can get real strategy to get visibility and
go viral and it's whatever is going to work for you.
I hope you don't waste time. I hope you figure out how to do
it the right way. Yeah.
Yeah, or for you, getting an ad strategy, Tobin says, ready to
share my story on the fear of public speaking?
Well, the good news is, in the beginning, telling your story is
(43:57):
something you could do right to your camera alone with everybody
else. 100% And when you share it, people will see it.
But you're not. You're not speaking to that.
Yeah, you're not. It makes it easier, yeah.
You do that. I would.
I would suggest to people What Ido every day is I post every
single day. Consistency is key.
I post, I take a video. It's me talking.
(44:17):
You get to see me, hear me, and I don't have to talk to you.
You don't. I don't know who's looking at
me, who's watching me. Doesn't matter.
It takes the fear away from it. So do that every day.
I think that's huge. Just post.
Even if only four people see it every day, So what?
It's four more people then wouldhave seen it if you didn't post
it. Absolutely.
And if you do with strategy, it will grow.
There you go, it will grow. Exactly.
(44:38):
But no, it's so. And yeah, someone just said
Tobin, you just did keep going, like you've already started by
speaking. There you go.
There you go. Yes, P says.
For me online is easy. Face to face interactions give
me anxiety. Well the good news is you don't
have to be face to face to make a lot of money.
You can do. I run a multi 6 figure business
literally from Instagram anywhere in the world.
(45:01):
I sell cars and my customers never even come to the
dealership. Yes, they don't.
Yes. Everything gets delivered to
them. I don't even meet these people.
That's crazy. Do you guys do FaceTime or y'all
just have phone conversation? No, you think it depends.
I'll face some of them if they want to see the car.
That's it though. Wow.
Yeah, and how many cars in a month does it take to hit like a
(45:21):
$53,000 month? I did 70 cars that month, yeah.
It's so amazing. Holy shit.
It was a lot. Of work.
It was a lot of. Work so weird because right
before we got on this call, I was like figuring out like the
headline that I wanted to use. And so I was like, what's the
most amount of money you've made?
What's the average amount of money you've made?
(45:42):
And we realized we literally make the same amount pretty much
right now. And we're growing and what we're
scaling to. And I said my highest is 53 and
you're like my highest. Yeah, I just said what was the
like the first calibration month17 like?
17 and 17, those are the numbers.
I guess those are the numbers. Once you hit 17,000, you know
that big things are coming. I guess that's the number.
(46:04):
I guess that's the number. So for everyone out there, if
you know this is for you, shoot me and David DM.
That way. We know that you heard it.
You're feeling inspired. Go follow Dave.
He's incredible. And I I don't say that about
many straight guys like I appreciate that.
I appreciate that. Yeah, I know.
I really love you with all my heart, like you've been like a
(46:27):
brother to me. Seriously.
Well, have an amazing day. Go make some more money.
And yeah, I'm just so proud of you.
Bye. Self bye everybody.
Congratulations for listening toanother episode of the Social
(46:50):
Equity Podcast. Every moment you invest in
building your brand is contributing to your social
equity. If you're an exhausted coach or
service provider, or you're justgetting started building your
brand from scratch, I can't waitto give you the first steps to
go from zero to 5K months and advance to 10 to 20 K months.
(47:12):
But why should you take my word for it?
Well, I've spent over nine yearsin the industry amassing over
350,000 followers across platforms like Instagram,
Tiktok, Facebook and YouTube, aswell as hosting a top charting
podcast, building a successful service provider business, and
coaching powerful women to buildpurposeful, profitable personal
(47:36):
brands. So yeah, you should lean in and
listen to the social media secrets, sales tips, marketing
strategies, and mindset hacks I share.
I want to help you build your dream business that makes real
money leveraging the power of a personal brand on social media
because you're ready to quit wasting time on content that
(47:56):
isn't working and start bringingin the money you deserve as a
purpose LED coach or service provider sharing your gifts with
the world. So for a limited time, I'm
giving away your first steps to go from zero to 5K months and
advance to 10K to 20K months. Grab my newly revamped
(48:18):
Profitable Personal Brand Blueprint, the proven framework
to build yourself a personal brand that motivates, inspires,
and sells so that your business can thrive the way it should.
Just go to the link in the show notes to ask me questions in
real time. Join me on Instagram live for
the live podcast show. The schedule is always posted on
(48:40):
my profile. My handle is at Sofia Spallino.
And if you're tired of posting without a reliable strategy and
posting without maximal profit, just like many of my clients
were before, then you want to join the Profitable Personal
Brand Six Month Coaching Program.
Many of you asked how you can get me to coach you on building
(49:00):
a profitable personal brand likethe one I have.
That's why I designed this coaching program so you could
have me coach you, guide you, and mentor you.
This is for female coaches, service providers, and
entrepreneurs who want to be known for purposeful work and
build an extremely profitable personal brand on social media
(49:21):
without wasting time. Whether you're a novice at
creating or you're feeling stuckhitting a plateau in business
that once had consistent revenueand need guidance, support and
coaching to get to your next level, book a strategy call to
speak with either me or my team to see if we'd be the right fit
to work with each other inside of the profitable Personal Brand
(49:41):
Six Month Coaching program. Mind you, I am very selective
and this coaching program is notfor everyone because I'm only
taking on serious purpose drivenand committed soul sisters
inside of my community. If that's you, book your free
strategy call now. The link is in the show notes
and if you feel yourself come alive and get excited to take a
(50:03):
radical responsibility for building your social equity,
your personal brand that no one can take from you, leave a five
star rating with a kind review wherever you listen to podcasts
and be sure to share the show with a powerful woman you know
and remember, with a positive mindset and a profitable
personal brand, all things are possible.
(50:25):
So go get up and go get what youwant.
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