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December 20, 2023 β€’ 59 mins

Welcome back to the Quest For Questions Podcast! In Part 2 of our Behavioral Economics Masterclass for Entrepreneurs, we continue our conversation with Rory Sutherland to help you Boost Sales. Don't miss this! πŸ”₯ Uncover these captivating questions: πŸ”₯ 00:00 - Intro to Part 2: The Masterclass Continues! 01:46 - Psycho-logical Innovation in Business 11:28 - Map is NOT the Territory 20:03 - Most Underrated Scientific Theory 22:30 - Inefficiency, Growth & Capitalism 27:16 - Marketing & Sales Psychology Hacks 38:03 - Getting Paid for Creative Ideas 51:35 - Solving the Most Challenging Problems 56:00 - Rory's Marketing Course & Upcoming Book... --------------------------------- πŸ“š RESOURCES: πŸ“š -------------------------------- πŸ’ Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland πŸ’ Stop Making Sense (Upcoming Book by Rory Sutherland πŸ’  Mad Masters" Online Course by Rory Sutherland πŸ’  Obvious Adams: The Story of a Successful Businessman πŸ’ Roger Martin πŸ’ The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers πŸ’ The Red Queen: Sex and the Evolution of Human Nature by Matt Ridley πŸ’  The Experience Machine: How Our Minds Predict and Shape Reality by Andy Clark πŸ’  Richard Hamming: You And Your Research -------------------------------- πŸ‘ Smash that Like Button! -------------------------------- If you're digging this, hit that like and FOLLOW for more mind-blowing convos! -------------------------------- πŸ”— Quick Links: -------------------------------- πŸ“”πŸ”– Grab FREE "Uncharted Argentina" Guide: https://argentura.carrd.co πŸ“¨ Subscribe To Quest: https://konradyerba.com πŸ‘‰πŸ“– Grab Your Free Copy of the Art of War of the Inbox: https://konradyerba.com/book πŸŽ™οΈ Become (or Suggest) a Guest on the Podcast: https://konradyerba.com/podcast-2/become-a-guest ------------------------------- 🐦 CONNECT: ------------------------------- LinkedIn: https://www.linkedin.com/in/konradyerba Email: konrad@konradyerba.com ------------------------------- πŸ’ͺ PROJECTS: ------------------------------- AceMakers Business Community: https://acemakers.io Argentura: Argentina Off-The-Gringo-Trail: https://argentura.carrd.co ------------------------------- πŸ’¬ SUGGESTION? ------------------------------- πŸ“© Email: konrad@konradyerba.com ➑️ Send Your Feedback/Suggestions Here: https://forms.gle/CAPWajsAtKBMUBKs6

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