Question Authority

Question Authority

Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.


July 22, 2021 19 mins
We ask about conversion rate optimization with Drew Himel, CEO of
Mark as Played
We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.
Mark as Played
June 23, 2021 23 mins
We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.
Mark as Played
June 9, 2021 21 mins
We ask about zero-party data with Gen Furukawa of Prehook.
Mark as Played
May 26, 2021 14 mins
We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.
Mark as Played
May 12, 2021 21 mins
We ask about behavioral science with Lilly Kofler.
Mark as Played
April 28, 2021 17 mins
We ask about survey research with Sam McNerney.
Mark as Played
We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.
Mark as Played
April 23, 2021 22 mins
We ask about ethnography with Allison Braund-Harris of Hardly.
Mark as Played
April 23, 2021 1 min
A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.
Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    BG2Pod with Brad Gerstner and Bill Gurley

    Open Source bi-weekly conversation with Brad Gerstner (@altcap) & Bill Gurley (@bgurley) on all things tech, markets, investing & capitalism

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious And Charlamagne Tha God!

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.


© 2024 iHeartMedia, Inc.