Question Authority

Question Authority

Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by EnquireLabs, Shopify's leading platform for surveys and question streams.

Episodes

July 22, 2021 19 min
We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com
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We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.
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June 23, 2021 23 min
We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.
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June 9, 2021 21 min
We ask about zero-party data with Gen Furukawa of Prehook.
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May 26, 2021 14 min
We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.
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We ask about behavioral science with Lilly Kofler.
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April 27, 2021 17 min
We ask about survey research with Sam McNerney.
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We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.
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We ask about ethnography with Allison Braund-Harris of Hardly.
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April 23, 2021 1 min
A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.
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