Question Authority

Question Authority

Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.

Episodes

July 22, 2021 19 mins
We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com
Mark as Played
We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.
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June 23, 2021 23 mins
We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.
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June 9, 2021 21 mins
We ask about zero-party data with Gen Furukawa of Prehook.
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May 26, 2021 14 mins
We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.
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May 12, 2021 21 mins
We ask about behavioral science with Lilly Kofler.
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April 28, 2021 17 mins
We ask about survey research with Sam McNerney.
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We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.
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April 23, 2021 22 mins
We ask about ethnography with Allison Braund-Harris of Hardly.
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April 23, 2021 1 min
A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.
Mark as Played

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