Are you tired of the endless content treadmill?
If you feel like you need a new, brilliant idea for social media every single day just to stay relevant, this episode is your permission slip to get off the hamster wheel for good. The truth is, the most effective personal brands aren't creating more content—they're creating smarter content.
In this in-depth training, business strategist Jennifer Swineford debunks the myth that you need new content daily. She shares the data-driven and psychological reasons why repeating and repurposing your best ideas is the secret to building authority, saving time, and getting better results with your personal brand.
You'll learn the exact system to turn one great idea into a week's worth of high-performing content.
In this episode, you will learn:
✅ The Algorithmic Truth: The small percentage of your audience that actually sees your posts.
✅ The "Rule of 7": Why your audience needs to hear your message multiple times to trust and remember it.
✅ The Mindset Shift: How to move from feeling "repetitive" to being "reliable."
✅ The 3 Content Pillars: A simple framework to find your "Greatest Hits"—the core message you should be repeating.
✅ My Exact Repurposing Workflow: How to repurpose one pillar piece of content (like a podcast or blog) into 7-10 micro-posts (Reels, carousels, quotes, etc.).
✅ The Ultimate Outcome: How this system unlocks more authority, better leads, and peace of mind.
✨ Ready to build the system that ends content creation burnout for good?
➡️ Join the waitlist for Personal Brand Impact, designed to give you the clarity and systems to build a powerful, authentic personal brand.
Be the first to know when doors open!
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!