In this week’s Quick Coffee, Felix and Pat explore one of the most critical shifts happening in the startup ecosystem: founders must now become creators. They discuss how AI has made product building radically easier, but also why that’s no longer enough. With attention harder to earn than ever, the conversation dives into why distribution, personal branding, and authentic content are the new core skills for founders. Learn how teams are using Lovable and Superscale to build and distribute fast, and why your audience may matter more than your product. Grab a coffee and listen in!
Our episode overview
(00:00:00) Back from Vacation
(00:02:45) Starting a Blog and Collecting Design Ideas
(00:05:25) Launching Prompt Guides for SuperScale
(00:06:20) Bypassing Figma → Building Without Traditional Design
(00:08:50) Distribution Is the New Bottleneck
(00:14:55) Founders as Content Creators
(00:18:20) Why Brand and Community Drive Growth
(00:24:55) Building Products with Distribution in Mind
Want to connect with us? We look forward to hearing from you on Twitter at @QuickCoffeeVC or at https://quickcoffee.vc.
Find Pat on LinkedIn and X:
https://www.linkedin.com/in/patrickhaede/
Find Felix on LinkedIn and X:
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