Quilting on the Side
Co-hosts Tori and Andi explore quilt pattern design, course creation, digital marketing and the ups and downs of running an online quilt business so that you can make money from your favorite hobby. They share ways they have both grown a business while juggling family and other paying work responsibilities so that others can see how to manage a profitable, crafty side hustle.
Episodes
In this final episode of Season 2 of Quilting on the Side, out hosts Tori and Andi share a quick recap of all their guests from this season. This season has covered a wide range of topics, including planning and reflection, personal and business milestones, different business models, teaching and learning, and launching products. Every guest has shared their experiences and insights, providing valuable lesson...
In this episode of Quilting on the Side, host Tori takes the podcast on the road with her to H&H Americas! She spends time doing rapid fire questions with seven amazing special guests and gets some surprising answers from each one.
Interview questions
- What color do you struggle with including in your quilts?
- Yardage or Precuts?
- Favorite Notion?
- Who is inspiring you right now?
- What's the most r...
In this podcast episode, hosts Andi & Tori discuss Tori’s preparations for attending the H&H Americas trade show. She shares details about the show, her planning process, and her goals for the event. She emphasizes the importance of planning ahead, conserving energy, and having merchandise as marketing tools. There is also some discussion around her strategies for taking notes and documenting her expe...
In this episode of Quilting on the Side, hosts Andi and Tori chat with their guest Ashli Montgomery about her journey as a quilter and author. Ashli discusses her diverse interests, including her writing career and her non-profit business, Quilt to End Alzheimer's. She explains how she balances her various pursuits and the importance of time blocking. She also shares the inspiration behind starting Quil...
In this two part episode, Tori and Andi interview Julia Wachs, a quilter and pattern designer, about her recent successful launch of a Row of the Month program. Julia shares her background in foundation paper piecing and her goals for the launch. She discusses her marketing strategies, including email and social media, and the collaborations she formed with quilt shops. Julia also talks about the challenges s...
Darla Hall shares her journey in the quilting world, from learning to quilt as a child to starting her own long arm quilting business. She discusses the transition from quilting as a hobby to turning it into a business, and the various components of her quilt business, including teaching classes and creating online content. Darla also talks about the challenges and rewards of sharing her favorite hobby with h...
In this engaging episode, Andi and Tori delve into the crucial role of Key Performance Indicators (KPIs) and metrics in assessing the vitality and success of a quilting or craft business. They clarify the distinction between revenue and profit, highlighting profit's paramount importance as a business health indicator. The conversation further explores the concept of return on investment (ROI), emphasizin...
In this week's episode, Lyric Montgomery-Kinard shares her quilting adventures, from traditional quilting to art quilts and teaching with our hosts Andi and Tori. She discusses the benefits of teaching as a way to travel and have a flexible career. Lyric also talks about the challenges of teaching online and the importance of owning intellectual property. Lyric offers insights into finding one's voi...
In this episode of Quilting on the Side, Andi and Tori discuss the power of collaborations in growing a quilting business. They explore different types of collaborations, such as summits, podcasts, Instagram collaborations, and blog hops. The hosts emphasize the importance of finding collaborators with similar goals and values. They also provide tips for starting a collaboration, including presenting value to...
In this conversation, our hosts Tori and Andi chat with Kris O'Neill who shares her journey from being a hobby quilter to building a successful business on YouTube. She discusses the importance of joining a quilt guild and learning from other quilters. Kris explains how she started her YouTube channel and the strategies she used to grow her audience and monetize her content. She also talks about her coll...
In this episode, Andi and Tori dive into e-commerce platforms, with a spotlight on Etsy and having your own site. They chat about kicking off their businesses on Etsy, what was great about it, and the not-so-great parts. They also touch on how crucial customer service is and the tricky bits that come with it. Then, they switch gears to talk about picking an e-commerce platform and what you should keep in mind...
In this week’s episode, Becky Campbell joins our hosts Andi and Tori and shares her journey into quilting and how it evolved into a successful business. Becky's business began with designing and selling quilt storage sleeves. She then developed innovative applique techniques and started teaching. She also ventured into pattern design and published two books. Becky discusses her marketing strategies and f...
This episode of Quilting on the Side explores the process of launching a product or service in the quilting industry. Andi and Tori discuss the different phases of a launch, including the pre-launch period, the actual launch, and the post-launch follow-up. They provide insights into the activities and strategies involved in each phase, such as surveying customers, creating content, and utilizing affiliates. T...
In this episode of Quilting on the Side, our podcast hosts, Andi and Tori, sit down with Sherri Noel from Rebecca Mae Designs who shares her journey in the quilting business, starting from selling mittens to writing quilt patterns. She discusses the popularity of block of the month programs and how she built her following through blogs and collaborations. Sherri also talks about her quilting cruises and retre...
In this episode, Tori's husband Ryan joins the podcast to provide a family perspective on supporting a small business owner. Ryan shares his experience as an entrepreneur himself and how it helps him understand Tori's journey. They discuss the pros and cons of having a partner with a side business, including the startup costs and adjustments to routines. Ryan also talks about the impact on their fam...
In this episode, Andi chats with Julie Loma from Off the Wall Quilt, discussing her transition from quilt hobbyist to quilt business owner. They delve into Julie's coincidental journey into quilting, her experiences in vending at quilt shows, and her passion for business growth and customer success. The conversation highlights how Julie manages different facets of her business, including the creation of ...
In this episode of 'Quilting on the Side', Tori & Andi share tips on transitioning from quilting as a hobby to a serious business. Important steps discussed include setting up a legal entity, establishing a business bank account, preparing for sales tax obligations, and starting an email list. They also emphasize the importance of separating personal and business personas, particularly on social...
In this episode of 'Quilting on the Side', co-hosts Tori and Andi talk with special guest, Brandie Nelson, about her journey as a long arm quilter and the business she started around her passion. Brandie shares her unique experience of transitioning from cross-stitching to long arm quilting. Brandie shares strategies on managing customer interactions, deciding pricing, marketing techniques, and effi...
In this episode, Andi and Tori discuss the importance of setting goals in your business. They emphasize the benefits of working with shorter timeframes for business goals and planning around big events and launches. They also discuss the importance of setting realistic revenue goals and focusing on goals that you can control. They provide tips for reflecting and dreaming for goal setting, as well as curating ...
We asked all our guests to share their favorite notions and quilting tools that they cannot live without. In this recap, we have compiled all the answers from our Season 1 interviews.
Do you agree with these choices for indespensible items? Please share in the comments what your favorite quilting notion is!
You can find most of these items at your local quilt shop, or purchase online with o...
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