In this episode of Quilting on the Side, Andi and Tori discuss effective holiday planning strategies for small businesses, particularly in the quilting industry. They explore the pros and cons of participating in Black Friday sales, emphasizing the importance of planning ahead to maximize profits while maintaining a balance between business and personal life. The conversation highlights the significance of community engagement, sustainable marketing practices, and the necessity of preparing for the new year to ensure ongoing success.
Chapters
00:00 Holiday Planning for Success
03:55 Pros and Cons of Black Friday Sales
10:27 Strategies for Effective Sales
17:22 Creating a Sustainable Sales System
23:57 Focusing on Community and Engagement
27:22 Planning Ahead for the New Year
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Co-Hosts:
Tori McElwain @heytori.tech
Andi Stanfield @truebluequilts
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