Quo Vadis: Advertising Economic Forum Podcast
This podcast series is dedicated to one-to-one interviews with the speakers who take the stage at the AdTech Economic Forum.
Episodes
💡Takeaways:
- 🔑 Over-reliance on IDs for targeting and measurement is failing, as approximately 60% of open internet impressions lack a matched ID, reducing the available supply of targetable inventory.
- 🏰 The open web is losing ground to walled gardens like Google and Meta, which thrive by offering stable identifiers and a streamlined, easy-to-use experience for advertisers.
- 📉 Legacy ad metrics like click-through rate are outdat...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
- 📈 Ad Market Outlook: The US advertising market currently looks positive, but carries si...
In this episode, Rishad Tobaccowala discusses the "tectonic shifts" currently impacting business and management, including the blurring lines of work and jobs, generational ruptures, and the transformative power of AI.
💡Takeaways:
- 🌐 Tectonic Shifts We are currently experiencing "tectonic" times, a period of massive, interconnected changes—including a duality of beliefs, a third connected age of technology, generational ruptures...
On the Season 2 premiere of The Advertising Economic Forum Podcast, Ari Paparo, author of the new book Yield, joins host Tom Triscari for a deep dive into the history of adtech, the complexities of Google's antitrust case, and how AI is shaping the future of the advertising industry.
💡Takeaways:
- 📉 Macroeconomic Impact: Major economic events like the Great Recession fundamentally alter the ad industry by driving down agency fees...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
- Yahoo's Brand Reintroduction 🚀: Yahoo is actively reintroducing its brand to the public...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
- Transformation to Modern Advertising: The industry is in a "gangly teenager phase" trans...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
- Evolving Role of Ad Tech Companies 📈: Ad tech companies are expanding their services be...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
- Evolving Legal Landscape ⚖️: Ad tech is seeing a shift from best practices to strict reg...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
- Traffic Diversification is Key 🔑: Publishers are under pressure to find new traffic sou...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
- There's a growing competition in AI development from the US, China, and the Middle East....
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
- Product Prioritization is Key: Establishing a “red thread” through the business is essen...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
- Tech Industry Cycles 🔄: Technology goes through cycles, with similar patterns recurring...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
- Yahoo DSP Recognition 🏆: The Yahoo DSP is recognized as a top choice for marketers, con...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
- WPP's Venture Strategy 💡: WPP shifted its strategy from "invest and acquire" to "invest...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
- Shweta Khajuria's Background 💼: Shweta Khajuria, an equity research analyst from Wolf R...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
- 📣 Yahoo DSP is the smart choice for marketers, offering customizable solutions and unma...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
- Investment Strategy: GTCR's leader strategy focuses on investing in sectors with growth...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
Stagwell's Unique Position 🏢: Stagwell is a holding company with a strong focus on digital,...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum. In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
💰 AdTech's Working Capital Challenge: AdTech companies, beware! The 90-120 day collection...
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
🚀 AdTech Investments: Early-stage market is very active in 2024, fueled by the AI boom.
💰...
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