In the latest episode of the R-Value podcast, IDI’s Ken Allison welcomes Peter Troast, Founder and CEO of Energy Circle.
In this episode, Peter and Ken discuss the significant benefits and underutilization of the 25C tax credit for insulation contractors. Peter shares insights on how Energy Circle, in collaboration with the North American Insulation Manufacturers Association (NAMA) and the Insulation Institute, has developed a comprehensive suite of free marketing resources to help contractors capitalize on this opportunity.
Sign up to get these FREE resources today at https://www.25cmeansbusiness.org
Ken and Peter explore the challenges contractors face in understanding and applying the tax credit and how the new changes under the Inflation Reduction Act make it more valuable and accessible. Additionally, they delve into the competitive landscape and how leveraging these resources can help contractors stand out and grow their businesses.
Tune in to learn how you can effectively use the 25C tax credit to boost your business and stay ahead of the competition!
In this episode…
- Overview of the 25C tax credit and its recent enhancements
- Development and availability of free marketing resources by NAMA and Energy Circle
- Common misconceptions and challenges in utilizing the 25C tax credit
- Strategies for contractors to differentiate themselves in a competitive market
- The importance of long-term planning and customer education in maximizing tax credits
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