Julia and Tara from Tried and True participated in an interview with Debra LaMotta, discussing their personal and professional journeys, including their motivations for starting the business. Tara expressed a desire to visit Italy, while Julia shared her interest in Paris. Both women reflected on their transition to focusing on Tried and True full-time, driven by unexpected opportunities. Julia explained the inspiration behind the business name, emphasizing their commitment to vintage and antique items, and clarified the distinctions between antiques and vintage items based on age.
Julia highlighted the importance of having a business plan, which has guided their decisions and growth despite initial hesitations from Tara. They source inventory through referrals and estate sales, and are considering establishing a physical storefront sooner than planned. Julia also detailed their approach to live sales, where audience interaction plays a key role in item selection, and she maintains a detailed spreadsheet for inventory management. Additionally, she discussed their social media strategy, primarily using Instagram, while acknowledging the need to explore other platforms and improve their marketing efforts.
The conversation also touched on the emotional aspects of their entrepreneurial journey, with Julia sharing a personal story about her late mother that inspired her business. Both Julia and Debra emphasized the significance of community connections and the stories behind antiques. They concluded by discussing advice for aspiring women entrepreneurs, with Julia stressing the importance of maintaining focus and determination, documenting one's motivations, and recognizing that risk-taking is essential for growth. Plans for future marketing efforts and website simplification were also discussed.
https://linktr.ee/deblamotta
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