May 19, 2025 • 20 mins
Helping Ordinary Women Build Extraordinary Businesses, Brands, and Lives They Love While Unpacking Their Inner SHEEO with Episodes Enriching Your Mindset, Wealth, and Faith Factor
VISIT: RachelMedina.com or SHEEOX.com
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PLUS: Listen to founders and experts share their entrepreneurial journey on bonus episodes featuring awe inspiring guests
Rachel Medina is an Entrepreneur, TEDx Speaker, Christianpreneur, Mommypreneur and an ordinary woman who ditched the C-suite for the SHE-suite by tapping into the new and exciting laptop lifestyle in the SHEconemy, and who built multiple businesses from home, after divorce, as a single mother over 40!
The Rachel Unpacked Podcast is here to help you avoid common mistakes by learning the lessons she learned along the way! Whether you're a corporate baddie wanting to ditch the grind or a single momma ready to learn a new money making skillset from home, the Rachel Unpacked podcast is for you.
Access resources mentioned on this show here www.rachelmedina.com or at SHEEOX.com
As seen on: TEDx , Wharton School of Business, The Christian Channel, LATV's Get It Girl, Rompiendo El Silencio, David Meltzer's Playbook IG-LIVE, StartEmpire Wire Podcast, Jackie Hernandez Live, Canvas Rebel Magazine, SDvoyager Magazine, Keynote Women's Leadership Conference, to name a few
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to another episode of the Rachel Unpacked podcast.
I am your host Rachel Medina, and in every episode we talk
about mindset, wealth building, and faith.
For every. Girlie who is looking to change
and level up her life. If you want to follow me on
social media, you can do so at Rachel Medina 101 or visit my
website rachelmedina.com. But if you are ready to build a
(00:21):
business in a life that you love, head on over to our new
she eox.com site again she EO x.com where you are going to
find a tribe of like minded business building, dream
aspiring girlies just like you. Connecting, learning and growing
together and a new CEO X Partnership program means we
(00:42):
attract the talented, experienced and successful women
who. Are ready to.
Teach you how they did it so that you can succeed too.
Let's go. Communicating effectively is
something that can absolutely positively change your life and
really help you level up your confidence.
It is a topic of conversation within the organization that I
(01:04):
lead, which is CEO, that you guys are aware of.
It was a topic of conversation even building just home, and
it's been a topic of conversation for most of my
career. People have asked me since I've
done public speaking, how did you get good at this?
And the truth is I was obviouslyborn a talker.
(01:25):
That chatty cattiness I've had since I was born.
However, the ability to structure the information and to
articulate things at a higher level or not even at a high
level, but be able to organize my thoughts, to be able to think
something and then be able to sort of organize it in a in a
way that people can then digest,right?
(01:46):
That is a skill that is learned.And although I did some public
speaking when I was in high school, you know, in front of my
whole school. Well, it was really when I got
into college that and studying journalism that I really started
to understand that there is an art and a framework and a
process in place. Whether you're going to write
essays, whether you're going to write news stories, whether
(02:10):
you're going to get on camera, which I had the the the the
pleasure of being able to be selected as a news anchor for my
local news. And that was like reading other
people's words in with some cadence, learning that part of
it. And then obviously, you know,
going out in the field and reporting things that I was
seeing in the in the county and really having to then organize
(02:31):
my thoughts of what I'm seeing and then really communicate them
in a way that sounds professional.
But here was the interesting thing that I learned in in that
journey of journal, that my journalistic journey, and that
is it newspapers and most books and most news shows and things
like that are spoken and writtenat an eighth grade level.
(02:52):
So that should give you a littlebit of Peace of Mind that you
don't have to sound like a college professor in order to be
taken seriously at. In fact, if you can speak at a
younger level, at a 8th grade level, I even heard somebody say
do it at 3rd grade and I thoughtthird grade.
(03:15):
But if you can communicate at about that 8th grade, that
junior high level, then it's just a matter of organizing the
information that you want to communicate and communicate it
quickly and effectively. So, for example, elevator
pitches, you know, many people haven't really thought about
their own personal story or their own identity in a way that
(03:37):
they can communicate it in undera minute with a stranger and an
elevator. If somebody says, huh, what's
your name? Oh, Jenny.
Hey, Jenny, what do you do? Most people cannot effectively
communicate that in a, in a, in a, in a quick instant elevator
ride, which is why they say things like what's your elevator
pitch? You need to really tighten this
information up so that it flows.And then you need to get in the
(04:00):
habit of communicating what it is that you do, who you are, why
you do it, who you do it for, how do you do it differently?
And that is what this episode isabout.
But I am going to give you some frameworks or a framework that I
actually heard a gentleman by the name of Steve Bartlett.
He was communicating this on theDiary of a CEO podcast.
(04:24):
And when I heard it, I thought that's exactly right.
So what he was describing was something that really resonated
with sort of the years of training that I have had.
And keep in mind, even with all the years of training that I
have had speaking publicly in professional settings and, and,
and on television and in media is that I still say, and it's
(04:45):
still flawed and I still lose track of my thoughts.
And I still use words that, you know, they're not very sort of
educated and sometimes in the wrong context.
And, and it's OK is what I'm trying to communicate with you.
So this isn't about becoming perfect.
Done is better than perfect, butit is about giving you the
confidence to be able to walk into any room in any setting, or
(05:07):
if there's cameras on, it does not matter.
Your words are going to shine brightly and brilliantly and
communicate something effectively and radiate
confidence and you're going to get that from this episode.
You absolutely will. Here you go.
There's going to be 5 things that I want you to really
consider and this is according to Steve Bartlett.
(05:27):
I would have named these a little bit different, but I'm
going to use the names that he'sgiving them.
So he is basically saying you have to have these five things
name, same fame, aim and game and that those five things
together. OK, in the statement that you're
going to make to somebody when you're meeting someone for the
(05:48):
first time, specifically, you need to have these five things
in there. So let's break down how you
incorporate name, same, same aimand game in an introduction.
So for example, name, it's obviously your name and the name
of your business. So everything that I'm going to
be sharing with you in this episode is in the context of
(06:10):
having a business. OK, maybe you're in sales, maybe
you're an independent contractor, Maybe you're a full
blown, you know, business owner.Whatever the case may be, you
understand the power of networking and the power of
connection and proximity and leveraging those opportunities
while you have them. And that happens through
effective communication. So name, you know, being really
(06:33):
prepared to say your name and tosay the name of your business.
Now, here's something he did notadd that I will add.
Get in the habit of saying your first and last name.
I was actually in Los Angeles ata outdoor shopping center called
the Americana. It's super fantabulous.
It actually is built by the samegentleman that built the Grove
(06:53):
in Los Angeles. And so anyways, I was over there
and I was, you know, walking through.
I had just arrived and someone stopped me and they were like
Rachel and and I was like, hi, it's somebody I hadn't seen for
a long time. And they said, let me introduce
you to the person that they werewith the young lady.
And I shook her hand and I said,Rachel Medina, nice to meet you.
And she was like, oh, and I think she's from Scotland or
(07:15):
something. And, and anyways, it was a great
conversation. But all that to say is I have
learned over the years to get inthe habit of when I'm meeting
someone for the first time to say my first and last name.
Usually I reserve that for environments where I believe
that there is again, that leverage point, right?
(07:37):
People of notoriety, people of influence, people of affluence.
And, you know, being in a room with movers and shakers where
you just never know if one connection is going to lead to
some sort of amazing breakthrough for your business
or financially or whatever the case may be.
OK, so so being in the habit of saying your name, the name of
your business, but saying, you know, Jessica Rabbit, you know,
(07:59):
whatever your first and last name is, shake their hand, make
eye contact, all that fun stuff and girlies smile because you
know, it's a very feminine nice thing to do is just smile.
The next thing is same same S AME OK, same.
What are you the same as that? They already understand.
So I actually do this with the CEO business.
(08:22):
So I say, oh, you know, I'm the founder of CEO.
Think CEO only she means business built her way.
I do that all the time and it's it's in writing, it's on the
website, it's on the social media accounts on certain
videos, pitch decks, you name itright.
That is there. And so what's interesting about
(08:43):
me hearing him add this part is that I was doing it without even
realizing I was doing it. And I and I tend to do that a
lot. Then he points it out.
But it's because there are frameworks that I had to learn
to follow. And because I follow them so
diligently and religiously, all these years later, I don't even
realize that I'm following frameworks.
(09:05):
It's just sort of seared into me.
It's part of my natural expression.
And that's where you want to get.
That's when confidence happens, right?
When it feels second nature and it feels very sort of intuitive
and organic to you. The next one is fame.
What makes you interesting? What's your social proof?
(09:26):
What's your accolades? What makes you fascinating to
others? What have you done that most
haven't? Including big numbers that
you've reached or achieved in your business or big names that
you've worked with? This is going to probably feel
the most uncomfortable. This is the area that took me
the longest to incorporate into my narrative when I'm
(09:48):
communicating with people, whether I'm on stage, whether
it's this podcast on videos, whatever the case may be.
This part right here was the hardest because you know, you,
there's a, there's a time periodin there where you come to feel
like, look, I don't want to dropme.
I don't want to be a name dropper.
I want to be braggy. You know, this is kind of weird.
(10:08):
I don't want to be showy. You know, confidence is quiet,
not loud. There's all these things out
there, right? But the reality is, if you're
going to make an impact and you're going to make it swiftly
and quickly and leave it a lasting impression, it's almost
like you they need to like vet you right in that moment.
(10:29):
It's like right in that moment, It's almost like giving them
your five star review, like right in that moment.
So I say that I'm an entrepreneur podcast host, TEDx
Speaker But my claim to fame wasa 7 figure business that I built
from home over the age of 40 after divorce as a single
mother. And that is how I sort of put it
in there. And then they go like in a
(10:51):
microsecond like, oh, OK, like there's like the nods.
It took me a long time to reallyfind the right way to blend it
in without being super braggy. Because the way that I state
that I built A7 figure business or that my claim to fame
originally was that is that it kind of conveys more of a
(11:16):
utility. Like there's more like a
function to that statement then there is this need to brag right
about it. And so, you know, being able to
say things like, you know, and since then it's, you know, my
podcast Rachel Impact took off after COVID.
And ever since then I've been able to have amazing guests on
like Amy Porterfield or this person or, you know, the founder
(11:39):
of Lula Roe who does a billion dollars a year.
And you know, now I'm just having a whole lot of fun.
But what do you do? I mean, right, So you can see
that you should feel very proud of what you do and you need to
be able to find the gems in whatyou do and in what you're great
(11:59):
at or what others think that you're great at.
So although I'll mention CEO everywhere I go and even on the
show and everything I do say, but my claim to fame, right?
And then I go back to the first business, my first 7 figure
business. And then I say, but where things
got really interesting and took off is when, you know, the rise
of, you know, during COVID, my podcast took off and, and
sometimes I say it in a few different ways, but, but you can
(12:22):
find those little ping points and just decide it's like dots,
like connecting dots, like here's dot A, here's dot B,
here's dot C and it leads back up to dot A, you know, to make a
full well, that was a triangle, but you know what I mean, like
to make a full circle. And eventually you will get
really great at doing doing that.
OK, the next one that he describes is aim, like aim fire,
(12:44):
shoot fire and aim. OK, what are you working on now
or in the next 90 days that should even matter?
And the reason why this part is so important is because you
never know who you're actually speaking to, especially if
you're meeting them for the first time.
You don't know if they have the ability to help you fund your
(13:06):
business. You don't know if they also run
a business that can do business with your business.
You don't know if maybe their brother-in-law has the
opportunity that, you know, you 2 should link up about.
Like, you just never know who that person knows and you never
(13:26):
know what they know. That could absolutely,
positively help you and your business.
And really being able to exchange, you know, value with
one another can be a beautiful thing.
Because what happened is you will share your plans for the
next 90 days and they'll say, Ohmy gosh, that's interesting.
We're actually looking at updating our company as well
with AI or whatever the case maybe.
(13:47):
So really thinking about what you are working on over the next
90 days. So what would that look like for
us, for example, with CEO, you know, being able to say, Oh
yeah. But now, you know, I'm fully
focused on helping women, you know, build businesses and
brands and lives that they love.And one of the ways that we're
doing that in the next 90 days is, you know, we're hosting 2
events in two different counties.
And then and then moving on into, you know, second quarter,
(14:10):
you know, working on the, you know, summer intern program or
the summer work program where wehelp women around the world, you
know, dive in and blah, blah, blah, blah, blah, blah, blah,
blah, blah. Like I can get really into it,
right? So those are the things that
look and sound really great. What is your immediate thing
that you're working on? Because again, you never know
how they can help and contributethese things.
(14:32):
You want to keep them very, veryshort. 20 seconds, 30 seconds,
something like that. OK, the next thing is game.
Game, OK, like a board game. What is your big picture vision
for you or your business that you want to achieve in the next
three or six years? So when you're done describing
aim, which is what you're working over the next 90 years
(14:55):
or 90 days, Sorry, you know. OK, so we have two events in two
different counties and then we're moving over.
We're shifting our focus to our summer work program, helping
women around the world have tangible hands on experience,
you know, by actually working within our business and learning
in real time over the course of six weeks.
But you know, the, the ultimate goal over the next three to six
(15:16):
years is to be able to have our national events and Expos and
eventually, you know, exit the company or have 100,000 members
and blah, blah, blah, blah, blah.
So that's how you can kind of start with aim in that, like
building up what you're doing right now on the ground level
and what that means and what that looks like and who you do
(15:37):
it for and then what the trajectory is for the next three
to six years. They're going to be blown away
that you've even thought about it, that you've even organized
your thoughts that way, and they're instantly going to view
you as someone that is reliable,trustworthy, and most of all
that is worthy of being referredto their network.
(15:59):
You know, your network is your net worth, as they say, right?
So, so it's not just about impressing the person that's
right in front of you. That's not what it is.
You got to look at it like they are messengers.
You got to look at it like it's almost like pigeons, like, like,
here you go. Like they have a little basket
around your neck, their neck, and you're like, here you go.
And then they're gonna fly off with it and do something
(16:21):
amazing. And you never know where they're
gonna deliver it. And it could be, by the way, a
year later and they can be at some dinner with somebody and it
could be a man. And he can mention, you know, I
have $300 million. I have a fund that I manage and,
and you know, the members of thefund are really looking to me to
find a female LED business that's focused on helping other
(16:41):
females. And suddenly that individual
while they're sipping their lobster bisque soup, is going to
look at them and say, you know, I, I know a person.
I got a girl I got, I know exactly who you need to talk to.
And I actually did this in Beverly Hills at the Regent
Beverly Wilshire Lounge one day when I was there with our vice
(17:04):
president of Shia Latina, JackieHernandez, and we ended up smack
dab in the middle of the room with like, I don't know, 50
venture capitalists or whatever.It was insane.
And that month before I had started doing a lot of research
on venture capital to see how I can maybe structure the business
in to prepare it for something like that.
(17:26):
And so I was, I was, you know what, it was the right room, but
I had the confidence to have these micro powerful
communicated micro conversationswith these high level financial
guys. So, you know, these frameworks
are just very wonderful. And even someone that seems like
(17:47):
they communicate naturally and things that people seem to do
naturally, yes, there's an element of of maybe they're just
born with it, but there's also asharpening of the skill that we
can all learn and we can all benefit from.
So again, I'm going to reread them.
It's name, same fame, aim and game.
(18:08):
And here's the thing, you know, having communication frameworks
prepares you for basically any opportunity, any encounter,
whether you're meeting a stranger on the elevator, you
know, where high level people live and work, or you're at a
networking event or you get invited to do a public speaking
(18:29):
gig, you know, in front of thousands of people.
The truth is that getting clear with your name, same fame and
aim can also help you step into rooms with more confidence.
And confidence is radiant. Confidence is a language all of
its own. And being able to communicate
(18:51):
these things very effectively and quickly is going to set you
apart from everyone. It's going to set you apart from
people on social media. It's going to set you apart from
people speaking on stages beforeand after you.
It's going to set you apart frompeople that you're networking
around. It's going to really help to
build your authority and your personal brand and basically
(19:13):
you're no like and trust factor.I mean, people really are drawn
to competence and being able to communicate effectively is, is
one of those things, you know, if anything, my journalistic
study really, it was like this high level language arts that I
had to take in college that in away messed me up because it, it
(19:37):
taught me to use the bigger words And, and then journalism
was like, don't use the bigger words.
And so then there's like this, sometimes you'll hear the way I
communicate. It sounds more high level, but,
but it's not as high level as I can be.
So it's nice. I'm adding this tidbit to say,
if you, if you want to start studying certain words to go,
OK, I tend to use this word a lot, but what's a better word
(19:59):
for that? So that you can become a little
bit more of a wordsmith. It is a nice little thing to
sprinkle that in a little razzle.
Dazzle when you're doing this, not at 1st, at first just focus
on the framework. At first, just focus on your
personal story and your brand story for your business, your,
your goal story, your mission story.
Practice that in in this framework that I'm describing.
(20:21):
And then once it starts to come out of you very naturally, very
intuitively, very, very softly, doesn't feel forced.
It doesn't feel rehearsed, it doesn't feel practiced.
Then you're ready to start to add the little razzle dazzle to
your vocabulary, because thinking too hard about that
could trip up the whole thing. So again, I hope that that
(20:42):
really helps. And here's the best part.
Since the average person isn't intentional at all whatsoever
about their own messaging and narrative, you'll shine through
like a trustworthy notable pro Happy networking.
Cheers.
Welcome to another episode of the Rachel Unpacked podcast.
I am your host Rachel Medina, and in every episode we talk
about mindset, wealth building, and faith.
For every. Girlie who is looking to change
and level up her life. If you want to follow me on
social media, you can do so at Rachel Medina 101 or visit my
website rachelmedina.com. But if you are ready to build a
(00:21):
business in a life that you love, head on over to our new
she eox.com site again she EO x.com where you are going to
find a tribe of like minded business building, dream
aspiring girlies just like you. Connecting, learning and growing
together and a new CEO X Partnership program means we
(00:42):
attract the talented, experienced and successful women
who. Are ready to.
Teach you how they did it so that you can succeed too.
Let's go. Communicating effectively is
something that can absolutely positively change your life and
really help you level up your confidence.
It is a topic of conversation within the organization that I
(01:04):
lead, which is CEO, that you guys are aware of.
It was a topic of conversation even building just home, and
it's been a topic of conversation for most of my
career. People have asked me since I've
done public speaking, how did you get good at this?
And the truth is I was obviouslyborn a talker.
(01:25):
That chatty cattiness I've had since I was born.
However, the ability to structure the information and to
articulate things at a higher level or not even at a high
level, but be able to organize my thoughts, to be able to think
something and then be able to sort of organize it in a in a
way that people can then digest,right?
(01:46):
That is a skill that is learned.And although I did some public
speaking when I was in high school, you know, in front of my
whole school. Well, it was really when I got
into college that and studying journalism that I really started
to understand that there is an art and a framework and a
process in place. Whether you're going to write
essays, whether you're going to write news stories, whether
(02:10):
you're going to get on camera, which I had the the the the
pleasure of being able to be selected as a news anchor for my
local news. And that was like reading other
people's words in with some cadence, learning that part of
it. And then obviously, you know,
going out in the field and reporting things that I was
seeing in the in the county and really having to then organize
(02:31):
my thoughts of what I'm seeing and then really communicate them
in a way that sounds professional.
But here was the interesting thing that I learned in in that
journey of journal, that my journalistic journey, and that
is it newspapers and most books and most news shows and things
like that are spoken and writtenat an eighth grade level.
(02:52):
So that should give you a littlebit of Peace of Mind that you
don't have to sound like a college professor in order to be
taken seriously at. In fact, if you can speak at a
younger level, at a 8th grade level, I even heard somebody say
do it at 3rd grade and I thoughtthird grade.
(03:15):
But if you can communicate at about that 8th grade, that
junior high level, then it's just a matter of organizing the
information that you want to communicate and communicate it
quickly and effectively. So, for example, elevator
pitches, you know, many people haven't really thought about
their own personal story or their own identity in a way that
(03:37):
they can communicate it in undera minute with a stranger and an
elevator. If somebody says, huh, what's
your name? Oh, Jenny.
Hey, Jenny, what do you do? Most people cannot effectively
communicate that in a, in a, in a, in a quick instant elevator
ride, which is why they say things like what's your elevator
pitch? You need to really tighten this
information up so that it flows.And then you need to get in the
(04:00):
habit of communicating what it is that you do, who you are, why
you do it, who you do it for, how do you do it differently?
And that is what this episode isabout.
But I am going to give you some frameworks or a framework that I
actually heard a gentleman by the name of Steve Bartlett.
He was communicating this on theDiary of a CEO podcast.
(04:24):
And when I heard it, I thought that's exactly right.
So what he was describing was something that really resonated
with sort of the years of training that I have had.
And keep in mind, even with all the years of training that I
have had speaking publicly in professional settings and, and,
and on television and in media is that I still say, and it's
(04:45):
still flawed and I still lose track of my thoughts.
And I still use words that, you know, they're not very sort of
educated and sometimes in the wrong context.
And, and it's OK is what I'm trying to communicate with you.
So this isn't about becoming perfect.
Done is better than perfect, butit is about giving you the
confidence to be able to walk into any room in any setting, or
(05:07):
if there's cameras on, it does not matter.
Your words are going to shine brightly and brilliantly and
communicate something effectively and radiate
confidence and you're going to get that from this episode.
You absolutely will. Here you go.
There's going to be 5 things that I want you to really
consider and this is according to Steve Bartlett.
(05:27):
I would have named these a little bit different, but I'm
going to use the names that he'sgiving them.
So he is basically saying you have to have these five things
name, same fame, aim and game and that those five things
together. OK, in the statement that you're
going to make to somebody when you're meeting someone for the
(05:48):
first time, specifically, you need to have these five things
in there. So let's break down how you
incorporate name, same, same aimand game in an introduction.
So for example, name, it's obviously your name and the name
of your business. So everything that I'm going to
be sharing with you in this episode is in the context of
(06:10):
having a business. OK, maybe you're in sales, maybe
you're an independent contractor, Maybe you're a full
blown, you know, business owner.Whatever the case may be, you
understand the power of networking and the power of
connection and proximity and leveraging those opportunities
while you have them. And that happens through
effective communication. So name, you know, being really
(06:33):
prepared to say your name and tosay the name of your business.
Now, here's something he did notadd that I will add.
Get in the habit of saying your first and last name.
I was actually in Los Angeles ata outdoor shopping center called
the Americana. It's super fantabulous.
It actually is built by the samegentleman that built the Grove
(06:53):
in Los Angeles. And so anyways, I was over there
and I was, you know, walking through.
I had just arrived and someone stopped me and they were like
Rachel and and I was like, hi, it's somebody I hadn't seen for
a long time. And they said, let me introduce
you to the person that they werewith the young lady.
And I shook her hand and I said,Rachel Medina, nice to meet you.
And she was like, oh, and I think she's from Scotland or
(07:15):
something. And, and anyways, it was a great
conversation. But all that to say is I have
learned over the years to get inthe habit of when I'm meeting
someone for the first time to say my first and last name.
Usually I reserve that for environments where I believe
that there is again, that leverage point, right?
(07:37):
People of notoriety, people of influence, people of affluence.
And, you know, being in a room with movers and shakers where
you just never know if one connection is going to lead to
some sort of amazing breakthrough for your business
or financially or whatever the case may be.
OK, so so being in the habit of saying your name, the name of
your business, but saying, you know, Jessica Rabbit, you know,
(07:59):
whatever your first and last name is, shake their hand, make
eye contact, all that fun stuff and girlies smile because you
know, it's a very feminine nice thing to do is just smile.
The next thing is same same S AME OK, same.
What are you the same as that? They already understand.
So I actually do this with the CEO business.
(08:22):
So I say, oh, you know, I'm the founder of CEO.
Think CEO only she means business built her way.
I do that all the time and it's it's in writing, it's on the
website, it's on the social media accounts on certain
videos, pitch decks, you name itright.
That is there. And so what's interesting about
(08:43):
me hearing him add this part is that I was doing it without even
realizing I was doing it. And I and I tend to do that a
lot. Then he points it out.
But it's because there are frameworks that I had to learn
to follow. And because I follow them so
diligently and religiously, all these years later, I don't even
realize that I'm following frameworks.
(09:05):
It's just sort of seared into me.
It's part of my natural expression.
And that's where you want to get.
That's when confidence happens, right?
When it feels second nature and it feels very sort of intuitive
and organic to you. The next one is fame.
What makes you interesting? What's your social proof?
(09:26):
What's your accolades? What makes you fascinating to
others? What have you done that most
haven't? Including big numbers that
you've reached or achieved in your business or big names that
you've worked with? This is going to probably feel
the most uncomfortable. This is the area that took me
the longest to incorporate into my narrative when I'm
(09:48):
communicating with people, whether I'm on stage, whether
it's this podcast on videos, whatever the case may be.
This part right here was the hardest because you know, you,
there's a, there's a time periodin there where you come to feel
like, look, I don't want to dropme.
I don't want to be a name dropper.
I want to be braggy. You know, this is kind of weird.
(10:08):
I don't want to be showy. You know, confidence is quiet,
not loud. There's all these things out
there, right? But the reality is, if you're
going to make an impact and you're going to make it swiftly
and quickly and leave it a lasting impression, it's almost
like you they need to like vet you right in that moment.
(10:29):
It's like right in that moment, It's almost like giving them
your five star review, like right in that moment.
So I say that I'm an entrepreneur podcast host, TEDx
Speaker But my claim to fame wasa 7 figure business that I built
from home over the age of 40 after divorce as a single
mother. And that is how I sort of put it
in there. And then they go like in a
(10:51):
microsecond like, oh, OK, like there's like the nods.
It took me a long time to reallyfind the right way to blend it
in without being super braggy. Because the way that I state
that I built A7 figure business or that my claim to fame
originally was that is that it kind of conveys more of a
(11:16):
utility. Like there's more like a
function to that statement then there is this need to brag right
about it. And so, you know, being able to
say things like, you know, and since then it's, you know, my
podcast Rachel Impact took off after COVID.
And ever since then I've been able to have amazing guests on
like Amy Porterfield or this person or, you know, the founder
(11:39):
of Lula Roe who does a billion dollars a year.
And you know, now I'm just having a whole lot of fun.
But what do you do? I mean, right, So you can see
that you should feel very proud of what you do and you need to
be able to find the gems in whatyou do and in what you're great
(11:59):
at or what others think that you're great at.
So although I'll mention CEO everywhere I go and even on the
show and everything I do say, but my claim to fame, right?
And then I go back to the first business, my first 7 figure
business. And then I say, but where things
got really interesting and took off is when, you know, the rise
of, you know, during COVID, my podcast took off and, and
sometimes I say it in a few different ways, but, but you can
(12:22):
find those little ping points and just decide it's like dots,
like connecting dots, like here's dot A, here's dot B,
here's dot C and it leads back up to dot A, you know, to make a
full well, that was a triangle, but you know what I mean, like
to make a full circle. And eventually you will get
really great at doing doing that.
OK, the next one that he describes is aim, like aim fire,
(12:44):
shoot fire and aim. OK, what are you working on now
or in the next 90 days that should even matter?
And the reason why this part is so important is because you
never know who you're actually speaking to, especially if
you're meeting them for the first time.
You don't know if they have the ability to help you fund your
(13:06):
business. You don't know if they also run
a business that can do business with your business.
You don't know if maybe their brother-in-law has the
opportunity that, you know, you 2 should link up about.
Like, you just never know who that person knows and you never
(13:26):
know what they know. That could absolutely,
positively help you and your business.
And really being able to exchange, you know, value with
one another can be a beautiful thing.
Because what happened is you will share your plans for the
next 90 days and they'll say, Ohmy gosh, that's interesting.
We're actually looking at updating our company as well
with AI or whatever the case maybe.
(13:47):
So really thinking about what you are working on over the next
90 days. So what would that look like for
us, for example, with CEO, you know, being able to say, Oh
yeah. But now, you know, I'm fully
focused on helping women, you know, build businesses and
brands and lives that they love.And one of the ways that we're
doing that in the next 90 days is, you know, we're hosting 2
events in two different counties.
And then and then moving on into, you know, second quarter,
(14:10):
you know, working on the, you know, summer intern program or
the summer work program where wehelp women around the world, you
know, dive in and blah, blah, blah, blah, blah, blah, blah,
blah, blah. Like I can get really into it,
right? So those are the things that
look and sound really great. What is your immediate thing
that you're working on? Because again, you never know
how they can help and contributethese things.
(14:32):
You want to keep them very, veryshort. 20 seconds, 30 seconds,
something like that. OK, the next thing is game.
Game, OK, like a board game. What is your big picture vision
for you or your business that you want to achieve in the next
three or six years? So when you're done describing
aim, which is what you're working over the next 90 years
(14:55):
or 90 days, Sorry, you know. OK, so we have two events in two
different counties and then we're moving over.
We're shifting our focus to our summer work program, helping
women around the world have tangible hands on experience,
you know, by actually working within our business and learning
in real time over the course of six weeks.
But you know, the, the ultimate goal over the next three to six
(15:16):
years is to be able to have our national events and Expos and
eventually, you know, exit the company or have 100,000 members
and blah, blah, blah, blah, blah.
So that's how you can kind of start with aim in that, like
building up what you're doing right now on the ground level
and what that means and what that looks like and who you do
(15:37):
it for and then what the trajectory is for the next three
to six years. They're going to be blown away
that you've even thought about it, that you've even organized
your thoughts that way, and they're instantly going to view
you as someone that is reliable,trustworthy, and most of all
that is worthy of being referredto their network.
(15:59):
You know, your network is your net worth, as they say, right?
So, so it's not just about impressing the person that's
right in front of you. That's not what it is.
You got to look at it like they are messengers.
You got to look at it like it's almost like pigeons, like, like,
here you go. Like they have a little basket
around your neck, their neck, and you're like, here you go.
And then they're gonna fly off with it and do something
(16:21):
amazing. And you never know where they're
gonna deliver it. And it could be, by the way, a
year later and they can be at some dinner with somebody and it
could be a man. And he can mention, you know, I
have $300 million. I have a fund that I manage and,
and you know, the members of thefund are really looking to me to
find a female LED business that's focused on helping other
(16:41):
females. And suddenly that individual
while they're sipping their lobster bisque soup, is going to
look at them and say, you know, I, I know a person.
I got a girl I got, I know exactly who you need to talk to.
And I actually did this in Beverly Hills at the Regent
Beverly Wilshire Lounge one day when I was there with our vice
(17:04):
president of Shia Latina, JackieHernandez, and we ended up smack
dab in the middle of the room with like, I don't know, 50
venture capitalists or whatever.It was insane.
And that month before I had started doing a lot of research
on venture capital to see how I can maybe structure the business
in to prepare it for something like that.
(17:26):
And so I was, I was, you know what, it was the right room, but
I had the confidence to have these micro powerful
communicated micro conversationswith these high level financial
guys. So, you know, these frameworks
are just very wonderful. And even someone that seems like
(17:47):
they communicate naturally and things that people seem to do
naturally, yes, there's an element of of maybe they're just
born with it, but there's also asharpening of the skill that we
can all learn and we can all benefit from.
So again, I'm going to reread them.
It's name, same fame, aim and game.
(18:08):
And here's the thing, you know, having communication frameworks
prepares you for basically any opportunity, any encounter,
whether you're meeting a stranger on the elevator, you
know, where high level people live and work, or you're at a
networking event or you get invited to do a public speaking
(18:29):
gig, you know, in front of thousands of people.
The truth is that getting clear with your name, same fame and
aim can also help you step into rooms with more confidence.
And confidence is radiant. Confidence is a language all of
its own. And being able to communicate
(18:51):
these things very effectively and quickly is going to set you
apart from everyone. It's going to set you apart from
people on social media. It's going to set you apart from
people speaking on stages beforeand after you.
It's going to set you apart frompeople that you're networking
around. It's going to really help to
build your authority and your personal brand and basically
(19:13):
you're no like and trust factor.I mean, people really are drawn
to competence and being able to communicate effectively is, is
one of those things, you know, if anything, my journalistic
study really, it was like this high level language arts that I
had to take in college that in away messed me up because it, it
(19:37):
taught me to use the bigger words And, and then journalism
was like, don't use the bigger words.
And so then there's like this, sometimes you'll hear the way I
communicate. It sounds more high level, but,
but it's not as high level as I can be.
So it's nice. I'm adding this tidbit to say,
if you, if you want to start studying certain words to go,
OK, I tend to use this word a lot, but what's a better word
(19:59):
for that? So that you can become a little
bit more of a wordsmith. It is a nice little thing to
sprinkle that in a little razzle.
Dazzle when you're doing this, not at 1st, at first just focus
on the framework. At first, just focus on your
personal story and your brand story for your business, your,
your goal story, your mission story.
Practice that in in this framework that I'm describing.
(20:21):
And then once it starts to come out of you very naturally, very
intuitively, very, very softly, doesn't feel forced.
It doesn't feel rehearsed, it doesn't feel practiced.
Then you're ready to start to add the little razzle dazzle to
your vocabulary, because thinking too hard about that
could trip up the whole thing. So again, I hope that that
(20:42):
really helps. And here's the best part.
Since the average person isn't intentional at all whatsoever
about their own messaging and narrative, you'll shine through
like a trustworthy notable pro Happy networking.
Cheers.
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