April 14, 2025 • 49 mins
Helping Ordinary Women Build Extraordinary Businesses, Brands, and Lives They Love While Unpacking Their Inner SHEEO with Episodes Enriching Your Mindset, Wealth, and Faith Factor
VISIT: RachelMedina.com or SHEEOX.com
FOLLOW ON SOCIAL MEDIA: @RachelMedina101
PLUS: Listen to founders and experts share their entrepreneurial journey on bonus episodes featuring awe inspiring guests
Rachel Medina is an Entrepreneur, TEDx Speaker, Christianpreneur, Mommypreneur and an ordinary woman who ditched the C-suite for the SHE-suite by tapping into the new and exciting laptop lifestyle in the SHEconemy, and who built multiple businesses from home, after divorce, as a single mother over 40!
The Rachel Unpacked Podcast is here to help you avoid common mistakes by learning the lessons she learned along the way! Whether you're a corporate baddie wanting to ditch the grind or a single momma ready to learn a new money making skillset from home, the Rachel Unpacked podcast is for you.
Access resources mentioned on this show here www.rachelmedina.com or at SHEEOX.com
As seen on: TEDx , Wharton School of Business, The Christian Channel, LATV's Get It Girl, Rompiendo El Silencio, David Meltzer's Playbook IG-LIVE, StartEmpire Wire Podcast, Jackie Hernandez Live, Canvas Rebel Magazine, SDvoyager Magazine, Keynote Women's Leadership Conference, to name a few
RACHEL UNPACKED, RACHEL MEDINA, SHEEO, SHEEOx, SHE,EOO,OOO
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to another episode of the Rachel Unpacked podcast.
I am your host Rachel Medina andin every episode we talk about
mindset, wealth, building and faith for every girlie who is
looking to change and level up her life.
If you want to follow me on social media, you can do so at
Rachel Medina 101 or visit my website rachelmedina.com.
But if you are ready to build a business in a life that you
(00:23):
love, head on over to our new she eox.com site again, She EO
dot com where you are going to find a tribe of like minded
business building dream aspiringgirlies just like you
connecting, learning and growingtogether.
And a new CEO X partnership program means we attract the
(00:43):
talented, experienced and successful women who are ready
to teach you how they did it so that you can succeed too.
Let's go. Hello everyone, and welcome back
to the Rachel Unpack podcast. I am your host Rachel Medina and
today I have a very special guest at her name is Jordan
Gaitan. And see I still said it in
Spanish. I love it.
(01:04):
And I asked you off camera, how do you pronounce your last name
cuz my Latina brain is saying Gaitan.
I love it. Me Gusta.
So how do you say that, Guyton? Guyton.
GUYTON Okay, Jordan. So this is really wonderful.
We're gonna, we've talked off camera.
She has an amazing community. She's gonna get to talk to you
about that as well. But the first question I have
(01:27):
for you is tell the ladies what you do and who you do it.
For yeah, So Rachel, first of all, thank you for having me.
I'm super excited to just be here and pour into the
community. My name is Jordan Geitzen, I am
a content coach and educator. I run a multi 6 figure business
(01:49):
and it is a digital marketing, education and consulting
company. We help women who are heart
centered create social media content to increase their
income, their impact and their influence without having to post
every single day because who hasthe energy to do all that?
Oh Lord, I might have to actually continue to talk to you
(02:10):
often because I was saying to you off camera that I, I didn't
run towards this personal brand thing.
It kind of pursued me in a weirdsense.
And I struggle everyday with it.So we can actually get into some
of this because a lot of ladies that are starting out,
especially in social media, theydon't know how to show up.
They, they don't, they feel awkward.
And so if that's you listening, like I'm right there and I've
(02:33):
been doing it a while and I still feel like unsure.
Same, I have my moments too. Yeah, yeah.
So tell us how you began. Like who were you before?
And then like what led you here?Yeah, great question.
So I mean, like you, Rachel, I started in that like
(02:54):
entertainment TV publication space.
My first job out of college was working for Maury Povich.
So I was a producer on the Mauryshow.
So I did a lot of behind the scenes content, a lot of
production and in after three years of working there, I ended
up pursuing some marketing work and helping build out a division
(03:19):
in New York with their wine and spirits agency.
And I was just helping them telltheir story.
You know, we had one of the biggest clients, Anheuser Busch,
we had Jim Beam as a client and we were helping their our sales
models tell the story in 2019. Then I ended up Co creating a
web series with a friend. It was a comedic web series that
(03:41):
we put all our money behind and was really excited.
And we thought we were about to step into like our Issa Rae era
because in 2019, I got picked upby BET Digital and they fully
funded our second season. And so I've really been immersed
in front of the camera, behind the camera.
I've been casting, I've been directing, I've been acting.
But you know, COVID had hit and all of us kind of were forced to
(04:06):
rethink and reimagine kind of what the path was going to be
like for our business or for ourlives.
I didn't have a business at the time, but I was collecting
unemployment and I have been working since I was 17.
I just, I don't, I don't unemploy like I find a way to
make money. There's always a way to make
money. There's always a way to.
(04:27):
I love working. And so I started a business and
Vera G Media is the name of my business.
I named it after my grandma. I wanted something to honor her.
She was my best, my bestie, and she passed away when right
before my senior year of high school.
And so I remember telling my momthat I was naming my business
after my grandma, and she of course, lost.
(04:50):
It was just hysterical and so happy.
And to be able to speak her namein rooms just speaks volumes for
me. And then, yeah, after starting
my business July 2020, I actually lost my mom in February
of 2021. It was just a lot of pushing
(05:13):
through and COVID was happening and and I was forced to really
grow and grieve at the same time.
And in that process, we did end up hitting our first six figures
within nine months of starting our business.
And so that's when I knew it wason to something.
Yeah, that's when I knew it was on to something.
(05:34):
You know, I'm going to speak a little bit on on that.
You know, there's no sort of my journey.
I recently spoke at TEDx. It worked for the first.
Well, I guess the second time popped up, but that was very
public about the grief process with my son.
I will say one of the things I love about entrepreneurship and
why I'm such an advocate for women of all starting points to
(05:56):
consider entrepreneurship, even if they're corporate girlies
that are looking to maybe side hustle it at first or women like
you described, maybe they're finding themselves unemployed or
maybe they're housewives, but they always had this like dream
that they were. We advocate for them in the
sense of if I would have had to go through my grief process
(06:17):
requesting time off, like request being in a position to
say and ask someone, can I have the week off?
You know, they give you like 2 days bereavement.
I mean, some companies are more generous, right?
But when you move up in media and especially media is so
(06:38):
fast-paced as you know, and it'sso like that whole Devil Wears
Prada 1000 people would kill to have your job.
You're always reminded of the fact that you got to suck it up
and go, you know, and just keep going.
And, and so just hearing your story, it's like that 1-2 punch
of like, OK, here's grandma and then here's your mom, which is a
really big deal. You know, for me, it was my son,
(07:00):
but but I just cannot wrap my I was on.
I was self-employed at the time.I had a thriving business when
that happened to me. And it took a minute, even
though I showed up, even though it took, by the way, it's been,
that was 2019 for me. And I'm still like, I need a
minute, still hits and waves. And so, you know, so if you're
listening to this and you're saying, oh, my gosh, you know, I
(07:23):
want to start a business or I want to start a personal brand
or I want to dive into this. I just don't know if I should
because of my job. It's, it's, it's a level of
freedom. That is the only way I can
describe it is you get to do life on your terms.
Yeah. And so thank you for sharing
that part of it because I think it reinforces that part.
Of course, I mean it's huge. I think, you know, one of my
(07:45):
friends said it and I got chillswhen you're speaking one of my
friends that's very close to me kind of coming out of the light.
There's it's always losing a parent changes you, losing a
child I'm sure changes you as well.
And I know for a fact that part of the reason why I was able to
(08:06):
keep going was because of my business.
It kept me going like it kept meshowing up.
It kept me fulfilled. I also have an amazing husband
and my mom passed 8 weeks beforemy wedding, but she also knew
that I was in good hands. So I, I have my faith, I have my
husband, but I also think that my business was like, I was so
(08:30):
excited to get back to it. I was so excited to get back to
my community and so excited to be loved on and prayed for.
And like, I really do think it'sone of the things that I've
saved my mental space through during this process for sure.
You know, Dineen on our team, she often says we can do for
others sometimes what we cannot do for ourselves.
(08:51):
And when you are the head of thecompany and you're the head of
the brand, and especially you, you're a community builder, you
know, as am I at this point. And and it's not about us.
And I think that when we have something greater than ourselves
to show up for, that's that driving force because I think
that, you know, solopreneurship,you know, is great.
(09:12):
But then if it's just you and you know, see these little
things that you do and you don'treally have a team or you don't
have like, you know, the audience or you don't have the
community, it's a, it's tough. It, it, it could be very, very
tough. So I'm with you on that.
I stuck at that notion. Entrepreneurship is like a, a
1/3 beacon of light because it like, like you, you know, my
faith. I always say, you know, May God,
(09:32):
your silent business partner, somebody's like, you're not very
silent about it though, Rachel. And I'm like.
You can't be. It's hard.
So hard. Because it's like, you know,
it's so it's undeniable that youknow, when the, when the
blessings come that like, I didn't do that, like I didn't
sign up, but this is what's happening.
So I'm glad that we're touching on that.
(09:54):
Tell us what made you believe that you could even do this?
Like what made you, you know, you said you're on the Maury
show, like so iconic and amazing, you know, and it's
like, I will not even go down that road sounds like.
But you know, you take this journey, you go to an agency,
(10:14):
you know, you're kind of moving around.
What is it that makes you go right?
I think I want to do my own thing and I know you mentioned
you know, COVID and things like that, but what gives you like
the like everyday like what gives you the confidence?
Yeah, great question. People.
I think people give me that whenI my boss, when I left the Moray
(10:38):
show, she was, she is a woman and she ran this company, the
agency that I joined. And she and I talked about this
in the first episode of my podcast.
She was the first like example of like, wait, what?
Like you can you what? And you have two kids and
they're great boys and you run your business and you like have
(11:02):
this beautiful car and this and you're a good part.
Like it was cool. It was mind blowing to me to see
that I could do that right. But even at that point, it
wasn't like I could do it. It was just mind blowing to see
that as an example. And then I think that before
COVID hit, it was really like the, at least for me, I started
(11:23):
seeing the inklinings of like people selling like online
courses and programs. Like I make $10,000 a month and
like $10,000 a month was like like people do like.
What? Like this is real and like,
we're not selling drugs. Like what?
Like this is and they look, she looks like me.
(11:45):
She's of color. Like she's like, I started
seeing it. And I think that if I hadn't
seen it, I wouldn't have known and existed.
And I think that, Rachel, part of our responsibility is to be
that light for somebody else. And I think that's why telling
our stories and being transparent with revenue and
(12:08):
being transparent with, I don't want to say struggle, but the
challenges in the roadblocks that happen in entrepreneurship
is like that. It's like a lighthouse.
It's like, OK, keep going, OK, she did, OK, keep going, right?
And I think that it's very easy sometimes to confuse the
lighthouse as comparison or jealousy instead of just
(12:30):
thinking, OK, well, if she did it, I can do it. 100 KA month, I
can do it. OK, She is, she just she's
pregnant and she's still runningher business.
OK, I can do it. It's moments like that that
still speak to me. Where I see it's possible and
instead of saying, oh Dang, likeI can't have that, it's like,
OK, duh, OK, God, you're showingme what's next?
You're showing me I can do it. So I think that's been the
(12:53):
biggest thing is like myself in seeing it.
I agree with you. I think that a really huge trait
or or indication to me that someone is going to succeed in
life is when they can see someone that has what they, they
didn't even realize they could have.
And then they go, Oh my God, I'dwant that.
(13:14):
Whether it be a car, whether it be a house, whether it be a
title at a company that they look at that and they take it as
I say, a green light from God that they take it as a sign that
it's impossible for them versus the person who looks at that.
And the jealousy sits in and they and they put blinders on.
(13:35):
They act like they don't see it.They sit there or they cut it
down. Oh, I don't know.
She got there. You know, I mean, like, what is
she doing it there? Like there's all these things.
And when I and and there's two camps and when I hear the camp
that goes, that is freaking amazing.
Like I wonder what program she signed up for.
I wonder what this, I wonder what that who her mentor is,
whatever it is that person instantly, instantly, I don't
(13:55):
know that I'm doing that little checklist thing.
Instantly, I know this person isgoing to this person is going to
eventually, you know, the right guidance is going to make it to
this other person, They're goingto just dig a hole and they're
going to keep falling into the pits Like and so you saying that
absolutely positively. My my first was besides my mom
because she was a corporate lady, a corporate girl.
(14:15):
But but the first like that I got to really just go, whoa,
like you said, good person, all these things.
She was actually an older lady, plus size, just down to earth
like she owned Auto Trader. Oh wow.
That was that's crazy. That was my first AD job and I
(14:35):
was in that the, the the team was all men and ended up hiring
me. And but she would take me aside
and look at my outfits because, you know, I was a 23 year old
Latino Southern California version.
You know, things were kind of tight and the heels were kind of
high and all the things. And so she would go, no, if you
want someone to take you serious, if you want these
(14:56):
dealers to take you serious, yougot to you got to get it
together. But she took me under her wing,
so to speak, and she walked me across the warehouse and have
talks with me. And I'm going to drop a little
thing since we're on this like sort of example topic.
When you learn, I think Oprah says right, or Maya, Angela,
she's like when you learn, teach, you know, learn a lesson,
(15:16):
teach. This woman, Maureen, I can't
remember her last name for whatever reason.
She's asked me because I couldn't make a sale.
I had to sell ads and I couldn'tdo it.
I was so scared. And she said, do you need the
money? And I looked at her and I go,
well, she goes, no, like I know you want the money, but like,
are you in a situation financially that you like you
need that money? Rachel, this is so good.
(15:39):
And I said, I do need the money.I had like no AC and a little
Honda Civic. I have two babies at this point,
a husband that I found out he was cheating on me.
It was like it was I, I, I yes, hi, yes, ma'am.
I need the money. And she said, you're not going
to make the sale until you you break up with needing the money.
And I looked at her and I didn'tget it like I did.
(16:02):
I'll get chills right now because I didn't get it.
She said, I need you to just figure out what the process is
and just walk in there with these magazines like they are so
fortunate you chose to walk intotheir business and offer them
your ad space in this magazine. And that is it.
(16:22):
And if you have to do it 100 times, do it 100 times.
And I said, all right. And then I walked into like this
big dealership that I could not even walk into.
And that's how I like I, I feel like I owned it.
She didn't know it no more. I owned it and I walked in and I
got deal after deal after deal and I was 23 years old and I
made $98,000 that year, which isa big deal 100 years ago.
(16:44):
But anyways, in Speaking of an if she had not been in her
position and then came down to put her me under her wing, I
agree. So many women don't do it.
They agree in certain levels andthey gatekeep and they don't
want to share. So that's why we do all this CEO
podcast. This is what this is like the
(17:06):
anti gatekeeping when you. I love it.
I mean, I was just having that conversation on my my Live
Today. We were talking about abundant
shifts that we need to make. And instead of posting and
showing up on your live videos or showing up in your reels as I
need this sale, versus whomever says yes to this is going to
(17:28):
transform and become a better person because my offer is the
bee's knees. Like when you come from that
energetically, you feel it. Energetically they feel it.
And the sale is always the best when it is their choice, when it
is a full body on their behalf to say, yeah, I'm in, I'm in.
Versus OK, 5 more minutes and you got to get in.
(17:50):
And if you don't get in and it'sjust, it's so exhausting.
It's so. Jordan, I say I don't, I'm not a
dentist. I don't do dental work.
If I have to pull teeth, I ain'tdo it like I'm not like I don't
tell people are you? It sounds like you're you're
putting on your dentist outfit like just like knock it off,
(18:11):
push, keep it, keep it attract. You could attract or you could
like force like. I agree though, right?
I agree. I agree.
I heard AI heard a pastor one time say if you have to push
pull or drag it, it is dead likea dog.
OK, that's good. Amen.
(18:32):
We're like, yeah, OK, so let's see.
OK, so how do you stay motivated?
This is very simple, but not simple.
But how do you stay more? We talked about your why a bit,
right? With your mom and your grandma
and like COVID and and then yourcommunity.
But like, just on our is it coffee like, like what are the
things that keep you energized and motivated?
(18:55):
What keeps me energized and motivated?
I I think in the season that I'min right now, what keeps me
energized and motivated is beingher now.
Like if you have you read or heard of We Should All Be
Millionaires by Rachel Rogers her book.
(19:17):
But I haven't heard of it. Yet OK so she has a chapter in
there because I don't want to steal it.
She's a chapter in there titled or has a section that says be
her now and things that you can do on a daily basis that
embodies that 7 figure CEO or the woman who the the Porsche
Pilates mom, like whoever you want to be taking those little
(19:40):
steps every single day to embodythat person instead of waiting
for the Porsche to be here or waiting for whatever you want to
come. I think that's really motivating
me right now. I actually on my phone.
I have all of my my identity andthen I have my affirmation.
So I have like I get paid just to exist every day.
(20:01):
I have abundance and then my identity is confident AF,
magnetic free kind like. So I think really actively
working on that and being her, Ithink it's motivating me.
I do want to disclaim that it isa constant.
(20:21):
Action, it's not you do it in the morning and you're you're
hurt all day. It's literally like moment by
moment by moment. It's like a minute ago I said
I'm going to bathe the dog because I promised myself that I
was going to give the dog a bath.
It's like the little promises that I want to continue to keep
to myself. I think that's what's really
motivating me right now. And then I think the second
(20:45):
thing is our clients, like our students, I'm really motivated
by the winds that they get. And I also have moments where
I'm like, oh wait, wait, what we're teaching actually works.
Like this is crazy. Like whenever someone messages
us so we get wind shared in the community, I'm like, Oh my God,
this works. Like it's crazy to me.
(21:06):
And I think that's also something that fuels me and
keeps me going of like, OK, you're you're walking in
purpose, you're walking in purpose.
So I think those two things. That those validators, if you're
listening to this and you look up to so many, you know, big
names out there that you go, wow, they're, they're so
amazing, blah, blah, blah. And I wonder like, who am I?
You know, we all have imposter syndrome.
(21:28):
The most successful people I've ever interviewed are are still
going. I don't like like, like, you
know what I mean? Like they're still kind of like
Rachel between you and me. Like I'm kind of like, I have no
idea. I'm just like, OK, I hit some
figures this year or whatever. And I find it so fascinating
because I feel like that myself every day.
I mentor some women one-on-one. I've been debating on whether or
(21:50):
not I want to do that. And as soon as I want, as soon
as I go to be like, OK, I'm justprobably not going to do this
anymore. Boom.
There's this like testimonial. There's like, Oh my God, that
thing you said last year in the beginning of the session, I did
it and now it's and then I say here, OK, like I know what I'm
talking about. Because sometimes in your
career, no matter how high you climb, and I know I come from
(22:11):
the magazine industry, like I know I knew my stuff.
Like I know that I know my stuff.
But then then when you start to give it to someone else and say
here's the keys and you go, oh, but is it going to?
Is it going to work? Does.
It work for their car. There's always that doubt and
it's a hint of imposter syndrome, but just also
humility. I think there's a humility in it
(22:34):
that says, well, it depends, right?
How are you showing up? Like, how are you preparing for
what you prayed for, right? And so I think when it starts to
come to pass, you're like, you guys here like this is so cool.
So I, I think you're right. I think you're right.
I think that if anybody from your audience comes across this
podcast, you know, you were saying something earlier about
(22:55):
the, the affirmations and, and sort of becoming her.
And I'm really big on don't justsit back and let life happen to
you. Create it, You know, at least
put the coordinates in. And so the latest thing that
I've been really, cuz somebody had asked me on one of my
mentorship sessions and it was more in line with my fate, but
they were like, how do you let go?
(23:16):
And my God. And, and I basically said, it's
so difficult because we get in the car, we go, oh, just take
the wheel. And then we're literally
passenger princesses. But we're like backseat drivers.
We're like, why'd you go this way?
Why'd you go that way? So if, if any of your audience
is listening, I know you don't mind listening.
You've heard me say this. It is this simple, OK, you guys.
(23:36):
And it's actually not simple. I don't know why I'm saying
this, but this is the, this is the exact step.
OK. You when you really surrender
it, you have to 1st decide whereyou're going.
You have to literally like I looked out of a window and I
just said I'm walking away from my 7 figure business.
It doesn't fulfill me. I want to serve and make an
impact. Use me for that.
(23:56):
That's and that's what happened Immediately things started
unlocking in such a different way under 1.
You got to get clear about what you want and you got to decide.
Then you get in that car when you're like, do you just take
the wheel or whatever your faithis?
You get in the car and yeah, he's behind the wheel, right?
But you got to put in the destination.
Like you got to in the GPS, knowexactly where you're going.
(24:18):
You can't just say Hollywood because you're going to be
circling the blocks, right? You got to go Paramount Studios,
this, this, this, whatever it is, you got to put it in here.
And then you got to buckle up, buttercup, because it's going to
be twists, turns, ups and downs.But what do we do?
We argue and go, why'd you go this way?
If we could have went this way, why are we in the desert right
(24:40):
now? What is this?
We're sitting in traffic. It's so annoying.
And it always reroutes. It always reroutes and gets you
exactly where. And the timing is perfect and
everything you, you realize, oh,we went this way because there
was an accident over there that would have been us.
So, you know, if you listen to this, just trust, just trust
that. But get clear and and yes,
(25:02):
become her in the sense because you got to get ready.
You got to get ready. To eat it.
I agree, you gotta get ready to receive it.
OK. So are there any systems or
processes that have been like a game changer for you in this
entrepreneurship journey? Systems are processes that have
(25:22):
been a game changer. ChatGPT.
I really, really love ChatGPT. It is definitely a tool, not so
much a system or well, I guess Iuse it in certain processes like
for SO. PS I use it to help me write
better emails. I use it to expand on ideas that
(25:44):
I might have for content. We have a corporate leg to our
business as well, so I have it help me with proposals.
So I really like ChatGPT. I think a process that's really
helpful for me right now with mycontent is just structured days
(26:04):
and just ensuring that like, youknow, on Sundays or Mondays or
Tuesdays or Wednesdays, I'm doing certain things and holding
myself accountable to show up for those days.
And then unwhite knuckling on the days that like are not on
the calendar, I shouldn't need to be showing up.
I think that's really been helpful.
And then I also think this is random, but I do think
(26:27):
intentional rest and unplugging has been so beneficial for me
and my mental health. I don't know how natural social
media and being on and talking to people all day and posting
and you're at this location and you're sharing your family.
(26:47):
Like I don't really know how natural that is.
So for me, I think it's really, really, really, really, really
important to unplug because it'svery easy to go down that rabbit
hole of whatever's bad, whateverthe rabbit hole you don't want
to go down if you're not unplugging, right?
(27:07):
So it's, it's constant and it'llalways be there when you get
back. Know that the people who support
you in your presence will support you in your absence and
that you can take that time away.
But I think that that's also like crucial if you are a
business owner and especially ifyou're front facing to take that
What's really helped us. On that end is the automations
(27:30):
like you were talking about GBT,there's a lot of platforms now
that will really do a good job on the automations were in the
past it was really kind of clunky with the automation.
Sometimes the algorithms still don't like scheduled posts and
things like that unfortunately. But if you're but for us, what
we have found is we're like, OK,they're not all gonna be wins.
They're not all gonna go viral or get thousands of views, but
(27:52):
we're showing up because we knowthat the power of consistency is
huge. So how can we solve that?
Because I can tell you right now, none of us feel like it
every day. And we have a division called
Latina, Sheila, Latina. And there, the woman over there,
you know, a friend of mine now, she runs that and she's a Latina
influencer, 5 million followers,all this kind of stuff.
(28:14):
And she's been there for 10 years.
And she daily blogs, by the way.Oh my.
God 10. Years so when I was smiling.
Brought her into the business. And I showed her that I batch
content and I do all this kind of stuff.
She goes, oh, I wish I could do that.
It's like a this, this has been like a dream for her because
(28:35):
she's so great to her audience and she's so loyal and they're
loyal to her. But it's a lot, and it takes a
lot from you, you know, I can't even.
Imagine. I can't even, I can't even
imagine. Like I think growing organically
and having more eyes has. Has.
(28:58):
Made me feel like I want to keepmore things to myself.
Like I, I always say because my husband and I are family
planning, I always say when I get pregnant, I'm going to do a
Halle Bailey. Like no one will know that I'm
pregnant until my baby comes outbecause I just, there are just
so many things that I just want to keep to myself.
(29:21):
And I think that, you know, there's this weird obligation
that some of us feel sometimes that everything needs to be
shared. I, I feel like if you feel good
sharing it, share it. But know that like, it's OK to
like keep things close to your chest.
Like you don't, you don't owe nobody nothing, nothing,
(29:41):
nothing. The beauty that I've.
Been able to and I got this advice from Gary Vee.
You know, I did an event with him and we were talking quite a
bit backstage and, and I was notactive on Instagram.
I had just created one because Iwas really fighting it.
And he said if you show up, it'sgoing to be a game changer.
You know, that's his whole thing, right?
(30:02):
But but I was like, how do I show up and still be private?
Because I'm I'm a private person.
And so I'm very proud of the fact that I've been able to do
that on my Rachel Medina one O one account because that's all
just track record stuff. I see it like, oh, look, I was
at the studio today or we did this today.
(30:23):
This is kind of like a BTS of the journey of running a
business, like podcast, you know, whatever it might be, It's
not not so much of, oh, I'm out with the girls having a good
time. It does.
It does none of that. I think it's like a one birthday
post or something, But I've managed to make it where people
feel like I'm posting my whole life when they actually don't
(30:45):
know anything about my life and I feel very proud of that.
It's the best. It's the.
Best, at least for me, that's what I prefer as well.
Some people love it. I feel like Kim loves it.
Kim Kardashian loves it, she loves it, so I love that for
her, but I like Kylie. Right, Kylie said.
I don't think I was built to be famous, you know?
(31:06):
That's what I'm. Saying and it's some people want
some people and it's no knock ifyou want it, it's just what you
want and that's OK. I think the the.
The the more recent struggle waswhen the blue checks went on
sale and all that was I was really wondering, is this a
move? Is it not a move?
You're you're a social media, you know, girly like you're a
(31:26):
social media, you know, pro. How how do you feel about that
move? Half of my friends bought it.
You know, half of them. They're not, they're not even in
any of that stuff. So they didn't people were
asking me, are you gonna buy it?And I didn't and I didn't And,
and, and, and it's not to knock anyone that has or if you have
or if anybody has, but I can tell you, for me, to me, it's my
(31:48):
last little sense of like, this is just what it is like.
I, I just don't have one. But what's the strategy behind
it? What's your view like?
Is it a good strategy? Is it a?
Is it a? Is it like?
Yeah, I. Didn't really I have it, I paid
for it. I don't.
I didn't have a strategy in paying for it.
(32:09):
I'd applied to be verified for awhile, even with my BET articles
Afrotech, I was in Business Insider.
Like I applied multiple times toget verified for me week over
week. There were fake pages of me and
people selling stuff to my followers and so out of
protection and out of I think itwas more so protection and out
(32:33):
of being able to get them take. Like now I have not seen a fake
page of me in months like like in months and I have once and I
reported it and it was taken down before this check.
It never got taken down. They always overruled it.
They always stayed up. Girl.
I was calling people through Facebook or Instagram messenger
(32:55):
like take my page down all the way overseas because they were
selling crypto and they were saying that of course.
And then people were messaging like it's I find paying the
$14.00 that I pay for the Peace of Mind that one, my people
aren't getting scammed, but alsoit's not my job to keep my
people from getting scammed, butfine.
And two, I just don't like doingthe leg work of take the post
(33:18):
down. Hey calling someone in wherever
they like it was just too much so that's why I did it.
I have that problem. On TikTok right now, so there's
nine accounts that are in personally, one of them has 1000
followers and I guess they used my voice somehow with AI and
they're at they're messaging people on Telegram or saying
(33:39):
here, I have this on Telegram. So I have reported on TikTok.
I'm not my jaw. 'S on the floor, that is.
Crazy blue checked on tick to I'm not blue check anywhere.
So and I haven't applied with them, but but anyways, I saw
this and people like, Oh my God,I just saw your post, but I
thought you were on the other 1 so it's a thing.
And I was like, what do you meanyou got a voicemail from me?
(34:00):
They're like, well, yeah, it waslike a voicemail and it was
about like some program and something about your Telegraph
or telegram or whatever. And I was like, no, no, so this
is new. And then I went ahead and typed
in my name and there's like 9 ofthem, but one of them is really
taken off. But the other ones just not like
no followers. But it's, it's one of those like
(34:20):
exhausting things where I just like, look at it.
And then it's like, like, I don't even like, I don't even
know. But I did do a post, you know,
the other day and I was like, yeah, this is my real account.
There's a lot of fakes out there.
I would never voice memo you anyoffers or anything like that.
But, you know, not everybody sees those videos, though.
I did that video and that video got like 100 views.
And I'm like, oh, really? Of course.
(34:42):
Yeah, of course. It did when everyone needs to
see it. That is crazy.
I am so I haven't heard that oneyet.
The voice, No, I've not heard yet.
That is insane. Absolutely like.
So I, so that that really kind of triggered the thought now of
like the blue check because, youknow, I, I pushed kind of
against it, not push. I just was indifferent about it.
(35:02):
And, and now I'm like, well, I wouldn't want that to happen
like on Instagram. So like I have been thinking a
little more about, well, maybe Ijust bite the bullet, but it's
not like I can get it across theboard.
I don't think they sell it on the side, you know, who inspires
you? Who?
Inspires me. Me I.
(35:26):
Inspire myself like I constantlypush the envelope.
I constantly show up. I constantly overcome thoughts
that aren't true, right about mycircumstance, my situation, the
way my business is. I, you know, I don't know about
you. I'd be crying like at least once
(35:47):
a month over this thing. Like it's, it's a whole like
running a business is, is not for the faint of heart.
I think women inspire me, women who authentic women who shine
and live in their truth unapologetically.
I feel like that inspires me, I think.
(36:10):
When I think about the. Future and when I think about
when I think about the fact thatwe can create anything that we
want as long as it is aligned with what God has for us I think
that is so inspiring like I think that the fact that we have
one life and we literally can dowhatever we want and believe is
(36:33):
so inspiring and it's so powerful and it's so infinite
and it's so cool that. I just.
Wish that more people understoodit and really believed it and
like embraced, embodied that because you're the main
character of your life and you literally can do anything.
(36:53):
I think that is so powerful. You can, absolutely.
Just have to decide. Like you just have to decide.
I was on live the other day and I said I just made a decision
like 2 years ago and then all this happened.
So to me, I just don't and I'm not going to, I'm a plus size
Latina. I'm knocking on 50.
Like technically I should be like already looking, you know,
(37:14):
to retirement. And I'm sitting here going, I
decided I wasn't going to chase an income because my business,
although it was a 7 figure business that I always say that
wasn't my money. There's a thing called profit
loss statements and all this kind of stuff.
And, but the process of that business and the, and the
challenges of the business did not fulfill me.
That was not something I felt great about and and so be
(37:35):
getting to go all in on my purpose and trust that the money
will show up just because I'm atsuch peace and breaking up with
the Oh my God, I did AI did a couple million over there.
So I gotta still do a couple. No, like, no, like every dollar
that comes in, I'm just like yay, like, like I'm so excited.
(37:56):
And, and I and I also share thislittle thing too, because people
could say, well, Rachel, you hada this business and of course
it's quite easy for you. I have not bought a new car in
forever. I live in a very modest.
I live in a beautiful neighborhood, but it's like AI
have a town home. Like it's such a simple life.
And I and I've chosen that because I've, I've said to
myself, I'm not going to have the things own me.
(38:17):
I make sure that I love this because if I go and I buy all
the grandiose things that everybody shares on Instagram,
those things are going to own mebecause I'm going to have to
keep doing a job I don't enjoy to make that car.
Note or. Whatever the the the to keep up,
keep up. And so that has been my little
personal how I kind of keep it all together and keep the
(38:41):
balance granted. Do I want another, you know, 2-3
whatever that is apps I am open to receive like let's freaking
go. And I say that now cuz I
actually love what I do like I like, I love that.
And I think if women can just use, like you said, believe in
bigger for themselves and believe that it's even possible
for them, it's such a good time.It's such a it becomes fun.
(39:04):
Like that's what you want. Like you want it just to be.
It's like, oh, like you celebrate like every little
thing and it's, I don't know, I think there has to be something
in your business that you. Would do even if.
You didn't get paid, right? Like even if you didn't make
$1.00, you would still show up. And do I think that's the beauty
(39:29):
of starting your business? For sure.
Yeah, everybody's. Chasing the money and yes,
money's great, but but I think you got to kind of watch that a
little bit just just a little just as women, because I think
our nervous systems, you know, we're we're like running, we're
conquering the world where, you know, if you're going to have a
family, you're growing the humans, you're nurturing them,
feeding the humans. Like I have this thing where I
(39:51):
say women have to feed the kids,walk the dog, pet the husband
and reply to their client emailsall at the same time.
And if you don't enjoy? The majority of the aspects of
all of that, you're going to burn out so, so fast.
So, so fast. OK, so let's see what?
So what? Do you still struggle?
(40:12):
With you kind of touched on a little bit, but what do you
still struggle with after all this time?
What's your biggest struggle? I think the challenge that I'm
working through is just maintaining the mindset, right?
Like I think it's an active, It's an active practice.
It's an active part of surrender.
It's an active trusting the unfolding.
It's an active conscious creation.
(40:33):
Like it's an it's always happening.
And I think that, you know, one of the mentors I follow is
you're either a conscious creator or a lazy reactor,
right? And it's really easy to be a
lazy reactor and just let life kind of happen to you.
It's really easy to just, you know, OK, you know, someone
didn't do this or this was versus like creating your
(40:57):
reality. So I think that's my biggest,
that's my biggest focus right now 'cause I think it's very
easy to be locked in for like a day or be locked in for the
morning when you do your journaling and your meditation
or you go for your walk, you listen to the podcast.
But like, how am I ending my day?
How am I at, you know, it's out,we're in California.
(41:17):
So it's 546. How am I at 546?
Still gonna hit the 10,000 stepsthat I said I'm gonna hit.
So I still have 250 steps that Ineed to hit today, right?
So how am I carrying that throughout the day?
I think that's it. You know, when you get the
e-mail that you were holding theenergy for that doesn't go the
way that you wanted it to go andyou say, OK, it's because
(41:41):
something bigger is on the way versus oh, well, this sucks.
I'm not doing this again. I shouldn't have put myself out
there, right? It's that constant training of
my brain I think is my biggest, like the challenge because like
I said, I cry once a month at least.
But it's like I want to, I want to bring, I want to bring that
in a little bit. I've come to.
(42:01):
Realize that when things don't work out in my favor at the
moment, especially if it's a financial set back or something
like that, but like a deal that we were really counting on and
then all of a sudden something goes out what it has done.
And we look at this sort of universally across all of our
brands and everything is that itforces us, it puts us enough
(42:25):
pressure. It like reignites a pressure
that makes us get very creative.And in that creativity to to
just, Oh my gosh, now what to pivot.
Sometimes the the breakthrough is in the pivot.
Like you, like, if you were not backed into that corner, you
wouldn't have had this breakthrough moment or this like
aha situation. And so I've learned to, I still,
(42:48):
I don't react too much, but I still get that gut.
I still get the, absolutely. Yeah, especially.
In this business, because it's like direct to customers, like
direct to audience and that's very challenging in my view for
versus. I come from B to B, right, in a
lot of ways. And so, yeah, so anybody
listening to this just know it doesn't go away.
I think people that like work anambulance or the firefighters,
(43:11):
they don't actually get used to it.
It's just they learn. Trying to navigate.
It yeah, they learn to navigate.It yeah, I agree.
I agree, yeah, I'm opposite. I feel like B to C feels, but
that's where I started and I think you started in the B to B
side. So I'm the opposite.
Like B to C is like, let's go, let's get this B to B.
(43:33):
I'm like, my gosh, another decision maker.
Like who has the purse strings? Like what are we doing here?
Another conversation like that'swhere I'm at on on the B to B.
We're like Ying. And Yang over here, OK, what are
what's a a piece of advice for awoman who is getting started
wanting to harness the power of social media right now.
(43:55):
Does can someone to in today, the date, this time period
today, can they build a businessand a brand without running ads?
Oh, absolutely. Absolutely.
Yeah. Yeah, you definitely.
I haven't ran an ad yet and we're going to, we're going to
cross all time. I'm claiming it right now and
within four years, $1,000,000. I know we are like I haven't ran
(44:17):
one ad. I want to at some point, but I
haven't done it yet. Just try it.
I think that's my biggest piece of advice.
Like it's gonna all feel crunchyin the beginning.
Like I look at some of my old videos and I'm like, Oh my gosh,
I used to sweat when I would go live.
Like it was like a whole thing. But I think it's, you try it,
(44:38):
you lean into what feels good and you don't keep doing what
doesn't feel good. And I think that you have to be
in it for the long run. Like social media, I was just on
a call with some of our studentstoday and one of them was
feeling discouraged because she felt like she was showing up,
but the ROI wasn't coming back in, in clients and she felt like
(44:59):
her following was just stagnant.And I pulled up my 90 days and I
was like, in the last 90 days, I've gained 2500 followers.
And I said, but also in the last90 days, 2800 people have
unfollowed me. So I said, I've lost more
followers than I gained followers.
But I'm you still got you got toride the waves, but you gained.
(45:21):
The right ones you gained, the ones that want what you have to
offer and you lost. The other ones saw themselves
out the door. And that is?
Fine, I wish them well, loving life.
So I, I think it's that it's like you have to stay in it and
just try. And if you don't know where to
start 1, you could come hang outwith us.
But two, there's so many free resources online to get started
(45:46):
to learn. But I think the biggest piece of
advice would be not just for social media, but just business
in general. Define what success means for
you first. Define.
What that means like what Rachelwas saying, like she still has
the car that she's had we rocking and rolling.
I live in a condo that I feel ismuch like what, what is your
(46:08):
success? What is your number?
What is? Because I think that we get into
this and we're like, oh, I want to earn a $5,000,000 business
because I need $5,000,000 salaryand stuff.
But like when you really, if you've run the numbers, it's
rough. That like not.
And not just that. The, the, the nervous system,
you know, when you cross certainthresholds, the amount of
(46:30):
pressure and, and, and challenges taxes and there's so
many things. And so to me, yeah, I'm in my,
I'm in my zone right now and it's, and it's probably, I could
probably possibly live bigger onthe exterior, but I'm in my
peace not and not so peaceful that I'm not motivated to you to
build or anything like that. I'm just in a power play right
(46:52):
now of like, I want to own my things.
I don't want them to own me. So that's, that's you know what
that is. OK, building community.
I know we've been on for for a while building sort of
authority. And for yourself, how long did
it take you to get to 6 figures?And how did you build your
community? Obviously we know organically
and stuff like that, but what doyou think?
Was that AHA thing that like unlocked it for you?
(47:15):
The AHA thing? Like you said is consistency.
The AHA thing is showing up whenyou don't feel like it.
The AHA is batching. The AHA is making sure that you
are finding a way to show up even if it's not in real time,
right. So you know, we like I said, we
talked a lot about batching, we talked a lot about repurposing
content. We talked a lot about posting
(47:36):
what's in your drafts folder. I know somebody that's listening
has something in their drafts folder that needs to be posted
because we're overthinking it because we're overthinking it.
So I think it's that's what builds community.
If it's the moments where you doshow up crunchy, but you're just
like, you know what, I'm going to post it anyway.
It's that it's the has anyone ever felt or I don't know who
(47:58):
needs to hear this? It's all of that type of
content. It's all of those types of
moments that allow you to meet your audience where they are and
them to feel seen and heard. That's one of our values in our
company to make sure everyone, not just our clients, but
everyone, our staff feel seen and heard.
And one of the best ways to do that is to be consistent.
(48:19):
And it's, it's easier said than done.
It really, really, really is. But once you get your process.
And your rhythm, it's agreed you.
You start. To get that.
Muscle memory agreement, right OK tell them where they can find
you and where they can follow you, where they can sign up
yeah. So I.
Am at Jordan Guyton on all platforms.
(48:40):
Instagram is kind of my focus right now and I do have I am
pretty active on LinkedIn as well.
And then we also have a membership called the Courageous
Content Academy CCA. It is for heart centered women
entrepreneurs again who want to create social media content to
increase their impact, their influence and their income
(49:02):
without having to post every single day because you don't
have to. I want to bring the joy back in
in creating content so that you can make more money.
I'd love. It all right, That is it.
Thanks for listening. Cheers.
Welcome to another episode of the Rachel Unpacked podcast.
I am your host Rachel Medina andin every episode we talk about
mindset, wealth, building and faith for every girlie who is
looking to change and level up her life.
If you want to follow me on social media, you can do so at
Rachel Medina 101 or visit my website rachelmedina.com.
But if you are ready to build a business in a life that you
(00:23):
love, head on over to our new she eox.com site again, She EO
dot com where you are going to find a tribe of like minded
business building dream aspiringgirlies just like you
connecting, learning and growingtogether.
And a new CEO X partnership program means we attract the
(00:43):
talented, experienced and successful women who are ready
to teach you how they did it so that you can succeed too.
Let's go. Hello everyone, and welcome back
to the Rachel Unpack podcast. I am your host Rachel Medina and
today I have a very special guest at her name is Jordan
Gaitan. And see I still said it in
Spanish. I love it.
(01:04):
And I asked you off camera, how do you pronounce your last name
cuz my Latina brain is saying Gaitan.
I love it. Me Gusta.
So how do you say that, Guyton? Guyton.
GUYTON Okay, Jordan. So this is really wonderful.
We're gonna, we've talked off camera.
She has an amazing community. She's gonna get to talk to you
about that as well. But the first question I have
(01:27):
for you is tell the ladies what you do and who you do it.
For yeah, So Rachel, first of all, thank you for having me.
I'm super excited to just be here and pour into the
community. My name is Jordan Geitzen, I am
a content coach and educator. I run a multi 6 figure business
(01:49):
and it is a digital marketing, education and consulting
company. We help women who are heart
centered create social media content to increase their
income, their impact and their influence without having to post
every single day because who hasthe energy to do all that?
Oh Lord, I might have to actually continue to talk to you
(02:10):
often because I was saying to you off camera that I, I didn't
run towards this personal brand thing.
It kind of pursued me in a weirdsense.
And I struggle everyday with it.So we can actually get into some
of this because a lot of ladies that are starting out,
especially in social media, theydon't know how to show up.
They, they don't, they feel awkward.
And so if that's you listening, like I'm right there and I've
(02:33):
been doing it a while and I still feel like unsure.
Same, I have my moments too. Yeah, yeah.
So tell us how you began. Like who were you before?
And then like what led you here?Yeah, great question.
So I mean, like you, Rachel, I started in that like
(02:54):
entertainment TV publication space.
My first job out of college was working for Maury Povich.
So I was a producer on the Mauryshow.
So I did a lot of behind the scenes content, a lot of
production and in after three years of working there, I ended
up pursuing some marketing work and helping build out a division
(03:19):
in New York with their wine and spirits agency.
And I was just helping them telltheir story.
You know, we had one of the biggest clients, Anheuser Busch,
we had Jim Beam as a client and we were helping their our sales
models tell the story in 2019. Then I ended up Co creating a
web series with a friend. It was a comedic web series that
(03:41):
we put all our money behind and was really excited.
And we thought we were about to step into like our Issa Rae era
because in 2019, I got picked upby BET Digital and they fully
funded our second season. And so I've really been immersed
in front of the camera, behind the camera.
I've been casting, I've been directing, I've been acting.
But you know, COVID had hit and all of us kind of were forced to
(04:06):
rethink and reimagine kind of what the path was going to be
like for our business or for ourlives.
I didn't have a business at the time, but I was collecting
unemployment and I have been working since I was 17.
I just, I don't, I don't unemploy like I find a way to
make money. There's always a way to make
money. There's always a way to.
(04:27):
I love working. And so I started a business and
Vera G Media is the name of my business.
I named it after my grandma. I wanted something to honor her.
She was my best, my bestie, and she passed away when right
before my senior year of high school.
And so I remember telling my momthat I was naming my business
after my grandma, and she of course, lost.
(04:50):
It was just hysterical and so happy.
And to be able to speak her namein rooms just speaks volumes for
me. And then, yeah, after starting
my business July 2020, I actually lost my mom in February
of 2021. It was just a lot of pushing
(05:13):
through and COVID was happening and and I was forced to really
grow and grieve at the same time.
And in that process, we did end up hitting our first six figures
within nine months of starting our business.
And so that's when I knew it wason to something.
Yeah, that's when I knew it was on to something.
(05:34):
You know, I'm going to speak a little bit on on that.
You know, there's no sort of my journey.
I recently spoke at TEDx. It worked for the first.
Well, I guess the second time popped up, but that was very
public about the grief process with my son.
I will say one of the things I love about entrepreneurship and
why I'm such an advocate for women of all starting points to
(05:56):
consider entrepreneurship, even if they're corporate girlies
that are looking to maybe side hustle it at first or women like
you described, maybe they're finding themselves unemployed or
maybe they're housewives, but they always had this like dream
that they were. We advocate for them in the
sense of if I would have had to go through my grief process
(06:17):
requesting time off, like request being in a position to
say and ask someone, can I have the week off?
You know, they give you like 2 days bereavement.
I mean, some companies are more generous, right?
But when you move up in media and especially media is so
(06:38):
fast-paced as you know, and it'sso like that whole Devil Wears
Prada 1000 people would kill to have your job.
You're always reminded of the fact that you got to suck it up
and go, you know, and just keep going.
And, and so just hearing your story, it's like that 1-2 punch
of like, OK, here's grandma and then here's your mom, which is a
really big deal. You know, for me, it was my son,
(07:00):
but but I just cannot wrap my I was on.
I was self-employed at the time.I had a thriving business when
that happened to me. And it took a minute, even
though I showed up, even though it took, by the way, it's been,
that was 2019 for me. And I'm still like, I need a
minute, still hits and waves. And so, you know, so if you're
listening to this and you're saying, oh, my gosh, you know, I
(07:23):
want to start a business or I want to start a personal brand
or I want to dive into this. I just don't know if I should
because of my job. It's, it's, it's a level of
freedom. That is the only way I can
describe it is you get to do life on your terms.
Yeah. And so thank you for sharing
that part of it because I think it reinforces that part.
Of course, I mean it's huge. I think, you know, one of my
(07:45):
friends said it and I got chillswhen you're speaking one of my
friends that's very close to me kind of coming out of the light.
There's it's always losing a parent changes you, losing a
child I'm sure changes you as well.
And I know for a fact that part of the reason why I was able to
(08:06):
keep going was because of my business.
It kept me going like it kept meshowing up.
It kept me fulfilled. I also have an amazing husband
and my mom passed 8 weeks beforemy wedding, but she also knew
that I was in good hands. So I, I have my faith, I have my
husband, but I also think that my business was like, I was so
(08:30):
excited to get back to it. I was so excited to get back to
my community and so excited to be loved on and prayed for.
And like, I really do think it'sone of the things that I've
saved my mental space through during this process for sure.
You know, Dineen on our team, she often says we can do for
others sometimes what we cannot do for ourselves.
(08:51):
And when you are the head of thecompany and you're the head of
the brand, and especially you, you're a community builder, you
know, as am I at this point. And and it's not about us.
And I think that when we have something greater than ourselves
to show up for, that's that driving force because I think
that, you know, solopreneurship,you know, is great.
(09:12):
But then if it's just you and you know, see these little
things that you do and you don'treally have a team or you don't
have like, you know, the audience or you don't have the
community, it's a, it's tough. It, it, it could be very, very
tough. So I'm with you on that.
I stuck at that notion. Entrepreneurship is like a, a
1/3 beacon of light because it like, like you, you know, my
faith. I always say, you know, May God,
(09:32):
your silent business partner, somebody's like, you're not very
silent about it though, Rachel. And I'm like.
You can't be. It's hard.
So hard. Because it's like, you know,
it's so it's undeniable that youknow, when the, when the
blessings come that like, I didn't do that, like I didn't
sign up, but this is what's happening.
So I'm glad that we're touching on that.
(09:54):
Tell us what made you believe that you could even do this?
Like what made you, you know, you said you're on the Maury
show, like so iconic and amazing, you know, and it's
like, I will not even go down that road sounds like.
But you know, you take this journey, you go to an agency,
(10:14):
you know, you're kind of moving around.
What is it that makes you go right?
I think I want to do my own thing and I know you mentioned
you know, COVID and things like that, but what gives you like
the like everyday like what gives you the confidence?
Yeah, great question. People.
I think people give me that whenI my boss, when I left the Moray
(10:38):
show, she was, she is a woman and she ran this company, the
agency that I joined. And she and I talked about this
in the first episode of my podcast.
She was the first like example of like, wait, what?
Like you can you what? And you have two kids and
they're great boys and you run your business and you like have
(11:02):
this beautiful car and this and you're a good part.
Like it was cool. It was mind blowing to me to see
that I could do that right. But even at that point, it
wasn't like I could do it. It was just mind blowing to see
that as an example. And then I think that before
COVID hit, it was really like the, at least for me, I started
(11:23):
seeing the inklinings of like people selling like online
courses and programs. Like I make $10,000 a month and
like $10,000 a month was like like people do like.
What? Like this is real and like,
we're not selling drugs. Like what?
Like this is and they look, she looks like me.
(11:45):
She's of color. Like she's like, I started
seeing it. And I think that if I hadn't
seen it, I wouldn't have known and existed.
And I think that, Rachel, part of our responsibility is to be
that light for somebody else. And I think that's why telling
our stories and being transparent with revenue and
(12:08):
being transparent with, I don't want to say struggle, but the
challenges in the roadblocks that happen in entrepreneurship
is like that. It's like a lighthouse.
It's like, OK, keep going, OK, she did, OK, keep going, right?
And I think that it's very easy sometimes to confuse the
lighthouse as comparison or jealousy instead of just
(12:30):
thinking, OK, well, if she did it, I can do it. 100 KA month, I
can do it. OK, She is, she just she's
pregnant and she's still runningher business.
OK, I can do it. It's moments like that that
still speak to me. Where I see it's possible and
instead of saying, oh Dang, likeI can't have that, it's like,
OK, duh, OK, God, you're showingme what's next?
You're showing me I can do it. So I think that's been the
(12:53):
biggest thing is like myself in seeing it.
I agree with you. I think that a really huge trait
or or indication to me that someone is going to succeed in
life is when they can see someone that has what they, they
didn't even realize they could have.
And then they go, Oh my God, I'dwant that.
(13:14):
Whether it be a car, whether it be a house, whether it be a
title at a company that they look at that and they take it as
I say, a green light from God that they take it as a sign that
it's impossible for them versus the person who looks at that.
And the jealousy sits in and they and they put blinders on.
(13:35):
They act like they don't see it.They sit there or they cut it
down. Oh, I don't know.
She got there. You know, I mean, like, what is
she doing it there? Like there's all these things.
And when I and and there's two camps and when I hear the camp
that goes, that is freaking amazing.
Like I wonder what program she signed up for.
I wonder what this, I wonder what that who her mentor is,
whatever it is that person instantly, instantly, I don't
(13:55):
know that I'm doing that little checklist thing.
Instantly, I know this person isgoing to this person is going to
eventually, you know, the right guidance is going to make it to
this other person, They're goingto just dig a hole and they're
going to keep falling into the pits Like and so you saying that
absolutely positively. My my first was besides my mom
because she was a corporate lady, a corporate girl.
(14:15):
But but the first like that I got to really just go, whoa,
like you said, good person, all these things.
She was actually an older lady, plus size, just down to earth
like she owned Auto Trader. Oh wow.
That was that's crazy. That was my first AD job and I
(14:35):
was in that the, the the team was all men and ended up hiring
me. And but she would take me aside
and look at my outfits because, you know, I was a 23 year old
Latino Southern California version.
You know, things were kind of tight and the heels were kind of
high and all the things. And so she would go, no, if you
want someone to take you serious, if you want these
(14:56):
dealers to take you serious, yougot to you got to get it
together. But she took me under her wing,
so to speak, and she walked me across the warehouse and have
talks with me. And I'm going to drop a little
thing since we're on this like sort of example topic.
When you learn, I think Oprah says right, or Maya, Angela,
she's like when you learn, teach, you know, learn a lesson,
(15:16):
teach. This woman, Maureen, I can't
remember her last name for whatever reason.
She's asked me because I couldn't make a sale.
I had to sell ads and I couldn'tdo it.
I was so scared. And she said, do you need the
money? And I looked at her and I go,
well, she goes, no, like I know you want the money, but like,
are you in a situation financially that you like you
need that money? Rachel, this is so good.
(15:39):
And I said, I do need the money.I had like no AC and a little
Honda Civic. I have two babies at this point,
a husband that I found out he was cheating on me.
It was like it was I, I, I yes, hi, yes, ma'am.
I need the money. And she said, you're not going
to make the sale until you you break up with needing the money.
And I looked at her and I didn'tget it like I did.
(16:02):
I'll get chills right now because I didn't get it.
She said, I need you to just figure out what the process is
and just walk in there with these magazines like they are so
fortunate you chose to walk intotheir business and offer them
your ad space in this magazine. And that is it.
(16:22):
And if you have to do it 100 times, do it 100 times.
And I said, all right. And then I walked into like this
big dealership that I could not even walk into.
And that's how I like I, I feel like I owned it.
She didn't know it no more. I owned it and I walked in and I
got deal after deal after deal and I was 23 years old and I
made $98,000 that year, which isa big deal 100 years ago.
(16:44):
But anyways, in Speaking of an if she had not been in her
position and then came down to put her me under her wing, I
agree. So many women don't do it.
They agree in certain levels andthey gatekeep and they don't
want to share. So that's why we do all this CEO
podcast. This is what this is like the
(17:06):
anti gatekeeping when you. I love it.
I mean, I was just having that conversation on my my Live
Today. We were talking about abundant
shifts that we need to make. And instead of posting and
showing up on your live videos or showing up in your reels as I
need this sale, versus whomever says yes to this is going to
(17:28):
transform and become a better person because my offer is the
bee's knees. Like when you come from that
energetically, you feel it. Energetically they feel it.
And the sale is always the best when it is their choice, when it
is a full body on their behalf to say, yeah, I'm in, I'm in.
Versus OK, 5 more minutes and you got to get in.
(17:50):
And if you don't get in and it'sjust, it's so exhausting.
It's so. Jordan, I say I don't, I'm not a
dentist. I don't do dental work.
If I have to pull teeth, I ain'tdo it like I'm not like I don't
tell people are you? It sounds like you're you're
putting on your dentist outfit like just like knock it off,
(18:11):
push, keep it, keep it attract. You could attract or you could
like force like. I agree though, right?
I agree. I agree.
I heard AI heard a pastor one time say if you have to push
pull or drag it, it is dead likea dog.
OK, that's good. Amen.
(18:32):
We're like, yeah, OK, so let's see.
OK, so how do you stay motivated?
This is very simple, but not simple.
But how do you stay more? We talked about your why a bit,
right? With your mom and your grandma
and like COVID and and then yourcommunity.
But like, just on our is it coffee like, like what are the
things that keep you energized and motivated?
(18:55):
What keeps me energized and motivated?
I I think in the season that I'min right now, what keeps me
energized and motivated is beingher now.
Like if you have you read or heard of We Should All Be
Millionaires by Rachel Rogers her book.
(19:17):
But I haven't heard of it. Yet OK so she has a chapter in
there because I don't want to steal it.
She's a chapter in there titled or has a section that says be
her now and things that you can do on a daily basis that
embodies that 7 figure CEO or the woman who the the Porsche
Pilates mom, like whoever you want to be taking those little
(19:40):
steps every single day to embodythat person instead of waiting
for the Porsche to be here or waiting for whatever you want to
come. I think that's really motivating
me right now. I actually on my phone.
I have all of my my identity andthen I have my affirmation.
So I have like I get paid just to exist every day.
(20:01):
I have abundance and then my identity is confident AF,
magnetic free kind like. So I think really actively
working on that and being her, Ithink it's motivating me.
I do want to disclaim that it isa constant.
(20:21):
Action, it's not you do it in the morning and you're you're
hurt all day. It's literally like moment by
moment by moment. It's like a minute ago I said
I'm going to bathe the dog because I promised myself that I
was going to give the dog a bath.
It's like the little promises that I want to continue to keep
to myself. I think that's what's really
motivating me right now. And then I think the second
(20:45):
thing is our clients, like our students, I'm really motivated
by the winds that they get. And I also have moments where
I'm like, oh wait, wait, what we're teaching actually works.
Like this is crazy. Like whenever someone messages
us so we get wind shared in the community, I'm like, Oh my God,
this works. Like it's crazy to me.
(21:06):
And I think that's also something that fuels me and
keeps me going of like, OK, you're you're walking in
purpose, you're walking in purpose.
So I think those two things. That those validators, if you're
listening to this and you look up to so many, you know, big
names out there that you go, wow, they're, they're so
amazing, blah, blah, blah. And I wonder like, who am I?
You know, we all have imposter syndrome.
(21:28):
The most successful people I've ever interviewed are are still
going. I don't like like, like, you
know what I mean? Like they're still kind of like
Rachel between you and me. Like I'm kind of like, I have no
idea. I'm just like, OK, I hit some
figures this year or whatever. And I find it so fascinating
because I feel like that myself every day.
I mentor some women one-on-one. I've been debating on whether or
(21:50):
not I want to do that. And as soon as I want, as soon
as I go to be like, OK, I'm justprobably not going to do this
anymore. Boom.
There's this like testimonial. There's like, Oh my God, that
thing you said last year in the beginning of the session, I did
it and now it's and then I say here, OK, like I know what I'm
talking about. Because sometimes in your
career, no matter how high you climb, and I know I come from
(22:11):
the magazine industry, like I know I knew my stuff.
Like I know that I know my stuff.
But then then when you start to give it to someone else and say
here's the keys and you go, oh, but is it going to?
Is it going to work? Does.
It work for their car. There's always that doubt and
it's a hint of imposter syndrome, but just also
humility. I think there's a humility in it
(22:34):
that says, well, it depends, right?
How are you showing up? Like, how are you preparing for
what you prayed for, right? And so I think when it starts to
come to pass, you're like, you guys here like this is so cool.
So I, I think you're right. I think you're right.
I think that if anybody from your audience comes across this
podcast, you know, you were saying something earlier about
(22:55):
the, the affirmations and, and sort of becoming her.
And I'm really big on don't justsit back and let life happen to
you. Create it, You know, at least
put the coordinates in. And so the latest thing that
I've been really, cuz somebody had asked me on one of my
mentorship sessions and it was more in line with my fate, but
they were like, how do you let go?
(23:16):
And my God. And, and I basically said, it's
so difficult because we get in the car, we go, oh, just take
the wheel. And then we're literally
passenger princesses. But we're like backseat drivers.
We're like, why'd you go this way?
Why'd you go that way? So if, if any of your audience
is listening, I know you don't mind listening.
You've heard me say this. It is this simple, OK, you guys.
(23:36):
And it's actually not simple. I don't know why I'm saying
this, but this is the, this is the exact step.
OK. You when you really surrender
it, you have to 1st decide whereyou're going.
You have to literally like I looked out of a window and I
just said I'm walking away from my 7 figure business.
It doesn't fulfill me. I want to serve and make an
impact. Use me for that.
(23:56):
That's and that's what happened Immediately things started
unlocking in such a different way under 1.
You got to get clear about what you want and you got to decide.
Then you get in that car when you're like, do you just take
the wheel or whatever your faithis?
You get in the car and yeah, he's behind the wheel, right?
But you got to put in the destination.
Like you got to in the GPS, knowexactly where you're going.
(24:18):
You can't just say Hollywood because you're going to be
circling the blocks, right? You got to go Paramount Studios,
this, this, this, whatever it is, you got to put it in here.
And then you got to buckle up, buttercup, because it's going to
be twists, turns, ups and downs.But what do we do?
We argue and go, why'd you go this way?
If we could have went this way, why are we in the desert right
(24:40):
now? What is this?
We're sitting in traffic. It's so annoying.
And it always reroutes. It always reroutes and gets you
exactly where. And the timing is perfect and
everything you, you realize, oh,we went this way because there
was an accident over there that would have been us.
So, you know, if you listen to this, just trust, just trust
that. But get clear and and yes,
(25:02):
become her in the sense because you got to get ready.
You got to get ready. To eat it.
I agree, you gotta get ready to receive it.
OK. So are there any systems or
processes that have been like a game changer for you in this
entrepreneurship journey? Systems are processes that have
(25:22):
been a game changer. ChatGPT.
I really, really love ChatGPT. It is definitely a tool, not so
much a system or well, I guess Iuse it in certain processes like
for SO. PS I use it to help me write
better emails. I use it to expand on ideas that
(25:44):
I might have for content. We have a corporate leg to our
business as well, so I have it help me with proposals.
So I really like ChatGPT. I think a process that's really
helpful for me right now with mycontent is just structured days
(26:04):
and just ensuring that like, youknow, on Sundays or Mondays or
Tuesdays or Wednesdays, I'm doing certain things and holding
myself accountable to show up for those days.
And then unwhite knuckling on the days that like are not on
the calendar, I shouldn't need to be showing up.
I think that's really been helpful.
And then I also think this is random, but I do think
(26:27):
intentional rest and unplugging has been so beneficial for me
and my mental health. I don't know how natural social
media and being on and talking to people all day and posting
and you're at this location and you're sharing your family.
(26:47):
Like I don't really know how natural that is.
So for me, I think it's really, really, really, really, really
important to unplug because it'svery easy to go down that rabbit
hole of whatever's bad, whateverthe rabbit hole you don't want
to go down if you're not unplugging, right?
(27:07):
So it's, it's constant and it'llalways be there when you get
back. Know that the people who support
you in your presence will support you in your absence and
that you can take that time away.
But I think that that's also like crucial if you are a
business owner and especially ifyou're front facing to take that
What's really helped us. On that end is the automations
(27:30):
like you were talking about GBT,there's a lot of platforms now
that will really do a good job on the automations were in the
past it was really kind of clunky with the automation.
Sometimes the algorithms still don't like scheduled posts and
things like that unfortunately. But if you're but for us, what
we have found is we're like, OK,they're not all gonna be wins.
They're not all gonna go viral or get thousands of views, but
(27:52):
we're showing up because we knowthat the power of consistency is
huge. So how can we solve that?
Because I can tell you right now, none of us feel like it
every day. And we have a division called
Latina, Sheila, Latina. And there, the woman over there,
you know, a friend of mine now, she runs that and she's a Latina
influencer, 5 million followers,all this kind of stuff.
(28:14):
And she's been there for 10 years.
And she daily blogs, by the way.Oh my.
God 10. Years so when I was smiling.
Brought her into the business. And I showed her that I batch
content and I do all this kind of stuff.
She goes, oh, I wish I could do that.
It's like a this, this has been like a dream for her because
(28:35):
she's so great to her audience and she's so loyal and they're
loyal to her. But it's a lot, and it takes a
lot from you, you know, I can't even.
Imagine. I can't even, I can't even
imagine. Like I think growing organically
and having more eyes has. Has.
(28:58):
Made me feel like I want to keepmore things to myself.
Like I, I always say because my husband and I are family
planning, I always say when I get pregnant, I'm going to do a
Halle Bailey. Like no one will know that I'm
pregnant until my baby comes outbecause I just, there are just
so many things that I just want to keep to myself.
(29:21):
And I think that, you know, there's this weird obligation
that some of us feel sometimes that everything needs to be
shared. I, I feel like if you feel good
sharing it, share it. But know that like, it's OK to
like keep things close to your chest.
Like you don't, you don't owe nobody nothing, nothing,
(29:41):
nothing. The beauty that I've.
Been able to and I got this advice from Gary Vee.
You know, I did an event with him and we were talking quite a
bit backstage and, and I was notactive on Instagram.
I had just created one because Iwas really fighting it.
And he said if you show up, it'sgoing to be a game changer.
You know, that's his whole thing, right?
(30:02):
But but I was like, how do I show up and still be private?
Because I'm I'm a private person.
And so I'm very proud of the fact that I've been able to do
that on my Rachel Medina one O one account because that's all
just track record stuff. I see it like, oh, look, I was
at the studio today or we did this today.
(30:23):
This is kind of like a BTS of the journey of running a
business, like podcast, you know, whatever it might be, It's
not not so much of, oh, I'm out with the girls having a good
time. It does.
It does none of that. I think it's like a one birthday
post or something, But I've managed to make it where people
feel like I'm posting my whole life when they actually don't
(30:45):
know anything about my life and I feel very proud of that.
It's the best. It's the.
Best, at least for me, that's what I prefer as well.
Some people love it. I feel like Kim loves it.
Kim Kardashian loves it, she loves it, so I love that for
her, but I like Kylie. Right, Kylie said.
I don't think I was built to be famous, you know?
(31:06):
That's what I'm. Saying and it's some people want
some people and it's no knock ifyou want it, it's just what you
want and that's OK. I think the the.
The the more recent struggle waswhen the blue checks went on
sale and all that was I was really wondering, is this a
move? Is it not a move?
You're you're a social media, you know, girly like you're a
(31:26):
social media, you know, pro. How how do you feel about that
move? Half of my friends bought it.
You know, half of them. They're not, they're not even in
any of that stuff. So they didn't people were
asking me, are you gonna buy it?And I didn't and I didn't And,
and, and, and it's not to knock anyone that has or if you have
or if anybody has, but I can tell you, for me, to me, it's my
(31:48):
last little sense of like, this is just what it is like.
I, I just don't have one. But what's the strategy behind
it? What's your view like?
Is it a good strategy? Is it a?
Is it a? Is it like?
Yeah, I. Didn't really I have it, I paid
for it. I don't.
I didn't have a strategy in paying for it.
(32:09):
I'd applied to be verified for awhile, even with my BET articles
Afrotech, I was in Business Insider.
Like I applied multiple times toget verified for me week over
week. There were fake pages of me and
people selling stuff to my followers and so out of
protection and out of I think itwas more so protection and out
(32:33):
of being able to get them take. Like now I have not seen a fake
page of me in months like like in months and I have once and I
reported it and it was taken down before this check.
It never got taken down. They always overruled it.
They always stayed up. Girl.
I was calling people through Facebook or Instagram messenger
(32:55):
like take my page down all the way overseas because they were
selling crypto and they were saying that of course.
And then people were messaging like it's I find paying the
$14.00 that I pay for the Peace of Mind that one, my people
aren't getting scammed, but alsoit's not my job to keep my
people from getting scammed, butfine.
And two, I just don't like doingthe leg work of take the post
(33:18):
down. Hey calling someone in wherever
they like it was just too much so that's why I did it.
I have that problem. On TikTok right now, so there's
nine accounts that are in personally, one of them has 1000
followers and I guess they used my voice somehow with AI and
they're at they're messaging people on Telegram or saying
(33:39):
here, I have this on Telegram. So I have reported on TikTok.
I'm not my jaw. 'S on the floor, that is.
Crazy blue checked on tick to I'm not blue check anywhere.
So and I haven't applied with them, but but anyways, I saw
this and people like, Oh my God,I just saw your post, but I
thought you were on the other 1 so it's a thing.
And I was like, what do you meanyou got a voicemail from me?
(34:00):
They're like, well, yeah, it waslike a voicemail and it was
about like some program and something about your Telegraph
or telegram or whatever. And I was like, no, no, so this
is new. And then I went ahead and typed
in my name and there's like 9 ofthem, but one of them is really
taken off. But the other ones just not like
no followers. But it's, it's one of those like
(34:20):
exhausting things where I just like, look at it.
And then it's like, like, I don't even like, I don't even
know. But I did do a post, you know,
the other day and I was like, yeah, this is my real account.
There's a lot of fakes out there.
I would never voice memo you anyoffers or anything like that.
But, you know, not everybody sees those videos, though.
I did that video and that video got like 100 views.
And I'm like, oh, really? Of course.
(34:42):
Yeah, of course. It did when everyone needs to
see it. That is crazy.
I am so I haven't heard that oneyet.
The voice, No, I've not heard yet.
That is insane. Absolutely like.
So I, so that that really kind of triggered the thought now of
like the blue check because, youknow, I, I pushed kind of
against it, not push. I just was indifferent about it.
(35:02):
And, and now I'm like, well, I wouldn't want that to happen
like on Instagram. So like I have been thinking a
little more about, well, maybe Ijust bite the bullet, but it's
not like I can get it across theboard.
I don't think they sell it on the side, you know, who inspires
you? Who?
Inspires me. Me I.
(35:26):
Inspire myself like I constantlypush the envelope.
I constantly show up. I constantly overcome thoughts
that aren't true, right about mycircumstance, my situation, the
way my business is. I, you know, I don't know about
you. I'd be crying like at least once
(35:47):
a month over this thing. Like it's, it's a whole like
running a business is, is not for the faint of heart.
I think women inspire me, women who authentic women who shine
and live in their truth unapologetically.
I feel like that inspires me, I think.
(36:10):
When I think about the. Future and when I think about
when I think about the fact thatwe can create anything that we
want as long as it is aligned with what God has for us I think
that is so inspiring like I think that the fact that we have
one life and we literally can dowhatever we want and believe is
(36:33):
so inspiring and it's so powerful and it's so infinite
and it's so cool that. I just.
Wish that more people understoodit and really believed it and
like embraced, embodied that because you're the main
character of your life and you literally can do anything.
(36:53):
I think that is so powerful. You can, absolutely.
Just have to decide. Like you just have to decide.
I was on live the other day and I said I just made a decision
like 2 years ago and then all this happened.
So to me, I just don't and I'm not going to, I'm a plus size
Latina. I'm knocking on 50.
Like technically I should be like already looking, you know,
(37:14):
to retirement. And I'm sitting here going, I
decided I wasn't going to chase an income because my business,
although it was a 7 figure business that I always say that
wasn't my money. There's a thing called profit
loss statements and all this kind of stuff.
And, but the process of that business and the, and the
challenges of the business did not fulfill me.
That was not something I felt great about and and so be
(37:35):
getting to go all in on my purpose and trust that the money
will show up just because I'm atsuch peace and breaking up with
the Oh my God, I did AI did a couple million over there.
So I gotta still do a couple. No, like, no, like every dollar
that comes in, I'm just like yay, like, like I'm so excited.
(37:56):
And, and I and I also share thislittle thing too, because people
could say, well, Rachel, you hada this business and of course
it's quite easy for you. I have not bought a new car in
forever. I live in a very modest.
I live in a beautiful neighborhood, but it's like AI
have a town home. Like it's such a simple life.
And I and I've chosen that because I've, I've said to
myself, I'm not going to have the things own me.
(38:17):
I make sure that I love this because if I go and I buy all
the grandiose things that everybody shares on Instagram,
those things are going to own mebecause I'm going to have to
keep doing a job I don't enjoy to make that car.
Note or. Whatever the the the to keep up,
keep up. And so that has been my little
personal how I kind of keep it all together and keep the
(38:41):
balance granted. Do I want another, you know, 2-3
whatever that is apps I am open to receive like let's freaking
go. And I say that now cuz I
actually love what I do like I like, I love that.
And I think if women can just use, like you said, believe in
bigger for themselves and believe that it's even possible
for them, it's such a good time.It's such a it becomes fun.
(39:04):
Like that's what you want. Like you want it just to be.
It's like, oh, like you celebrate like every little
thing and it's, I don't know, I think there has to be something
in your business that you. Would do even if.
You didn't get paid, right? Like even if you didn't make
$1.00, you would still show up. And do I think that's the beauty
(39:29):
of starting your business? For sure.
Yeah, everybody's. Chasing the money and yes,
money's great, but but I think you got to kind of watch that a
little bit just just a little just as women, because I think
our nervous systems, you know, we're we're like running, we're
conquering the world where, you know, if you're going to have a
family, you're growing the humans, you're nurturing them,
feeding the humans. Like I have this thing where I
(39:51):
say women have to feed the kids,walk the dog, pet the husband
and reply to their client emailsall at the same time.
And if you don't enjoy? The majority of the aspects of
all of that, you're going to burn out so, so fast.
So, so fast. OK, so let's see what?
So what? Do you still struggle?
(40:12):
With you kind of touched on a little bit, but what do you
still struggle with after all this time?
What's your biggest struggle? I think the challenge that I'm
working through is just maintaining the mindset, right?
Like I think it's an active, It's an active practice.
It's an active part of surrender.
It's an active trusting the unfolding.
It's an active conscious creation.
(40:33):
Like it's an it's always happening.
And I think that, you know, one of the mentors I follow is
you're either a conscious creator or a lazy reactor,
right? And it's really easy to be a
lazy reactor and just let life kind of happen to you.
It's really easy to just, you know, OK, you know, someone
didn't do this or this was versus like creating your
(40:57):
reality. So I think that's my biggest,
that's my biggest focus right now 'cause I think it's very
easy to be locked in for like a day or be locked in for the
morning when you do your journaling and your meditation
or you go for your walk, you listen to the podcast.
But like, how am I ending my day?
How am I at, you know, it's out,we're in California.
(41:17):
So it's 546. How am I at 546?
Still gonna hit the 10,000 stepsthat I said I'm gonna hit.
So I still have 250 steps that Ineed to hit today, right?
So how am I carrying that throughout the day?
I think that's it. You know, when you get the
e-mail that you were holding theenergy for that doesn't go the
way that you wanted it to go andyou say, OK, it's because
(41:41):
something bigger is on the way versus oh, well, this sucks.
I'm not doing this again. I shouldn't have put myself out
there, right? It's that constant training of
my brain I think is my biggest, like the challenge because like
I said, I cry once a month at least.
But it's like I want to, I want to bring, I want to bring that
in a little bit. I've come to.
(42:01):
Realize that when things don't work out in my favor at the
moment, especially if it's a financial set back or something
like that, but like a deal that we were really counting on and
then all of a sudden something goes out what it has done.
And we look at this sort of universally across all of our
brands and everything is that itforces us, it puts us enough
(42:25):
pressure. It like reignites a pressure
that makes us get very creative.And in that creativity to to
just, Oh my gosh, now what to pivot.
Sometimes the the breakthrough is in the pivot.
Like you, like, if you were not backed into that corner, you
wouldn't have had this breakthrough moment or this like
aha situation. And so I've learned to, I still,
(42:48):
I don't react too much, but I still get that gut.
I still get the, absolutely. Yeah, especially.
In this business, because it's like direct to customers, like
direct to audience and that's very challenging in my view for
versus. I come from B to B, right, in a
lot of ways. And so, yeah, so anybody
listening to this just know it doesn't go away.
I think people that like work anambulance or the firefighters,
(43:11):
they don't actually get used to it.
It's just they learn. Trying to navigate.
It yeah, they learn to navigate.It yeah, I agree.
I agree, yeah, I'm opposite. I feel like B to C feels, but
that's where I started and I think you started in the B to B
side. So I'm the opposite.
Like B to C is like, let's go, let's get this B to B.
(43:33):
I'm like, my gosh, another decision maker.
Like who has the purse strings? Like what are we doing here?
Another conversation like that'swhere I'm at on on the B to B.
We're like Ying. And Yang over here, OK, what are
what's a a piece of advice for awoman who is getting started
wanting to harness the power of social media right now.
(43:55):
Does can someone to in today, the date, this time period
today, can they build a businessand a brand without running ads?
Oh, absolutely. Absolutely.
Yeah. Yeah, you definitely.
I haven't ran an ad yet and we're going to, we're going to
cross all time. I'm claiming it right now and
within four years, $1,000,000. I know we are like I haven't ran
(44:17):
one ad. I want to at some point, but I
haven't done it yet. Just try it.
I think that's my biggest piece of advice.
Like it's gonna all feel crunchyin the beginning.
Like I look at some of my old videos and I'm like, Oh my gosh,
I used to sweat when I would go live.
Like it was like a whole thing. But I think it's, you try it,
(44:38):
you lean into what feels good and you don't keep doing what
doesn't feel good. And I think that you have to be
in it for the long run. Like social media, I was just on
a call with some of our studentstoday and one of them was
feeling discouraged because she felt like she was showing up,
but the ROI wasn't coming back in, in clients and she felt like
(44:59):
her following was just stagnant.And I pulled up my 90 days and I
was like, in the last 90 days, I've gained 2500 followers.
And I said, but also in the last90 days, 2800 people have
unfollowed me. So I said, I've lost more
followers than I gained followers.
But I'm you still got you got toride the waves, but you gained.
(45:21):
The right ones you gained, the ones that want what you have to
offer and you lost. The other ones saw themselves
out the door. And that is?
Fine, I wish them well, loving life.
So I, I think it's that it's like you have to stay in it and
just try. And if you don't know where to
start 1, you could come hang outwith us.
But two, there's so many free resources online to get started
(45:46):
to learn. But I think the biggest piece of
advice would be not just for social media, but just business
in general. Define what success means for
you first. Define.
What that means like what Rachelwas saying, like she still has
the car that she's had we rocking and rolling.
I live in a condo that I feel ismuch like what, what is your
(46:08):
success? What is your number?
What is? Because I think that we get into
this and we're like, oh, I want to earn a $5,000,000 business
because I need $5,000,000 salaryand stuff.
But like when you really, if you've run the numbers, it's
rough. That like not.
And not just that. The, the, the nervous system,
you know, when you cross certainthresholds, the amount of
(46:30):
pressure and, and, and challenges taxes and there's so
many things. And so to me, yeah, I'm in my,
I'm in my zone right now and it's, and it's probably, I could
probably possibly live bigger onthe exterior, but I'm in my
peace not and not so peaceful that I'm not motivated to you to
build or anything like that. I'm just in a power play right
(46:52):
now of like, I want to own my things.
I don't want them to own me. So that's, that's you know what
that is. OK, building community.
I know we've been on for for a while building sort of
authority. And for yourself, how long did
it take you to get to 6 figures?And how did you build your
community? Obviously we know organically
and stuff like that, but what doyou think?
Was that AHA thing that like unlocked it for you?
(47:15):
The AHA thing? Like you said is consistency.
The AHA thing is showing up whenyou don't feel like it.
The AHA is batching. The AHA is making sure that you
are finding a way to show up even if it's not in real time,
right. So you know, we like I said, we
talked a lot about batching, we talked a lot about repurposing
content. We talked a lot about posting
(47:36):
what's in your drafts folder. I know somebody that's listening
has something in their drafts folder that needs to be posted
because we're overthinking it because we're overthinking it.
So I think it's that's what builds community.
If it's the moments where you doshow up crunchy, but you're just
like, you know what, I'm going to post it anyway.
It's that it's the has anyone ever felt or I don't know who
(47:58):
needs to hear this? It's all of that type of
content. It's all of those types of
moments that allow you to meet your audience where they are and
them to feel seen and heard. That's one of our values in our
company to make sure everyone, not just our clients, but
everyone, our staff feel seen and heard.
And one of the best ways to do that is to be consistent.
(48:19):
And it's, it's easier said than done.
It really, really, really is. But once you get your process.
And your rhythm, it's agreed you.
You start. To get that.
Muscle memory agreement, right OK tell them where they can find
you and where they can follow you, where they can sign up
yeah. So I.
Am at Jordan Guyton on all platforms.
(48:40):
Instagram is kind of my focus right now and I do have I am
pretty active on LinkedIn as well.
And then we also have a membership called the Courageous
Content Academy CCA. It is for heart centered women
entrepreneurs again who want to create social media content to
increase their impact, their influence and their income
(49:02):
without having to post every single day because you don't
have to. I want to bring the joy back in
in creating content so that you can make more money.
I'd love. It all right, That is it.
Thanks for listening. Cheers.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.