The Hidden Power of Revenue Management in Short-Term Rentals Eric D. Moeller

In this episode, host Zeke Freeman sits down with Eric Moeller, an 18-year real estate veteran turned hospitality innovator and founder of FreeWyld. Eric shares his remarkable journey from flipping houses in New Jersey to building a nature-focused hospitality brand redefining short-term rentals and boutique stays.

Eric talks candidly about the inspiration behind FreeWyld—from a transformative hiking trip in Utah to the creation of “Wild Mode,” a unique guest experience that helps travelers unplug from their devices and reconnect with nature. He discusses how FreeWild cabins integrate intentional design, reclaimed materials, and tactile experiences that encourage presence and restoration.

Eric also unpacks the importance of revenue management and how FreeWild Foundry helps operators optimize pricing strategies to outperform their markets. From brand storytelling and influencer marketing to scaling direct bookings and creating unforgettable guest touchpoints, Eric offers actionable insights for anyone in hospitality or short-term rentals.

Key Topics Covered:

• Eric’s journey from carpenter to hospitality entrepreneur
• The early days of Airbnb arbitrage and property management
• How FreeWild was born to help guests disconnect through “Wild Mode”
• Designing spaces with purpose: tactile materials, record players, and analog experiences
• The four non-negotiables that drive FreeWild’s success
• Building revenue management systems that increase profitability
• Influencer marketing strategies that work (and which ones don’t)
• The future of FreeWild: expansion, more cabins, and a growing service brand

Connect with Eric Moeller:
👉 Eric Moeller on LinkedIn
👉 FreeWyld

Connect with Zeke Freeman:
Instagram: @zekefreeman_rootarchitecture and @rootarchitecture
YouTube: @rootarchitecture
Facebook: @RootArchitectureandDevelopment
LinkedIn: Zeke Freeman
X/Twitter: @zfreemanroot

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