Rainmaker For Contractors Podcast
Success stories from Basement Waterproofing and Home Contractor Industry Leaders.
Episodes
In this training, Bill Crawford from Rainmaker for Contractors shares the website conversion strategies that help basement waterproofing and foundation repair companies generate more leads without increasing ad spend.
You’ll learn:
- The 13 critical website conversion factors
- How to convert more website visitors into leads
- Why website speed, mobile optimization, reviews, and live chat matter
- Simple changes that can improve y...
In this training, we break down how AI is changing the way homeowners choose waterproofing contractors.
Instead of browsing multiple options, they’re asking AI for a direct answer—and trusting the result. That means your company is either recommended… or not even considered.
We cover:
- How AI is reshaping visibility and decision-making
- Why speed and follow-up now matter more than ever
- Where most contractors are losing jobs (with...
Homeowners buy trust before they buy waterproofing. If your competitor has a higher Google rating, they get the call first.
In this training, Bill Crawford reveals the exact systems top waterproofing companies use to generate 5-star reviews consistently. You will learn how to build a review-driven company culture, properly incentivize your crew, and neutralize negative feedback. Stop leaving money on the table and turn your reputati...
More Free Leads With Local Search — Grow Your Business Without Paid Ads 🚀
Want more leads without spending a dime on advertising? In this video, we walk you through powerful local search strategies that help you attract free, organic leads for your business. Whether you're a local service provider, contractor, or small business owner, these easy-to-implement techniques will help you get noticed by the right audience ...
RFC Podcast - Episode 62 - Revolutionizing Real-Time Communication with James Hatfield of LiveSwitch
In this episode, we sit down with James Hatfield, President of LiveSwitch, the innovative communication platform that’s transforming how service-based businesses connect with their customers and teams. LiveSwitch empowers companies of all sizes to capture job site video, conduct live customer interactions, and streamline their workflows — all without downloads or complex software.
James walks us through how LiveSwitch is h...
📈 Your 2026 Marketing Plan
Get ready to stop guessing and start dominating in 2026 with this high-impact, results-driven training designed specifically for contractors who want a clear roadmap to marketing success.
In Your 2026 Marketing Plan, host Bill Crawford — founder of Rainmaker For Contractors — will walk you through a complete strategy session that equips you with a customized action plan to reach your 2026 revenue goals wit...
Adam Swain, owner of Swain Co. in Indianapolis, joins the show to talk crawl spaces, basements, and building a values-driven contracting company. Adam grew up in the trade, launched the business with his father, and shares the pivotal moment in 2017 when his dad passed away—and how the team rallied to grow stronger than ever. We get into training that actually sticks (including hands-on booths at their shop), why they use zero-comm...
Unlock Growth with Facebook Ads Strategies for Basement Waterproofers
Are you tired of wasting money on boosted posts that don’t bring in real jobs? 🚫 This exclusive training will show basement waterproofing contractors how to turn Facebook into a predictable, high-quality lead source—without the guesswork.
What you’ll learn in this session:
✅ The proven 3-Pillar Framework for profitable Facebook campaigns
Omnipresence- Be The #1 Waterproofer In Your Service Area
Check out this insightful video designed to elevate your waterproofing business presence and performance!
🚀 What You'll Learn
Why omnipresence matters: How mastering local visibility makes you the go‑to waterproofing pro in your service area.
Practical strategies: Learn actionable tactics to stay top-of-mind even before making a sale.
🎙️ BONUS EPISODE – Compete & Win Against Well-Funded Waterproofers | Rainmaker for Contractors Podcast
In this special bonus episode, Jon Nagle is joined by Jim Cotes from Ridge Industries to introduce the upcoming Compete & Win Conference — a one-day event designed by and for independent waterproofing contractors.
🗓️ Date: Tuesday, September 16th
📍 Location: Des Plaines, Illinois
🎟️ Double the...
Our June Rainmaker for Contractors training is packed with real-world insights to help you get more leads and make the most of your Google Ads budget.
🎯 Here’s what we covered:
✅ The 7-point checklist for Google Ads success
✅ How to track every single lead with conversion tracking
✅ Why granular ad groups and landing pages make all the difference
✅ Real examples from top-performing contractor campaigns
Whether yo...
🚨 Attention Basement Waterproofers! 🚨
Take your lead generation to the next level with Rainmaker For Contractors. Our expert strategies help you convert and nurture waterproofing leads with precision and results. Learn to fix the 13 conversion killers, define your dream client, and implement advanced nurturing techniques that skyrocket your sales.
🔥 Unlock proven website optimization tactics
🎯 Attract and speak directly to ...
You don’t need a massive budget to make a massive impact. In this power-packed training, we show small business owners how to think—and market—like the giants, using lean strategies that drive real growth. With practical insights and proven systems, this session walks you through the key components of building a high-impact marketing engine without breaking the bank.
Highlight 1 (05:32–07:32)
"The Turning Point: W...
In this focused training session, we explore how basement waterproofing contractors can use AI to streamline operations, enhance hiring, and improve team performance.
(2:51 – 5:07) – Learn essential AI prompts specifically designed for the waterproofing industry, from creating content and inspection checklists to automating customer communication.
(9:00 – 11:48) – Discover how to write a compelling job ad for a sales repres...
Listen to this episode where our host Bill Crawford discusses, how one of the biggest mindset shifts that transformed Andre’s business was embracing extreme ownership—the idea that everything that happens in a company, good or bad, is ultimately the leader's responsibility.
Highlights Include:
"Extreme Ownership: The Mindset That Changes Everything"
"The #1 Mistake That Can Kill Your Bu...
Are you struggling to attract more customers for your waterproofing business? In this exclusive webinar, we’ll reveal how local search can drive high-quality leads directly to your business. Learn expert strategies to optimize your online presence, rank higher in local search results, and convert searchers into paying customers.
Visit Rainmaker For Contractors:
https://rainmakerforcontractors.com/
Check Out Our Other Trainings:
What’s Inside:
Adding a Personal Touch in the Waterproofing Industry (3:13 - 4:48)
How Sundahl Waterproofing Gets Consistent 5-Star Google Reviews (4:50 - 5:23)
Selecting the Right Vendors for Basement Waterproofing Success (5:25 - 6:45)
Overcoming Industry Obstacles and Challenges (7:24 - 9:43)
This episode is packed with expert advice, real-world experiences, and actionable strategies for anyone in the wa...
Join us for this training and stay until the end to discover how to set effective lead-generation goals, build a thriving company culture, and more. Prepare your business for success and growth as we head into 2025!
Visit Rainmaker For Contractors:
https://rainmakerforcontractors.com/
View on Youtube:
https://youtube.com/live/EKg0M6r4sR0
Check Out Our Other Trainings:
https://r...
Throughout this training, Bill highlights how customer reviews serve as a powerful tool for building trust and credibility with potential clients. He explains that reviews not only influence purchasing decisions but also provide businesses with the opportunity to improve their products and services based on real customer experiences.
Visit Rainmaker For Contractors:
https://rainmakerforcontractors.com/
View on...
Drawing from years of experience with some of the largest companies in the home improvement industry, Chuck Thokey outlines a roadmap for becoming a trusted expert, using data to fuel growth, and making sales training accessible to businesses of all sizes.
Top Rep Sales Training
https://topreptraining.com/
View on Youtube:
https://youtu.be/Z7-16m-tQok
Visit Rainmaker For Contractors:
https://rainmakerf...
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