In this episode of Raise the Bar, Seth Bradley sits down with Australian real estate entrepreneur and syndicator Reed Goossens for a deep dive into the current state of multifamily real estate, capital raising challenges, and lessons learned from recent market cycles. Seth Bradley and Reed Goossens discuss why Reed Goossens believes now is still a great time to buy despite economic uncertainty, citing historic absorption rates, long-term demand drivers, and significant pricing resets since the 2022 market peak.
Reed Goossens explains how operators must get creative with deal structures, partner with institutional capital, and stay relentlessly consistent in raising money. Seth Bradley and Reed Goossens also cover Reed Goossens’ journey from civil engineer to real estate investor, the importance of betting on yourself, and how grit and perseverance separate those who thrive in tough markets.
Links to watch and subscribe:
Bullet Point Highlights:
- Multifamily pricing is 20–40% below 2022 peaks, making it a prime time to buy.
- Demand remains strong with historic absorption in key Sunbelt markets, even with new supply.
- Class C vintage assets are distressed, creating opportunities for deep value acquisitions.
- Rate hikes crushed values, but early rate cuts and stabilization are setting up recovery.
- Stimulus roll-off and inflation drove delinquencies, exposing weak rent assumptions.
- Capital raises have shrunk dramatically, forcing operators to get creative with structures.
- Relationships and consistent investor outreach are outperforming online marketing efforts.
- Experienced operators who can actually close deals hold a major advantage right now.
- Reed’s focus is on grit, consistency, humility, and staying grounded while growing.
- His next big move is a CPA firm roll-up, creating cash flow and cross-sell opportunities.
Links from the Show and Guest Info and Links:
Seth Bradley’s Links:
https://x.com/sethbradleyesq
https://www.youtube.com/@sethbradleyesq
www.facebook.com/sethbradleyesq
https://www.threads.com/@sethbradleyesq
https://www.instagram.com/sethbradleyesq/
https://www.linkedin.com/in/sethbradleyesq/
https://passiveincomeattorney.com/seth-bradley/
https://www.biggerpockets.com/users/sethbradleyesq
https://medium.com/@sethbradleyesq
https://www.tiktok.com/@sethbradleyesq?lang=en
Reed Goossens’s Links: https://www.instagram.com/reedgoossens/?hl=en
https://www.linkedin.com/in/reed-goossens/
https://www.facebook.com/reedgoossenspage/
https://www.youtube.com/@ReedGoossensREI
https://reedgoossens.com/
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