Raising Real Estate Standards
A Podcast dedicated to providing information and tips on how real estate agents can step up their game, raise their standards practices and become the best real estate agent they can be in their market.
Episodes
Doing your job right is the baseline - it's not where you win. Brian and Mark unpack what it means to go above and beyond, add to your service, and become more than the average agent. The secret? Small, intentional acts that have nothing to do with real estate but everything to do with the relationship.
Featured Quote: "You win with empathy. You win with connecting with them at a level that was not even on...
In this Quick Wins Series episode, Brian and Mark deliver a quick-hit strategy on maximizing your sphere of influence. Most agents recognize their sphere provides 80% of their business, yet they fail to intentionally nurture these relationships. Client events offer the most underutilized lead generation strategy in real estate, creating multiple touchpoints around a single gathering while deepening relationships th...
Most real estate agents know AI exists but feel paralyzed by where to start. The technology isn't meant to replace your expertise - it amplifies it. When you understand how to prompt effectively and which tools solve real problems, AI transforms from an intimidating concept into a practical assistant that makes you faster, more efficient, and more effective in your business.
Featured Quote: "It doesn'...
The Triad faces a critical housing shortage of 30,000 units by 2030, but infrastructure limitations and regulatory inconsistencies threaten to derail growth. Jon Hardister reveals how strategic advocacy and regional cooperation can transform these obstacles into opportunities for sustainable development.
Featured Quote: "Building touches everybody. Everyone needs and wants a place to live, a place to go shoppin...
This episode tackles a powerful truth: 99% of real estate agents know they should write personal handwritten notes, but only 1% actually do it consistently. Brian and Mark explore how this simple, almost trivial habit creates profound connections in our digital age, where genuine personal touch has become increasingly rare.
Featured Quote: "I'll tell you this. And as you age and you get older, just as you ...
The real estate market has shifted from the chaos of 2021 to a more balanced environment, but many agents are struggling because they haven't adapted their approach to match current conditions. Success now requires strategic pricing, proper property preparation, and most importantly - setting clear expectations with clients to prevent deals from falling apart. This episode features real estate agent Carley Man...
Real estate agents experiencing fear and uncertainty in today's shifting market need perspective and practical strategies. Brian and Mark Mann address the reality that many agents who've only known the "easy money" era are now facing their first true market test - but this return to normalcy presents opportunities for those willing to adapt and persist.
Featured Quote: "Business came easy fo...
Most agents struggle with consistent lead generation, bouncing between expensive paid leads and sporadic networking efforts. Karmen Quakenbush faced the ultimate test - starting her real estate business twice, including once while going through a difficult divorce with no salary safety net. Her approach to combining authentic social media presence with strategic sphere nurturing proves that sustainable lead generat...
This episode explores how professionals can leverage skills from previous careers to achieve real estate success. Former TV journalist Deborah Proehl-Moser shares her journey of transitioning to real estate after 16 years in broadcasting, revealing how her communication expertise, deadline management, and attention to detail became powerful assets in her new field. Deborah's story demonstrates how professional...
Are you building wealth or just closing deals? Tax Day often reveals a harsh reality for real estate agents: making money doesn't always mean keeping it. In this episode, Brian and Mark discuss how agents can move beyond the commission-to-commission cycle by implementing proper financial management systems, strategic entity structuring, and creating multiple revenue streams for long-term wealth. Learn why runn...
Are you ready to capitalize on the most profitable season in real estate? In this episode, Brian and Mark Mann break down why spring is the golden window for transactions and how unprepared agents often miss out on its full potential. Discover practical strategies to get your marketing, operations, and team aligned now - before the busy season leaves you scrambling and stressed.
Standout Quote: "Time for plann...
In this powerful episode, we tackle the age-old question that surfaces during market slowdowns: "What should I do with my downtime?" Rather than letting anxiety about your next deal consume you, discover how to transform slower periods into powerful opportunities for both professional and personal growth. Learn why the most successful agents use this time to strengthen their sphere of influence, enhance t...
Is homeownership truly out of reach in today's market? Housing Consultants Group founder Sophia Crisp sits down for a conversation with Brian Mann and challenges this notion, revealing how her nonprofit organization is making the American Dream attainable through innovative down payment assistance and financial education. Drawing from her 30-year journey of real estate sales to industry leader and non-profit f...
In this season 5 opener, Mark and Brian kick off 2025 by tackling one of the most crucial yet often overlooked aspects of real estate success: strategic business planning.
What You'll Learn:
- Why traditional "working in" vs. "working on" your business makes all the difference
- How to set SMART goals that align with your personal "Why"
- Practical strategies for creating real...
In this essential year-end episode, we've distilled the most powerful insights from 2024's top conversations here on Raising Real Estate Standards. From Wayne Frederick's blueprint for digital dominance to Mary Beth Powell's wisdom on servant leadership, this episode is packed with game-changing strategies that work in any market condition. We explore how top professionals are elevating their ap...
In this episode of Raising Real Estate Standards, Carley Mann takes over hosting duties for the first time, kicking Mark and Brian out for an all-ladies special. She’s joined by Susanne Reeves and Meredith Parsons of Embellish Home Staging for an engaging conversation filled with professional insights, fun stories, and actionable advice.
Susanne and Meredith share their journey of founding Embellish Home Staging, th...
In this episode of Raising Real Estate Standards we sit down with mortgage industry veteran Bradford Thomas of Fairway Mortgage to unpack the current lending landscape and share crucial insights for both real estate professionals and homebuyers. From decoding the recent market shifts to revealing lesser-known mortgage options, Bradford breaks down how jobs reports and federal rate decisions really impact mortgage r...
In this episode of Raising Real Estate Standards, Brian and Mark dive into the challenges of the current real estate market, specifically focusing on the uncertainty caused by fluctuating mortgage rates, increasing inventory, and shifting consumer confidence. They shed light on how real estate agents can navigate this unbalanced market by setting proper expectations with clients. Key discussions include the importa...
In this episode of Raising Real Estate Standards, hosts Mark and Brian dive into the seismic shifts rocking the real estate industry. They break down:
- Recent rule changes affecting how buyer's agents are compensated and how it's shaking up the industry
- The importance of adaptability and open communication in navigating these changes
- Current market trends, including rising inventory and the impact of inte...
In this episode of Raising Real Estate Standards we are excited to have guest Lori Edwards on the show, a former teacher turned real estate expert, who shares her journey from education to becoming a top broker-in-charge. Lori reveals how her teaching background and nonprofit fundraising experience uniquely equip her for the real estate market, emphasizing the importance of process management, lifelong learning, an...
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