November 26, 2025 • 24 mins
What if I told you that you could launch your first leveraged offer, make over $11K, and still show up for your kids' Christmas parties without breaking a sweat?
My client Katherine did exactly that—and she did it in December while being fully present for her five kids. No complicated challenge funnels. No showing up on camera every single day. Just a simple, stripped-back launch process that actually works for moms with actual lives.
In this episode, I'm pulling back the curtain on the exact three-phase process Katherine used to launch her first course while maintaining her family traditions, making hot dinners most nights, and keeping her sanity intact. If you've been sitting on a course idea, group program, or any kind of leveraged offer but feel too overwhelmed to launch it, this one's for you.
What You'll Learn:
- Why you need a leveraged offer (even if your one-to-one business is doing fantastically well)
- The three-phase low-key launch process that works for busy moms
- How Katherine made over $11K across two launches with less than 220 people on her launch list
- Why you should NEVER create your entire program before validating it
- How to launch without sacrificing family time or your sanity
- The power of email-based launches (no daily lives required!)
- How to turn your beta launch into an evergreen funnel
Resources Mentioned:
- Built to Scale Workshop (CEO Mom Edition): Join me live on December 8th at 1:30 PM Eastern for the complete breakdown of Catherine's launch strategy, plus my 2026 planning map and scalable offer suite worksheet. Only $47 → Grab your seat here
- Katherine's Full Interview: Listen to her complete journey and mindset shifts (this was after her first launch and before her second)
LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix
🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod
💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers
💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
And she set very strict timeboundaries with herself, and
(00:02):
those boundaries were onlypossible because we simplified
the launch.
If she had tried to do this biglive challenge with multiple
live streams, daily, there's noway, okay, she would've had to
sacrifice her family time.
She should would've beenstressed, she would've been
resentful.
But because it was email based,I think she posted three posts
on Instagram and that was it.
She could work on her ownschedule, right when she had
capacity, get feedbackasynchronously through Slack.
(00:22):
And that's what I want for you.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
(00:44):
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
Hello.
Hello.
(01:04):
Welcome back to Raising YourBusiness.
I am so excited about today'sepisode, as I always say.
And, I have not posted a podcastfor a couple weeks'cause I've
been sick.
I've just been sick and notfeeling well and my, you can
tell if my voice is not still ahundred percent, but I really
wanted to record this and so Iam okay because this is
important for you to know andit's important for you to to
understand, especially in this.
(01:28):
Really this kind of I don't likecalling everyone saying a trust
recession.
It is kinda a trust recession.
But the thing is that it's ait's a time where you need to
build trust in different ways,at different levels more than
ever.
And I am about to tell you howmy client,, launched her first
leverage offer this past year inDecember, like a year, almost a
year ago.
(01:48):
And yes, this December, this.
The month where everyone's ohno, it's the holidays.
Can I launch anything?
I don't know.
I'm so busy.
I'll just wait till January.
She made over 11 K across twolaunches in a few months with a
tiny email list working, I don'tknow, I think three days a week
at most while still showing upfor her kids' classroom,
(02:09):
Christmas parties, making hotdinners most nights and reading
holiday books with her fivekids.
And I want you to know thisright from the jump.
This was not some complicatedchallenge funnel or a massive
live launch.
This was the most strip back,low-key launch process that I've
ever coached someone through.
And if there's one thing that Iknow is one of my superpowers,
it's helping my clients simplifythings down yet, still make just
(02:31):
as much money.
That is, that's what I help themdo because we are moms.
We don't have time forcomplicated.
And if you've been sitting on acourse idea or a group program
idea, or maybe digital productsor templates, any kind of
leveraged offer that you've beentoo scared or too overwhelmed to
launch, this episode isliterally for you.
(02:54):
But before we dive into theexact three phase process, I
need to tell you about somethingthat I'm doing that I'm honestly
really excited about.
So look, we are in the thick ofblack Friday season right now,
and everybody's inbox is floodedwith five days of deals like
this is, seems to be the trendything to do over the past few
years.
Five days of deals, differentoffer every day, mega bundle
sales for 50 courses for$97.
(03:16):
And honestly, it isoverwhelming.
Okay?
And here's what I know aboutthese big bundle sales.
You buy 50 courses for 40 for$97, right?
You or whatever it is.
You get excited, you downloadeverything and then you
implement exactly zero of them.
Because to be honest, blackFriday sales do play on fomo and
there is a certain aspect tothat and I have benefited from
Black Friday sales in the past.
(03:36):
I've done offer parties withmultiple offers and it has been
really fun.
Okay.
But this year I had a lot goingon personally, and it's just,
honestly, I just did not havethe time or the mental.
Space and I think you don'teither.
Okay.
So instead of doing some massivesale where I throw a bunch of
random offers at you, althoughall my offers are fantastic, I
(04:00):
know that very often buyingthings during Black Friday is
not exactly make ensure that youimplement.
So instead of doing some massivesale where I throw a bunch of
random offers at you, althoughmy offers are all fantastic and
they're all great, and I mightdo that in the pa in the future,
I might do like a, a sitewidesale here, 40% off everything or
whatever.
But I decided to do one thingthis year.
(04:21):
Okay.
One focus workshop that's goingto walk you through the exact
process that Katherine used tolaunch her first leverage offer
and make 11 k.
And this is also similar to howI helped my client Katie launch
her membership.
This is all.
About taking your one-to-oneoffer and then expanding it into
a leveraged offer that you cansell without having to deliver
(04:43):
subsequently, or you deliver itonce and then that's it.
And this workshop is calledBuilt to Scale, CEO Mom Edition.
It's happening live on Monday,December 8th at 1:30 PM Eastern.
And here's the thing, this is$47.
This is probably the cheapestthing you're gonna buy during
this entire Black Friday season.
Like genuinely.
Yeah.
These amazing bundle deals orcourses that are 1 9 7 2 9 7,
(05:04):
and will you implement maybenot.
Depends how many of thesecourses you actually buy, but
this is one focus workshop whereI'm gonna be walking you through
my proven scale system, theexact framework that I use in my
mastermind clients, top of them,bill leveraged offers that work
with their mom life and not,doesn't burn them out or
overwhelm them.
And you're gonna see Katherine'slaunch breakdown, the content
strategy, the nurture emails,the whole.
(05:25):
Three phase process we're aboutto talk about in this episode,
but in way more detail withactual examples that you can
swipe.
Plus, you are gonna be gettingmy 2026 planning visual map and
my scalable offer suiteworksheet, so you can map out
your offer suite for next year.
So if you are serious aboutscaling beyond one to one in
2026, this is honestly the best$47 you are going to spend.
So head to the link in the shownotes to grab your seat and
(05:45):
let's get into the good stuff.
So I need to give you somecontext about Katherine because
her story is probably.
Similar to your story, Katherineis a brand stylist, okay?
She helps brand photographersstyle their photo shoots.
She's an mom of five and she'sbeen running a successful
one-to-one styling business foryears, getting clients primarily
through referrals fromphotographers.
And here's the thing, she isgood, like really good.
(06:07):
Her clients love her.
Her photographers love her.
She's fully booked most of thetime, but she hit this point
where something had to shift.
Here's what's happening.
Photographers would refer theirclients to Katherine, but a lot
of these clients couldn'tnecessarily afford to hire a
stylist.
So the photographers were stuckbecause They wanted to help
their clients look good fortheir shoots, but they didn't
necessarily have the expertisethemselves.
And Katherine's wait, what if Icould teach the photographers
how to style their clients?
(06:29):
Brilliant idea, right?
Because you could help way morepeople.
She could create an incomestream that did not require her
to be on Zoom calls orphysically present on set and
solve a real problem for herexisting network.
But here's where it gets real.
Katherine is a dreamer.
And I say this with so much lovebecause I am the same way.
She has endless ideas and shehad mapped at this entire
personal styling course, she hadoutlines for multiple programs.
(06:50):
She had a challenge idea withlive streams like the whole nine
yards and daily tasks andhomework.
And she was feeling completelyfrozen.
She had joined my mastermindback at the beginning of 2024,
and we spent months justclarifying, getting her focus,
helping her see which ideaactually made sense for her
current audience in her currentcapacity, because she currently
has five kids at home.
Not homeschooling, but fivekids.
(07:11):
It's a lot.
They have strong familytraditions around the holidays,
she volunteers in their kids'classrooms, they take a lot of
family trips and she didn'twanna sacrifice any of that to
launch a course.
So when we got to October andshe's okay, I think I'm ready to
launch this course.
I'm gonna do a big challengethree days live, maybe five
days.
We'll do live trainings everyday.
And I was like, okay, stop.
Katherine, it is going to beDecember.
You're busy, your audience isbusy.
What if we stripped this back by80%.
(07:33):
And I can literally feel hersigh of relief through Slack.
Because here's what I've learnedafter doing this for years, I've
been in business for eightyears, okay?
And I've launched my own stuffwhile pregnant, while
postpartum, while juggling fourkids, five kids, six kids.
Complicated alone.
Strategies are not for moms withactual lives, okay?
We needed something low key.
We needed something that couldbe done alongside her regular
(07:54):
life, something that would workeven if her kids were home on
Christmas break.
Something that did not requireher to be on a live every single
day.
So I walked her through what Inow call my three phrase.
Three phrase, three phase, lowkey launch process.
And it worked so well thatKatherine launched twice, once
in December as a beta, and thenofficially again, officially in
the middle of Q2.
She made over 5K the first timewith a beta price and another
(08:16):
six K the second time.
Her audience did not growsignificantly in between, which
we're working on right now.
So the total here, if you'vedone the math, is over$11,000
from a brand new offer.
While still bringing in highticket service clients with a
tiny audience, working part-timehours, while being a fully
present mom.
And that's what I'm gonna teachyou today.
Okay, so before we get into thehow, I need to talk about the
why because some of youlistening are probably service
(08:38):
providers or maybe one-to-onecoaches who are like, I'm fine,
I left my one-to-one clients.
It's all good.
I can fit them into my schedule.
It's okay.
And look, I'm not here to tellyou that you have to create a
course or group program or amembership or digital product
shop if you genuinely love whatyou're doing.
But I am a mom of six.
I've been through so manydifferent iterations of
motherhood and motherhood.
(08:58):
And business.
Okay.
Babies who don't sleep toddlerswho are talented, and brilliant
and know how to get into everysingle thing in the house.
School aged kids who need helpwith homework or their social
stuff.
Teenagers who need emotionalsupport or deeper conversations,
just wanna talk to you at 11o'clock at night.
And I'm telling you that therewill come a point in your times
(09:20):
where your kids or your life, oryour relationship or your family
requires more attention or.
You just need to take time offor life just happens.
Okay?
These could be good things likea new baby.
This could be difficult.
Things like family members whoare sick and you need to take
care of them, right?
And you wanna be able to getpaid without having to deliver
one-to-one services.
I remember my friend Ally and Iused to call this the OAO Crap
(09:41):
moment right?
'cause your client pays theinvoice.
Oh, yeah.
Money.
Especially if you sell highticket, which is awesome.
And then immediately it's oh,crap, now I have to do all the
work.
And if you love what you do.
That's fantastic.
But if your life isoverwhelming, if you're in a
heavy season, you may not feellike you'll be able to deliver
at your best, or you might feelreally overwhelmed.
So that is reason number one.
You need a buffer.
You need an income stream thatdoes not require your immediate
presence.
(10:01):
Reason number two, I think it'san amazing idea to launch some
sort of leverage offer, whetheragain, it's templates or whether
it's a group program, or whetherit's a course or membership.
Not everyone can afford yourhighest ticket offer, and that's
okay, but you can still servethem.
Okay?
You can create a more accessibleoption that will give them
value, even if they're not readyto invest in.
Your premium service, right?
(10:21):
And they may invest in yourpremium service in the future,
but at least you have somethingthat can nurture them along the
way.
And here's the thing thathappened with Katherine that I
see happen a lot.
Okay?
After she went through theprocess of creating her course,
after mapping out her framework,really articulating her
expertise, she raised herone-to-one rates because going
through that process helped hersee just how valuable her work
actually was, right?
(10:42):
How much her expertisecontributed to her client's
success.
So she raised her rates afterI've been telling her to raise
her rates for months, by theway.
Okay.
But then she finally did itbecause she was finally like so
bought in to how valuable herservice was, and people paid
them without hesitation.
And the people who couldn'tafford it, they can still buy
her course.
Okay?
So now she has options, apremium offer for the clients
(11:04):
who want that high touch supportand a more accessible offer for
people who need our expertisebut aren't quite ready for that
higher ticket investment.
And right now with everythinggoing on economically right,
with the way consumer behaviormight be shifting, and there's a
lot of AI and information outthere, people want options.
Okay?
Not everyone's ready to investin high ticket.
But they still wanna work withyou.
They want your expertise, yourexperience, right?
(11:27):
Because AI cannot replicate yourexperience.
So you wanna give them away tolearn from you, to benefit from
your expertise, even when theycan't afford your top tier
service.
Okay, so I can talk about thisforever, but let's move on to
the actual process.
So here's the framework we usewith Katherine.
Three phases, super simple, nochallenge required, no
complicated funnels, and this isreally what I use whenever like
I'm launching something new.
(11:47):
Because it, it makes the mostsense.
Okay?
And this is what I use with myclients as well.
So the first phase is privateinvites.
This is the behind the scenesphase.
Before you go public withanything, you're gonna reach out
to people who you know, wouldprobably be interested.
I've done this when I when Ilaunched my first mastermind
after my first group program inMarch, 2020, right before I had
my baby daughter, I sent outprivate invites to the people in
(12:09):
that group program, invitingthem to a one year mastermind
and.
Three women joined out of thegroup program and we worked
together for another year afterthat, and it was amazing.
It was amazing.
And we're still really goodfriends.
Okay.
Until this day.
So before you go public withanything, again, you're gonna
reach out to the people who youknow would probably be
(12:30):
interested.
So maybe they've expressedinterest in this kind of offer
before.
Maybe they've asked youquestions that this offer
solves.
Maybe they're just in your worldand you have a gut feeling
they'd be perfect for it.
And Katherine had it an emaillist of photographers and people
that she'd met at events, peoplewho'd been on her email list,
people who'd expressed interestin learning how to style their
clients better.
So she didn't do some big formalprivate invite email blast
necessarily, although.
You definitely could, and that'swhat I do.
(12:51):
But she just started nurturingthem for a few weeks before the
launch, getting them used toseeing her in their inbox,
warming'em up to the idea.
And then when she opened up thewait list, these people were
ready.
What I love about this phase isyou can get two to four sales
before you even launch publicly.
She actually reached outpersonally to a few people and
they got like a really good dealon this offer.
Okay, so she walked into herwait list launch already, like I
(13:11):
think two or three people whowere already like on the books.
And it takes pressure offbecause you're already making
sales before the official launcheven starts, and it makes you
just really feel validated andexcited to continue.
Then the next phase is going tobe your beta launch.
And this is where things kindaget real, but it's still low
key.
And this is the kind of launchwe did in December.
So Katherine's beta launch wasbasically two week, I think it
was like two to three weeksstart to finish.
(13:32):
Okay?
So week one and a half, you'regonna promote the wait list, get
people raising their handssaying, yes, I'm interested in
this.
And she got a very nice amountof people on her wait list.
And she did this through herregular literature emails.
And then she had specific emailsjust to get people onto the wait
list.
Okay.
So first it was just a mention,just, I'm creating this thing.
If you want first access specialbonuses, click here to get on
(13:54):
the wait list immediately.
And then she opened the doors tothe wait list first.
So they got special foundingmember bonuses, early word
pricing, all the good stuff.
And then the next day she openedit to her full list.
Now, here's the key to making abeta launch work.
Although honestly, I think it'sreally the key to making any
launch work.
You need a launch story, okay?
This is not just a sales tactic.
This is what's gonna keep peopleengaged.
This is what's gonna keep peopleinvested.
(14:15):
This is what makes'em actuallyopen your emails instead of just
deleting them.
And Katherine's launch story washer origin story, right?
Why she created this offer, thegap she saw on the market.
The photographers kept coming toher saying, my clients can't
afford a stylist, but I don'tknow how to help them.
And that story threaded throughevery single email, and it kept
people invested and it made themcare.
And she had spoken to so manyphotographers and she had work
on so many photographers thatshe was able to pinpoint exactly
(14:38):
the kind of things they thought,exactly what they worried about,
the kind of stuff they said.
Her open rates during thislaunch were, I think 40 to 60%.
Okay.
And that's amazing.
Sometimes some of them were evenmore, actually, and you know
what made this work forKatherine specifically?
It was all email based.
Okay.
No lives, no showing up oncamera every day.
No complicated challengeschedule.
Okay?
(14:59):
She could write emails ahead oftime.
She got them reviewed by me andshe scheduled them.
That was it.
Okay.
And I actually have a littlescreenshot, like she was like,
okay, here are my emails, andwhat would you recommend here?
What would you recommend there?
That thread has 45 messages backand forth between me and her as
we reviewed the emails one byone.
Okay.
And this meant that she couldwrite her emails in advance,
(15:21):
schedule them out.
And then still show up for kids'Christmas parties, still make
dinner still, do her, theiradvent calendar traditions that
they do every year.
She felt like she did not fallshort in her mom life at all,
like not at all.
And then phase three is theofficial launch, and this is
where you're gonna takeeverything you learn from your
beta launch and do it better.
So Katherine took all thefeedback from her first round of
(15:43):
students.
She refined the course, shetimed her messaging.
She knew exactly what objectionsto address because she heard
them in real time.
And she actually delivered thiscourse in Q1 of the next year.
So she sold them in December.
I think she gave them like one,one lesson or one or two lessons
to watch right away.
And then.
She delivered the offer in Q1,throughout Q1.
(16:03):
Dripping out the course everyweek for I think about eight
weeks, or eight or nine weeks orwhatever.
And then she relaunched again inQ2, this time with more
confidence, a better positioninga higher price point, and a
masterclass.
And she made another six K.
And this was very carefullystrategically crafted to be the
foundation of an evergreenfunnel because she had the
(16:25):
masterclass.
She had the emails for that andthen she had the follow up
emails and everything, and themasterclass was so good.
I think she converted.
I think she converted like 50%of the masterclass participants.
Of people who came there liveand and so she saw that it was a
really, it was a good conversionrate and now we're working on
(16:45):
turning it evergreen so that shecan sell it on autopilot while
she's working with herone-to-one clients.
And she can create pathways whenpeople come onto her list to
segment them into whether theymake sense for her one-to-one
services or if it makes sense tosend straight into the course
funnel.
That is the full cycle.
Okay.
Validate with your beta refinelaunch officially, and then
automate and after that.
You wanna launch again once,twice a year?
(17:07):
Go for it.
I think you should.
Okay.
I think that an evergreen, likea, like a hybrid evergreen and
launch model really works thebest.
'cause the launch collects upall the people who've been
checking out your your coursethroughout the year.
And it collects all those warmleads that, maybe weren't quite
ready when they join your list,but maybe like now you're gonna
offer a special bonus ordiscount that pushes them over
the edge.
But then you want people to beable to buy it throughout the
(17:27):
year as well.
Okay.
That is the process.
It, to me, it feels very basic.
But then when I was telling itto my coach, she goes, this is
not basic at all.
So I was like, okay.
And it's not just about theoverall framework, but obviously
it's about the details, right?
What to say at different partsin the launch, how to brainstorm
all the content for your launchso that is the full cycle, okay?
Validate with your beta launch,get the wait list going.
(17:48):
Launch the wait list, launch toyour full list, refine, deliver,
then relaunch again officially,and then you can automate and.
I need to say this out loud forpeople in the back, okay?
Do not create your entire coursebefore you validate it.
I cannot tell you how many timesI see people spending months
creating this massive course,building out all the modules,
designing all the workbooks, andthey launch it and crickets,
(18:09):
right?
Or worse, they realize theiraudience doesn't actually want
what they created.
Here's what we did withKatherine.
We did not make her create thewhole course before launching.
'cause she didn't have the time.
It was December.
She was busy.
We mapped out the framework, wemapped out the curriculum,
right?
She knew what the models wereall going to cover.
We created the sales messagingand then we sold it as a beta,
right?
So the whole message was, thiscourse is being created,
co-created with you.
You're gonna get the modules asthey're released.
(18:29):
You can able to give feedback inreal time in exchange for being
a founding member.
You're giving, you're getting aheavily discounted price.
So this did.
Two things.
It got her paid before she'ddone all the work, which is so
motivating, okay, let me tellyou, if someone's already paid
you for something, and it lether create the course for her
actual students because shecould see what questions they
had, what they were strugglingwith, what they needed more
support on.
The final course is so muchbetter because of this approach,
(18:50):
and it was way less overwhelmingfor Katherine because she wasn't
trying to create this massivething while also managing her
family's December.
And honestly, the people whobought it probably wouldn't have
been able to consume it inDecember anyway, so she created
it in real time, module bymodule, week by week.
With her students.
So if you're sitting on a courseidea or membership idea or
templates, and you are waitinguntil it gets perfect.
Before you launch it, stop it.
(19:10):
Okay?
Map out the framework, get clearon the transformation.
Write your sales page and sellbefore you build it.
Okay?
I promise this is the way all.
Now, one last thing I wanna talkabout before we wrap up.
Because this is what Katherinesaid was almost more important
to her than the actual revenue.
She launched in December.
Her cart opened on a Fridaynight.
(19:32):
Okay, so the night her familydoes pizza and a movie night
together, and she told me shewrote that final cart closing
email right before the moviestarted, poured herself a glass
of wine, close your laptop, andtold herself, you are not
allowed to check your email forthe next hour and a half.
You're watching this movie withyour kids.
That is all that matters.
And she did it.
She also had cart.
Clothes land on a Friday nightor Sunday night, I can't
(19:53):
remember which.
Another family movie night.
And throughout the launch, shewas still showing up for her
classroom.
Christmas parties again, makinghot dinners most nights, not
takeout, which nothing againsttakeout.
But when you have five kids fromexperience, it can get very
expensive.
Reading books to their kidsevery evening, keeping their
family Advent traditions intact.
And she set very strict timeboundaries with herself, and
those boundaries were onlypossible because we simplified
(20:15):
the launch.
If she had tried to do this biglive challenge with multiple
live streams, daily, there's noway, okay, she would've had to
sacrifice her family time.
She should would've beenstressed, she would've been
resentful.
But because it was email based,I think she posted three posts
on Instagram and that was it.
She could work on her ownschedule, right when she had
capacity, get feedbackasynchronously through Slack.
And that's what I want for you.
I don't want you to think thatlaunching leveraged offer means
(20:35):
you have to sacrifice presentswith your kids, right?
That you have to work 12 hourdays for two weeks straight.
You don't,?
You just need a simpler process.
So let's recap what we coveredtoday.
Number one, you need a leveragedoffer, okay?
Not just for the revenue, butfor the flexibility for the
ability to get paid, even whenlife gets busy.
And life feels heavy, and forthe opportunity to serve people
who can't afford your premiumservices yet.
(20:56):
Number two, my free phase, lowkey launch process.
The private invites, the betalaunch, the official launch.
You don't need a complicatedchallenge or a massive live
event, although you can do thatlater on if you'd like to.
You just need a clear processand a compelling launch story.
Number three, do not create yourentire offer before validating
it.
Sell it first.
Create it with your students.
Co-create it.
The final product will be betterand you'll be way less
(21:17):
overwhelmed.
And number four, you can launchwithout sacrificing your family
time, but only if you simplifythe process.
Focusing on email basedlaunches, clear boundaries,
maybe repurposing your contentto social, if you want to add
social to your launch, roster.
But.
That is what you need in orderto have a launch that enables
you to live life.
(21:37):
She made 11 K across twolaunches, less than 300 people
on her full email list, workingpart-time hours.
In fact, the second time shelaunched her car closed on a day
that she was flying with herfamily to France.
That was how hands off and lowkey it was.
Okay, if she can do it whilebeing fully president for her
five kids during the holidayseason, you can do it too.
Okay?
So if you're listening to thisand you're like, yes, I wanna
(21:59):
launch my first leveraged offerin 2026, I wanna do it this
simple way.
I want the step-by-step process.
I'm doing a workshop on December8th called Built to Scale, where
I'm walking through Katherine'sfull launch breakdown, and we're
gonna be talking about.
The exact audience led offercreation process that we use,
the three part sales stack, thecontent that actually converted
with examples, how she's turningthis into an evergreen funnel
and my full scale systemframework that I've created out
(22:21):
of two full years of doing thishardcore with my private
clients.
And you're also gonna be gettingmy 2026 planning map, visual
map, and your scalable offersuite worksheet so you can map
out your offers for next year.
It is$47.
The workshop is live on December8th at 1:30 PM Eastern.
But there will be a replay ifyou can't make it live because.
Life happens and we're moms andwe're busy and listen.
(22:43):
During this whole Black Fridaychaos, this is probably the
cheapest thing you're gonnainvest in, okay?
And it's the only thing, it'sgoing to give you a clear
step-by-step path toimplementation.
Alright?
This is not 50 courses you'renever gonna open.
It is one focused workshop witha proven process that you can
actually use.
So head to the link in thedescription to grab your seat.
And if you wanna hear more ofKatherine's story from her own
mouth, her full journey, themindset shifts, all of it, I'm
(23:05):
dropping that full interview inthe show notes as well.
If this episode resonated withyou and you're excited about
launching Leverage offer in2026, screenshot it.
Share it on Instagram.
Tag me at@theyaelbendahan andlet me know.
And I want you to remember, youdo not need double your hours or
a huge audience to scale, okay?
You just need a simpler systemand you can grow from there.
So I'll see you next week, and Icannot wait to see you at the
(23:27):
workshop.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
(23:49):
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
And she set very strict timeboundaries with herself, and
(00:02):
those boundaries were onlypossible because we simplified
the launch.
If she had tried to do this biglive challenge with multiple
live streams, daily, there's noway, okay, she would've had to
sacrifice her family time.
She should would've beenstressed, she would've been
resentful.
But because it was email based,I think she posted three posts
on Instagram and that was it.
She could work on her ownschedule, right when she had
capacity, get feedbackasynchronously through Slack.
(00:22):
And that's what I want for you.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
(00:44):
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
Hello.
Hello.
(01:04):
Welcome back to Raising YourBusiness.
I am so excited about today'sepisode, as I always say.
And, I have not posted a podcastfor a couple weeks'cause I've
been sick.
I've just been sick and notfeeling well and my, you can
tell if my voice is not still ahundred percent, but I really
wanted to record this and so Iam okay because this is
important for you to know andit's important for you to to
understand, especially in this.
(01:28):
Really this kind of I don't likecalling everyone saying a trust
recession.
It is kinda a trust recession.
But the thing is that it's ait's a time where you need to
build trust in different ways,at different levels more than
ever.
And I am about to tell you howmy client,, launched her first
leverage offer this past year inDecember, like a year, almost a
year ago.
(01:48):
And yes, this December, this.
The month where everyone's ohno, it's the holidays.
Can I launch anything?
I don't know.
I'm so busy.
I'll just wait till January.
She made over 11 K across twolaunches in a few months with a
tiny email list working, I don'tknow, I think three days a week
at most while still showing upfor her kids' classroom,
(02:09):
Christmas parties, making hotdinners most nights and reading
holiday books with her fivekids.
And I want you to know thisright from the jump.
This was not some complicatedchallenge funnel or a massive
live launch.
This was the most strip back,low-key launch process that I've
ever coached someone through.
And if there's one thing that Iknow is one of my superpowers,
it's helping my clients simplifythings down yet, still make just
(02:31):
as much money.
That is, that's what I help themdo because we are moms.
We don't have time forcomplicated.
And if you've been sitting on acourse idea or a group program
idea, or maybe digital productsor templates, any kind of
leveraged offer that you've beentoo scared or too overwhelmed to
launch, this episode isliterally for you.
(02:54):
But before we dive into theexact three phase process, I
need to tell you about somethingthat I'm doing that I'm honestly
really excited about.
So look, we are in the thick ofblack Friday season right now,
and everybody's inbox is floodedwith five days of deals like
this is, seems to be the trendything to do over the past few
years.
Five days of deals, differentoffer every day, mega bundle
sales for 50 courses for$97.
(03:16):
And honestly, it isoverwhelming.
Okay?
And here's what I know aboutthese big bundle sales.
You buy 50 courses for 40 for$97, right?
You or whatever it is.
You get excited, you downloadeverything and then you
implement exactly zero of them.
Because to be honest, blackFriday sales do play on fomo and
there is a certain aspect tothat and I have benefited from
Black Friday sales in the past.
(03:36):
I've done offer parties withmultiple offers and it has been
really fun.
Okay.
But this year I had a lot goingon personally, and it's just,
honestly, I just did not havethe time or the mental.
Space and I think you don'teither.
Okay.
So instead of doing some massivesale where I throw a bunch of
random offers at you, althoughall my offers are fantastic, I
(04:00):
know that very often buyingthings during Black Friday is
not exactly make ensure that youimplement.
So instead of doing some massivesale where I throw a bunch of
random offers at you, althoughmy offers are all fantastic and
they're all great, and I mightdo that in the pa in the future,
I might do like a, a sitewidesale here, 40% off everything or
whatever.
But I decided to do one thingthis year.
(04:21):
Okay.
One focus workshop that's goingto walk you through the exact
process that Katherine used tolaunch her first leverage offer
and make 11 k.
And this is also similar to howI helped my client Katie launch
her membership.
This is all.
About taking your one-to-oneoffer and then expanding it into
a leveraged offer that you cansell without having to deliver
(04:43):
subsequently, or you deliver itonce and then that's it.
And this workshop is calledBuilt to Scale, CEO Mom Edition.
It's happening live on Monday,December 8th at 1:30 PM Eastern.
And here's the thing, this is$47.
This is probably the cheapestthing you're gonna buy during
this entire Black Friday season.
Like genuinely.
Yeah.
These amazing bundle deals orcourses that are 1 9 7 2 9 7,
(05:04):
and will you implement maybenot.
Depends how many of thesecourses you actually buy, but
this is one focus workshop whereI'm gonna be walking you through
my proven scale system, theexact framework that I use in my
mastermind clients, top of them,bill leveraged offers that work
with their mom life and not,doesn't burn them out or
overwhelm them.
And you're gonna see Katherine'slaunch breakdown, the content
strategy, the nurture emails,the whole.
(05:25):
Three phase process we're aboutto talk about in this episode,
but in way more detail withactual examples that you can
swipe.
Plus, you are gonna be gettingmy 2026 planning visual map and
my scalable offer suiteworksheet, so you can map out
your offer suite for next year.
So if you are serious aboutscaling beyond one to one in
2026, this is honestly the best$47 you are going to spend.
So head to the link in the shownotes to grab your seat and
(05:45):
let's get into the good stuff.
So I need to give you somecontext about Katherine because
her story is probably.
Similar to your story, Katherineis a brand stylist, okay?
She helps brand photographersstyle their photo shoots.
She's an mom of five and she'sbeen running a successful
one-to-one styling business foryears, getting clients primarily
through referrals fromphotographers.
And here's the thing, she isgood, like really good.
(06:07):
Her clients love her.
Her photographers love her.
She's fully booked most of thetime, but she hit this point
where something had to shift.
Here's what's happening.
Photographers would refer theirclients to Katherine, but a lot
of these clients couldn'tnecessarily afford to hire a
stylist.
So the photographers were stuckbecause They wanted to help
their clients look good fortheir shoots, but they didn't
necessarily have the expertisethemselves.
And Katherine's wait, what if Icould teach the photographers
how to style their clients?
(06:29):
Brilliant idea, right?
Because you could help way morepeople.
She could create an incomestream that did not require her
to be on Zoom calls orphysically present on set and
solve a real problem for herexisting network.
But here's where it gets real.
Katherine is a dreamer.
And I say this with so much lovebecause I am the same way.
She has endless ideas and shehad mapped at this entire
personal styling course, she hadoutlines for multiple programs.
(06:50):
She had a challenge idea withlive streams like the whole nine
yards and daily tasks andhomework.
And she was feeling completelyfrozen.
She had joined my mastermindback at the beginning of 2024,
and we spent months justclarifying, getting her focus,
helping her see which ideaactually made sense for her
current audience in her currentcapacity, because she currently
has five kids at home.
Not homeschooling, but fivekids.
(07:11):
It's a lot.
They have strong familytraditions around the holidays,
she volunteers in their kids'classrooms, they take a lot of
family trips and she didn'twanna sacrifice any of that to
launch a course.
So when we got to October andshe's okay, I think I'm ready to
launch this course.
I'm gonna do a big challengethree days live, maybe five
days.
We'll do live trainings everyday.
And I was like, okay, stop.
Katherine, it is going to beDecember.
You're busy, your audience isbusy.
What if we stripped this back by80%.
(07:33):
And I can literally feel hersigh of relief through Slack.
Because here's what I've learnedafter doing this for years, I've
been in business for eightyears, okay?
And I've launched my own stuffwhile pregnant, while
postpartum, while juggling fourkids, five kids, six kids.
Complicated alone.
Strategies are not for moms withactual lives, okay?
We needed something low key.
We needed something that couldbe done alongside her regular
(07:54):
life, something that would workeven if her kids were home on
Christmas break.
Something that did not requireher to be on a live every single
day.
So I walked her through what Inow call my three phrase.
Three phrase, three phase, lowkey launch process.
And it worked so well thatKatherine launched twice, once
in December as a beta, and thenofficially again, officially in
the middle of Q2.
She made over 5K the first timewith a beta price and another
(08:16):
six K the second time.
Her audience did not growsignificantly in between, which
we're working on right now.
So the total here, if you'vedone the math, is over$11,000
from a brand new offer.
While still bringing in highticket service clients with a
tiny audience, working part-timehours, while being a fully
present mom.
And that's what I'm gonna teachyou today.
Okay, so before we get into thehow, I need to talk about the
why because some of youlistening are probably service
(08:38):
providers or maybe one-to-onecoaches who are like, I'm fine,
I left my one-to-one clients.
It's all good.
I can fit them into my schedule.
It's okay.
And look, I'm not here to tellyou that you have to create a
course or group program or amembership or digital product
shop if you genuinely love whatyou're doing.
But I am a mom of six.
I've been through so manydifferent iterations of
motherhood and motherhood.
(08:58):
And business.
Okay.
Babies who don't sleep toddlerswho are talented, and brilliant
and know how to get into everysingle thing in the house.
School aged kids who need helpwith homework or their social
stuff.
Teenagers who need emotionalsupport or deeper conversations,
just wanna talk to you at 11o'clock at night.
And I'm telling you that therewill come a point in your times
(09:20):
where your kids or your life, oryour relationship or your family
requires more attention or.
You just need to take time offor life just happens.
Okay?
These could be good things likea new baby.
This could be difficult.
Things like family members whoare sick and you need to take
care of them, right?
And you wanna be able to getpaid without having to deliver
one-to-one services.
I remember my friend Ally and Iused to call this the OAO Crap
(09:41):
moment right?
'cause your client pays theinvoice.
Oh, yeah.
Money.
Especially if you sell highticket, which is awesome.
And then immediately it's oh,crap, now I have to do all the
work.
And if you love what you do.
That's fantastic.
But if your life isoverwhelming, if you're in a
heavy season, you may not feellike you'll be able to deliver
at your best, or you might feelreally overwhelmed.
So that is reason number one.
You need a buffer.
You need an income stream thatdoes not require your immediate
presence.
(10:01):
Reason number two, I think it'san amazing idea to launch some
sort of leverage offer, whetheragain, it's templates or whether
it's a group program, or whetherit's a course or membership.
Not everyone can afford yourhighest ticket offer, and that's
okay, but you can still servethem.
Okay?
You can create a more accessibleoption that will give them
value, even if they're not readyto invest in.
Your premium service, right?
(10:21):
And they may invest in yourpremium service in the future,
but at least you have somethingthat can nurture them along the
way.
And here's the thing thathappened with Katherine that I
see happen a lot.
Okay?
After she went through theprocess of creating her course,
after mapping out her framework,really articulating her
expertise, she raised herone-to-one rates because going
through that process helped hersee just how valuable her work
actually was, right?
(10:42):
How much her expertisecontributed to her client's
success.
So she raised her rates afterI've been telling her to raise
her rates for months, by theway.
Okay.
But then she finally did itbecause she was finally like so
bought in to how valuable herservice was, and people paid
them without hesitation.
And the people who couldn'tafford it, they can still buy
her course.
Okay?
So now she has options, apremium offer for the clients
(11:04):
who want that high touch supportand a more accessible offer for
people who need our expertisebut aren't quite ready for that
higher ticket investment.
And right now with everythinggoing on economically right,
with the way consumer behaviormight be shifting, and there's a
lot of AI and information outthere, people want options.
Okay?
Not everyone's ready to investin high ticket.
But they still wanna work withyou.
They want your expertise, yourexperience, right?
(11:27):
Because AI cannot replicate yourexperience.
So you wanna give them away tolearn from you, to benefit from
your expertise, even when theycan't afford your top tier
service.
Okay, so I can talk about thisforever, but let's move on to
the actual process.
So here's the framework we usewith Katherine.
Three phases, super simple, nochallenge required, no
complicated funnels, and this isreally what I use whenever like
I'm launching something new.
(11:47):
Because it, it makes the mostsense.
Okay?
And this is what I use with myclients as well.
So the first phase is privateinvites.
This is the behind the scenesphase.
Before you go public withanything, you're gonna reach out
to people who you know, wouldprobably be interested.
I've done this when I when Ilaunched my first mastermind
after my first group program inMarch, 2020, right before I had
my baby daughter, I sent outprivate invites to the people in
(12:09):
that group program, invitingthem to a one year mastermind
and.
Three women joined out of thegroup program and we worked
together for another year afterthat, and it was amazing.
It was amazing.
And we're still really goodfriends.
Okay.
Until this day.
So before you go public withanything, again, you're gonna
reach out to the people who youknow would probably be
(12:30):
interested.
So maybe they've expressedinterest in this kind of offer
before.
Maybe they've asked youquestions that this offer
solves.
Maybe they're just in your worldand you have a gut feeling
they'd be perfect for it.
And Katherine had it an emaillist of photographers and people
that she'd met at events, peoplewho'd been on her email list,
people who'd expressed interestin learning how to style their
clients better.
So she didn't do some big formalprivate invite email blast
necessarily, although.
You definitely could, and that'swhat I do.
(12:51):
But she just started nurturingthem for a few weeks before the
launch, getting them used toseeing her in their inbox,
warming'em up to the idea.
And then when she opened up thewait list, these people were
ready.
What I love about this phase isyou can get two to four sales
before you even launch publicly.
She actually reached outpersonally to a few people and
they got like a really good dealon this offer.
Okay, so she walked into herwait list launch already, like I
(13:11):
think two or three people whowere already like on the books.
And it takes pressure offbecause you're already making
sales before the official launcheven starts, and it makes you
just really feel validated andexcited to continue.
Then the next phase is going tobe your beta launch.
And this is where things kindaget real, but it's still low
key.
And this is the kind of launchwe did in December.
So Katherine's beta launch wasbasically two week, I think it
was like two to three weeksstart to finish.
(13:32):
Okay?
So week one and a half, you'regonna promote the wait list, get
people raising their handssaying, yes, I'm interested in
this.
And she got a very nice amountof people on her wait list.
And she did this through herregular literature emails.
And then she had specific emailsjust to get people onto the wait
list.
Okay.
So first it was just a mention,just, I'm creating this thing.
If you want first access specialbonuses, click here to get on
(13:54):
the wait list immediately.
And then she opened the doors tothe wait list first.
So they got special foundingmember bonuses, early word
pricing, all the good stuff.
And then the next day she openedit to her full list.
Now, here's the key to making abeta launch work.
Although honestly, I think it'sreally the key to making any
launch work.
You need a launch story, okay?
This is not just a sales tactic.
This is what's gonna keep peopleengaged.
This is what's gonna keep peopleinvested.
(14:15):
This is what makes'em actuallyopen your emails instead of just
deleting them.
And Katherine's launch story washer origin story, right?
Why she created this offer, thegap she saw on the market.
The photographers kept coming toher saying, my clients can't
afford a stylist, but I don'tknow how to help them.
And that story threaded throughevery single email, and it kept
people invested and it made themcare.
And she had spoken to so manyphotographers and she had work
on so many photographers thatshe was able to pinpoint exactly
(14:38):
the kind of things they thought,exactly what they worried about,
the kind of stuff they said.
Her open rates during thislaunch were, I think 40 to 60%.
Okay.
And that's amazing.
Sometimes some of them were evenmore, actually, and you know
what made this work forKatherine specifically?
It was all email based.
Okay.
No lives, no showing up oncamera every day.
No complicated challengeschedule.
Okay?
(14:59):
She could write emails ahead oftime.
She got them reviewed by me andshe scheduled them.
That was it.
Okay.
And I actually have a littlescreenshot, like she was like,
okay, here are my emails, andwhat would you recommend here?
What would you recommend there?
That thread has 45 messages backand forth between me and her as
we reviewed the emails one byone.
Okay.
And this meant that she couldwrite her emails in advance,
(15:21):
schedule them out.
And then still show up for kids'Christmas parties, still make
dinner still, do her, theiradvent calendar traditions that
they do every year.
She felt like she did not fallshort in her mom life at all,
like not at all.
And then phase three is theofficial launch, and this is
where you're gonna takeeverything you learn from your
beta launch and do it better.
So Katherine took all thefeedback from her first round of
(15:43):
students.
She refined the course, shetimed her messaging.
She knew exactly what objectionsto address because she heard
them in real time.
And she actually delivered thiscourse in Q1 of the next year.
So she sold them in December.
I think she gave them like one,one lesson or one or two lessons
to watch right away.
And then.
She delivered the offer in Q1,throughout Q1.
(16:03):
Dripping out the course everyweek for I think about eight
weeks, or eight or nine weeks orwhatever.
And then she relaunched again inQ2, this time with more
confidence, a better positioninga higher price point, and a
masterclass.
And she made another six K.
And this was very carefullystrategically crafted to be the
foundation of an evergreenfunnel because she had the
(16:25):
masterclass.
She had the emails for that andthen she had the follow up
emails and everything, and themasterclass was so good.
I think she converted.
I think she converted like 50%of the masterclass participants.
Of people who came there liveand and so she saw that it was a
really, it was a good conversionrate and now we're working on
(16:45):
turning it evergreen so that shecan sell it on autopilot while
she's working with herone-to-one clients.
And she can create pathways whenpeople come onto her list to
segment them into whether theymake sense for her one-to-one
services or if it makes sense tosend straight into the course
funnel.
That is the full cycle.
Okay.
Validate with your beta refinelaunch officially, and then
automate and after that.
You wanna launch again once,twice a year?
(17:07):
Go for it.
I think you should.
Okay.
I think that an evergreen, likea, like a hybrid evergreen and
launch model really works thebest.
'cause the launch collects upall the people who've been
checking out your your coursethroughout the year.
And it collects all those warmleads that, maybe weren't quite
ready when they join your list,but maybe like now you're gonna
offer a special bonus ordiscount that pushes them over
the edge.
But then you want people to beable to buy it throughout the
(17:27):
year as well.
Okay.
That is the process.
It, to me, it feels very basic.
But then when I was telling itto my coach, she goes, this is
not basic at all.
So I was like, okay.
And it's not just about theoverall framework, but obviously
it's about the details, right?
What to say at different partsin the launch, how to brainstorm
all the content for your launchso that is the full cycle, okay?
Validate with your beta launch,get the wait list going.
(17:48):
Launch the wait list, launch toyour full list, refine, deliver,
then relaunch again officially,and then you can automate and.
I need to say this out loud forpeople in the back, okay?
Do not create your entire coursebefore you validate it.
I cannot tell you how many timesI see people spending months
creating this massive course,building out all the modules,
designing all the workbooks, andthey launch it and crickets,
(18:09):
right?
Or worse, they realize theiraudience doesn't actually want
what they created.
Here's what we did withKatherine.
We did not make her create thewhole course before launching.
'cause she didn't have the time.
It was December.
She was busy.
We mapped out the framework, wemapped out the curriculum,
right?
She knew what the models wereall going to cover.
We created the sales messagingand then we sold it as a beta,
right?
So the whole message was, thiscourse is being created,
co-created with you.
You're gonna get the modules asthey're released.
(18:29):
You can able to give feedback inreal time in exchange for being
a founding member.
You're giving, you're getting aheavily discounted price.
So this did.
Two things.
It got her paid before she'ddone all the work, which is so
motivating, okay, let me tellyou, if someone's already paid
you for something, and it lether create the course for her
actual students because shecould see what questions they
had, what they were strugglingwith, what they needed more
support on.
The final course is so muchbetter because of this approach,
(18:50):
and it was way less overwhelmingfor Katherine because she wasn't
trying to create this massivething while also managing her
family's December.
And honestly, the people whobought it probably wouldn't have
been able to consume it inDecember anyway, so she created
it in real time, module bymodule, week by week.
With her students.
So if you're sitting on a courseidea or membership idea or
templates, and you are waitinguntil it gets perfect.
Before you launch it, stop it.
(19:10):
Okay?
Map out the framework, get clearon the transformation.
Write your sales page and sellbefore you build it.
Okay?
I promise this is the way all.
Now, one last thing I wanna talkabout before we wrap up.
Because this is what Katherinesaid was almost more important
to her than the actual revenue.
She launched in December.
Her cart opened on a Fridaynight.
(19:32):
Okay, so the night her familydoes pizza and a movie night
together, and she told me shewrote that final cart closing
email right before the moviestarted, poured herself a glass
of wine, close your laptop, andtold herself, you are not
allowed to check your email forthe next hour and a half.
You're watching this movie withyour kids.
That is all that matters.
And she did it.
She also had cart.
Clothes land on a Friday nightor Sunday night, I can't
(19:53):
remember which.
Another family movie night.
And throughout the launch, shewas still showing up for her
classroom.
Christmas parties again, makinghot dinners most nights, not
takeout, which nothing againsttakeout.
But when you have five kids fromexperience, it can get very
expensive.
Reading books to their kidsevery evening, keeping their
family Advent traditions intact.
And she set very strict timeboundaries with herself, and
those boundaries were onlypossible because we simplified
(20:15):
the launch.
If she had tried to do this biglive challenge with multiple
live streams, daily, there's noway, okay, she would've had to
sacrifice her family time.
She should would've beenstressed, she would've been
resentful.
But because it was email based,I think she posted three posts
on Instagram and that was it.
She could work on her ownschedule, right when she had
capacity, get feedbackasynchronously through Slack.
And that's what I want for you.
I don't want you to think thatlaunching leveraged offer means
(20:35):
you have to sacrifice presentswith your kids, right?
That you have to work 12 hourdays for two weeks straight.
You don't,?
You just need a simpler process.
So let's recap what we coveredtoday.
Number one, you need a leveragedoffer, okay?
Not just for the revenue, butfor the flexibility for the
ability to get paid, even whenlife gets busy.
And life feels heavy, and forthe opportunity to serve people
who can't afford your premiumservices yet.
(20:56):
Number two, my free phase, lowkey launch process.
The private invites, the betalaunch, the official launch.
You don't need a complicatedchallenge or a massive live
event, although you can do thatlater on if you'd like to.
You just need a clear processand a compelling launch story.
Number three, do not create yourentire offer before validating
it.
Sell it first.
Create it with your students.
Co-create it.
The final product will be betterand you'll be way less
(21:17):
overwhelmed.
And number four, you can launchwithout sacrificing your family
time, but only if you simplifythe process.
Focusing on email basedlaunches, clear boundaries,
maybe repurposing your contentto social, if you want to add
social to your launch, roster.
But.
That is what you need in orderto have a launch that enables
you to live life.
(21:37):
She made 11 K across twolaunches, less than 300 people
on her full email list, workingpart-time hours.
In fact, the second time shelaunched her car closed on a day
that she was flying with herfamily to France.
That was how hands off and lowkey it was.
Okay, if she can do it whilebeing fully president for her
five kids during the holidayseason, you can do it too.
Okay?
So if you're listening to thisand you're like, yes, I wanna
(21:59):
launch my first leveraged offerin 2026, I wanna do it this
simple way.
I want the step-by-step process.
I'm doing a workshop on December8th called Built to Scale, where
I'm walking through Katherine'sfull launch breakdown, and we're
gonna be talking about.
The exact audience led offercreation process that we use,
the three part sales stack, thecontent that actually converted
with examples, how she's turningthis into an evergreen funnel
and my full scale systemframework that I've created out
(22:21):
of two full years of doing thishardcore with my private
clients.
And you're also gonna be gettingmy 2026 planning map, visual
map, and your scalable offersuite worksheet so you can map
out your offers for next year.
It is$47.
The workshop is live on December8th at 1:30 PM Eastern.
But there will be a replay ifyou can't make it live because.
Life happens and we're moms andwe're busy and listen.
(22:43):
During this whole Black Fridaychaos, this is probably the
cheapest thing you're gonnainvest in, okay?
And it's the only thing, it'sgoing to give you a clear
step-by-step path toimplementation.
Alright?
This is not 50 courses you'renever gonna open.
It is one focused workshop witha proven process that you can
actually use.
So head to the link in thedescription to grab your seat.
And if you wanna hear more ofKatherine's story from her own
mouth, her full journey, themindset shifts, all of it, I'm
(23:05):
dropping that full interview inthe show notes as well.
If this episode resonated withyou and you're excited about
launching Leverage offer in2026, screenshot it.
Share it on Instagram.
Tag me at@theyaelbendahan andlet me know.
And I want you to remember, youdo not need double your hours or
a huge audience to scale, okay?
You just need a simpler systemand you can grow from there.
So I'll see you next week, and Icannot wait to see you at the
(23:27):
workshop.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
(23:49):
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
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