February 4, 2025 • 46 mins
Even in today's uncertain economy, I'm seeing mom entrepreneurs hit consistent 6-figures without huge audiences or complicated funnels. In this episode, I'm sharing my exact roadmap for making this happen in 2025, using my proven CEO Moms Method (Mindset, Offers, Marketing, Systems).
The truth? You only need 1-2 clients per month to reach six figures. But in 2025's shifting market, you need the right foundation in place first. I'm breaking down exactly what that looks like, even if you only have a few hours a day to work on your business.
I'm sharing:
- The CEO mindset shifts that actually move the needle (forget the fluff!)
- My exact pricing sweet spot for sustainable growth without burnout
- How I'm seeing content creation evolve in 2025 (and what's actually working)
- The three types of marketing you need running simultaneously
- My personal systems for keeping everything running with 6 kids at home
This episode is for you if:
- You're currently making 1-3K months and ready to scale
- You're tired of trying to do #allthethings in your business
- You need a realistic plan that works around mom life
- You want to build sustainable success without sacrificing family time
Here's what I know: Despite what some are saying about the economy, there are still plenty of clients ready to invest in premium services. The key is positioning yourself correctly and having the right systems in place.
🔥 FREE MASTERCLASS: THE CEO MOM SCALING CODE
If your business is running you instead of the other way around, we need to fix that. You didn't start this business to be working during dinner prep and feeling one school pickup away from breakdown. You started this for freedom.
Join me for a no-fluff, straight-up plan to attract premium clients and scale to six figures WITHOUT adding more hours to your week. Live training on Monday, February 17th at 1:30 PM Eastern, plus a special bonus for showing up live!
👉 Click the link below or DM me "CODE" on Instagram (@theyaelbendahan) to save your spot!
Save your spot: yaelbendahan.com/masterclass
LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix
🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod
💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers
💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I highly recommend doing this atthe very least having an email
(00:03):
list with at least one email aweek being sent to your list.
I really do believe like it'sdo, as I say, not as I did.
Start growing you're on youremail list from scratch.
From the beginning when you getstarted, I know you're not going
to necessarily need it.
Now.
Maybe you're not going to haveclients.
Although I will say that myclient.
One of my clients.
(00:23):
Sold a one-to-one 4k painfulpackage.
By sending a couple of emails toher list of 120 people.
Okay.
So things that people are notgoing to buy high ticket from an
email list is wrong.
But definitely start buildingyour email list because you will
eventually want to sellsomething that is not your
services and you want to have anaudience to sell it to Welcome
to the Raising Your BusinessPodcast.
(00:44):
I'm your host, Yael Ben Dahan,founder of CEO Mom Academy, mom
of six, and lifelong readingaddict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEOthey are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
(01:05):
I'll be sharing the honestreality of balancing business
and motherhood, biz models thatwork for you, marketing
simplicity and the mindset of aCEO mom.
Now let's dive in.
Hello, my friend, welcome backto the podcast.
(01:26):
And today's episode is going tobe really juicy.
I was going through some of myold podcast episodes where I
found this one and I was like,Let me relisten to this and see.
If I still stand by these.
Strategies.
And.
I decided that yes, I do.
A lot of these things, most ofthese things are still totally
relevant.
And so I'm going to be adjustingit based on what I've seen
(01:49):
coming in 2025.
But I think more than ever,these things are important.
And so today's episode is goingto be how to make six figures as
a mom in 2025.
And my goal for you is toliterally walk with a literal
step-by-step plan.
To hit six figures this year.
without eating a huge audience.
Without launching a coursewithout running any sort of ads.
(02:10):
Although if you want to, youcould totally do that.
I have no objection to ads.
But I do believe that it isbetter to do that after you've
sorted out all of your messagingand your funnels, knowing
exactly how people come intoyour world, how they buy from
you.
That's an entire differentconversation.
It was an episode about thatwhen it gets started with ads,
but I really just want to giveyou my basic plan.
Like here's what I would do.
to make six figures as a momwhere they skill in 2025.
(02:31):
And I want to give you thatstep-by-step.
There are a few keys to hittingsix-figures and as always, I'm
going to look at this throughthe lens.
I have my CEO mom's method,which stands for.
Mom's stands for mindset offers,marketing and systems.
And the mindset and offersmarketing and systems are going
to be different depending onwhat stage you're at.
So this is.
If you are currently makingabout one.
(02:52):
to three K a month.
Or so, and you really want tostep into six figures this year.
What do you need to do to getthere?
And we're just gonna walkthrough the, this method by CEO
moms method.
And just bring you the exactactions that I would be taking
on a regular basis to create sixfigures as a mom of six.
Now in 2025.
Let's start with.
(03:13):
The mindset, the right mindset.
So the first thing I want you tothink about.
Is thinking about your business,like a CEO.
And not like it's a hobby.
Okay.
And not like you're an employee.
So treating your business like abusiness and not like a hobby
means.
Dedicating at least two hours aweek, day to your business.
(03:33):
It can work wonders and it canreally get you going on the
journey towards success if to dowith the time.
And I'm going to tell you alittle more about that in this
episode.
Mike has Julie called a sacredtime.
Blocking off.
An hour or two a day to likewhere you will not be disturbed.
And you will just focuscompletely on your business and
on.
Revenue generating activities.
(03:54):
And I promise you, you can blockthis out.
Even if you're a mom, I built abusiness with four kids then
pregnant with my fifth, and withfive kids pregnant with my
sixth, I promise that you can dothis.
Okay.
You want to make sure todedicate at least a couple hours
a day to your business.
If this could be an hour beforethe kids wake up, it could be a
couple of hours after they go tobed.
It can be while they're taking anap or while they're in school.
(04:17):
If you have a day job, maybeduring your lunch hour.
And then another hour in theevening or in the morning?
I don't know.
It doesn't really matter.
Okay.
Cause I don't know yourschedule, but you want to think
about treating your businesslike a business and not like a
hobby.
Okay.
Oh, I'll get to it.
When I get to it.
If I even have time.
If you really want it to grow,you have to prioritize.
Okay.
(04:37):
The second thing I really wantyou to understand is that you
need to know exactly where youwant to go set a goal.
So you can actually move towardsit instead of taking random
actions that don't go anywhere.
And we're going to get intothose a little bit when we talk
about offers, but.
Knowing exactly.
You know what.
What is your target, your firstand say your good goal, right?
(04:59):
What is your minimum goal foryour business?
Let's say that's five K a month.
You're like, okay.
Maybe my better goal would bemaking eight K a month.
My best goal will be 10 K.
Which brings you above.
It actually brings you above sixfigures.
It brings you to 120 K a year.
I want you to know like what youwere working towards, because
just saying, I want to makemoney is not helpful saying,
okay.
My goal is to hit.
(05:19):
For me, I know, like I have acertain monthly recurring
revenue.
Goal that I want to hit thisyear.
I would like to hit a certainrecurring revenue goal.
By the time I have my baby inJune.
Okay.
So that is like my personalinternal goal.
And yes, the The big cash monthsare fun and everything.
But my goal is to really justgrow this to this point where
(05:40):
I'm just adding on recurringrevenue on a regular basis.
With clients that I feel like.
Super committed to.
In the longterm, I lovelong-term clients.
Like I know.
This is what I want to bebringing on.
I want to bring on more peoplethat can get to know their
businesses and really give themthat feedback that they need and
they deserve.
So that is my.
Very specific.
My specific goal that I'mworking towards.
(06:01):
And so whenever I whenever Iknow What I'm working towards
every decision that I make, canwe meet through this lens of,
okay.
Does this bring me closer to mygoal or is it a distraction or
is it taking me further awayfrom my goal?
So a cash injection could bereally fun, but what I do better
to maybe do some more nurturecontent and, work on getting
(06:21):
more people into a longer termmastermind rather than a quick
intensive, or maybe I can applyI sell intensives with the goal
of moving people into mymastermind.
That's a different idea.
So that is actually, movingtowards my long-term goal.
This knowing your goal, knowingwhat exactly you want, what you
want your life to look like,what do you want your business
to look like?
How much income you actuallywant to be bringing in?
That is going to help you.
(06:42):
Create really.
Like intentional steps andactions that take you closer to
that goal.
It actually bring you closer towhere you want to be.
All right now, when it comes toCEO mindset, there are so many
things I can go into on CEOmindset.
And I actually do in my non-woomindset, makeover it.
And I do this inside of mysignature program, CEO mom
(07:02):
academy, but I just wanted tomake a few suggestions.
For how to incorporate mindsetwork into your day to day.
This was a game changer for me.
And honestly I'm saying, I lookback at my journals from a few
years ago and I'm like, oh myGod.
So many.
So many of these things havecome true.
It's insane.
Like it's actually crazy.
I really do believe you canspare the time for 15 minutes, a
day of mindset work.
(07:23):
And I like to do journaling.
So I'm going to just tell youlike my ideas for doing mindset,
work with journaling, but alsotell you an idea.
If you just don't have the timeto journal and you just can't
get to it.
There's some, here's somethoughts for you.
Here are a few journaling kindof prompts for you for, your 15
minutes stale though.
I will say that once I startjournaling, like I can like
really get into it so I can dothis along with my morning tea.
(07:46):
Now it's T cause I.
I completely go off of coffee inwhen I'm pregnant, not by
choice.
I just, for some reason justcannot stomach it.
So currently it's tea in themorning.
I put on some beautiful MusicI'll drop a link to my preferred
Spotify playlist for for, forjournaling in the morning.
And I choose one of these.
(08:06):
So one thing you can do is askyourself, and then this from.
My friend and my coach TaylorLee.
Just ask yourself.
Okay.
What's up.
Yeah, what's up today.
And then just spend 15 minutesjust.
Letting it all out.
What's going on in your head?
Brain dump it out.
This can really help you seepatterns.
Thoughts, beliefs, things thatare coming up for you.
That you can really look at itand see if they're serving you
(08:27):
or not.
And that at least gives you thatawareness is going to be your
first step.
When it comes to any sort ofchanging right.
Need to make.
And if you realize that.
You're skewing towards negativeactivity.
And I know that I personally.
My brain will, and we as humans,this is normal, but maybe, I
don't know if I'm different thanmost, but my brain will skew
towards problems.
I'm just like, I look for, Ilook at problems.
I notice problems.
(08:48):
I'm a problem solver, but I willnotice I just go immediately
towards Ooh, what's wrong?
Let me what's wrong and how canI fix it and what can I do about
it?
I really try to actively try tofocus my brain towards solutions
rather than problems.
But if I notice that I'm doingthis a lot in my journaling, I'm
like, oh, here's a pattern.
This just keeps coming up.
I keep dumping in all theseproblems.
How can I switch my narrative?
(09:08):
Switch my.
Brain towards the solutionizing.
Another really cool idea is todo gratitude journaling, right?
So you're journaling what you'regrateful for.
And.
So first you start with justdrilling what you're grateful
for now.
Is that gonna be like, okay, I'mgrateful for.
I'm grateful for.
My healthy baby.
I just went for my anatomy scan.
This past this week and.
(09:30):
And everything looks great.
And so I was just so happy and Ifeel my baby moving every day.
And so I'm just so grateful forthat.
I'm grateful that my childrenare healthy.
My whole family is okay.
Which is not something to betaken for granted right now.
And especially in Israel.
I'm grateful that I startedincorporating.
These really great, like shortworkouts into my day, every
(09:50):
single day.
And so I'm just grateful forfinding that person.
What are the things I'm gratefulfor?
I'm grateful for my amazingclients and my amazing client
successes.
My client just signed a six Kclient and I'm just so happy for
her.
And then you start weaving inthings that you're grateful for
in advance.
These are things that you wouldlike to be grateful for in the
future are maybe not happeningquite yet, but.
You just want to weave them intothe things you're currently
(10:13):
grateful for that already doexist.
And this normalizes your goalsand helps you feel.
Already thankful and abundantbefore they even happen.
So I can be like, I'm sograteful for my healthy baby.
And I'm also so grateful for the20 K in monthly recurring
revenue, I'm not at 20 K monthlyrecurring revenue yet.
I have.
Can I have, I do have 20 Kmonths.
I don't have it necessarily inrecurring revenue coming in on a
(10:35):
regular basis.
And so now I'm like, okay, likeI just want to normalize that so
I can look at that and be like,yes, of course, I'm grateful for
that.
I'm sure I'm going to begrateful for it soon.
It's going to be great,normalist normalizes the things
that you desire and just bringsthem into your current reality,
which is very cool.
Another thing I really like todo is journaling out my ideal
life.
What is my new narrative?
(10:56):
Okay.
So right now, There's a certainnarrative.
I don't know.
Things just keep getting in myway.
Am I, and things just keepcoming up and my kids are
stressing me out and whatever, Idon't know.
That could be your narrative andyou could change your narrative
into wow.
My life is so full.
I'm so lucky that me and mychildren are.
Wanting to talk to me all thetime.
(11:16):
It's not going to always be thecase.
And just focusing on, whatnarrative do you want?
From when you wake up in themorning until you go to sleep at
night, what do you want yourlife to look at?
Or look like, sorry.
And even whatever in this can beabout everything's will be about
your business.
What does your business day looklike?
What does your inbox look like?
When you're are you getting, Idon't know.
Peanut notifications whileyou're on the toilet.
I don't know.
What is your relationship looklike?
(11:37):
What do you know?
What is your relationship withyour kids?
Look your friends.
Just journaling out what yourideal life looks like.
And Figuring out, what beliefsare you bringing into your day
to day that will serve you?
What beliefs can you bring intoyour day to day that will serve
you?
So maybe I think he there arepeople all around me who want to
pay me and I am just need to, myjob is to get in front of them
and show them why.
(11:58):
Like things like that.
This can really bring up somereally cool stuff.
I love doing this.
It's a really fun, It actuallyhas to do, I don't do it every
single day, but.
I did it enough that a lot ofthings, a lot of those things
came true.
So I'm just saying, I'm notsaying it's magic.
I'm just saying that when youare journaling in this way, it
does bring out.
Just opportunities showthemselves to you because you're
(12:19):
looking for that, thoseopportunities.
You're looking for somethingthat, that will fit in with that
narrative.
And my last suggestion forjournaling or, mindset work is
if you find that you're gettingstuck in a lot of negative
thoughts, then.
My favorite thing to do is towrite all your negative beliefs
out.
And then create a list of theopposites.
And turn them into affirmation.
(12:39):
So if your negative belief is noone wants to pay my higher
ticket prices.
It's like the right clients willbe jumping to pay my higher
ticket prices because theyunderstand the value of what
they're getting and they knowthat I am completely worth it.
So that is the opposite.
And when you can write out allthose negative thoughts, all
those things.
Let's keep coming up and keepgetting in your way and then
(13:00):
turning them into those reverseaffirmations.
And then you can use thoseaffirmations.
You can record them, likeliterally put them on a
recording if you'd like I loveto do this.
And there's actually an app.
I forgot what it's called and wehave to look for it.
But You can actually recordaffirmations and it will play
them for you.
With music in the backgroundwhile you're doing other things,
that's a fun thing to do.
(13:21):
If you'd like to just createthat sort of thing where you
want to create your own customlittle affirmation audio where
he knows listen to someoneelse's affirmations.
I just find that when I listento other people's affirmations,
it's just, it just ended upbeing.
It just felt like not real.
It felt like unaligned to mebecause it wasn't the way I
would speak about things.
It wasn't the way I would saythings.
So when I did my ownaffirmations, it felt much more
(13:43):
like me and much more likesomething I could actually like.
Aspire towards.
Okay.
So that is mindset work.
All right.
Now the second thing is youroffer.
So if you want to get to If youwant to get to the.
Six figure mark.
This is what I recommend.
Okay.
(14:03):
And this is really important.
I'm not saying you need to dothis forever.
But this is what I recommend.
If you really want to getstarted.
And.
You are.
Like, okay.
I know I want to hit sixfigures.
I've been offering all thesedifferent maybe I'm even
offering.
Hourly.
Hourly rates.
(14:24):
Or like hourly packages or likemaybe customer proposals.
Like I do social media for oneclient.
I do email marketing for anotherclient and I do.
Ads for someone else orwhatever.
If you've been offering thiswhole cheesecake factory menu.
Of offers and you aren't Youaren't hitting your income
goals, but you find that you'rejust working a lot.
This is probably why.
(14:44):
All right.
So I recommend if you are acoach, if you want to be a coach
having a one one-to-one.
Coaching offer to start withthat is the easiest thing to
start with because it's veryhigh touch.
You want us to be profitable?
You want a few prototypes, youwant it to be high touch because
that is what people will valuethe most.
It just is what it is.
That's what they'll value themost.
And so thinking about, what arethe deliverables that, that
(15:06):
entails?
How many calls per month?
What else do they get access to?
How many of those clients canyou actually hold at a time?
So let's say if your coachingoffer is one K a month, and I'm
going to get to this.
In a second, because we'retalking about setting goals, but
if your coaching offer is, onecame on.
And and you can have up to sixcalls.
A week, right?
You don't have time for any morebecause you're busy and your
(15:28):
kid, you.
Full-time daycare and you don'thave time for any more calls,
you could have up to six clientsa week.
And that doesn't even take intoconsideration if you're doing
any other discovery calls, theseare just client calls.
So now you're like, okay, fine.
That means that my income capreally right now is six K a
month.
Is that okay for you?
How does that feel for you?
Does that feel good?
If you'll not enough And if itdoesn't feel like enough, then
(15:50):
you need to either start withthat, be okay with making a
little less at the beginning toreally like narrow in, on your
process and your framework andget better at what you're doing
and then raise your rates.
After three months or six monthsor so.
Or you just start from thebeginning with a higher ticket.
So you don't, if you make it twoK a month for three months.
Then that's, five.
Five clients.
(16:11):
A week.
Let's see, you're doing weeklycalls.
It's five clients a month.
And that's 10 K a month, whichis a very nice and respectable
price.
And five calls a week is not acrazy amount of calls.
I personally find it hard to doa lot of calls per week because
of my time zone, but Buthonestly, I just don't feel like
if you were living, if you livein the general time zone of your
(16:33):
clients you probably can managefive calls.
You probably can marriage fatfindings.
My calls a week.
So that's just it's just athought.
So like you coaching offer,figure out exactly.
How can it be profitable?
How does actually make sense foryour goals?
If you are a service provider,then having, I discussed this in
last week's episode.
So make sure to check that out.
I'm pregnant now.
What it's I think episode 31.
(16:53):
A product dyes, scalableservice.
Okay.
So what does a scalable servicemean?
Number one it's product eyes,which means you can market and
sell it simply.
It becomes a product rather thana custom proposal.
Every single time.
It's systemized.
So you can have a repeatableprocess again and again, and
potentially start outsourcingpieces.
You don't want to do.
Teachable.
So you can turn it into a selfstudy or leverage offer later
on.
And again, bring on help to, youcan teach the process to them so
(17:16):
that you could, they can do itinstead of you.
And it creates a bigtransformation.
Without hours and hours andhours and hours and hours and
hours of work.
Okay.
And going back to the lastepisode, I go deeper into this.
So make sure to check that out.
You have your productizedservice.
So an example of productizedservice would be a launch copy
package.
That means that they get a salespage.
They get the pre-launch andlaunch emails.
(17:39):
And that's your launch copypackage?
I don't know.
Maybe you can add in like theyget the pre-launch content as
well.
Five pieces of content per weekor something like that for the
six weeks of the pre-launch andlaunch.
Okay.
Let's just say, all right, thatis a productized service.
It is a product you might havead-ons right.
Like just a burger is a product,right?
Like a Stacey or someone'sbuying a burger.
(17:59):
And I'd be like, yeah, but Iwant to have corn beef on top.
He Tom thing about burgers rightnow, I'm always talking about
food.
You could have an, anadditional, corn beef, you can
add fries, you can have onionrings.
You can add a salad, right?
You can add a drink, so yes, youhave your main offer, but you
might, if you can, if you wantto include ad-ons things that
people can just include thenhonestly like that is going to
(18:20):
be your best.
Your best bet as far assomething that is easier to
deliver over and over again,without getting completely
bored.
And honestly, boring is not theworst thing in the world.
If something gets you get sogood at something that it's
boring and it's hugely valuable.
That is fantastic.
Higher team, teach them how todo it.
Move yourself out of the doingof it.
Just sell it and then, take allthat boring money and use it to
(18:42):
invest elsewhere and do funthings with it.
I don't know.
So you also want to make surethat it's priced profitably,
right?
So making sure not toundercharge, because honestly
I've seen people not take thingsseriously when they were priced
too low.
Like I actually have a clientwho said that she.
She got on sales, got a coupleof sales calls where they said
oh, are you sure that's how muchyou charge?
And they were hesitant becauseshe wasn't charging enough.
Okay.
(19:03):
And that sounds crazy.
Like why would anyone ever tellyou that you're not charging
enough?
I promise you it happens.
Okay.
I promise you that it's totallypossible.
Okay.
I want you to, I want you toconsider.
When you are creating your offerprice point.
You want to make sure that itmakes sense for the actual value
of what you're delivering andit's not completely ridiculously
low because if it's ridiculouslylow, people will not believe
(19:24):
that you are an expert.
And then of course it's settingyour goals accordingly, right?
So now, What your signatureoffer, where you want it to be?
Figure out exactly.
How many of your signature offeryou need to sell?
In order to hit your goals.
So if let's say you want tomake.
10 K a month.
So that's 120 K a year.
So if your main offer is$2,000,that means you need to get 60
(19:45):
clients in a year or fiveclients a month.
Okay.
Five new clients a month.
That's a little bit crazy.
So you either need to createmore of a retainer offer where
you keep clients on for alonger.
So you can increase the value ofyour package and increase the
price point.
Or just raise the raise yourprice point.
altogether.
Just be like, this is how muchit is.
(20:06):
So instead of charging two K fora sales page, charge 5k for a
sales page or something, I don'tknow.
But again, I'm not saying youneed to do this right away, but
you have to be realistic.
If you have a certain goal.
And your offers.
Or not priced to hit that goal.
Something has to shift.
So you either need to havemaybe.
Less clients at higher pricepoints you might need to bring
(20:27):
maybe.
add on a, some sort of selfstudy thing.
If you have a big enoughaudience that you can sell a
self study offer so that you canmake more money with actually
having to deliver more work.
But you can not have to playaround with your numbers a
little bit.
Don't forget to take intoconsideration.
The hour spent the cost of doingbusiness and the value that you
bring.
I recommend having a three tofive K offer minimum.
Which means three clients amonth, if you don't resign
(20:49):
clients, which does not mean youcan't have a lower cost
intensive to bring people intoyour higher ticket service.
So if you want to have a one Kintensive.
And the goal of that is to bringpeople into your five or 10 K
offer.
That's great.
Or if you're doing VIP days andyou have enough demand.
You could charge two K for a VIPday and you do four or five a
month.
Which is not so bad.
(21:09):
And if you have enough demand,Razor for spending four to five
days.
A month working.
That's not terrible.
You'll be okay.
So I'm not saying it's going tobe too much for you, but the
question is, do you have enoughdemand to bring in for, four to
five new clients every month?
Or, have an offer that needsrepeating, right?
My friend, Mackenzie Mader whohas done this, she's a designer.
(21:30):
So she does VIP days now.
She does.
She's a designer.
She could do a sales page in aday.
She can do a website in a day.
People are probably going to notgoing to need websites over and
over again.
They probably will need morethan one sales page in a year.
I'll probably need a few.
So knowing that a client canbecome a repeat client, if you
do a great job, which he does.
Examples of a three to five Koffer could be three, a
(21:51):
three-month one-to-one coachingfor one K month, if that feels
okay for you to start with doingthree months of content
management for two K months withthat means that brings up the
six K for a package.
Minimum, and then they canalways resign.
So like a 6k client and hearingto a 12 K client.
And so on.
There are so many possibilities,but I really feel like a really
nice sweet spot is a three tofive K mark.
(22:13):
In order to hit a hundred Kwithout completely burning
yourself out.
Not sure which offer makes themost sense to sell to hit your
sustainable six figures?
I've pulled a lesson out of mysignature program, CEO Mom
Academy, where I'll walk youthrough my 10 favorite high
ticket offers for busy mombusiness owners to sell in 2024.
Plus, you can fill out my matrixworksheet to figure out which
(22:35):
offer is perfect for you, youraudience size, and even the
amount of childcare you haveavailable.
Go to yaelbendahan.
com slash high ticket to diveinto the matrix and discover
your perfect premium offer.
And don't forget to tag me onInstagram with the results, I
love to chat about your offer inthe DMs.
Again, it's yaelbendahan.
com slash high ticket.
Okay?
(22:55):
Back to the show.
Okay, so marketing let's talkmarketing.
That is probably what you got tospend the most.
Time on, definitely at thebeginning, because if you don't
have any clients that need to bemarketing for all the work time
that you have, that's what youshould be doing.
Unless you're working onimproving your skills in any
specific area that will help yoube.
(23:17):
Better at what you do, the firstthing you need to do when you're
thinking about marketing isobviously knowing your ideal
client really deeply.
Okay.
So what does their life looklike now?
What would it look like workingwith you?
What it would look like after.
All right.
And when you know that.
Your content is going to flow.
Okay.
And.
If you do not yet have thishaving a signature framework as
(23:39):
well.
And we're going to go a littleinto that in a second, but.
When, your client deeply.
And you have a signatureframework that you can really
speak to with a high level ofexpertise.
And this is how I do things, andthis is why I do them this way.
And this is why this is my.
Personal.
My proven method for X, Y, Z.
(24:00):
That will really establish youas an expert.
And it will really establishthat know like trust.
Between you and your preclients, let's call them.
All right.
The kind of content you can needto be creating.
And really this is going to beon any platform.
This is not a platform specificsection here.
Okay.
This is going to be the contentthat you create any platform.
(24:21):
So stories.
Okay.
Stories about yourself.
And why, why, what you do helpedyou or about why, what you did,
what you do help your clientsare stories.
And your data.
Excuse me stories in yourday-to-day that will connect
back to your offer.
Social proof.
Social proof of your clients oryourself.
What success have you had withsuccess of your clients had in
the area that you work in?
(24:42):
Transformation.
What is the transformation thatyou are providing?
Where are they now?
Where will they be after?
What does that look like forthem?
How will that feel for them?
How's it feel for them now?
How will it feel for them after?
So really showcasing theirtransformation and how it will
feel when they are working withyou.
Why you do things the way youdo?
And I think that this is areally important one and very
(25:03):
often a forgotten one.
But just digging into the,behind the scenes of this is why
I think this way, this is why Iact this way.
This is where, this is why I'm Ijust took this action.
Because number one, it reallyshowcases your values.
It really shows people like whatyou value and what, what, when
it shows, when you show peoplewhat you value is showing.
People really just who you are.
(25:25):
And I think that's reallyimportant especially if you're a
coach.
Okay.
Especially if you're a coach.
People need to know that peopleneed to know who you are.
People need to know.
Why you are the way you are andthat will help them trust you
more.
Okay.
That will help them trust youmore and it will either attract
or repel them.
It can go either way.
And that's good because you wantthe right people to resonate
(25:47):
with your values and the wrongpeople.
Not too.
And that is excellent.
Okay.
So that is a really importantthing.
Your values, why you do thingsthe way you do what your beliefs
are.
And then, secondarily to thisnext thing is stand for, stand
against.
This is a very big thing.
What do you stand for?
My, one of my favorite lines inHamilton.
Okay.
I love Hamilton.
I love everything.
Literally everything whenLin-Manuel Miranda has created.
(26:10):
I love it so much to the pointthat my family.
It doesn't even want to hear hisname anymore.
Because anytime he comes outwith any sort of album.
That is the soundtrack in herhome for at least a few months,
if not longer.
Hamilton had its turn in theHeights had its turn.
And condo had its turn.
I just think he's amazing.
When he says in Hamilton, if youstand for nothing, for what or
(26:30):
you fall for.
And.
But also at the, towards theend, when he was being asked,
even though he really dislikedThomas Jefferson, he was very.
Against him.
He didn't like his policies.
He didn't agree with him onbasically anything, but when
they asked who he would endorsein the election, judge Jefferson
versus Berg, he said he wasStanford.
Jefferson.
Because he said, Jefferson hasbeliefs and Burr has none
(26:52):
borough.
I would just go with the flow.
He would, he was very, he was achameleon.
He would just just fit in withanyone who he was around.
He didn't have any major beliefsthat he was stand for.
He would just shift them basedon who he was talking to.
And Hamilton did not respectthat.
I think that is a reallyimportant thing.
This is not just Hamilton.
This is not just in a reallyawesome rap Broadway show.
This is a real thing.
(27:14):
People need to see what youstand for and what you stand
against so they can figure outif they identify with you or
not.
And if you are just wishy, washyand vanilla, and you're like,
you could do this and you coulddo anything and whatever, and
you don't take a stand forsomething, whatever that
something is.
Your content is not going tostand out.
It is not going to.
Stop the scroll or get peoplelike really buying into it.
And be like, oh wow.
I should share this.
Oh my gosh.
(27:34):
I love this so much.
I'm going to save us to go backto for later.
Oh my God.
I love this belief.
So really focusing on what doyou stand for?
What do you stand against firmlythat you would literally like
someone challenged you, youwould die on that hill.
Okay.
Another thing to think about isyour framework.
Again, like I said, I discussedthe framework a little just
before, but if you have asignature framework then talking
about it and why it works right.
(27:56):
And showcasing different partsof it.
Show, Hey, showcasing, why eachpart of it is so important and
why you can have.
Three of the pieces about thefourth or whatever it is.
So you really want to talk aboutthat because again, leaning into
your framework.
Is going to really help you whenit comes to establishing
yourself as the expert.
Okay.
Because.
There is such a differencebetween I help moms.
(28:19):
Lose weight after baby or losethe last 15, 20 pounds after
baby.
And I help moms lose.
That last 15, 20 pounds and feeltheir absolute best.
With my proven.
Hot mom.
Framework, my proven hamammethod, my proven hot mom
system.
But the point is.
For some reason when someone hasa framework, when someone has a
(28:41):
proven system that has been likethat, they literally named it
and framed it and claimed it.
That all rhymed.
Then like they are really like,that really feels like they've
been doing this for a long time.
They know what the heck you'retalking about.
They know they're talking aboutso much.
And they've been doing this forso long that they have a
framework.
They have a way to do thingsover and over again for a
reason.
Okay.
And that is a really that is areally important thing to
(29:03):
consider inside of your contentas well.
If you are a service prospecifically, right?
Not a coach.
But another thing I'd want toadd into your content is why,
what you do is they need to havea, not a nice to have, right?
Like why is it better to hire methan to not hire me?
Okay.
What will you gain by hiring me?
What will you lose by not hiringme?
So really showcasing that.
(29:25):
And if you're a coach, youshould have some educational
content.
I do think you should.
Because educational content iswhat people are going to share.
People are going to enjoy.
It's probably, what's going tobring people to you, but if
you're already service provider,How to do this and how to do
that.
Cut down on that.
Once a week at most.
Okay.
If you're a coach, you, do youwant those?
(29:45):
How to, or how I did thisbecause they want to see behind
the scenes.
But if you're a serviceprovider, you don't want people,
you don't want to be attractingpeople who want to know how to
do things themselves.
You want to trap people who wantsomeone to do it for them?
And when you were writing.
How to build your own lead.
Lead funnel or whatever, or howto You know how to.
Create a content calendar foryourself, right?
(30:09):
That is not necessarily going toattract your people.
Because you want the people whovalue their time over their
money.
Okay.
So if you were doing a lot ofhow to do this, how to do that,
Less of that.
More of here's what you'remissing.
Here's why you need me.
Now when it comes to, okay, now,you know what content to create,
but where are you going to showup?
(30:30):
You need three, at least threetypes of content and marketing
going on and they might all bein the same place or they might
not, but there are three.
Parts in your business that youhave to be doing.
At any given time, all the time.
You want to grow?
You want to nurture, you want tosell right.
Grow your audience.
Get in front of new people,nurture your audience, which
(30:50):
nurtures your current people whoare not quite ready to.
Just.
Pull the trigger yet and buyfrom you and actually sells the
people who are ready to buy.
Okay.
So these kinds of content aregoing to be different in a way.
Okay.
And I'm not saying that it'salways going to be different,
but.
Here's what I mean.
Okay.
So grow gets you in front of newpeople.
(31:12):
So this could mean, let's sayyour PR if your primary place,
where you show up is yourFacebook profile, then you're
going to go into Facebook groupswith your ideal clients and give
consistent value and answerquestions on, in, in threads.
And you're going to just reallyshow up and get in front of
people and impress people inthese Facebook groups.
As, as far as Instagram goes,reels are the best type of
growth content you couldprobably create.
(31:34):
Carousels are secondarycarousels, if they're so super
shareable and they're just sowell done, then they definitely
can be growth content, but realtend to be.
What Instagram is showing to themost new people.
Okay.
So I'm using reels to get newpeople in for organic social.
That's what I would focus on.
If you're looking for somethingmore longterm, YouTube, or
(31:56):
blogging.
Or podcasting with SEO.
Okay.
So just podcasting is not goingto be enough and you podcasting.
With turning your podcast intoSEO blog posts or SEO.
Show notes or whatever that canreally bring in new people.
And you're probably going tohave to run some sort of
Pinterest.
Have these, a lot of Pinterestpins or things like that towards
your YouTube and towards yourblogs.
Other people's audiences, that'sactually my favorite way at hand
(32:18):
in front of new people.
And that could be things likebundles and summits and guesting
and other people's podcasts andguesting other people's
communities.
And things like that.
That's other people's audiences,freebie, swaps.
I've done this right where yousend an email to your list with
someone else's freebie and theysend an email to their list with
your freebie.
And you both get.
He begins to grow your audienceand it's great.
(32:39):
So that's other people'saudiences.
And then those referrals, right?
So at a service pro referrals, Ihonestly think are like the best
place to start.
The best place you can find yourfirst few clients.
So either way, wherever youchoose, I want you to pick one
to two platforms at most.
Okay.
And when did you at most ideallywant, but let's say you want to
(33:00):
do, to find one more growth inone more nurture.
Okay.
I get it.
But have one primary place thatyou create content for.
Okay.
And.
I would expect to marketing takeat least an hour to 90 minutes a
day and possibly more if youdon't have any clients yet, or
are not booked out.
Thinking about let's sayInstagram, so you're gonna be
like, okay, I'm doing Instagramreels and doing reels every
single day.
(33:21):
And I'm going to be.
Posting on my Facebook profileusing the same captions from my
Instagram reels and posting onmy Facebook profile.
Okay, fine.
Or I'll be doing.
Instagram reels and I'll bemoving people towards my lead
magnet and I'll be nurturing viaemail.
Okay.
Amazing.
But just choose your places andfocus on that.
Okay.
Don't try to spread yourself allover the place.
It's not going to work,especially if you do not have
(33:42):
any help, it's definitely notgoing to work.
You're going to get burned out.
Nurturing.
Okay.
So that's nurturing your currentaudience, so you can nurture
your audience in the same placewhere you're growing them.
So let's say you are.
You're doing reels andInstagram.
Your reels are great.
They're high value.
New people are joining you.
People are following yourprofile.
Amazing.
Your Instagram content, if it'sgood, we'll nurture your current
(34:02):
audience for sure.
If you have a Facebook profileagain, People once they follow
you on Facebook, your Facebookprofile content will nurture
them.
Okay.
So that's, that is important.
You, that will happen.
All right.
But if you want some morebackend stuff and I highly
recommend doing this at the veryleast having an email list with
at least one email a week beingsent to your list.
(34:24):
I really do believe like it'sdo, as I say, not as I did.
Start growing you're on youremail list from scratch.
From the beginning when you getstarted, I know you're not going
to necessarily need it.
Now.
Maybe you're not going to haveclients.
Although I will say that myclient.
One of my clients.
Sold a one-to-one 4k painfulpackage.
(34:45):
By sending a couple of emails toher list of 120 people.
Okay.
So things that people are notgoing to buy high ticket from an
email list is wrong.
But definitely start buildingyour email list because you will
eventually want to sellsomething that is not your
services and you want to have anaudience to sell it to have some
sort of front end socialplatform to grow and get in
front of new people.
And if you want, that will beyour nurturing platform as well,
but at least try to get peopleonto your email list.
(35:06):
So you continue nurturing themin there.
And then of course there isselling.
Okay.
When it comes to Facebook, it'spretty easy.
Just sales posts, right?
Sales directly, whatever.
If you have a Facebook group,same thing.
When it comes to Instagram, Ilike to have less CTS on my on
my content to specific sales orspecific offers.
(35:27):
I'd rather go towards leadmagnets.
Freebies are very low ticketoffers.
And I like to do this with manychat bots.
That is that is my personal orpersonal favorite way to utilize
my content on my feed.
If you've heard of many chat,it's just a chat bot software
where you can basically setthings up.
If you've ever seen those peoplesaying, drop this keyword in the
comments and I'll send you mylink to blah, blah, blah.
(35:49):
That's a many chat bot.
Okay.
I love using that.
So for Instagram, I like to havethe content be a little more
evergreen and people can justread it whenever and it's going
to be valuable either way.
And then focus on selling andstories to try to get people to
rereading my content whichbrings the bumps up my story
views, and then having all mysales content and talking about
my offers.
On stories.
(36:11):
You also.
This is really important and youwant to have a sales plan.
Okay.
And having a sales plan means.
When you know you have moneycoming in, let's say you have a
few clients and let's see youhave five clients at a time.
They're each paying you two.
K a month and you started, threeof them in January and then two
more in February.
And then, you're continuing tobring people in, in March.
(36:31):
You bring a couple of people inMarch.
But now, you know that by thetime you get to end of March,
you're going to have to eitherresign those first three
clients.
Or get new ones.
Maybe thinking about offeringlonger term offers or longer
term.
I'm at packages.
But the important thing is tolook at your income and project,
your income, right?
Look at, Hey, this is, I know Ihave these to be clients.
That means I'm getting, let'ssay three K two K, two K two K a
(36:53):
month.
Great.
That's six K going all the wayinto March.
Amazing.
No March is actually going to be10 K because I brought two more
clients in February.
Amazing.
But then when we get to April,all of a sudden, boom I'm losing
six K unless I plan to resignthose clients.
Knowing when your monthlyrecurring revenue is going to
drop off.
Figuring out how you can.
(37:14):
Have your sales plan work withthat.
For me, I'd be like, okay if Iknow that my monthly recurring
revenue is dropping off in July,so I will probably do a launch
in March or April.
Hypothetically, I would never doa launch in April, please.
God, I'm not going to say never,but it's always Passover in
April.
I'm not going to do that becauseI value my sanity.
(37:34):
Okay.
But having a, looking at theupcoming year and having a sales
plan being like, okay, fine.
I can see my monthly recurringrevenue is dropping off in
September, which means.
I'm going to do a sales event inJune before the summer slump.
Okay.
And I'm going to really work ongetting, X amount, more clients,
and so that this can mitigatethe September drop.
(37:55):
So looking at your year andknowing when to bake in sales
activities and sales events andlaunches and pushes for your
different offers for yourservices.
When you know not the month thatyou need to replace the clients,
but a couple.
A couple of months before,because you want to make sure.
That you have that locked in bythe time you get to that dip in
(38:19):
income.
So that is really important.
And I actually worked in myclients.
In my mastermind, like on this,like looking at the upcoming
gear.
What do you want to sell?
How much of it do you want tosell?
And I'm looking at your year.
When do you want to be doingthis?
When do you want to be launchingthis kind of stuff?
When do you want to have your,your one-to-one filled, how many
clients do you want per month,et cetera, et cetera.
I'm just going to say thisbecause I've mentioned Instagram
(38:42):
and Facebook, again, you couldsell it on Facebook.
You could sell in the feed.
You can sell in groups.
You just do regular sales posts,not a big deal.
So on Instagram, I would say.
sell super low ticket.
Or free.
Front end.
So driving people towards afreebie or something very low
ticket, and then get them ontoyour email list and upsell on
the backend.
So sales will probably happenmore in general, definitely have
(39:03):
sales happening to your emaillist.
That's what they're there for.
As well as nurturing them, Butwhat I've noticed Working really
well on Instagram this year.
In the past year or so.
Is.
People are buying, Either lowticket things or free things
straight off the feed.
And they're more selling highticket in.
(39:24):
Instagram stories or they'reselling high ticket on the
backend.
So using front end reels andreally high value carousels to
drive people to some sort ofmany chat bot.
Or they'll deliver a free or lowcost offer.
And then sales will happen inthe follow-up right.
You want something that isreally easy, attractive, like a
(39:47):
little bit more, maybe more ofan impulse buy to an extent
because that's people are inthat, like flipping through the
feed sort of mode.
That'd be a great thing to beselling on the front end or
driving people to on the frontend, whether that's low cost or
or free.
And then have a really goodnurture and sales sequence in
the backend.
Once they come into your worldwas the month of your email
list.
And that's where you can havethem really upselling into your
(40:09):
higher end offers into yourhigher ticket.
And obviously of course, In yourInstagram stories, right?
So I would say free and lowcost.
In the feed maybe some reallygood content that leads to
higher level things that leadsto your signature frameworks
that you do in your higherticket offers as well.
And then you sell your mid levelto high ticket.
offers in Instagram stories.
(40:31):
And inside of your email list.
Okay.
So that is all marketing.
Oh my God.
This is, so this is like anentire masterclass.
I don't know.
I feel like I should charge forthis.
Maybe.
I'm kidding.
I'm not, but okay.
We're going to just, we're goingto hurry up or we're almost
done.
Okay.
So systems, okay.
So systems is, do you wantsystems for everything?
And obviously when you first getstarted, all right.
Systems are the last part of myCEO mom's method.
(40:53):
When you first get started, it'shard to create systems because
you don't know what you need tocreate no point in creating
systems and having to recreatethem over and over again, as you
realize.
That this is not necessary andthis is necessary.
But.
Once you've gotten a few clientsin the door.
You want to have at least at thevery least eight excellent
onboarding and offboardingsystem in place.
Okay, so you want to minimizemanual tasks as much as possible
(41:15):
so that you can add personaltouches without burning out.
Okay.
So what do I mean by that?
Meaning.
Having a workflow set up, but assoon as you.
Send them the invoice.
As soon as the invoice is paid,they will automatically receive
the contract.
And and your onboarding email,for example, so how can you do
this?
You can use CRMs, right?
Like dub Sato.
(41:35):
Sato or HoneyBook.
Those are two of my favorites.
And they are an amazing way toset up really easy workflows
that work while you're not.
And when it comes to offboardinghaving automatic emails going
out, asking for testimonials,even having emails going out
three months, six months.
Eight months, 12 months.
After you finished a project.
(41:55):
With nurture with value saying,Hey, how's it going?
Was just thinking about you.
Do you have anything else goingon?
Is there anything else I canhelp you with?
Whatever that is.
Just even like systemizing yourfollow-up is such a great thing
you can do because you don'tneed to get over that feeling
of, oh, I feel weird reachingout.
It feels gross.
I don't know if I want to dothat.
You're not doing it upside.
(42:16):
I was doing it.
So it doesn't really matter,right?
And of course, once you get intoany marketing routine marketing
flow, Building systems for yourmarketing.
So knowing how you work best,some people work best as batches
people work best at doing dailythings.
I used to write content everysingle day.
Then it started batching it oncea week on Sunday.
Now I do a mix of both.
(42:36):
It really depends.
But I'm really trying to buildin systems for your marketing
because and the reason why it'sso important, especially as moms
things come up.
Okay.
Things come up.
And you really do want to beconsistent now, again,
consistent, not constant.
You don't need to be alwaysonline all the time, posting all
the time.
But you do want to beconsistent.
So batching things in advanceand being able to take a few
(42:58):
days off because your contentsalready scheduled out because I
don't know, your kid got sickand you're covered in vomit.
For 48 hours is okay because youhave things in the pipeline you
have.
Content going out.
So I think it's really importantto know how you work best and to
systemize it in whatever waymakes sense for you and try to
have content, in your backpocket, ready to pull out or
(43:19):
scheduled in advance so that youcan take off time if you need
to, without being like, oh myGod, I'm behind help.
I'm not posting anything,whatever.
Okay.
That is.
The basics.
So the mindset, the offers andthe marketing, the systems for
six figures as a mom in 2024.
You really do not need a lot.
Of clients.
In order to make six figures.
(43:39):
You really don't.
Okay.
So let's say if you areoffering.
Two K a month package.
Okay.
So that is six K and you want tomake$120,000 a year, which is 10
K a month.
120,000 divided by 6,000.
Is 20 clients.
That's 20 clients over thecourse of an entire year.
(43:59):
Okay.
And if you divide that by 12,that is.
One to two clients a month.
Okay.
Let's say two clients a month.
It's not a crazy amount ofclients to have.
It's really not.
Okay.
And I really want you to believethat you really can have.
(44:26):
To your people, to your clientsreally create that
transformation for them.
I really want you to believethat it is totally possible for
you.
Yes.
Even in 2025., just identifyingwhat are the gaps in the market?
What do people need right now?
You can find this out fromtalking to people.
You can find this out from justlooking and seeing people are
complaining about and Facebookgroups.
You can look and see what peopleare selling and seeing like, why
are they selling that in.
(44:46):
How are people reacting to it?
All this is awesome.
And I cannot wait to hear whatyou're planning to sell in 2025
to hit your next six figures.
But if you do want to getstarted, before you go, what if
scaling your business actuallymeant doing less?
And that is exactly what I'mteaching inside my free
masterclass, the CEO mom scalingcode six figure success on mom
(45:08):
time.
No MLMs, MRRs, or fluffincluded.
Join me live on Monday, February17th at 1 30 PM Eastern.
And yes, there's a bonus justfor showing up and staying until
the end.
So click the link in the shownotes to sign up or DM me code
on Instagram to grab your spot.
I'll see you next time.
Have a wonderful rest of yourday.
(45:30):
I can't thank you enough forlistening to Raising Your
Business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love and growing your
income in a way that works foryou and your family.
If you enjoyed this episode,please take a second to rate and
review and let's connect onInstagram.
Screenshot and share it onInstagram stories so we can get
the word out to more mombusiness owners like you.
(45:51):
Tag me at theelbendahan andshare your biggest breakthrough
from today.
See you next week.
I highly recommend doing this atthe very least having an email
(00:03):
list with at least one email aweek being sent to your list.
I really do believe like it'sdo, as I say, not as I did.
Start growing you're on youremail list from scratch.
From the beginning when you getstarted, I know you're not going
to necessarily need it.
Now.
Maybe you're not going to haveclients.
Although I will say that myclient.
One of my clients.
(00:23):
Sold a one-to-one 4k painfulpackage.
By sending a couple of emails toher list of 120 people.
Okay.
So things that people are notgoing to buy high ticket from an
email list is wrong.
But definitely start buildingyour email list because you will
eventually want to sellsomething that is not your
services and you want to have anaudience to sell it to Welcome
to the Raising Your BusinessPodcast.
(00:44):
I'm your host, Yael Ben Dahan,founder of CEO Mom Academy, mom
of six, and lifelong readingaddict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEOthey are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
(01:05):
I'll be sharing the honestreality of balancing business
and motherhood, biz models thatwork for you, marketing
simplicity and the mindset of aCEO mom.
Now let's dive in.
Hello, my friend, welcome backto the podcast.
(01:26):
And today's episode is going tobe really juicy.
I was going through some of myold podcast episodes where I
found this one and I was like,Let me relisten to this and see.
If I still stand by these.
Strategies.
And.
I decided that yes, I do.
A lot of these things, most ofthese things are still totally
relevant.
And so I'm going to be adjustingit based on what I've seen
(01:49):
coming in 2025.
But I think more than ever,these things are important.
And so today's episode is goingto be how to make six figures as
a mom in 2025.
And my goal for you is toliterally walk with a literal
step-by-step plan.
To hit six figures this year.
without eating a huge audience.
Without launching a coursewithout running any sort of ads.
(02:10):
Although if you want to, youcould totally do that.
I have no objection to ads.
But I do believe that it isbetter to do that after you've
sorted out all of your messagingand your funnels, knowing
exactly how people come intoyour world, how they buy from
you.
That's an entire differentconversation.
It was an episode about thatwhen it gets started with ads,
but I really just want to giveyou my basic plan.
Like here's what I would do.
to make six figures as a momwhere they skill in 2025.
(02:31):
And I want to give you thatstep-by-step.
There are a few keys to hittingsix-figures and as always, I'm
going to look at this throughthe lens.
I have my CEO mom's method,which stands for.
Mom's stands for mindset offers,marketing and systems.
And the mindset and offersmarketing and systems are going
to be different depending onwhat stage you're at.
So this is.
If you are currently makingabout one.
(02:52):
to three K a month.
Or so, and you really want tostep into six figures this year.
What do you need to do to getthere?
And we're just gonna walkthrough the, this method by CEO
moms method.
And just bring you the exactactions that I would be taking
on a regular basis to create sixfigures as a mom of six.
Now in 2025.
Let's start with.
(03:13):
The mindset, the right mindset.
So the first thing I want you tothink about.
Is thinking about your business,like a CEO.
And not like it's a hobby.
Okay.
And not like you're an employee.
So treating your business like abusiness and not like a hobby
means.
Dedicating at least two hours aweek, day to your business.
(03:33):
It can work wonders and it canreally get you going on the
journey towards success if to dowith the time.
And I'm going to tell you alittle more about that in this
episode.
Mike has Julie called a sacredtime.
Blocking off.
An hour or two a day to likewhere you will not be disturbed.
And you will just focuscompletely on your business and
on.
Revenue generating activities.
(03:54):
And I promise you, you can blockthis out.
Even if you're a mom, I built abusiness with four kids then
pregnant with my fifth, and withfive kids pregnant with my
sixth, I promise that you can dothis.
Okay.
You want to make sure todedicate at least a couple hours
a day to your business.
If this could be an hour beforethe kids wake up, it could be a
couple of hours after they go tobed.
It can be while they're taking anap or while they're in school.
(04:17):
If you have a day job, maybeduring your lunch hour.
And then another hour in theevening or in the morning?
I don't know.
It doesn't really matter.
Okay.
Cause I don't know yourschedule, but you want to think
about treating your businesslike a business and not like a
hobby.
Okay.
Oh, I'll get to it.
When I get to it.
If I even have time.
If you really want it to grow,you have to prioritize.
Okay.
(04:37):
The second thing I really wantyou to understand is that you
need to know exactly where youwant to go set a goal.
So you can actually move towardsit instead of taking random
actions that don't go anywhere.
And we're going to get intothose a little bit when we talk
about offers, but.
Knowing exactly.
You know what.
What is your target, your firstand say your good goal, right?
(04:59):
What is your minimum goal foryour business?
Let's say that's five K a month.
You're like, okay.
Maybe my better goal would bemaking eight K a month.
My best goal will be 10 K.
Which brings you above.
It actually brings you above sixfigures.
It brings you to 120 K a year.
I want you to know like what youwere working towards, because
just saying, I want to makemoney is not helpful saying,
okay.
My goal is to hit.
(05:19):
For me, I know, like I have acertain monthly recurring
revenue.
Goal that I want to hit thisyear.
I would like to hit a certainrecurring revenue goal.
By the time I have my baby inJune.
Okay.
So that is like my personalinternal goal.
And yes, the The big cash monthsare fun and everything.
But my goal is to really justgrow this to this point where
(05:40):
I'm just adding on recurringrevenue on a regular basis.
With clients that I feel like.
Super committed to.
In the longterm, I lovelong-term clients.
Like I know.
This is what I want to bebringing on.
I want to bring on more peoplethat can get to know their
businesses and really give themthat feedback that they need and
they deserve.
So that is my.
Very specific.
My specific goal that I'mworking towards.
(06:01):
And so whenever I whenever Iknow What I'm working towards
every decision that I make, canwe meet through this lens of,
okay.
Does this bring me closer to mygoal or is it a distraction or
is it taking me further awayfrom my goal?
So a cash injection could bereally fun, but what I do better
to maybe do some more nurturecontent and, work on getting
(06:21):
more people into a longer termmastermind rather than a quick
intensive, or maybe I can applyI sell intensives with the goal
of moving people into mymastermind.
That's a different idea.
So that is actually, movingtowards my long-term goal.
This knowing your goal, knowingwhat exactly you want, what you
want your life to look like,what do you want your business
to look like?
How much income you actuallywant to be bringing in?
That is going to help you.
(06:42):
Create really.
Like intentional steps andactions that take you closer to
that goal.
It actually bring you closer towhere you want to be.
All right now, when it comes toCEO mindset, there are so many
things I can go into on CEOmindset.
And I actually do in my non-woomindset, makeover it.
And I do this inside of mysignature program, CEO mom
(07:02):
academy, but I just wanted tomake a few suggestions.
For how to incorporate mindsetwork into your day to day.
This was a game changer for me.
And honestly I'm saying, I lookback at my journals from a few
years ago and I'm like, oh myGod.
So many.
So many of these things havecome true.
It's insane.
Like it's actually crazy.
I really do believe you canspare the time for 15 minutes, a
day of mindset work.
(07:23):
And I like to do journaling.
So I'm going to just tell youlike my ideas for doing mindset,
work with journaling, but alsotell you an idea.
If you just don't have the timeto journal and you just can't
get to it.
There's some, here's somethoughts for you.
Here are a few journaling kindof prompts for you for, your 15
minutes stale though.
I will say that once I startjournaling, like I can like
really get into it so I can dothis along with my morning tea.
(07:46):
Now it's T cause I.
I completely go off of coffee inwhen I'm pregnant, not by
choice.
I just, for some reason justcannot stomach it.
So currently it's tea in themorning.
I put on some beautiful MusicI'll drop a link to my preferred
Spotify playlist for for, forjournaling in the morning.
And I choose one of these.
(08:06):
So one thing you can do is askyourself, and then this from.
My friend and my coach TaylorLee.
Just ask yourself.
Okay.
What's up.
Yeah, what's up today.
And then just spend 15 minutesjust.
Letting it all out.
What's going on in your head?
Brain dump it out.
This can really help you seepatterns.
Thoughts, beliefs, things thatare coming up for you.
That you can really look at itand see if they're serving you
(08:27):
or not.
And that at least gives you thatawareness is going to be your
first step.
When it comes to any sort ofchanging right.
Need to make.
And if you realize that.
You're skewing towards negativeactivity.
And I know that I personally.
My brain will, and we as humans,this is normal, but maybe, I
don't know if I'm different thanmost, but my brain will skew
towards problems.
I'm just like, I look for, Ilook at problems.
I notice problems.
(08:48):
I'm a problem solver, but I willnotice I just go immediately
towards Ooh, what's wrong?
Let me what's wrong and how canI fix it and what can I do about
it?
I really try to actively try tofocus my brain towards solutions
rather than problems.
But if I notice that I'm doingthis a lot in my journaling, I'm
like, oh, here's a pattern.
This just keeps coming up.
I keep dumping in all theseproblems.
How can I switch my narrative?
(09:08):
Switch my.
Brain towards the solutionizing.
Another really cool idea is todo gratitude journaling, right?
So you're journaling what you'regrateful for.
And.
So first you start with justdrilling what you're grateful
for now.
Is that gonna be like, okay, I'mgrateful for.
I'm grateful for.
My healthy baby.
I just went for my anatomy scan.
This past this week and.
(09:30):
And everything looks great.
And so I was just so happy and Ifeel my baby moving every day.
And so I'm just so grateful forthat.
I'm grateful that my childrenare healthy.
My whole family is okay.
Which is not something to betaken for granted right now.
And especially in Israel.
I'm grateful that I startedincorporating.
These really great, like shortworkouts into my day, every
(09:50):
single day.
And so I'm just grateful forfinding that person.
What are the things I'm gratefulfor?
I'm grateful for my amazingclients and my amazing client
successes.
My client just signed a six Kclient and I'm just so happy for
her.
And then you start weaving inthings that you're grateful for
in advance.
These are things that you wouldlike to be grateful for in the
future are maybe not happeningquite yet, but.
You just want to weave them intothe things you're currently
(10:13):
grateful for that already doexist.
And this normalizes your goalsand helps you feel.
Already thankful and abundantbefore they even happen.
So I can be like, I'm sograteful for my healthy baby.
And I'm also so grateful for the20 K in monthly recurring
revenue, I'm not at 20 K monthlyrecurring revenue yet.
I have.
Can I have, I do have 20 Kmonths.
I don't have it necessarily inrecurring revenue coming in on a
(10:35):
regular basis.
And so now I'm like, okay, likeI just want to normalize that so
I can look at that and be like,yes, of course, I'm grateful for
that.
I'm sure I'm going to begrateful for it soon.
It's going to be great,normalist normalizes the things
that you desire and just bringsthem into your current reality,
which is very cool.
Another thing I really like todo is journaling out my ideal
life.
What is my new narrative?
(10:56):
Okay.
So right now, There's a certainnarrative.
I don't know.
Things just keep getting in myway.
Am I, and things just keepcoming up and my kids are
stressing me out and whatever, Idon't know.
That could be your narrative andyou could change your narrative
into wow.
My life is so full.
I'm so lucky that me and mychildren are.
Wanting to talk to me all thetime.
(11:16):
It's not going to always be thecase.
And just focusing on, whatnarrative do you want?
From when you wake up in themorning until you go to sleep at
night, what do you want yourlife to look at?
Or look like, sorry.
And even whatever in this can beabout everything's will be about
your business.
What does your business day looklike?
What does your inbox look like?
When you're are you getting, Idon't know.
Peanut notifications whileyou're on the toilet.
I don't know.
What is your relationship looklike?
(11:37):
What do you know?
What is your relationship withyour kids?
Look your friends.
Just journaling out what yourideal life looks like.
And Figuring out, what beliefsare you bringing into your day
to day that will serve you?
What beliefs can you bring intoyour day to day that will serve
you?
So maybe I think he there arepeople all around me who want to
pay me and I am just need to, myjob is to get in front of them
and show them why.
(11:58):
Like things like that.
This can really bring up somereally cool stuff.
I love doing this.
It's a really fun, It actuallyhas to do, I don't do it every
single day, but.
I did it enough that a lot ofthings, a lot of those things
came true.
So I'm just saying, I'm notsaying it's magic.
I'm just saying that when youare journaling in this way, it
does bring out.
Just opportunities showthemselves to you because you're
(12:19):
looking for that, thoseopportunities.
You're looking for somethingthat, that will fit in with that
narrative.
And my last suggestion forjournaling or, mindset work is
if you find that you're gettingstuck in a lot of negative
thoughts, then.
My favorite thing to do is towrite all your negative beliefs
out.
And then create a list of theopposites.
And turn them into affirmation.
(12:39):
So if your negative belief is noone wants to pay my higher
ticket prices.
It's like the right clients willbe jumping to pay my higher
ticket prices because theyunderstand the value of what
they're getting and they knowthat I am completely worth it.
So that is the opposite.
And when you can write out allthose negative thoughts, all
those things.
Let's keep coming up and keepgetting in your way and then
(13:00):
turning them into those reverseaffirmations.
And then you can use thoseaffirmations.
You can record them, likeliterally put them on a
recording if you'd like I loveto do this.
And there's actually an app.
I forgot what it's called and wehave to look for it.
But You can actually recordaffirmations and it will play
them for you.
With music in the backgroundwhile you're doing other things,
that's a fun thing to do.
(13:21):
If you'd like to just createthat sort of thing where you
want to create your own customlittle affirmation audio where
he knows listen to someoneelse's affirmations.
I just find that when I listento other people's affirmations,
it's just, it just ended upbeing.
It just felt like not real.
It felt like unaligned to mebecause it wasn't the way I
would speak about things.
It wasn't the way I would saythings.
So when I did my ownaffirmations, it felt much more
(13:43):
like me and much more likesomething I could actually like.
Aspire towards.
Okay.
So that is mindset work.
All right.
Now the second thing is youroffer.
So if you want to get to If youwant to get to the.
Six figure mark.
This is what I recommend.
Okay.
(14:03):
And this is really important.
I'm not saying you need to dothis forever.
But this is what I recommend.
If you really want to getstarted.
And.
You are.
Like, okay.
I know I want to hit sixfigures.
I've been offering all thesedifferent maybe I'm even
offering.
Hourly.
Hourly rates.
(14:24):
Or like hourly packages or likemaybe customer proposals.
Like I do social media for oneclient.
I do email marketing for anotherclient and I do.
Ads for someone else orwhatever.
If you've been offering thiswhole cheesecake factory menu.
Of offers and you aren't Youaren't hitting your income
goals, but you find that you'rejust working a lot.
This is probably why.
(14:44):
All right.
So I recommend if you are acoach, if you want to be a coach
having a one one-to-one.
Coaching offer to start withthat is the easiest thing to
start with because it's veryhigh touch.
You want us to be profitable?
You want a few prototypes, youwant it to be high touch because
that is what people will valuethe most.
It just is what it is.
That's what they'll value themost.
And so thinking about, what arethe deliverables that, that
(15:06):
entails?
How many calls per month?
What else do they get access to?
How many of those clients canyou actually hold at a time?
So let's say if your coachingoffer is one K a month, and I'm
going to get to this.
In a second, because we'retalking about setting goals, but
if your coaching offer is, onecame on.
And and you can have up to sixcalls.
A week, right?
You don't have time for any morebecause you're busy and your
(15:28):
kid, you.
Full-time daycare and you don'thave time for any more calls,
you could have up to six clientsa week.
And that doesn't even take intoconsideration if you're doing
any other discovery calls, theseare just client calls.
So now you're like, okay, fine.
That means that my income capreally right now is six K a
month.
Is that okay for you?
How does that feel for you?
Does that feel good?
If you'll not enough And if itdoesn't feel like enough, then
(15:50):
you need to either start withthat, be okay with making a
little less at the beginning toreally like narrow in, on your
process and your framework andget better at what you're doing
and then raise your rates.
After three months or six monthsor so.
Or you just start from thebeginning with a higher ticket.
So you don't, if you make it twoK a month for three months.
Then that's, five.
Five clients.
(16:11):
A week.
Let's see, you're doing weeklycalls.
It's five clients a month.
And that's 10 K a month, whichis a very nice and respectable
price.
And five calls a week is not acrazy amount of calls.
I personally find it hard to doa lot of calls per week because
of my time zone, but Buthonestly, I just don't feel like
if you were living, if you livein the general time zone of your
(16:33):
clients you probably can managefive calls.
You probably can marriage fatfindings.
My calls a week.
So that's just it's just athought.
So like you coaching offer,figure out exactly.
How can it be profitable?
How does actually make sense foryour goals?
If you are a service provider,then having, I discussed this in
last week's episode.
So make sure to check that out.
I'm pregnant now.
What it's I think episode 31.
(16:53):
A product dyes, scalableservice.
Okay.
So what does a scalable servicemean?
Number one it's product eyes,which means you can market and
sell it simply.
It becomes a product rather thana custom proposal.
Every single time.
It's systemized.
So you can have a repeatableprocess again and again, and
potentially start outsourcingpieces.
You don't want to do.
Teachable.
So you can turn it into a selfstudy or leverage offer later
on.
And again, bring on help to, youcan teach the process to them so
(17:16):
that you could, they can do itinstead of you.
And it creates a bigtransformation.
Without hours and hours andhours and hours and hours and
hours of work.
Okay.
And going back to the lastepisode, I go deeper into this.
So make sure to check that out.
You have your productizedservice.
So an example of productizedservice would be a launch copy
package.
That means that they get a salespage.
They get the pre-launch andlaunch emails.
(17:39):
And that's your launch copypackage?
I don't know.
Maybe you can add in like theyget the pre-launch content as
well.
Five pieces of content per weekor something like that for the
six weeks of the pre-launch andlaunch.
Okay.
Let's just say, all right, thatis a productized service.
It is a product you might havead-ons right.
Like just a burger is a product,right?
Like a Stacey or someone'sbuying a burger.
(17:59):
And I'd be like, yeah, but Iwant to have corn beef on top.
He Tom thing about burgers rightnow, I'm always talking about
food.
You could have an, anadditional, corn beef, you can
add fries, you can have onionrings.
You can add a salad, right?
You can add a drink, so yes, youhave your main offer, but you
might, if you can, if you wantto include ad-ons things that
people can just include thenhonestly like that is going to
(18:20):
be your best.
Your best bet as far assomething that is easier to
deliver over and over again,without getting completely
bored.
And honestly, boring is not theworst thing in the world.
If something gets you get sogood at something that it's
boring and it's hugely valuable.
That is fantastic.
Higher team, teach them how todo it.
Move yourself out of the doingof it.
Just sell it and then, take allthat boring money and use it to
(18:42):
invest elsewhere and do funthings with it.
I don't know.
So you also want to make surethat it's priced profitably,
right?
So making sure not toundercharge, because honestly
I've seen people not take thingsseriously when they were priced
too low.
Like I actually have a clientwho said that she.
She got on sales, got a coupleof sales calls where they said
oh, are you sure that's how muchyou charge?
And they were hesitant becauseshe wasn't charging enough.
Okay.
(19:03):
And that sounds crazy.
Like why would anyone ever tellyou that you're not charging
enough?
I promise you it happens.
Okay.
I promise you that it's totallypossible.
Okay.
I want you to, I want you toconsider.
When you are creating your offerprice point.
You want to make sure that itmakes sense for the actual value
of what you're delivering andit's not completely ridiculously
low because if it's ridiculouslylow, people will not believe
(19:24):
that you are an expert.
And then of course it's settingyour goals accordingly, right?
So now, What your signatureoffer, where you want it to be?
Figure out exactly.
How many of your signature offeryou need to sell?
In order to hit your goals.
So if let's say you want tomake.
10 K a month.
So that's 120 K a year.
So if your main offer is$2,000,that means you need to get 60
(19:45):
clients in a year or fiveclients a month.
Okay.
Five new clients a month.
That's a little bit crazy.
So you either need to createmore of a retainer offer where
you keep clients on for alonger.
So you can increase the value ofyour package and increase the
price point.
Or just raise the raise yourprice point.
altogether.
Just be like, this is how muchit is.
(20:06):
So instead of charging two K fora sales page, charge 5k for a
sales page or something, I don'tknow.
But again, I'm not saying youneed to do this right away, but
you have to be realistic.
If you have a certain goal.
And your offers.
Or not priced to hit that goal.
Something has to shift.
So you either need to havemaybe.
Less clients at higher pricepoints you might need to bring
(20:27):
maybe.
add on a, some sort of selfstudy thing.
If you have a big enoughaudience that you can sell a
self study offer so that you canmake more money with actually
having to deliver more work.
But you can not have to playaround with your numbers a
little bit.
Don't forget to take intoconsideration.
The hour spent the cost of doingbusiness and the value that you
bring.
I recommend having a three tofive K offer minimum.
Which means three clients amonth, if you don't resign
(20:49):
clients, which does not mean youcan't have a lower cost
intensive to bring people intoyour higher ticket service.
So if you want to have a one Kintensive.
And the goal of that is to bringpeople into your five or 10 K
offer.
That's great.
Or if you're doing VIP days andyou have enough demand.
You could charge two K for a VIPday and you do four or five a
month.
Which is not so bad.
(21:09):
And if you have enough demand,Razor for spending four to five
days.
A month working.
That's not terrible.
You'll be okay.
So I'm not saying it's going tobe too much for you, but the
question is, do you have enoughdemand to bring in for, four to
five new clients every month?
Or, have an offer that needsrepeating, right?
My friend, Mackenzie Mader whohas done this, she's a designer.
(21:30):
So she does VIP days now.
She does.
She's a designer.
She could do a sales page in aday.
She can do a website in a day.
People are probably going to notgoing to need websites over and
over again.
They probably will need morethan one sales page in a year.
I'll probably need a few.
So knowing that a client canbecome a repeat client, if you
do a great job, which he does.
Examples of a three to five Koffer could be three, a
(21:51):
three-month one-to-one coachingfor one K month, if that feels
okay for you to start with doingthree months of content
management for two K months withthat means that brings up the
six K for a package.
Minimum, and then they canalways resign.
So like a 6k client and hearingto a 12 K client.
And so on.
There are so many possibilities,but I really feel like a really
nice sweet spot is a three tofive K mark.
(22:13):
In order to hit a hundred Kwithout completely burning
yourself out.
Not sure which offer makes themost sense to sell to hit your
sustainable six figures?
I've pulled a lesson out of mysignature program, CEO Mom
Academy, where I'll walk youthrough my 10 favorite high
ticket offers for busy mombusiness owners to sell in 2024.
Plus, you can fill out my matrixworksheet to figure out which
(22:35):
offer is perfect for you, youraudience size, and even the
amount of childcare you haveavailable.
Go to yaelbendahan.
com slash high ticket to diveinto the matrix and discover
your perfect premium offer.
And don't forget to tag me onInstagram with the results, I
love to chat about your offer inthe DMs.
Again, it's yaelbendahan.
com slash high ticket.
Okay?
(22:55):
Back to the show.
Okay, so marketing let's talkmarketing.
That is probably what you got tospend the most.
Time on, definitely at thebeginning, because if you don't
have any clients that need to bemarketing for all the work time
that you have, that's what youshould be doing.
Unless you're working onimproving your skills in any
specific area that will help yoube.
(23:17):
Better at what you do, the firstthing you need to do when you're
thinking about marketing isobviously knowing your ideal
client really deeply.
Okay.
So what does their life looklike now?
What would it look like workingwith you?
What it would look like after.
All right.
And when you know that.
Your content is going to flow.
Okay.
And.
If you do not yet have thishaving a signature framework as
(23:39):
well.
And we're going to go a littleinto that in a second, but.
When, your client deeply.
And you have a signatureframework that you can really
speak to with a high level ofexpertise.
And this is how I do things, andthis is why I do them this way.
And this is why this is my.
Personal.
My proven method for X, Y, Z.
(24:00):
That will really establish youas an expert.
And it will really establishthat know like trust.
Between you and your preclients, let's call them.
All right.
The kind of content you can needto be creating.
And really this is going to beon any platform.
This is not a platform specificsection here.
Okay.
This is going to be the contentthat you create any platform.
(24:21):
So stories.
Okay.
Stories about yourself.
And why, why, what you do helpedyou or about why, what you did,
what you do help your clientsare stories.
And your data.
Excuse me stories in yourday-to-day that will connect
back to your offer.
Social proof.
Social proof of your clients oryourself.
What success have you had withsuccess of your clients had in
the area that you work in?
(24:42):
Transformation.
What is the transformation thatyou are providing?
Where are they now?
Where will they be after?
What does that look like forthem?
How will that feel for them?
How's it feel for them now?
How will it feel for them after?
So really showcasing theirtransformation and how it will
feel when they are working withyou.
Why you do things the way youdo?
And I think that this is areally important one and very
(25:03):
often a forgotten one.
But just digging into the,behind the scenes of this is why
I think this way, this is why Iact this way.
This is where, this is why I'm Ijust took this action.
Because number one, it reallyshowcases your values.
It really shows people like whatyou value and what, what, when
it shows, when you show peoplewhat you value is showing.
People really just who you are.
(25:25):
And I think that's reallyimportant especially if you're a
coach.
Okay.
Especially if you're a coach.
People need to know that peopleneed to know who you are.
People need to know.
Why you are the way you are andthat will help them trust you
more.
Okay.
That will help them trust youmore and it will either attract
or repel them.
It can go either way.
And that's good because you wantthe right people to resonate
(25:47):
with your values and the wrongpeople.
Not too.
And that is excellent.
Okay.
So that is a really importantthing.
Your values, why you do thingsthe way you do what your beliefs
are.
And then, secondarily to thisnext thing is stand for, stand
against.
This is a very big thing.
What do you stand for?
My, one of my favorite lines inHamilton.
Okay.
I love Hamilton.
I love everything.
Literally everything whenLin-Manuel Miranda has created.
(26:10):
I love it so much to the pointthat my family.
It doesn't even want to hear hisname anymore.
Because anytime he comes outwith any sort of album.
That is the soundtrack in herhome for at least a few months,
if not longer.
Hamilton had its turn in theHeights had its turn.
And condo had its turn.
I just think he's amazing.
When he says in Hamilton, if youstand for nothing, for what or
(26:30):
you fall for.
And.
But also at the, towards theend, when he was being asked,
even though he really dislikedThomas Jefferson, he was very.
Against him.
He didn't like his policies.
He didn't agree with him onbasically anything, but when
they asked who he would endorsein the election, judge Jefferson
versus Berg, he said he wasStanford.
Jefferson.
Because he said, Jefferson hasbeliefs and Burr has none
(26:52):
borough.
I would just go with the flow.
He would, he was very, he was achameleon.
He would just just fit in withanyone who he was around.
He didn't have any major beliefsthat he was stand for.
He would just shift them basedon who he was talking to.
And Hamilton did not respectthat.
I think that is a reallyimportant thing.
This is not just Hamilton.
This is not just in a reallyawesome rap Broadway show.
This is a real thing.
(27:14):
People need to see what youstand for and what you stand
against so they can figure outif they identify with you or
not.
And if you are just wishy, washyand vanilla, and you're like,
you could do this and you coulddo anything and whatever, and
you don't take a stand forsomething, whatever that
something is.
Your content is not going tostand out.
It is not going to.
Stop the scroll or get peoplelike really buying into it.
And be like, oh wow.
I should share this.
Oh my gosh.
(27:34):
I love this so much.
I'm going to save us to go backto for later.
Oh my God.
I love this belief.
So really focusing on what doyou stand for?
What do you stand against firmlythat you would literally like
someone challenged you, youwould die on that hill.
Okay.
Another thing to think about isyour framework.
Again, like I said, I discussedthe framework a little just
before, but if you have asignature framework then talking
about it and why it works right.
(27:56):
And showcasing different partsof it.
Show, Hey, showcasing, why eachpart of it is so important and
why you can have.
Three of the pieces about thefourth or whatever it is.
So you really want to talk aboutthat because again, leaning into
your framework.
Is going to really help you whenit comes to establishing
yourself as the expert.
Okay.
Because.
There is such a differencebetween I help moms.
(28:19):
Lose weight after baby or losethe last 15, 20 pounds after
baby.
And I help moms lose.
That last 15, 20 pounds and feeltheir absolute best.
With my proven.
Hot mom.
Framework, my proven hamammethod, my proven hot mom
system.
But the point is.
For some reason when someone hasa framework, when someone has a
(28:41):
proven system that has been likethat, they literally named it
and framed it and claimed it.
That all rhymed.
Then like they are really like,that really feels like they've
been doing this for a long time.
They know what the heck you'retalking about.
They know they're talking aboutso much.
And they've been doing this forso long that they have a
framework.
They have a way to do thingsover and over again for a
reason.
Okay.
And that is a really that is areally important thing to
(29:03):
consider inside of your contentas well.
If you are a service prospecifically, right?
Not a coach.
But another thing I'd want toadd into your content is why,
what you do is they need to havea, not a nice to have, right?
Like why is it better to hire methan to not hire me?
Okay.
What will you gain by hiring me?
What will you lose by not hiringme?
So really showcasing that.
(29:25):
And if you're a coach, youshould have some educational
content.
I do think you should.
Because educational content iswhat people are going to share.
People are going to enjoy.
It's probably, what's going tobring people to you, but if
you're already service provider,How to do this and how to do
that.
Cut down on that.
Once a week at most.
Okay.
If you're a coach, you, do youwant those?
(29:45):
How to, or how I did thisbecause they want to see behind
the scenes.
But if you're a serviceprovider, you don't want people,
you don't want to be attractingpeople who want to know how to
do things themselves.
You want to trap people who wantsomeone to do it for them?
And when you were writing.
How to build your own lead.
Lead funnel or whatever, or howto You know how to.
Create a content calendar foryourself, right?
(30:09):
That is not necessarily going toattract your people.
Because you want the people whovalue their time over their
money.
Okay.
So if you were doing a lot ofhow to do this, how to do that,
Less of that.
More of here's what you'remissing.
Here's why you need me.
Now when it comes to, okay, now,you know what content to create,
but where are you going to showup?
(30:30):
You need three, at least threetypes of content and marketing
going on and they might all bein the same place or they might
not, but there are three.
Parts in your business that youhave to be doing.
At any given time, all the time.
You want to grow?
You want to nurture, you want tosell right.
Grow your audience.
Get in front of new people,nurture your audience, which
(30:50):
nurtures your current people whoare not quite ready to.
Just.
Pull the trigger yet and buyfrom you and actually sells the
people who are ready to buy.
Okay.
So these kinds of content aregoing to be different in a way.
Okay.
And I'm not saying that it'salways going to be different,
but.
Here's what I mean.
Okay.
So grow gets you in front of newpeople.
(31:12):
So this could mean, let's sayyour PR if your primary place,
where you show up is yourFacebook profile, then you're
going to go into Facebook groupswith your ideal clients and give
consistent value and answerquestions on, in, in threads.
And you're going to just reallyshow up and get in front of
people and impress people inthese Facebook groups.
As, as far as Instagram goes,reels are the best type of
growth content you couldprobably create.
(31:34):
Carousels are secondarycarousels, if they're so super
shareable and they're just sowell done, then they definitely
can be growth content, but realtend to be.
What Instagram is showing to themost new people.
Okay.
So I'm using reels to get newpeople in for organic social.
That's what I would focus on.
If you're looking for somethingmore longterm, YouTube, or
(31:56):
blogging.
Or podcasting with SEO.
Okay.
So just podcasting is not goingto be enough and you podcasting.
With turning your podcast intoSEO blog posts or SEO.
Show notes or whatever that canreally bring in new people.
And you're probably going tohave to run some sort of
Pinterest.
Have these, a lot of Pinterestpins or things like that towards
your YouTube and towards yourblogs.
Other people's audiences, that'sactually my favorite way at hand
(32:18):
in front of new people.
And that could be things likebundles and summits and guesting
and other people's podcasts andguesting other people's
communities.
And things like that.
That's other people's audiences,freebie, swaps.
I've done this right where yousend an email to your list with
someone else's freebie and theysend an email to their list with
your freebie.
And you both get.
He begins to grow your audienceand it's great.
(32:39):
So that's other people'saudiences.
And then those referrals, right?
So at a service pro referrals, Ihonestly think are like the best
place to start.
The best place you can find yourfirst few clients.
So either way, wherever youchoose, I want you to pick one
to two platforms at most.
Okay.
And when did you at most ideallywant, but let's say you want to
(33:00):
do, to find one more growth inone more nurture.
Okay.
I get it.
But have one primary place thatyou create content for.
Okay.
And.
I would expect to marketing takeat least an hour to 90 minutes a
day and possibly more if youdon't have any clients yet, or
are not booked out.
Thinking about let's sayInstagram, so you're gonna be
like, okay, I'm doing Instagramreels and doing reels every
single day.
(33:21):
And I'm going to be.
Posting on my Facebook profileusing the same captions from my
Instagram reels and posting onmy Facebook profile.
Okay, fine.
Or I'll be doing.
Instagram reels and I'll bemoving people towards my lead
magnet and I'll be nurturing viaemail.
Okay.
Amazing.
But just choose your places andfocus on that.
Okay.
Don't try to spread yourself allover the place.
It's not going to work,especially if you do not have
(33:42):
any help, it's definitely notgoing to work.
You're going to get burned out.
Nurturing.
Okay.
So that's nurturing your currentaudience, so you can nurture
your audience in the same placewhere you're growing them.
So let's say you are.
You're doing reels andInstagram.
Your reels are great.
They're high value.
New people are joining you.
People are following yourprofile.
Amazing.
Your Instagram content, if it'sgood, we'll nurture your current
(34:02):
audience for sure.
If you have a Facebook profileagain, People once they follow
you on Facebook, your Facebookprofile content will nurture
them.
Okay.
So that's, that is important.
You, that will happen.
All right.
But if you want some morebackend stuff and I highly
recommend doing this at the veryleast having an email list with
at least one email a week beingsent to your list.
(34:24):
I really do believe like it'sdo, as I say, not as I did.
Start growing you're on youremail list from scratch.
From the beginning when you getstarted, I know you're not going
to necessarily need it.
Now.
Maybe you're not going to haveclients.
Although I will say that myclient.
One of my clients.
Sold a one-to-one 4k painfulpackage.
(34:45):
By sending a couple of emails toher list of 120 people.
Okay.
So things that people are notgoing to buy high ticket from an
email list is wrong.
But definitely start buildingyour email list because you will
eventually want to sellsomething that is not your
services and you want to have anaudience to sell it to have some
sort of front end socialplatform to grow and get in
front of new people.
And if you want, that will beyour nurturing platform as well,
but at least try to get peopleonto your email list.
(35:06):
So you continue nurturing themin there.
And then of course there isselling.
Okay.
When it comes to Facebook, it'spretty easy.
Just sales posts, right?
Sales directly, whatever.
If you have a Facebook group,same thing.
When it comes to Instagram, Ilike to have less CTS on my on
my content to specific sales orspecific offers.
(35:27):
I'd rather go towards leadmagnets.
Freebies are very low ticketoffers.
And I like to do this with manychat bots.
That is that is my personal orpersonal favorite way to utilize
my content on my feed.
If you've heard of many chat,it's just a chat bot software
where you can basically setthings up.
If you've ever seen those peoplesaying, drop this keyword in the
comments and I'll send you mylink to blah, blah, blah.
(35:49):
That's a many chat bot.
Okay.
I love using that.
So for Instagram, I like to havethe content be a little more
evergreen and people can justread it whenever and it's going
to be valuable either way.
And then focus on selling andstories to try to get people to
rereading my content whichbrings the bumps up my story
views, and then having all mysales content and talking about
my offers.
On stories.
(36:11):
You also.
This is really important and youwant to have a sales plan.
Okay.
And having a sales plan means.
When you know you have moneycoming in, let's say you have a
few clients and let's see youhave five clients at a time.
They're each paying you two.
K a month and you started, threeof them in January and then two
more in February.
And then, you're continuing tobring people in, in March.
(36:31):
You bring a couple of people inMarch.
But now, you know that by thetime you get to end of March,
you're going to have to eitherresign those first three
clients.
Or get new ones.
Maybe thinking about offeringlonger term offers or longer
term.
I'm at packages.
But the important thing is tolook at your income and project,
your income, right?
Look at, Hey, this is, I know Ihave these to be clients.
That means I'm getting, let'ssay three K two K, two K two K a
(36:53):
month.
Great.
That's six K going all the wayinto March.
Amazing.
No March is actually going to be10 K because I brought two more
clients in February.
Amazing.
But then when we get to April,all of a sudden, boom I'm losing
six K unless I plan to resignthose clients.
Knowing when your monthlyrecurring revenue is going to
drop off.
Figuring out how you can.
(37:14):
Have your sales plan work withthat.
For me, I'd be like, okay if Iknow that my monthly recurring
revenue is dropping off in July,so I will probably do a launch
in March or April.
Hypothetically, I would never doa launch in April, please.
God, I'm not going to say never,but it's always Passover in
April.
I'm not going to do that becauseI value my sanity.
(37:34):
Okay.
But having a, looking at theupcoming year and having a sales
plan being like, okay, fine.
I can see my monthly recurringrevenue is dropping off in
September, which means.
I'm going to do a sales event inJune before the summer slump.
Okay.
And I'm going to really work ongetting, X amount, more clients,
and so that this can mitigatethe September drop.
(37:55):
So looking at your year andknowing when to bake in sales
activities and sales events andlaunches and pushes for your
different offers for yourservices.
When you know not the month thatyou need to replace the clients,
but a couple.
A couple of months before,because you want to make sure.
That you have that locked in bythe time you get to that dip in
(38:19):
income.
So that is really important.
And I actually worked in myclients.
In my mastermind, like on this,like looking at the upcoming
gear.
What do you want to sell?
How much of it do you want tosell?
And I'm looking at your year.
When do you want to be doingthis?
When do you want to be launchingthis kind of stuff?
When do you want to have your,your one-to-one filled, how many
clients do you want per month,et cetera, et cetera.
I'm just going to say thisbecause I've mentioned Instagram
(38:42):
and Facebook, again, you couldsell it on Facebook.
You could sell in the feed.
You can sell in groups.
You just do regular sales posts,not a big deal.
So on Instagram, I would say.
sell super low ticket.
Or free.
Front end.
So driving people towards afreebie or something very low
ticket, and then get them ontoyour email list and upsell on
the backend.
So sales will probably happenmore in general, definitely have
(39:03):
sales happening to your emaillist.
That's what they're there for.
As well as nurturing them, Butwhat I've noticed Working really
well on Instagram this year.
In the past year or so.
Is.
People are buying, Either lowticket things or free things
straight off the feed.
And they're more selling highticket in.
(39:24):
Instagram stories or they'reselling high ticket on the
backend.
So using front end reels andreally high value carousels to
drive people to some sort ofmany chat bot.
Or they'll deliver a free or lowcost offer.
And then sales will happen inthe follow-up right.
You want something that isreally easy, attractive, like a
(39:47):
little bit more, maybe more ofan impulse buy to an extent
because that's people are inthat, like flipping through the
feed sort of mode.
That'd be a great thing to beselling on the front end or
driving people to on the frontend, whether that's low cost or
or free.
And then have a really goodnurture and sales sequence in
the backend.
Once they come into your worldwas the month of your email
list.
And that's where you can havethem really upselling into your
(40:09):
higher end offers into yourhigher ticket.
And obviously of course, In yourInstagram stories, right?
So I would say free and lowcost.
In the feed maybe some reallygood content that leads to
higher level things that leadsto your signature frameworks
that you do in your higherticket offers as well.
And then you sell your mid levelto high ticket.
offers in Instagram stories.
(40:31):
And inside of your email list.
Okay.
So that is all marketing.
Oh my God.
This is, so this is like anentire masterclass.
I don't know.
I feel like I should charge forthis.
Maybe.
I'm kidding.
I'm not, but okay.
We're going to just, we're goingto hurry up or we're almost
done.
Okay.
So systems, okay.
So systems is, do you wantsystems for everything?
And obviously when you first getstarted, all right.
Systems are the last part of myCEO mom's method.
(40:53):
When you first get started, it'shard to create systems because
you don't know what you need tocreate no point in creating
systems and having to recreatethem over and over again, as you
realize.
That this is not necessary andthis is necessary.
But.
Once you've gotten a few clientsin the door.
You want to have at least at thevery least eight excellent
onboarding and offboardingsystem in place.
Okay, so you want to minimizemanual tasks as much as possible
(41:15):
so that you can add personaltouches without burning out.
Okay.
So what do I mean by that?
Meaning.
Having a workflow set up, but assoon as you.
Send them the invoice.
As soon as the invoice is paid,they will automatically receive
the contract.
And and your onboarding email,for example, so how can you do
this?
You can use CRMs, right?
Like dub Sato.
(41:35):
Sato or HoneyBook.
Those are two of my favorites.
And they are an amazing way toset up really easy workflows
that work while you're not.
And when it comes to offboardinghaving automatic emails going
out, asking for testimonials,even having emails going out
three months, six months.
Eight months, 12 months.
After you finished a project.
(41:55):
With nurture with value saying,Hey, how's it going?
Was just thinking about you.
Do you have anything else goingon?
Is there anything else I canhelp you with?
Whatever that is.
Just even like systemizing yourfollow-up is such a great thing
you can do because you don'tneed to get over that feeling
of, oh, I feel weird reachingout.
It feels gross.
I don't know if I want to dothat.
You're not doing it upside.
(42:16):
I was doing it.
So it doesn't really matter,right?
And of course, once you get intoany marketing routine marketing
flow, Building systems for yourmarketing.
So knowing how you work best,some people work best as batches
people work best at doing dailythings.
I used to write content everysingle day.
Then it started batching it oncea week on Sunday.
Now I do a mix of both.
(42:36):
It really depends.
But I'm really trying to buildin systems for your marketing
because and the reason why it'sso important, especially as moms
things come up.
Okay.
Things come up.
And you really do want to beconsistent now, again,
consistent, not constant.
You don't need to be alwaysonline all the time, posting all
the time.
But you do want to beconsistent.
So batching things in advanceand being able to take a few
(42:58):
days off because your contentsalready scheduled out because I
don't know, your kid got sickand you're covered in vomit.
For 48 hours is okay because youhave things in the pipeline you
have.
Content going out.
So I think it's really importantto know how you work best and to
systemize it in whatever waymakes sense for you and try to
have content, in your backpocket, ready to pull out or
(43:19):
scheduled in advance so that youcan take off time if you need
to, without being like, oh myGod, I'm behind help.
I'm not posting anything,whatever.
Okay.
That is.
The basics.
So the mindset, the offers andthe marketing, the systems for
six figures as a mom in 2024.
You really do not need a lot.
Of clients.
In order to make six figures.
(43:39):
You really don't.
Okay.
So let's say if you areoffering.
Two K a month package.
Okay.
So that is six K and you want tomake$120,000 a year, which is 10
K a month.
120,000 divided by 6,000.
Is 20 clients.
That's 20 clients over thecourse of an entire year.
(43:59):
Okay.
And if you divide that by 12,that is.
One to two clients a month.
Okay.
Let's say two clients a month.
It's not a crazy amount ofclients to have.
It's really not.
Okay.
And I really want you to believethat you really can have.
(44:26):
To your people, to your clientsreally create that
transformation for them.
I really want you to believethat it is totally possible for
you.
Yes.
Even in 2025., just identifyingwhat are the gaps in the market?
What do people need right now?
You can find this out fromtalking to people.
You can find this out from justlooking and seeing people are
complaining about and Facebookgroups.
You can look and see what peopleare selling and seeing like, why
are they selling that in.
(44:46):
How are people reacting to it?
All this is awesome.
And I cannot wait to hear whatyou're planning to sell in 2025
to hit your next six figures.
But if you do want to getstarted, before you go, what if
scaling your business actuallymeant doing less?
And that is exactly what I'mteaching inside my free
masterclass, the CEO mom scalingcode six figure success on mom
(45:08):
time.
No MLMs, MRRs, or fluffincluded.
Join me live on Monday, February17th at 1 30 PM Eastern.
And yes, there's a bonus justfor showing up and staying until
the end.
So click the link in the shownotes to sign up or DM me code
on Instagram to grab your spot.
I'll see you next time.
Have a wonderful rest of yourday.
(45:30):
I can't thank you enough forlistening to Raising Your
Business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love and growing your
income in a way that works foryou and your family.
If you enjoyed this episode,please take a second to rate and
review and let's connect onInstagram.
Screenshot and share it onInstagram stories so we can get
the word out to more mombusiness owners like you.
(45:51):
Tag me at theelbendahan andshare your biggest breakthrough
from today.
See you next week.
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If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.