March 25, 2025 • 33 mins
Today I'm getting super real with you about my exact game plan for hitting 300K in 2025. And no, I'm not going to tell you to "just launch a course" or "post Reels every day" or any of that generic advice that doesn't work for real mom life or a nonexistent.
Do you feel like you're constantly juggling client work, content creation, and family responsibilities... but still not seeing the revenue growth you know you're capable of? I've been there! With six kids (including a baby who still doesn't sleep through the night), I had to get strategic about how I scale my business without sacrificing my family time.
In this completely transparent episode, I'm sharing:
- My actual offer suite (with real numbers!) that will bring me to 300K while working just 20 hours a week - spoiler alert. It's a little boring.
- Why I'm thinking of my business as a "spider web" instead of a ladder (this completely changed my approach)
- The exact leverage points that allow me to serve 50+ women without burning out
- How I've designed my entire business around my family's rhythms (Jewish holidays, summer breaks, and everything in between)
Friend, if you've been trying to follow conventional business advice that leaves you exhausted and still not hitting your income goals, this episode is your permission slip to do business differently.
I'm showing you how having FEWER offers and working FEWER hours can actually lead to MORE impact and MORE income. Because scaling your business as a mom isn't about doing more - it's about being strategic with the time you have.
🔥 EXCITING NEWS: I currently have 6 spots left in my CEO Mom Mastermind before the investment increases on April 10th. When you apply, I'll send you a personalized Loom video mapping out exactly how we'd work together to hit your specific income goals. DM me "mastermind" on Instagram with any questions!
Resources to Help You Scale:
Let me know your biggest takeaway from this episode by tagging me @theyaelbendahan on Instagram!
LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix
🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod
💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers
💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
And I like to think about myoffer suite, like a spider web
(00:02):
rather than a ladder.
So my signature offer, the CEOMom Mastermind, sits at the
center of that web.
I would say my MomentumCollective, which is my mini
mastermind for people who arelooking to scale to six figures
and wanna support, want support,going to six figures, like
booking out their one-to-one.
That is the place where you goand you wanna book out your
one-to-one and you want supportalong the way.
So we have my mastermind in themiddle, my, my collective on the
(00:23):
outside.
And then we have differentpathways that lead people to
that central offer, that landingpad, that Emerald City, so to
speak Welcome to the RaisingYour Business Podcast.
I'm your host, Yael Ben Dahan,founder of CEO Mom Academy, mom
of six, and lifelong readingaddict.
This podcast is here to empowermoms to run their businesses and
(00:43):
lives like the powerhouse CEOthey are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood, biz models thatwork for you, marketing
simplicity and the mindset of aCEO mom.
Now let's dive in.
(01:12):
Hello, welcome back to raisingyour business and today we're
getting super real about myexact game plan for hitting 300k
in 2025.
And no, I'm not going to tellyou to just launch a course or
post reels every day or any ofthat really generic BS.
I'm talking actual numbers,actual offers, the exact
strategy that I'm using to makethis happen while still working
around 20 hours a week with.
(01:32):
Six kids.
Because, let's get real, if Ican do this with a baby, who
still does not sleep through thenight, and teenagers, who need
help with calculus, which Icannot give them, but they'll
keep asking me anyway, youdefinitely can do this too.
Remember, this is Raising YourBusiness.
We are scaling businesses whileraising humans.
Let's dive in.
But before I break down my whole2025 game plan, quick heads up.
(01:53):
I've got two things for you.
First of all, if you are notinside my program happening this
week, Leverage.
It is the exact mindset shifts,offer shifts, and marketing
shifts that I made to go from110K to 200K.
Okay, so literally my firstmulti six figure year, if you
are going for your first multisix figure year, you're looking
(02:15):
to scale beyond the six figureyear, right?
You're like, everyone's oh, 10K,10K months, right?
But you're like, no, I want togo beyond that.
Like for me, 10K is just thebeginning because let's be
honest, in this day and age, 10Kdoes not go as far as it used to
go.
So if you are looking to scalebeyond six figures this year,
leverage is for you.
I'm going to be sharing theexact mindset shifts that I
made, the exact offer, sweetshifts that I made and the exact
(02:38):
marketing shifts that I made totake me from spaghetti through
all burnout exhaustion toworking two to four hours a day,
four days a week with my baby athome with me.
So if you're not in there, youneed to be in there.
The link is going to be in thedescription.
Secondly, I've got six spotsleft available in my CEO mom
mastermind before the investmentincreases on April 10th.
(03:01):
So either it's going to be aftersix spots fill or April 10th,
whichever happens first.
If.
What I'm about to shareresonates with you and you're
thinking, I want that kind ofstrategic support for my
business.
This mastermind is specificallyfor you.
So the link to apply is in thedescription as well.
If you have any questions aboutit, DM me mastermind on
Instagram for all the detailsand we can have a conversation.
Now let's talk my 300K gameplan.
(03:24):
So I've been thinking a lotabout what I want 2025 to look
like both for my business and myfamily.
And I've also been digging alittle more into my human design
and my personality and the way,just the way that I work and the
way that I I feel fulfilled inmy work.
And I realized something reallyimportant.
Okay.
I don't actually wanna just keepadding more and more clients or
(03:45):
creating loads and loads of newoffers and new programs.
And that is the conventionalgrowth advice, right?
It's like just scale to groupprograms, create more digital
products, hire more teammembers, right?
But here's the thing, every timeI follow that conventional
wisdom, without considering myactual life circumstances, I've
ended up stressed out,overwhelmed, and feeling like
I'm failing at both business andmotherhood because I tried to do
(04:06):
too much.
So instead, I actually sat downand I got super real with myself
about what would actually workfor my life with six kids, my
personal bandwidth, and what Igenuinely enjoyed doing in my
business.
And so I was asking myself, howcan I make this simple?
How can I make this evensimpler?
What if I built a 300 K yeararound a few key offers that I
love delivering that my clientsget amazing results from, and
(04:27):
that don't require me to workinsane hours or sacrifice my
family time and I'm saying 300KA year.
I actually, what I did the math,like my projected was actually
above this, but I'm honestlylooking to scale.
Slowly and strategically.
I'm not looking for these ousquantum leaps.
I really wanna do it slowly butsteadily.
I had a dip between, the warhappening in Israel and, my
(04:50):
pregnancy and just mental healthstuff.
And I really wanna rebuild thisback up really strategically and
very intentionally.
And I wanna encourage you tobuild your business
intentionally as well.
If you're like, oh.
I, Sally Sue over there saysthat having a new offer every
month is the best way to growyour business.
'cause then you can create amembership and then you can have
(05:11):
a low ticket membership thatbrings people into your higher
ticket service spaces, but youdon't actually wanna create
something new every month, thenthat is not gonna be good for
you.
And if they're like have one, Idon't know, one primary.
I dunno, VIP day or something,or maybe create a digital
product shop.
And that is not aligned with theway you deliver best, the way
you serve your people best.
(05:31):
It's not gonna be for you.
So what I'm gonna share with youtoday is my real no fluff game
plan for a 300 K year thatactually works with my life as a
mom of six.
And this is not sometheoretical, here's what you
could do, plan.
This is literally what I'mdoing.
Okay?
This is what I'm going for.
So if you're ready for sometransparency about actual
numbers and strategy, let's go.
Before I dive into the specificoffers and numbers, I wanna
(05:52):
share the philosophy behind myoffer suite because this drives
every decision that I make.
So here's what I've learned overseven years in business, gosh,
seven years, wow.
The most successful and sanebusiness models for Mom is not
gonna be about having dozens ofdifferent offers.
It's gonna be about having a fewcore offers that work together
as a system.
And I like to think about myoffer suite, like a spider web
(06:14):
rather than a ladder.
So my signature offer, the CEOMom Mastermind, sits at the
center of that web.
I would say my MomentumCollective, which is my mini
mastermind for people who arelooking to scale to six figures
and wanna support, want support,going to six figures, like
booking out their one-to-one.
That is the place where you goand you wanna book out your
one-to-one and you want supportalong the way.
So we have my mastermind in themiddle, my, my collective on the
(06:34):
outside.
And then we have differentpathways that lead people to
that central offer, that landingpad, that Emerald City, so to
speak.
And this is very different fromhow most people teach business
growth because you've probablyheard about the ascension model
where you have, free the lowticket, the mid ticket, high
ticket offers, and they workfrom, okay.
What's the freebie I'm gonnacreate to get someone into my
(06:55):
world?
Now what's the, now what's thelow ticket offer, which I
created as a trip wire for thisfreebie.
Okay, now what should my coursebe?
Now, what should my high ticketoffer be?
But that creates a lot ofunnecessary complexity when
you're a mom with limited time.
And I happen to have a lot offree mid low ticket offers
because over the past sevenyears, I've created a lot of
stuff.
Okay?
I had different amounts ofbandwidth over different, in
different seasons because I hadsome seasons where I had my baby
(07:18):
home with me, and I had someseasons where I had my kids all
in school all day, right?
Instead, I focus right now, Ihave a baby home with me.
I am enjoying every second ofhaving him with me.
I do not wanna send him out todaycare yet.
He's just the joy of my life,seriously.
And I, as a mom of six, myoldest is 15.
I know how fast time goes by andI already feel like time is
(07:39):
passing too fast with this one.
So I do not want to over overlycomplicate my life, and I want
to just.
Instead of being like, oh, Ihave to create new courses here
and new courses there, and a newoffer here and multiple mini
minds and multiple groupprograms.
So instead, I'm focusing onhaving one main signature offer
at the center, which is mymastermind, which is my goal, to
(08:00):
fill the mastermind, creatingone leverage kind of landing pad
offer that collects the peoplewho are not quite ready for the
Mastermind and really wantsupport in getting to the place
where they're ready for theMastermind, which is my Momentum
Collective.
And then developing a fewstrategic front end offers that
serve as entry points.
Okay.
I have an extensive suite ofoffers.
(08:21):
There's one new offer I'mworking on creating this year,
which I'm working on.
I'm finishing building out overthe next couple months.
It's gonna be launchingofficially in the summer, which
is gonna be my maternity leaveprogram called The Baby Proof
Your Business Program.
Okay.
And, I have that in the form ofan intensive, and I also, I'm
building it out into a courseand that is the one, like really
new thing that I'm creating and.
It.
Besides for that, everything Icreate this year, everything I
(08:43):
do this year is leading backtowards my mastermind because to
be honest, the CEO of mymastermind is my favorite place
to be.
It's my favorite place to hangout.
It is the place where you'regonna get the most support from
me.
The best support from me.
Okay?
And I want I feel like everyoneshould be in it now.
Now everyone can't be in it.
We're gonna discuss that in aminute, but, I think that is the
ideal.
I think ideally, every CEO momwho wants to have leveraged
(09:04):
offers a productized system thatbrings people into your offer.
A, a systemized marketing planthat moves people from,
discovering you to working withyou.
Like having all that and havingit work without you necessarily
having to show up live everysingle day is my goal for you.
And if that is what you want,then the CEO of my mastermind is
for you.
So having right my, my one mainsignature offer, having my kind
(09:27):
of collection like landing padfor the moms who are ready to
book out their one to one beforeexpanding to leverage offers,
that's the momentum collective.
And then having my strategicfront end that serve as the
entry points.
This simplifies everything,right?
My marketing, my delivery, mymessaging, even my team
structure.
And when you're trying to.
Build a multiple six figurebusiness with kids at home.
Simplicity isn't just a nice tohave.
(09:48):
It is absolutely essential.
Okay, so let's get into theactual numbers, because I know
when someone says, I'm buildinga 300 k business, you're
thinking, okay, great, but howexactly, and I'm saying 300 K
and I'm saying this to behonest, I would love to go for
half a million.
That is my next revenue goal ishalf a million after this and.
I want this to feel doable foryou.
(10:08):
So if you're hovering around thefive to 10 K mark per month, and
you're like, okay, I'm gonna,I'm hitting six figures.
I'm gonna be close to hittingsix figures soon.
Like I want you to see that thisis so passable for you.
First of all, the CEO Mommastermind, so I'm actually
capping this at 25 memberstotal.
Alright.
And the reason why I'm doingthis is because I wanna maintain
(10:29):
that very high touch andpersonalized support that makes
this container so valuable.
And also, I know my limits and Ican give my absolute best to 25
women at the level that I serve,the master, my mastermind
clients.
Beyond that, I feel like thequality would start to suffer
and I'm not willing tocompromise on that.
So by the end of 2025, I intendfor this mastermind to be 15 KA
(10:49):
year.
Painful.
Okay.
And that means that with only 20Mastermind members, we would be
looking at 300 k just from thisoffer.
And that is my entire revenuegoal, hit with just one offer.
But that's not really how itworks because currently I still
have people in who've come in atthe founder's rate.
I have six spots still availableat the founders rate, which is
10 K Painful or or.
(11:10):
$1,000 a month.
So that is I'm leaving spacethat like, that's why I said 25
because I feel like even if Ihave 20 people.
Or 15 people at the 15 k or atthe mid level, which is like
gonna be the 12 k painful, thenthen it's still going to be
hitting me close to my revenuegoal, but I don't need to only
make money from there.
So that's not my goal is not toraise the rate immediately so I
(11:32):
can hit my goal, as soon aspossible.
I'm gonna be doing it graduallyin a way that feels good for me,
but I definitely feel like theinvestment needs to go up
because of the level of supportthat goes in there.
Why am I raising the price?
Why am I increasing theinvestment?
Two reasons.
First of all the value I providehas increased significantly as
I've refined the Mastermindexperience.
Okay.
We've gone from weekly audits tounlimited audits on content, on,
(11:53):
on copy, on all that kind ofstuff.
I, I have, we're gonna be doingmore.
Like round tables, bringing inmore guest experts.
I wanna do an in a livein-person event, which I'm
trying to figure out thelogistics of that.
But I really am upgrading thequality.
Like I want this to feel likealmost a one-to-one slash group
experience.
I don't want this to be just oh,you're a part of a group and you
(12:14):
don't get any personalattention.
This is a, basically aone-to-one slash group hybrid.
And and they get verypersonalized support.
So.
Secondly I'm honest enough toadmit that working with fewer
people at a higher price pointis better for my energy and my
family.
So I would rather serve 20 womenat 15 k, 25 women at 10 k right,
than 40 women at seven and ahalf thousand dollars, even
(12:35):
though the revenue would be thesame.
So the energy expenditure iscompletely different because of
the level of support that Igive.
So next is the MomentumCollective, which is my landing
pad offer as far as like for thewomen who are growing, who are
in the building phase of theirbusiness.
This you you need to be in here.
You literally need to be inhere.
I, yeah, that's all.
Because to be honest, this is mymost leveraged offer that still
(13:00):
includes some personal supportfor me.
And it is designed to be theperfect entry point for women
who are not quite ready for theMastermind, who wanna hit their
first, six figure year or wanna,book out their one-to-one
services, but they want morethan just a course.
Okay?
So I'm planning to grow this toabout, between 30 to 50 members.
In 2025, that is my that is myplan.
(13:20):
So even if I just bring it up to30 members between the
Mastermind and the collective,we're actually looking at 400,
$5,000 just well behind my 300 Kgoal.
And and so that is really likethe two places where I want to
scale and anything else that Isell, right?
All leads, all roads really leadback to those two things.
And I feel really good aboutthat.
I feel really good about thatbecause I feel like I, I wanna
(13:41):
be able to give support to morepeople.
I can't give it at themastermind level to infinite
amounts of people.
But.
What I can do is is create thesespaces where there's some level
of access to me that are stillat an accessible price point,
right?
For the people who are in thebuilding stage and gives them
(14:03):
all of my courses, which,because I think to me that feels
just easier for me than beinglike, oh, and you only get this
and you only get that.
Because.
It just enables me to be like,okay, oh, you have this
question.
Go to this course in thislesson, and and check that out
and then come back and, and letme know how it went.
So honestly, I feel like this ismy ideal business structure.
And to be honest, like I wouldbe fine even doing just the
(14:23):
mastermind, like for my, formyself, because I really enjoy
the.
It makes me feel connected.
I love being like literallydigging my hands into people's
businesses and strategizingtogether.
Like literally like I strategizewith my client, Catherine.
A launch her goal was to hit 10beta members in her course.
She ended up hitting 14,converting close to 6% of her
email list.
(14:44):
And like less than 10unsubscribers her entire launch,
which was amazing.
And and honestly, like she, shedid an amazing job and it was
the most simplified.
This is like the most simplifiedlaunch I've ever seen.
And she was able to show upcompletely present during the
holiday season.
I'm actually gonna be bringingher onto the podcast next week
to talk about this more.
But I enjoyed this, that, thatprocess so much.
(15:05):
If it was like, honestly if Ijust a member, the mastermind,
like I would feel fulfilled,right?
But I do wanna create access formore moms who are at, still at
the building stage.
And that's why I created thecollective.
And I feel really good aboutthat because I love the women in
there.
I love being able to supportthem.
I.
And I'm, I just feel reallycomfortable with with having
these two levels of support sothat people can get support
(15:27):
along the way without me,burning myself out, trying to
deliver at get crazy scale.
Whereas whatever you're thinkingabout building, you wanna think
is this actually scalable?
Can I actually hit my incomegoals with this offer?
And if you can't, then you haveto go back to the drawing board
and think about why.
And back to the front endoffers.
So I have a few strategicfrontend offers.
I've run some live programs likemy leverage program that I'm
(15:49):
currently running now.
I did I mentioned this in the,in leverage I, back in 2021, I
did two main front end.
One day events, which was myhigh ticket, low hassle workshop
for$47, which generated likeover 20 k backend sales and
served as an evergreen funnelfor my main program.
And I also did my six figure momretreat which had a 10%
(16:09):
conversion rate to my highticket offers, right?
People bought a$27 ticket and10% of those people converted.
To my 10 K offer.
So this is not this is like aserious thing.
This works well.
And so these front end offersserve two purposes.
They bring new people into myworld and they generate
additional revenue.
That requiring a lot ofadditional time for me because
they're largely automated oronly run periodically.
(16:30):
So even factoring in somenatural attrition and the
reality that not everyone'sgonna join at the beginning of
the year, we're still looking ateasily clearing 300 k.
And the beauty of this model isthat most of the delivery
happens in group settings,right?
We have weekly calls, slacksupport systems that I've
already created, and that meansI can support 50 plus women
total across all my offerswithout significantly increasing
my work hours.
And that is the power ofstrategic leverage.
(16:53):
And, the truth is, like, Ireally feel like because I have
so many smaller front endoffers, just finalizing those
offers and creating a I'mactually in the process of
creating a pod funnel for my CEOMom mastermind, which I'm
working with my friend TaraCounterman on.
So creating these funnels reallyjust enables me to take what I
(17:14):
already have, pull little piecesoutta my existing offers and use
them as.
Like little samplers, littletasters of working with me.
And I feel like that's reallyimportant because I was
discussing this with my friendJessica yesterday we're
basically in a trust recessionright now.
We are we, there's so manypeople in the online space and
so many people who have losttheir audiences, lost trust in
them.
(17:34):
And so it's up to us to showwhat we're made of, what we can
offer so that people feel trustin investing in us, right?
So I have no problem with that.
And I'm honestly just gonna goback and forth between talking
about my mastermind, which islike the best place on the
planet, and sending people to myfront end offers because those
are amazing guys.
My mom viable marketing methodis.
Gold.
(17:54):
It is so simple.
It is so simple and it's so easyto implement and it helps you
show up consistently.
It is just, it's so simple.
Okay?
And I did this while I waspregnant during a pandemic with
a baby at home with me.
Without a nanny, no cleaninghelp, like this is stuff like I
did in the margins of my lifeand it still worked.
I know that my friend and offersare freaking amazing and I want
more people in them.
So my lower ticket offers arehonestly the best place to send
(18:17):
people when they're first cominginto my world, and that's what
I'm going to be doing.
Hey there.
CEO.
Mom, I see you book solid withback-to-back clients your
calendar, a Tetris game ofcommitments, constantly
wondering when you'll find timeto actually scale this business
you've built.
(18:38):
Can I just be real with you fora minute?
Being fully booked sounds greatuntil you're living it, until
you're rescheduling clients.
'cause your kid has a feverworking nights after bedtime
just to keep up.
And realizing that more clientsjust means less of you to go
around.
I know that feeling all toowell.
That moment when you look atyour successful booked out
business and think this wassupposed to give me freedom, not
trap me into another job.
(19:00):
In my CEO Mom mastermind, we'rehopping women just like you move
beyond the one-to-one ceilingthat's keeping you maxed out.
Whether you're making three Kmonths or 20 K months right now,
if you're trading hours fordollars and that's the only way
you're making money, you havehit a ceiling that no amount of
time management can fix.
What you need is not anotherproductivity hack.
You need a completely differentbusiness model, one that lets
you scale without sacrificingyour presence as a mom.
(19:22):
Imagine closing your laptop at2:00 PM for school pickup
without guilt Picture watchingyour kids at the park while your
offer sell in the background.
Think about planning a familyvacation without the panic of
rescheduling dozens of clients.
This is not your typical, justcreate a course advice.
This is the premium containerfor moms who are done with the
one-to-one hamster wheel and areready for leveraged, scalable
income.
That does not depend on yourconstant presence, and that
(19:43):
doesn't necessarily mean acourse.
My clients, they're launchingleveraged offers memberships
with 11% conversion rates, 6%conversion rates, creating front
end funnels that convert at 50%,building membership models that
add 5K in monthly revenue, allwhile reclaiming their time and
presence that they started theirbusiness for in the first place.
Right now, and I mean right nowI had exactly six spots left in
(20:04):
the CEO Mom Mastermind beforethe investment increases on
April 10th.
When you claim one of thesespots, you're getting me in your
corner for a full 13 months.
Yes.
You get a bonus month.
Helping you build the systems,the offers, and the marketing
that will break you outta thatone-to-one trap for good.
This includes a privateone-to-one ROI roadmap call,
where I'll map out your exactpath from overwhelmed and
overbooked to leveraged andliberated.
(20:25):
You also get two bonus SOS callsto use whenever you hit a
roadblock or opportunity becausetransformation isn't always
linear, especially for moms.
And if you're ready to go allin, pay in full and choose
between unlimited Telegramaccess for a month or a VIP
intensive, both worth$3,500.
Listen, there's a difference tobeing successful and being
sustainable.
This mastermind is for the momwho wants both.
(20:47):
Who's ready to build thebusiness that scales with her,
not spite her.
If that's you, head toya.com/mastermind or just DM Me
Mastermind on Instagram.
The investment does increaseApril 10th and these six spots
will not last.
Let's transform your booked outbusiness into a leverage model
that grows while you live thelife you built it for in the
first place.
(21:14):
So the third part is theleverage strategy and working
smarter, not harder.
So let's talk about how I'mstructuring these offers to
maximize leverage withoutsacrificing quality.
So the biggest mistake I see momentrepreneurs make when trying
to scale is adding moreone-to-one components or
creating offers that requireconstant new content creation.
And that is a recipe for burnoutwhen you have kids at home.
Okay, so instead, I'm focusingon three specific leverage
(21:34):
points.
First of all is strategicbatching.
So generally my content my callsand delivery happen on
designated days, so mymastermind calls are every
single Wednesday.
Okay.
That is how it is.
My momentum call.
We have one call every month forthe Momentum Collective, and
then we have one week, like fullweek of q and a inside of
Telegram.
(21:54):
So that is the q and a obviouslyis asynchronous.
I could do it whenever.
And I.
I have those one the firstMonday of the month.
Okay.
So I have one call on Mondays.
I then, I have weekly calls onWednesdays, which Wednesdays are
like my favorite days becausethey've always been my
designated coaching call day.
And it just I'm so pumped offafter a call because I just I
(22:15):
love being there, supporting myclients.
Having the conversations in themastermind are just the best.
I also work on batch creatingcontent.
So I do planning on Sundays andcontent creation on Mondays,
right?
So that is so planning, likebasic outlining of what I'm
gonna create and then writingcontent and recording podcast
happens on Mondays or Tuesdays.
(22:35):
And this creates very clearboundaries around when I'm in
CEO mode versus coaching modeversus mom mode.
So I've mentioned this in thepast.
That constraint breedscreativity, and that is where
that philosophy really shinesbecause by continuing my work to
the very specific days and timeblocks, I'm really forced to be
ultra efficient and veryfocused.
Second is systems over constantcreation.
(22:56):
So I built robust systems foreverything from con client
onboarding to contentrepurposing.
I record right one, generallyone podcast episode weekly, but
that becomes Instagram contentemail and email newsletter.
Even honestly, trainingmaterials inside my programs, I
honestly feel like all mypodcasts are like ones that I
would just give to my clientsand be like, you should listen
to this.
This is so good.
Okay.
(23:17):
So I'm not always, I do createsome other content, right?
I write, I try to create someauthority pieces, some pieces
that, that really make peoplethink and just call them out and
make them like take action orbelieve themselves more.
But, generally, I'm taking onecornerstone piece of content and
turning it into multiple assets,and this is critical when your
work time comes in 90 minute napwindows, or after my kids go to
(23:37):
bed, or I should say after mytwo youngest kids go to bed and
the rest of my kids arewandering around the house,
because that's very often whathappens after eight 30.
The third part is leveragedelivery methods.
So both my Mastermind andMomentum Collective are designed
around leverage delivery.
So instead of doing everythingone-to-one, I use group coaching
calls, which were one person'squestion benefits the
collective, right?
The entire group a searchableknowledge base of past trainings
(24:00):
and resources.
They get access to everythingthat I've created and and they
can go find it inside of mymember vault.
I have Slack for asynchronouscoaching and Telegram.
So I use Slack for theMastermind and Telegram for the
collective.
So I can respond when it's myschedule and I can also respond
via voice notes.
Those are the easy, that's theeasiest way for me to deliver
coaching.
Because honestly, like I coachbest.
(24:21):
Verbally.
And so I like Slack because itenables me to do that, and it
enables people to have reallyreally organized threads and
conversations and peer supportand accountability, right?
So members can help each otherout and not just rely on me.
I am not always in themastermind, but I love when
everyone people drop insomething for a creative
brainstorm.
Other people chime in and belike what about this?
And what about that?
So that means that the value myclients receive is not directly
(24:43):
tied to my time.
And that's why I love groupcontainers because.
Honestly, like I think I benefitgenerally more from a group
container than I have fromone-to-one.
Just one-to-one, right?
Not one-to-one in general, butlike I'd rather have a
one-to-one group hybrid thanjust a one-to-one coach, because
I benefit from the group aswell.
(25:03):
So they get support, strategyand results without me having to
be available 24 7.
But I am, I'm very engaged andI'm very involved with them and
like I'm there for them.
Okay.
I'll go back and forth.
Like I've had, we've had threadsin Slack where there are like 50
back and forth messages on onetopic to really nail down their
messaging, their long story,their offers, things like that.
And.
(25:24):
The last piece I wanna talkabout is, should the strategic
growth plan, which is beyondjust revenue, right?
So revenue goals are important,but they're only one piece of
the puzzle.
So the real question is, how doI grow to 300 K without
sacrificing my priorities as amom?
So my strategic growth plan goesbeyond just numbers, okay?
Because first of all, I'mfocusing on retention rather
than constant acquisition.
(25:45):
It is much easier to keepexisting members happy than to
constantly find new ones.
All my client, all my mastermindclients resigned for 2025.
Okay.
So I really work on investingvery heavily in the client
experience.
Adding surprise bonuses, makingsure everyone gets exceptional
results, really just beinginvolved.
Like I will notice their contentand call out them.
Call out.
Call'em out and be like, oh mygosh, yes.
I love that you posted this.
(26:05):
Or I'll be like, oh, you couldmaybe improve this by adding
captions here.
Like my goal is an 80% renewalrate for both the mastermind and
the collective.
And that means that ideally, Idon't need to be in constant
launch mode or always hustlingfor new clients, is that I can
focus on deeply serving thepeople who are already in my
world.
And apparently, according to myfriend Jess, this aligns with my
human design.
I do best with people who knowme, right?
(26:26):
Secondly, I'm leveraging myexisting audience rather than
just trying to grow rapidly.
Willy-nilly, my many businessgurus will tell you that you
need a massive audience to hitmultiple six figures, but I
really don't think that's true.
You do need to constantly begrowing your audience, okay?
But strategic growth withquality audience members is
better than just massive growthwith people who are may or may
(26:47):
not be good fits.
I would rather have 2000 highlyengaged followers who trust me
than 20,000 random people whobarely know who I am.
So instead of just focusing ongrowing my follower account
without, for no reason, I'mfocusing on deepening
relationships with the audiencethat I already have.
So that means this podcast,right?
Creating content specificallyfor them, showing up
consistently on the platforms.
They're already spending time.
(27:08):
And making sure every piece ofcontent delivers real value real
mindset shift for them,something that's gonna really
change their day, change theirlife.
And third, I am using strategicevents like my free leverage
event, right?
To create momentum and bringwaves of new people into my
world at specific times.
And these events create naturalenrollment periods for my offers
without needing to be in alwayslaunching mode.
Alright?
(27:28):
If you're like I just need, feellike I need to reconnect with my
audience, I need to just createsome buzz, create some momentum,
doing some sort of, liveprogram, either free or low
ticket is a really good way todo that.
And a fourth of all, I'mdesigning my growth around my
family rhythms.
This is something almost nobusiness strategy talks about,
but it's absolutely essentialfor moms.
So I know that certain times ofyear are gonna be more intense
(27:49):
for my family.
Jewish holidays, right?
We've got Passover.
Which is in April generally, andthe high holidays, which is in
the September october range.
We have summer break, which mykids have a nice amount of
summer break back to schoolseason.
So I'm planning my businessactivities around those rhythms
rather than fighting againstthem.
For example, I do most of myenrollment for both programs in
December and September andmidyear.
(28:11):
So like when my kids are inschool, routines are
established, right?
We're not right before Passover.
We're not in the summer.
During holidays and summerperiods, I focus more on
delivery and maintenance ratherthan growth activities.
I'll maybe join somecollaborations where I can
pre-schedule emails and thingslike that.
But I'm not going to I'm notgonna be going heavy on showing
up at a thousand percent duringmy busiest seasons.
(28:33):
So this kind of strategicplanning means that I can't hit
my revenue goal withoutsacrificing my family time
during these important seasons.
Okay, this is a lot.
So let's wrap it up.
So if you take nothing else fromthis episode, remember these key
points.
First of all, building a 300 Kbusiness as a mom does not
require you to work 60 hours aweek or creating dozens of
different offers.
It's about having a fewstrategic leveraged offers that
(28:55):
work together as a system andsell each other.
Secondly, sometimes the path togreater revenue is actually
narrowing your focus rather thanbroadening it.
So I'm intentionally capping mymastermind at the 25 members.
And increasing the investmentrather than trying to serve more
people at a lower price point inthis specific container, in this
very high value, high proximitydeep relationship container.
(29:17):
Third leverage is everythingwhen you're building a business
with kids at home.
Strategic batching systems overconstant creation and leverage
delivery methods are what makethis entire model possible.
I think you can technically hit300 k working one to one, but
it's gonna, you're gonna becharging a lot of money.
A lot of money.
So you have to have a very highvalue offer, and you're gonna be
(29:38):
doing a decent amount of work.
Okay.
So I think that I love leveragemodels because I think people
benefit the most from group.
And I also think that I knowthat I enjoy delivering to group
best, so that works in mypersonality as well.
And you have to make sure thatyou are leveraging your own
personality, your own strengthsand skills and talents and zones
of genius instead of trying tofight against it and do and fit
(29:59):
into somebody else's model.
And that is what I help myclients do.
I have clients who havememberships.
I have clients who have, ofcourse, I have clients who have
one-to-one coaching andservices, and they're moving
into group coaching, right?
So everyone has their ownstrategic model that works for
them, the personality of theirlife, their family, their
schedule.
And that is what we do in theMastermind.
There is no one size fits all inthe CEO Mom mastermind.
(30:21):
Everyone's gonna do it the waythat makes sense for them, and
that is what I am helping themdo strategically And finally.
Last but not least, yourbusiness strategy needs to work
with your family.
Rhythms not against them.
So I want you to design yourgrowth plan when you're planning
out your year.
Design it around the reality ofyour life as a mom and not some
sort of fantasy scenario whereyou have unlimited time and
energy.
So remember, you don't need tofollow conventional business
(30:42):
wisdom to create exceptionalresults.
You need strategies designedspecifically for your reality as
a mother, building a businesswhile raising tiny humans or
larger humans.
So if this approach resonateswith you and you're thinking, I
want that kind of strategicsupport for my business.
I would love to invite you tojoin my CEO Mom Mastermind.
So inside the Mastermind, we aregonna work together to design
(31:03):
your own leveraged businessmodel that fits your unique
circumstances and goals.
So whether you're aiming for ahundred K or 500 K, we're gonna
create a strategy that workswith your life as a mom and not
against it.
I currently have.
Six spots available before theinvestment increases, and I
would love to support you increating your own version of a
leveraged multiple six figurebusiness that does not require
(31:24):
sacrificing your family time.
So if this sounds amazing toyou, shoot an application
through.
The link is below.
The link to the application isbelow.
Check out the details, send inyour application.
And this is not a commitment,this is just a way for me to see
where you are in your business.
So I can see that the Mastermindcan help you.
And if you have any questionsabout it and before you get your
(31:45):
application in dm me Mastermindon Instagram, the link is below
as well.
And I'll share all the detailsabout how we can work together
to transform your businessmodel.
And I'm doing something new inin March.
When you apply and are a goodfit for the CEO Mom Mastermind,
I'm gonna send you apersonalized Loom video mapping
out exactly how we would worktogether to hit your income
(32:05):
goals.
So based on the goals that youyou put in your application and
where you currently are and whatyou currently have at hand and
your assets that you currentlyhave, I'm going to show you
exactly what we will do togetherin the Mastermind to do to help
you with those goals.
You'll get that loom.
You can do with it what youwill.
But I want you to see I want youto know that this is possible
for you.
(32:25):
And so if I don't think it'spossible, I'll say, I don't
think it's possible.
I think you should joinsomething else.
Or maybe, this is not the rightplace for you.
But I want you to really be ableto visualize what working
together would look like.
So if this episode gave you someideas for your own business, I
would love to hear about it, andI cannot wait to see you in our
next episode.
It's going to be a really goodone, and have a wonderful rest
(32:45):
of your day.
Let me know if you have anyquestions about the Mastermind.
I can't thank you enough forlistening to Raising Your
Business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love and growing your
income in a way that works foryou and your family.
If you enjoyed this episode,please take a second to rate and
review and let's connect onInstagram.
(33:06):
Screenshot and share it onInstagram stories so we can get
the word out to more mombusiness owners like you.
Tag me at theelbendahan andshare your biggest breakthrough
from today.
See you next week.
And I like to think about myoffer suite, like a spider web
(00:02):
rather than a ladder.
So my signature offer, the CEOMom Mastermind, sits at the
center of that web.
I would say my MomentumCollective, which is my mini
mastermind for people who arelooking to scale to six figures
and wanna support, want support,going to six figures, like
booking out their one-to-one.
That is the place where you goand you wanna book out your
one-to-one and you want supportalong the way.
So we have my mastermind in themiddle, my, my collective on the
(00:23):
outside.
And then we have differentpathways that lead people to
that central offer, that landingpad, that Emerald City, so to
speak Welcome to the RaisingYour Business Podcast.
I'm your host, Yael Ben Dahan,founder of CEO Mom Academy, mom
of six, and lifelong readingaddict.
This podcast is here to empowermoms to run their businesses and
(00:43):
lives like the powerhouse CEOthey are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood, biz models thatwork for you, marketing
simplicity and the mindset of aCEO mom.
Now let's dive in.
(01:12):
Hello, welcome back to raisingyour business and today we're
getting super real about myexact game plan for hitting 300k
in 2025.
And no, I'm not going to tellyou to just launch a course or
post reels every day or any ofthat really generic BS.
I'm talking actual numbers,actual offers, the exact
strategy that I'm using to makethis happen while still working
around 20 hours a week with.
(01:32):
Six kids.
Because, let's get real, if Ican do this with a baby, who
still does not sleep through thenight, and teenagers, who need
help with calculus, which Icannot give them, but they'll
keep asking me anyway, youdefinitely can do this too.
Remember, this is Raising YourBusiness.
We are scaling businesses whileraising humans.
Let's dive in.
But before I break down my whole2025 game plan, quick heads up.
(01:53):
I've got two things for you.
First of all, if you are notinside my program happening this
week, Leverage.
It is the exact mindset shifts,offer shifts, and marketing
shifts that I made to go from110K to 200K.
Okay, so literally my firstmulti six figure year, if you
are going for your first multisix figure year, you're looking
(02:15):
to scale beyond the six figureyear, right?
You're like, everyone's oh, 10K,10K months, right?
But you're like, no, I want togo beyond that.
Like for me, 10K is just thebeginning because let's be
honest, in this day and age, 10Kdoes not go as far as it used to
go.
So if you are looking to scalebeyond six figures this year,
leverage is for you.
I'm going to be sharing theexact mindset shifts that I
made, the exact offer, sweetshifts that I made and the exact
(02:38):
marketing shifts that I made totake me from spaghetti through
all burnout exhaustion toworking two to four hours a day,
four days a week with my baby athome with me.
So if you're not in there, youneed to be in there.
The link is going to be in thedescription.
Secondly, I've got six spotsleft available in my CEO mom
mastermind before the investmentincreases on April 10th.
(03:01):
So either it's going to be aftersix spots fill or April 10th,
whichever happens first.
If.
What I'm about to shareresonates with you and you're
thinking, I want that kind ofstrategic support for my
business.
This mastermind is specificallyfor you.
So the link to apply is in thedescription as well.
If you have any questions aboutit, DM me mastermind on
Instagram for all the detailsand we can have a conversation.
Now let's talk my 300K gameplan.
(03:24):
So I've been thinking a lotabout what I want 2025 to look
like both for my business and myfamily.
And I've also been digging alittle more into my human design
and my personality and the way,just the way that I work and the
way that I I feel fulfilled inmy work.
And I realized something reallyimportant.
Okay.
I don't actually wanna just keepadding more and more clients or
(03:45):
creating loads and loads of newoffers and new programs.
And that is the conventionalgrowth advice, right?
It's like just scale to groupprograms, create more digital
products, hire more teammembers, right?
But here's the thing, every timeI follow that conventional
wisdom, without considering myactual life circumstances, I've
ended up stressed out,overwhelmed, and feeling like
I'm failing at both business andmotherhood because I tried to do
(04:06):
too much.
So instead, I actually sat downand I got super real with myself
about what would actually workfor my life with six kids, my
personal bandwidth, and what Igenuinely enjoyed doing in my
business.
And so I was asking myself, howcan I make this simple?
How can I make this evensimpler?
What if I built a 300 K yeararound a few key offers that I
love delivering that my clientsget amazing results from, and
(04:27):
that don't require me to workinsane hours or sacrifice my
family time and I'm saying 300KA year.
I actually, what I did the math,like my projected was actually
above this, but I'm honestlylooking to scale.
Slowly and strategically.
I'm not looking for these ousquantum leaps.
I really wanna do it slowly butsteadily.
I had a dip between, the warhappening in Israel and, my
(04:50):
pregnancy and just mental healthstuff.
And I really wanna rebuild thisback up really strategically and
very intentionally.
And I wanna encourage you tobuild your business
intentionally as well.
If you're like, oh.
I, Sally Sue over there saysthat having a new offer every
month is the best way to growyour business.
'cause then you can create amembership and then you can have
(05:11):
a low ticket membership thatbrings people into your higher
ticket service spaces, but youdon't actually wanna create
something new every month, thenthat is not gonna be good for
you.
And if they're like have one, Idon't know, one primary.
I dunno, VIP day or something,or maybe create a digital
product shop.
And that is not aligned with theway you deliver best, the way
you serve your people best.
(05:31):
It's not gonna be for you.
So what I'm gonna share with youtoday is my real no fluff game
plan for a 300 K year thatactually works with my life as a
mom of six.
And this is not sometheoretical, here's what you
could do, plan.
This is literally what I'mdoing.
Okay?
This is what I'm going for.
So if you're ready for sometransparency about actual
numbers and strategy, let's go.
Before I dive into the specificoffers and numbers, I wanna
(05:52):
share the philosophy behind myoffer suite because this drives
every decision that I make.
So here's what I've learned overseven years in business, gosh,
seven years, wow.
The most successful and sanebusiness models for Mom is not
gonna be about having dozens ofdifferent offers.
It's gonna be about having a fewcore offers that work together
as a system.
And I like to think about myoffer suite, like a spider web
(06:14):
rather than a ladder.
So my signature offer, the CEOMom Mastermind, sits at the
center of that web.
I would say my MomentumCollective, which is my mini
mastermind for people who arelooking to scale to six figures
and wanna support, want support,going to six figures, like
booking out their one-to-one.
That is the place where you goand you wanna book out your
one-to-one and you want supportalong the way.
So we have my mastermind in themiddle, my, my collective on the
(06:34):
outside.
And then we have differentpathways that lead people to
that central offer, that landingpad, that Emerald City, so to
speak.
And this is very different fromhow most people teach business
growth because you've probablyheard about the ascension model
where you have, free the lowticket, the mid ticket, high
ticket offers, and they workfrom, okay.
What's the freebie I'm gonnacreate to get someone into my
(06:55):
world?
Now what's the, now what's thelow ticket offer, which I
created as a trip wire for thisfreebie.
Okay, now what should my coursebe?
Now, what should my high ticketoffer be?
But that creates a lot ofunnecessary complexity when
you're a mom with limited time.
And I happen to have a lot offree mid low ticket offers
because over the past sevenyears, I've created a lot of
stuff.
Okay?
I had different amounts ofbandwidth over different, in
different seasons because I hadsome seasons where I had my baby
(07:18):
home with me, and I had someseasons where I had my kids all
in school all day, right?
Instead, I focus right now, Ihave a baby home with me.
I am enjoying every second ofhaving him with me.
I do not wanna send him out todaycare yet.
He's just the joy of my life,seriously.
And I, as a mom of six, myoldest is 15.
I know how fast time goes by andI already feel like time is
(07:39):
passing too fast with this one.
So I do not want to over overlycomplicate my life, and I want
to just.
Instead of being like, oh, Ihave to create new courses here
and new courses there, and a newoffer here and multiple mini
minds and multiple groupprograms.
So instead, I'm focusing onhaving one main signature offer
at the center, which is mymastermind, which is my goal, to
(08:00):
fill the mastermind, creatingone leverage kind of landing pad
offer that collects the peoplewho are not quite ready for the
Mastermind and really wantsupport in getting to the place
where they're ready for theMastermind, which is my Momentum
Collective.
And then developing a fewstrategic front end offers that
serve as entry points.
Okay.
I have an extensive suite ofoffers.
(08:21):
There's one new offer I'mworking on creating this year,
which I'm working on.
I'm finishing building out overthe next couple months.
It's gonna be launchingofficially in the summer, which
is gonna be my maternity leaveprogram called The Baby Proof
Your Business Program.
Okay.
And, I have that in the form ofan intensive, and I also, I'm
building it out into a courseand that is the one, like really
new thing that I'm creating and.
It.
Besides for that, everything Icreate this year, everything I
(08:43):
do this year is leading backtowards my mastermind because to
be honest, the CEO of mymastermind is my favorite place
to be.
It's my favorite place to hangout.
It is the place where you'regonna get the most support from
me.
The best support from me.
Okay?
And I want I feel like everyoneshould be in it now.
Now everyone can't be in it.
We're gonna discuss that in aminute, but, I think that is the
ideal.
I think ideally, every CEO momwho wants to have leveraged
(09:04):
offers a productized system thatbrings people into your offer.
A, a systemized marketing planthat moves people from,
discovering you to working withyou.
Like having all that and havingit work without you necessarily
having to show up live everysingle day is my goal for you.
And if that is what you want,then the CEO of my mastermind is
for you.
So having right my, my one mainsignature offer, having my kind
(09:27):
of collection like landing padfor the moms who are ready to
book out their one to one beforeexpanding to leverage offers,
that's the momentum collective.
And then having my strategicfront end that serve as the
entry points.
This simplifies everything,right?
My marketing, my delivery, mymessaging, even my team
structure.
And when you're trying to.
Build a multiple six figurebusiness with kids at home.
Simplicity isn't just a nice tohave.
(09:48):
It is absolutely essential.
Okay, so let's get into theactual numbers, because I know
when someone says, I'm buildinga 300 k business, you're
thinking, okay, great, but howexactly, and I'm saying 300 K
and I'm saying this to behonest, I would love to go for
half a million.
That is my next revenue goal ishalf a million after this and.
I want this to feel doable foryou.
(10:08):
So if you're hovering around thefive to 10 K mark per month, and
you're like, okay, I'm gonna,I'm hitting six figures.
I'm gonna be close to hittingsix figures soon.
Like I want you to see that thisis so passable for you.
First of all, the CEO Mommastermind, so I'm actually
capping this at 25 memberstotal.
Alright.
And the reason why I'm doingthis is because I wanna maintain
(10:29):
that very high touch andpersonalized support that makes
this container so valuable.
And also, I know my limits and Ican give my absolute best to 25
women at the level that I serve,the master, my mastermind
clients.
Beyond that, I feel like thequality would start to suffer
and I'm not willing tocompromise on that.
So by the end of 2025, I intendfor this mastermind to be 15 KA
(10:49):
year.
Painful.
Okay.
And that means that with only 20Mastermind members, we would be
looking at 300 k just from thisoffer.
And that is my entire revenuegoal, hit with just one offer.
But that's not really how itworks because currently I still
have people in who've come in atthe founder's rate.
I have six spots still availableat the founders rate, which is
10 K Painful or or.
(11:10):
$1,000 a month.
So that is I'm leaving spacethat like, that's why I said 25
because I feel like even if Ihave 20 people.
Or 15 people at the 15 k or atthe mid level, which is like
gonna be the 12 k painful, thenthen it's still going to be
hitting me close to my revenuegoal, but I don't need to only
make money from there.
So that's not my goal is not toraise the rate immediately so I
(11:32):
can hit my goal, as soon aspossible.
I'm gonna be doing it graduallyin a way that feels good for me,
but I definitely feel like theinvestment needs to go up
because of the level of supportthat goes in there.
Why am I raising the price?
Why am I increasing theinvestment?
Two reasons.
First of all the value I providehas increased significantly as
I've refined the Mastermindexperience.
Okay.
We've gone from weekly audits tounlimited audits on content, on,
(11:53):
on copy, on all that kind ofstuff.
I, I have, we're gonna be doingmore.
Like round tables, bringing inmore guest experts.
I wanna do an in a livein-person event, which I'm
trying to figure out thelogistics of that.
But I really am upgrading thequality.
Like I want this to feel likealmost a one-to-one slash group
experience.
I don't want this to be just oh,you're a part of a group and you
(12:14):
don't get any personalattention.
This is a, basically aone-to-one slash group hybrid.
And and they get verypersonalized support.
So.
Secondly I'm honest enough toadmit that working with fewer
people at a higher price pointis better for my energy and my
family.
So I would rather serve 20 womenat 15 k, 25 women at 10 k right,
than 40 women at seven and ahalf thousand dollars, even
(12:35):
though the revenue would be thesame.
So the energy expenditure iscompletely different because of
the level of support that Igive.
So next is the MomentumCollective, which is my landing
pad offer as far as like for thewomen who are growing, who are
in the building phase of theirbusiness.
This you you need to be in here.
You literally need to be inhere.
I, yeah, that's all.
Because to be honest, this is mymost leveraged offer that still
(13:00):
includes some personal supportfor me.
And it is designed to be theperfect entry point for women
who are not quite ready for theMastermind, who wanna hit their
first, six figure year or wanna,book out their one-to-one
services, but they want morethan just a course.
Okay?
So I'm planning to grow this toabout, between 30 to 50 members.
In 2025, that is my that is myplan.
(13:20):
So even if I just bring it up to30 members between the
Mastermind and the collective,we're actually looking at 400,
$5,000 just well behind my 300 Kgoal.
And and so that is really likethe two places where I want to
scale and anything else that Isell, right?
All leads, all roads really leadback to those two things.
And I feel really good aboutthat.
I feel really good about thatbecause I feel like I, I wanna
(13:41):
be able to give support to morepeople.
I can't give it at themastermind level to infinite
amounts of people.
But.
What I can do is is create thesespaces where there's some level
of access to me that are stillat an accessible price point,
right?
For the people who are in thebuilding stage and gives them
(14:03):
all of my courses, which,because I think to me that feels
just easier for me than beinglike, oh, and you only get this
and you only get that.
Because.
It just enables me to be like,okay, oh, you have this
question.
Go to this course in thislesson, and and check that out
and then come back and, and letme know how it went.
So honestly, I feel like this ismy ideal business structure.
And to be honest, like I wouldbe fine even doing just the
(14:23):
mastermind, like for my, formyself, because I really enjoy
the.
It makes me feel connected.
I love being like literallydigging my hands into people's
businesses and strategizingtogether.
Like literally like I strategizewith my client, Catherine.
A launch her goal was to hit 10beta members in her course.
She ended up hitting 14,converting close to 6% of her
email list.
(14:44):
And like less than 10unsubscribers her entire launch,
which was amazing.
And and honestly, like she, shedid an amazing job and it was
the most simplified.
This is like the most simplifiedlaunch I've ever seen.
And she was able to show upcompletely present during the
holiday season.
I'm actually gonna be bringingher onto the podcast next week
to talk about this more.
But I enjoyed this, that, thatprocess so much.
(15:05):
If it was like, honestly if Ijust a member, the mastermind,
like I would feel fulfilled,right?
But I do wanna create access formore moms who are at, still at
the building stage.
And that's why I created thecollective.
And I feel really good aboutthat because I love the women in
there.
I love being able to supportthem.
I.
And I'm, I just feel reallycomfortable with with having
these two levels of support sothat people can get support
(15:27):
along the way without me,burning myself out, trying to
deliver at get crazy scale.
Whereas whatever you're thinkingabout building, you wanna think
is this actually scalable?
Can I actually hit my incomegoals with this offer?
And if you can't, then you haveto go back to the drawing board
and think about why.
And back to the front endoffers.
So I have a few strategicfrontend offers.
I've run some live programs likemy leverage program that I'm
(15:49):
currently running now.
I did I mentioned this in the,in leverage I, back in 2021, I
did two main front end.
One day events, which was myhigh ticket, low hassle workshop
for$47, which generated likeover 20 k backend sales and
served as an evergreen funnelfor my main program.
And I also did my six figure momretreat which had a 10%
(16:09):
conversion rate to my highticket offers, right?
People bought a$27 ticket and10% of those people converted.
To my 10 K offer.
So this is not this is like aserious thing.
This works well.
And so these front end offersserve two purposes.
They bring new people into myworld and they generate
additional revenue.
That requiring a lot ofadditional time for me because
they're largely automated oronly run periodically.
(16:30):
So even factoring in somenatural attrition and the
reality that not everyone'sgonna join at the beginning of
the year, we're still looking ateasily clearing 300 k.
And the beauty of this model isthat most of the delivery
happens in group settings,right?
We have weekly calls, slacksupport systems that I've
already created, and that meansI can support 50 plus women
total across all my offerswithout significantly increasing
my work hours.
And that is the power ofstrategic leverage.
(16:53):
And, the truth is, like, Ireally feel like because I have
so many smaller front endoffers, just finalizing those
offers and creating a I'mactually in the process of
creating a pod funnel for my CEOMom mastermind, which I'm
working with my friend TaraCounterman on.
So creating these funnels reallyjust enables me to take what I
(17:14):
already have, pull little piecesoutta my existing offers and use
them as.
Like little samplers, littletasters of working with me.
And I feel like that's reallyimportant because I was
discussing this with my friendJessica yesterday we're
basically in a trust recessionright now.
We are we, there's so manypeople in the online space and
so many people who have losttheir audiences, lost trust in
them.
(17:34):
And so it's up to us to showwhat we're made of, what we can
offer so that people feel trustin investing in us, right?
So I have no problem with that.
And I'm honestly just gonna goback and forth between talking
about my mastermind, which islike the best place on the
planet, and sending people to myfront end offers because those
are amazing guys.
My mom viable marketing methodis.
Gold.
(17:54):
It is so simple.
It is so simple and it's so easyto implement and it helps you
show up consistently.
It is just, it's so simple.
Okay?
And I did this while I waspregnant during a pandemic with
a baby at home with me.
Without a nanny, no cleaninghelp, like this is stuff like I
did in the margins of my lifeand it still worked.
I know that my friend and offersare freaking amazing and I want
more people in them.
So my lower ticket offers arehonestly the best place to send
(18:17):
people when they're first cominginto my world, and that's what
I'm going to be doing.
Hey there.
CEO.
Mom, I see you book solid withback-to-back clients your
calendar, a Tetris game ofcommitments, constantly
wondering when you'll find timeto actually scale this business
you've built.
(18:38):
Can I just be real with you fora minute?
Being fully booked sounds greatuntil you're living it, until
you're rescheduling clients.
'cause your kid has a feverworking nights after bedtime
just to keep up.
And realizing that more clientsjust means less of you to go
around.
I know that feeling all toowell.
That moment when you look atyour successful booked out
business and think this wassupposed to give me freedom, not
trap me into another job.
(19:00):
In my CEO Mom mastermind, we'rehopping women just like you move
beyond the one-to-one ceilingthat's keeping you maxed out.
Whether you're making three Kmonths or 20 K months right now,
if you're trading hours fordollars and that's the only way
you're making money, you havehit a ceiling that no amount of
time management can fix.
What you need is not anotherproductivity hack.
You need a completely differentbusiness model, one that lets
you scale without sacrificingyour presence as a mom.
(19:22):
Imagine closing your laptop at2:00 PM for school pickup
without guilt Picture watchingyour kids at the park while your
offer sell in the background.
Think about planning a familyvacation without the panic of
rescheduling dozens of clients.
This is not your typical, justcreate a course advice.
This is the premium containerfor moms who are done with the
one-to-one hamster wheel and areready for leveraged, scalable
income.
That does not depend on yourconstant presence, and that
(19:43):
doesn't necessarily mean acourse.
My clients, they're launchingleveraged offers memberships
with 11% conversion rates, 6%conversion rates, creating front
end funnels that convert at 50%,building membership models that
add 5K in monthly revenue, allwhile reclaiming their time and
presence that they started theirbusiness for in the first place.
Right now, and I mean right nowI had exactly six spots left in
(20:04):
the CEO Mom Mastermind beforethe investment increases on
April 10th.
When you claim one of thesespots, you're getting me in your
corner for a full 13 months.
Yes.
You get a bonus month.
Helping you build the systems,the offers, and the marketing
that will break you outta thatone-to-one trap for good.
This includes a privateone-to-one ROI roadmap call,
where I'll map out your exactpath from overwhelmed and
overbooked to leveraged andliberated.
(20:25):
You also get two bonus SOS callsto use whenever you hit a
roadblock or opportunity becausetransformation isn't always
linear, especially for moms.
And if you're ready to go allin, pay in full and choose
between unlimited Telegramaccess for a month or a VIP
intensive, both worth$3,500.
Listen, there's a difference tobeing successful and being
sustainable.
This mastermind is for the momwho wants both.
(20:47):
Who's ready to build thebusiness that scales with her,
not spite her.
If that's you, head toya.com/mastermind or just DM Me
Mastermind on Instagram.
The investment does increaseApril 10th and these six spots
will not last.
Let's transform your booked outbusiness into a leverage model
that grows while you live thelife you built it for in the
first place.
(21:14):
So the third part is theleverage strategy and working
smarter, not harder.
So let's talk about how I'mstructuring these offers to
maximize leverage withoutsacrificing quality.
So the biggest mistake I see momentrepreneurs make when trying
to scale is adding moreone-to-one components or
creating offers that requireconstant new content creation.
And that is a recipe for burnoutwhen you have kids at home.
Okay, so instead, I'm focusingon three specific leverage
(21:34):
points.
First of all is strategicbatching.
So generally my content my callsand delivery happen on
designated days, so mymastermind calls are every
single Wednesday.
Okay.
That is how it is.
My momentum call.
We have one call every month forthe Momentum Collective, and
then we have one week, like fullweek of q and a inside of
Telegram.
(21:54):
So that is the q and a obviouslyis asynchronous.
I could do it whenever.
And I.
I have those one the firstMonday of the month.
Okay.
So I have one call on Mondays.
I then, I have weekly calls onWednesdays, which Wednesdays are
like my favorite days becausethey've always been my
designated coaching call day.
And it just I'm so pumped offafter a call because I just I
(22:15):
love being there, supporting myclients.
Having the conversations in themastermind are just the best.
I also work on batch creatingcontent.
So I do planning on Sundays andcontent creation on Mondays,
right?
So that is so planning, likebasic outlining of what I'm
gonna create and then writingcontent and recording podcast
happens on Mondays or Tuesdays.
(22:35):
And this creates very clearboundaries around when I'm in
CEO mode versus coaching modeversus mom mode.
So I've mentioned this in thepast.
That constraint breedscreativity, and that is where
that philosophy really shinesbecause by continuing my work to
the very specific days and timeblocks, I'm really forced to be
ultra efficient and veryfocused.
Second is systems over constantcreation.
(22:56):
So I built robust systems foreverything from con client
onboarding to contentrepurposing.
I record right one, generallyone podcast episode weekly, but
that becomes Instagram contentemail and email newsletter.
Even honestly, trainingmaterials inside my programs, I
honestly feel like all mypodcasts are like ones that I
would just give to my clientsand be like, you should listen
to this.
This is so good.
Okay.
(23:17):
So I'm not always, I do createsome other content, right?
I write, I try to create someauthority pieces, some pieces
that, that really make peoplethink and just call them out and
make them like take action orbelieve themselves more.
But, generally, I'm taking onecornerstone piece of content and
turning it into multiple assets,and this is critical when your
work time comes in 90 minute napwindows, or after my kids go to
(23:37):
bed, or I should say after mytwo youngest kids go to bed and
the rest of my kids arewandering around the house,
because that's very often whathappens after eight 30.
The third part is leveragedelivery methods.
So both my Mastermind andMomentum Collective are designed
around leverage delivery.
So instead of doing everythingone-to-one, I use group coaching
calls, which were one person'squestion benefits the
collective, right?
The entire group a searchableknowledge base of past trainings
(24:00):
and resources.
They get access to everythingthat I've created and and they
can go find it inside of mymember vault.
I have Slack for asynchronouscoaching and Telegram.
So I use Slack for theMastermind and Telegram for the
collective.
So I can respond when it's myschedule and I can also respond
via voice notes.
Those are the easy, that's theeasiest way for me to deliver
coaching.
Because honestly, like I coachbest.
(24:21):
Verbally.
And so I like Slack because itenables me to do that, and it
enables people to have reallyreally organized threads and
conversations and peer supportand accountability, right?
So members can help each otherout and not just rely on me.
I am not always in themastermind, but I love when
everyone people drop insomething for a creative
brainstorm.
Other people chime in and belike what about this?
And what about that?
So that means that the value myclients receive is not directly
(24:43):
tied to my time.
And that's why I love groupcontainers because.
Honestly, like I think I benefitgenerally more from a group
container than I have fromone-to-one.
Just one-to-one, right?
Not one-to-one in general, butlike I'd rather have a
one-to-one group hybrid thanjust a one-to-one coach, because
I benefit from the group aswell.
(25:03):
So they get support, strategyand results without me having to
be available 24 7.
But I am, I'm very engaged andI'm very involved with them and
like I'm there for them.
Okay.
I'll go back and forth.
Like I've had, we've had threadsin Slack where there are like 50
back and forth messages on onetopic to really nail down their
messaging, their long story,their offers, things like that.
And.
(25:24):
The last piece I wanna talkabout is, should the strategic
growth plan, which is beyondjust revenue, right?
So revenue goals are important,but they're only one piece of
the puzzle.
So the real question is, how doI grow to 300 K without
sacrificing my priorities as amom?
So my strategic growth plan goesbeyond just numbers, okay?
Because first of all, I'mfocusing on retention rather
than constant acquisition.
(25:45):
It is much easier to keepexisting members happy than to
constantly find new ones.
All my client, all my mastermindclients resigned for 2025.
Okay.
So I really work on investingvery heavily in the client
experience.
Adding surprise bonuses, makingsure everyone gets exceptional
results, really just beinginvolved.
Like I will notice their contentand call out them.
Call out.
Call'em out and be like, oh mygosh, yes.
I love that you posted this.
(26:05):
Or I'll be like, oh, you couldmaybe improve this by adding
captions here.
Like my goal is an 80% renewalrate for both the mastermind and
the collective.
And that means that ideally, Idon't need to be in constant
launch mode or always hustlingfor new clients, is that I can
focus on deeply serving thepeople who are already in my
world.
And apparently, according to myfriend Jess, this aligns with my
human design.
I do best with people who knowme, right?
(26:26):
Secondly, I'm leveraging myexisting audience rather than
just trying to grow rapidly.
Willy-nilly, my many businessgurus will tell you that you
need a massive audience to hitmultiple six figures, but I
really don't think that's true.
You do need to constantly begrowing your audience, okay?
But strategic growth withquality audience members is
better than just massive growthwith people who are may or may
(26:47):
not be good fits.
I would rather have 2000 highlyengaged followers who trust me
than 20,000 random people whobarely know who I am.
So instead of just focusing ongrowing my follower account
without, for no reason, I'mfocusing on deepening
relationships with the audiencethat I already have.
So that means this podcast,right?
Creating content specificallyfor them, showing up
consistently on the platforms.
They're already spending time.
(27:08):
And making sure every piece ofcontent delivers real value real
mindset shift for them,something that's gonna really
change their day, change theirlife.
And third, I am using strategicevents like my free leverage
event, right?
To create momentum and bringwaves of new people into my
world at specific times.
And these events create naturalenrollment periods for my offers
without needing to be in alwayslaunching mode.
Alright?
(27:28):
If you're like I just need, feellike I need to reconnect with my
audience, I need to just createsome buzz, create some momentum,
doing some sort of, liveprogram, either free or low
ticket is a really good way todo that.
And a fourth of all, I'mdesigning my growth around my
family rhythms.
This is something almost nobusiness strategy talks about,
but it's absolutely essentialfor moms.
So I know that certain times ofyear are gonna be more intense
(27:49):
for my family.
Jewish holidays, right?
We've got Passover.
Which is in April generally, andthe high holidays, which is in
the September october range.
We have summer break, which mykids have a nice amount of
summer break back to schoolseason.
So I'm planning my businessactivities around those rhythms
rather than fighting againstthem.
For example, I do most of myenrollment for both programs in
December and September andmidyear.
(28:11):
So like when my kids are inschool, routines are
established, right?
We're not right before Passover.
We're not in the summer.
During holidays and summerperiods, I focus more on
delivery and maintenance ratherthan growth activities.
I'll maybe join somecollaborations where I can
pre-schedule emails and thingslike that.
But I'm not going to I'm notgonna be going heavy on showing
up at a thousand percent duringmy busiest seasons.
(28:33):
So this kind of strategicplanning means that I can't hit
my revenue goal withoutsacrificing my family time
during these important seasons.
Okay, this is a lot.
So let's wrap it up.
So if you take nothing else fromthis episode, remember these key
points.
First of all, building a 300 Kbusiness as a mom does not
require you to work 60 hours aweek or creating dozens of
different offers.
It's about having a fewstrategic leveraged offers that
(28:55):
work together as a system andsell each other.
Secondly, sometimes the path togreater revenue is actually
narrowing your focus rather thanbroadening it.
So I'm intentionally capping mymastermind at the 25 members.
And increasing the investmentrather than trying to serve more
people at a lower price point inthis specific container, in this
very high value, high proximitydeep relationship container.
(29:17):
Third leverage is everythingwhen you're building a business
with kids at home.
Strategic batching systems overconstant creation and leverage
delivery methods are what makethis entire model possible.
I think you can technically hit300 k working one to one, but
it's gonna, you're gonna becharging a lot of money.
A lot of money.
So you have to have a very highvalue offer, and you're gonna be
(29:38):
doing a decent amount of work.
Okay.
So I think that I love leveragemodels because I think people
benefit the most from group.
And I also think that I knowthat I enjoy delivering to group
best, so that works in mypersonality as well.
And you have to make sure thatyou are leveraging your own
personality, your own strengthsand skills and talents and zones
of genius instead of trying tofight against it and do and fit
(29:59):
into somebody else's model.
And that is what I help myclients do.
I have clients who havememberships.
I have clients who have, ofcourse, I have clients who have
one-to-one coaching andservices, and they're moving
into group coaching, right?
So everyone has their ownstrategic model that works for
them, the personality of theirlife, their family, their
schedule.
And that is what we do in theMastermind.
There is no one size fits all inthe CEO Mom mastermind.
(30:21):
Everyone's gonna do it the waythat makes sense for them, and
that is what I am helping themdo strategically And finally.
Last but not least, yourbusiness strategy needs to work
with your family.
Rhythms not against them.
So I want you to design yourgrowth plan when you're planning
out your year.
Design it around the reality ofyour life as a mom and not some
sort of fantasy scenario whereyou have unlimited time and
energy.
So remember, you don't need tofollow conventional business
(30:42):
wisdom to create exceptionalresults.
You need strategies designedspecifically for your reality as
a mother, building a businesswhile raising tiny humans or
larger humans.
So if this approach resonateswith you and you're thinking, I
want that kind of strategicsupport for my business.
I would love to invite you tojoin my CEO Mom Mastermind.
So inside the Mastermind, we aregonna work together to design
(31:03):
your own leveraged businessmodel that fits your unique
circumstances and goals.
So whether you're aiming for ahundred K or 500 K, we're gonna
create a strategy that workswith your life as a mom and not
against it.
I currently have.
Six spots available before theinvestment increases, and I
would love to support you increating your own version of a
leveraged multiple six figurebusiness that does not require
(31:24):
sacrificing your family time.
So if this sounds amazing toyou, shoot an application
through.
The link is below.
The link to the application isbelow.
Check out the details, send inyour application.
And this is not a commitment,this is just a way for me to see
where you are in your business.
So I can see that the Mastermindcan help you.
And if you have any questionsabout it and before you get your
(31:45):
application in dm me Mastermindon Instagram, the link is below
as well.
And I'll share all the detailsabout how we can work together
to transform your businessmodel.
And I'm doing something new inin March.
When you apply and are a goodfit for the CEO Mom Mastermind,
I'm gonna send you apersonalized Loom video mapping
out exactly how we would worktogether to hit your income
(32:05):
goals.
So based on the goals that youyou put in your application and
where you currently are and whatyou currently have at hand and
your assets that you currentlyhave, I'm going to show you
exactly what we will do togetherin the Mastermind to do to help
you with those goals.
You'll get that loom.
You can do with it what youwill.
But I want you to see I want youto know that this is possible
for you.
(32:25):
And so if I don't think it'spossible, I'll say, I don't
think it's possible.
I think you should joinsomething else.
Or maybe, this is not the rightplace for you.
But I want you to really be ableto visualize what working
together would look like.
So if this episode gave you someideas for your own business, I
would love to hear about it, andI cannot wait to see you in our
next episode.
It's going to be a really goodone, and have a wonderful rest
(32:45):
of your day.
Let me know if you have anyquestions about the Mastermind.
I can't thank you enough forlistening to Raising Your
Business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love and growing your
income in a way that works foryou and your family.
If you enjoyed this episode,please take a second to rate and
review and let's connect onInstagram.
(33:06):
Screenshot and share it onInstagram stories so we can get
the word out to more mombusiness owners like you.
Tag me at theelbendahan andshare your biggest breakthrough
from today.
See you next week.
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