April 29, 2025 • 28 mins
Feeling like your business just isn't hitting the way it used to?
You're showing up, doing #allthethings — but the momentum feels...off.
You are not broken, friend.
You’re just outgrowing a version of your business that doesn’t fit you anymore.
Today, we're diving into the strategy side of a business reset — how to realign, recalibrate, and reclaim your CEO energy (without burning everything to the ground).
In this episode, we cover:
- Why "misalignment" (not burnout) is probably the real reason things feel so heavy lately
- How to do a Calendar Reset that actually reflects your real life (kids, Cheerios, teething and all)
- The Offer Simplification Strategy that will instantly breathe life back into your sales
- My "Minimum Effective Dose" Marketing Plan that keeps you visible without stealing your sanity
- The bonus Trust Bridge move that can turn tiny offers into big momentum
When you feel stuck, overwhelmed, or ready to throw the whole thing in the trash, this is the episode you need.
Because scaling your business as a mom was never about doing more — it's about doing what actually fits your life. 🔥
Ready for your reset?
Your MOMentum Era is officially open — and we're kicking off the first week of May! Get all the juicy details and join us here.
LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix
🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod
💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers
💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
am I just selling the same offerthe same way because I've always
(00:02):
done it that way, or does thisactually align with what my
clients need, how I best candeliver it with my life right
now?
I want you to really think aboutthat because again, we sometimes
just do things because we'vealways done it that way or
because we've seen other peopledo it that way and we're like
they must have had a goodreason, right?
But when it comes down to it,you have to do things the way
that works for you, and that iswhere true innovation comes
(00:23):
from, right?
Being the leader means leadingyourself as well.
And not just following the crowdor just following your rut that
you're stuck in because you'vealways done it that way.
It really requires looking atyourself and looking at your
business and deciding no, I'mgoing to lead, I'm going to, I'm
going to craft my business inthe way that actually makes
sense for me right now, and Iwill optimize and tweak along
(00:44):
the way because that's how lifegoes.
We need to optimize and tweakfor every season that we're in.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
(01:06):
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
(01:29):
Hello.
Hello.
Welcome back to the podcast, andI'm so glad you were here.
So whether you're listening tothis while folding laundry or
hiding the bathroom for fiveminutes of peace or.
Actually just sitting on tolisten on purpose and bless you
if you are.
And if you are, I highlyrecommend taking some notes.
'cause there's some really goodstuff in here.
This one is really gonna hit,and all I'm gonna say is I'm not
one to believe in superstitiousthings, but I don't know.
(01:52):
I feel like this episode maybehas jinxed a little bit because
I've already recorded it twiceand both times something went
wrong with the audio.
So I'm going to.
I'm gonna check the audio rightnow to make sure it's recording
properly and then I'm gonnastart again.
But I have currently bribed my11-year-old who wanted to go
shopping for some food that wewere missing in the house, and I
told him he had to bring thebaby with him.
And so I am grabbing thisopportunity and that is why this
(02:14):
is coming to you a couple dayslate.
Due to the ridiculous amounts ofre-recording I've had to do
Okay, we're back and I'vechecked.
All the audio settings and Ithink we are good.
So I wanna talk about somethingtoday that I've been hearing
about from a lot of peoplerecently.
Some, sometimes in my clients,my Instagram dms and even some
(02:36):
people in my own mastermind.
And they've been saying thingslike, my business just feels
off, right?
I don't get it.
I used to know exactly what Iwas doing and now everything
feels fuzzy and stuck andweirdly hard and like I don't
have the same confidence that Iused to have and I feel like I'm
doing all the right things andand they don't seem to be
working the same way they usedto.
And if you are nodding rightnow, this is for you.
(02:56):
So if you might've hadsuccessful.
Business months, maybe businessyears before maybe you've had 5K
months, eight k months, maybeyou've even hit your, the Holy
Grail of 10 K months, right?
Clients love you, your contentis solid, you're showing up, but
the momentum is just not there,right?
Everything that maybe used towork so seamlessly for you, it
just is not hitting the same.
(03:17):
And you're like, wait, is it me?
Is it my messaging?
Is it my offer?
Is it the algorithm?
And you're like, I don't know,maybe the recession is it.
People just don't, aren't buyinganything anymore, or people just
aren't buying premium thingsanymore.
And in the meantime, real lifeis still happening.
You're answering emails whileyou're wiping someone's nose.
You're stirring, mac and cheesewith one hand and voice noting a
client with the other hand, andthe floor is covered in
(03:37):
Cheerios.
Again I don't know, are theybreeding?
I swear they just pop outta theground like mushrooms.
That is what I think out of thefloor of my own house.
'cause no matter what I do, I'llalways find a rogue cheerio
somewhere.
And as someone who's preparingfor Passover, this was very
stressful., so I need you tohear me when I say this, okay?
You have not lost your touch.
You have not outgrown yourmagic, okay?
(03:59):
Your confidence did not justdisappear.
Out of nowhere, and you're like,it's just gone.
Never to return again.
You have just outgrown yourbusiness set up.
That is all you've changed,you've evolved, right?
You've gotten clear on what youwant.
You've gotten clear on who youserve.
You've gotten clear on what youdon't want and how you don't
wanna be spending your time, butyour business might still be
(04:22):
running on that old version ofyou and that disconnect.
That's what you're feeling,right?
It's not burnout, it'smisalignment.
And what we do very often to fixthis sort of thing is look for
all the strategies.
Oh, maybe I'll try this, maybeI'll try that.
Maybe I'll have a membership.
Maybe I'll start on TikTok.
Maybe I'll start doing, I don'tknow, YouTube or maybe I'll
start.
I dunno, running ads, right?
You, we try to find anything tofill that void between what we.
(04:45):
Are doing what used to work sowell and what does not seem to
be landing anymore.
And honestly, this is happeningto a lot of people.
Okay.
And to me as well, some stuffthat used to be so comes to me
so easily just.
I seem to feel like I'm forcingit a little bit.
And I was talking to my friendJess the other day, and she said
that we're not, this is such agreat line.
She said, we're not just in arecession, we're in a trust
recession, right?
(05:06):
People are no longer buying justbecause your stuff looks
polished or because it justseems cool, right?
They need to experience you.
They need a reason to buy, okay?
They need to feel like youunderstand them inside and out.
Okay?
And I feel like sometimes wejust need to take a step back
and just take a little reset,right?
Do a refresh, do some discoverwhat people are saying right now
(05:27):
and go back to basics a littlebit, right?
If we were working together inmy mastermind, I would not just
be giving you another tactic toadd your to-do list.
We'd be rolling up our sleevesand doing a full-blown business
spring cleaning.
Okay.
It's Passover.
We're in the cleaning mode andso we're doing a spring cleaning
for your business too.
So today I'm gonna be giving youa peek at exactly how I help my
clients reset when they feelthis stuck, right?
The three shifts that we canmake to bring business into
(05:50):
alignment with the actual lifethat they're living.
And this can work for you too.
And so that's why I would I wassaying.
Take some notes or writesomething down, even just on
your notes app on your phone.
Just write down anything thatlands with you here that you
feel could really just work foryou.
Okay, so last week we talkedabout, um, the questions to ask
yourself, um, the mindset shiftsto make when you feel like maybe
(06:11):
burning it all down and likethings are just not working the
way they used to, and you'relike, maybe I just need
something completely new.
So something completelydifferent.
So that is what we focused onlast week was the mindset piece.
This week you're gonna betalking a little more about the
strategy of resetting yourbusiness, um, and what we're
gonna be doing together in yourmomentum era.
Now, this is obviously just, uh,one little bit.
(06:33):
This is just the tip of theiceberg when it comes to what we
can do together in three weeks.
But, um, I wanted to give youthe strategy piece as well.
'cause to me both pieces arereally, really important.
And so this is gonna be kind ofpart two, um, how to reset your
business, um, from a strategicpoint of view.
And there's gonna be somemindset in here also because
there always is.
But keep in mind that this isthe follow on from last week's
(06:55):
episode.
So you're gonna wanna listen tolast week's before you listen to
this week's in order to reallyget on top of, the mindset you
need to be in when you'relooking at the strategy.
So just wanted to interject thatbecause this was supposed to go
first.
Then I realized you really needthe mindset first, and so I
switched it around.
So make sure you listen to lastweek's before you listen to this
one, and let's keep going.
(07:18):
So the first shift is thecalendar reset.
So the first thing I'd have youdo is some sort of full on
calendar audit.
Like actually pull up yourcalendar and ask, does this
reflect how I want to live andwork right now?
So here's what I would have youdo.
Alright.
Firstly, I want you to block oneto two 90 minute CEO blocks each
(07:38):
week that are non-negotiable.
CEO blocks are basically timewhere you spend actually working
on your business and not in it.
And it sounds such a, it's sucha, it's such a.
Overused phrase, so I don't likeit, but it's true.
Very often we can just continuedoing stuff because we've always
done it that way without reallythinking like, wait, am I just
(08:00):
doing this because it's alwaysworked, but is it not working
right now or am I doing itbecause it's actually still
working?
Like for example, I don't know,meal planning.
That worked when my kids weresmall.
Maybe doesn't work when my kidsare bigger.
My evening routine does not worknow the same way it did when my
kids were all small and went tobed by seven 30.
Because now I have teenagers andthey're all, they're staying up
(08:21):
later than me, frankly.
I'm the one passing out on thecouch, and they're just like,
just tootling around me, justdoing their thing.
And I wake up at one in themorning and I just still see
people up and chatting like it'sthe middle of the day.
And I'm like, what are youdoing?
Go to sleep.
Everything.
Business has seasons, right?
And so maybe you are justrunning your business in a way
that is not fitting this season,and how do we realize that we
actually have to sit and thinkabout, is this actually working
(08:43):
for us, right?
Is what I'm doing is the way I'mcreating content, is the way I
am selling, are my offersactually working for me?
Or are they overwhelming me orfeeling like they just do not
fit my season right now?
So the way to avoid this is totake time regularly to sit and
assess what is going on in yourlife, how you're running your
business, how you're runningyour time, and seeing if this
actually works with your currentseason.
(09:04):
Okay?
So that is the first thing Iwant you to do is really just
take some time and really justlook at your calendar and be
like, am I actually spending mytime in a way that moves the
needle for me?
Or am I just doing stuff thatI've always done because I've
always done it?
Am I creating this type ofcontent or this amount of
content or whatever, becauseit's always worked that way.
Or maybe I need to shift alittle bit.
Maybe I need to shift mymessaging a little bit.
Maybe I need to shift the wayI'm creating content.
(09:25):
Maybe I need to move into adifferent a different format of
content, right?
So I want you to think aboutthat are you actually spending
your time in a way that actuallymoves the needle?
Or are you just doing stuff forthe sake of it?
Okay.
That is the first thing.
And when it comes to yourcalendar as well, I want you to
really just think aboutboundaries, right?
(09:45):
Building in, client calls whenit actually makes sense for you,
and not trying to build yourfamily life around your client
calls.
Building in hard stop times thatprotect your family rhythms it
would be having a rule foryourself that you close your
laptop before dinner and that isit, right?
Or maybe, you close your laptopat 3:00 PM and that is it.
Or.
You only for me this would be, Ionly work I, I generally like,
(10:06):
unless it's like an emergency orlike some, there's some stuff
I'm just doing some behind thescenes team level work where
I'm, I am approving things orwhatever, but I am not gonna try
to work on my laptop when mybaby is awake, unless of course,
right now when he's out with hisbrother.
I am going to do it.
I'm gonna work during his nap.
I'm gonna do my recordingsduring his nap.
If I don't get it done that,then it's gonna have to happen
(10:26):
after bedtime and I'm gonna beclosing my laptop at a certain
time.
And the truth is, at this pointin my life, I do work in the
evenings and sometimes laterthan I would like to.
But you know what?
I'm doing that because I made apersonal choice that I want my
baby home with me.
And if I didn't wanna do that, Icould send him out.
I could send him out to daycare,but I don't want to send him out
to daycare.
I enjoy having him around.
He's so cute.
And like I just enjoy this babystage so much, even more now
(10:48):
that I have big kids and I knowwhat's coming.
So I, to me, it's reallyimportant that I build my
business in a way that works forme.
And I'm not doing it like, oh mygosh, I can't believe I have to
stay awake.
No.
I am so lucky, right?
That I get to have a businessthat I can do the work at 10:00
PM or I can do it at 10:00 AM.
And yeah, my, my energy will bea little bit lower at 10:00 PM
(11:09):
for sure.
But I'm so lucky that I have abusiness that enables me to do
that.
And then I don't have to go outto work every day and send my
baby out to daycare, and I getto see his development.
So are you thinking I have to dothis stuff, or I get to do this
stuff?
Like how are you framing the wayyou're spending your time, and
if you find that you're maybefalling into just like a
default, like reactive modeinstead of proactive mode.
And I encourage you to thinkabout being a little more
(11:30):
proactive about how you scheduleyour time and your daily rhythms
and your weekly rhythms.
So one of my clients.
She used to book client calls,whenever that she'd just open up
every day she had, client callsavailable every day.
And then people would book themand then she'd go crazy trying
to fit, childcare and be like,oh, I need someone to watch my
kid while I have this client.
And it was very stressful forher.
And so what she ended up doingwas creating call boundaries,
(11:52):
right?
And having a specific day of theweek, one day of the week that
she did client calls.
And once she created those callboundaries, she had more energy.
She was able to plan herchildcare ahead of time because
she knew that every Monday,between, I don't know, 10 and
two, she would have client callsand that was it.
And her conversion rate actuallywent up when she was doing these
discovery calls as well becauseshe just felt so much more
regulated when she would getonto these calls in the first
(12:14):
place.
'cause she wasn't coming from aplace of stress.
She was coming from a place ofbeing proactive and not
reactive.
Okay, so my tip for you is tolook at your calendar.
And literally just like assess,look at how you're spending your
time and block off at least one90 minute CEO block a week, if
not two that are non-negotiablethat you spend actually looking
at your business and looking atthe, how your business is
working and seeing if thisactually aligns with what is
(12:36):
working for you.
Is this actually leading tomoney, is actually leading to
more freedom for you, or is ittrapping you into what feels
like another job?
Okay, so that is my, my, myfirst shift that I want you to
make is your calendar reset.
The second one is your offersimplification.
Reset.
Okay.
Next up we are cleaning house inyour offer suite.
So here's the deal.
(12:56):
Most of you're holding onto waytoo many offers, not because
they're necessarily working, butbecause they feel safe, right?
You've sold them before you knowhow to deliver them.
They're familiar, but safetydoes not necessarily equal
success.
And familiarity is not the samething as alignment.
All right?
And like for, here's an example.
There's a perfect example rightnow, sorry, I keep sniffing.
(13:17):
And so if you hear a random likesniff here and there, I have a
cold.
Shockingly.
So my client right now isworking on freshening up her,
like VIP intensive, right?
And she was saying like, Ialways offer this, I was always
offering two weeks or threeweeks of ongoing messaging
support after, right?
So she would do the intensive,then she would deliver them the
report, and then she would belike, okay, this also includes
(13:39):
three weeks of supportafterwards.
And she was like, you know what?
A lot of times my people don'teven need it.
And I just feel like the ongoingsupport is just a different
offer altogether.
I.
And I feel like I should havejust maybe even two offers.
Like one is just like the 90minute call or the two hour call
or whatever.
And the report like the full,personalized, plan.
And I have a month ofconsulting, which will include.
(14:03):
The kickoff call, which is thesame call.
And so that she's I feel like Ishould break them into too.
And so she's feeling right nowjust because she's always
included that support does notmean she needs to always include
it going forward.
It really depends on what herclients have actually needed in
the past.
And I was like I can't tell youthis.
You have to figure this out foryourself in a way, because I
don't know how your clientsreact to the ongoing support.
And she goes, I actually, I feellike a lot of them don't even
(14:24):
need it.
Or they're very confused.
'cause they're like, wait.
Is this part of it is thisconsulting And if I pitch
consulting to them on the callor at the end of the call, then
they're like, wait, but arethese three weeks included?
Is this, when do we start?
It was just very confusing forthem.
She was like, I just feel like Ineed to create.
Two different offers.
Amazing.
There we go.
Okay.
So she's really just taken herexisting offer and made it align
(14:46):
more with what her clientsactually want and need and what
works the most for her, and whatcreates the least amount of
friction for herself.
So here's what I would have youdo, okay?
I want you to list everythingyou've sold in the last 90 days,
okay?
Maybe 90 to 180.
So let's say three to sixmonths.
What have you sold in the lastthree to six months?
And then I want you to circlethe one that is the most
profitable and the easiest todeliver.
(15:06):
Okay.
And I want you to shelfeverything else for the next 30
days.
Just give it a breather andfocus on selling this offer.
Okay.
So as example, my client,Catherine, right?
So she realized that she wascoming to a slower season in her
one-to-one branding photo shootwork and Right.
And she was required a lot oftraveling and she, it was
getting towards the end of theyear and she didn't have as much
time to take on those clientsanyway.
And then she intentionallyleaned into launching her course
(15:29):
for brand photographers on howto style brand photo shoots.
She launched it in December,added 5K to her month while
actually enjoying her work,spent the past three months
delivering the content, and nowshe has a bonus income stream
that she can continue drivingtraffic to bringing people into
that offer without having toactually spend more time because
she's already created theprogram, right?
So I would ask yourself what isone offer that energizes me and
(15:51):
gets my clients the bestresults?
Let's sell that and let's letthe rest chill and.
Secondly, right?
Is am I just selling the sameoffer the same way because I've
always done it that way, or doesthis actually align with what my
clients need, how I best candeliver it with my life right
now?
I want you to really think aboutthat because again, we sometimes
just do things because we'vealways done it that way or
(16:13):
because we've seen other peopledo it that way and we're like
they must have had a goodreason, right?
But when it comes down to it,you have to do things the way
that works for you, and that iswhere true innovation comes
from, right?
Being the leader means leadingyourself as well.
And not just following the crowdor just following your rut that
you're stuck in because you'vealways done it that way.
It really requires looking atyourself and looking at your
(16:33):
business and deciding no, I'mgoing to lead, I'm going to, I'm
going to craft my business inthe way that actually makes
sense for me right now, and Iwill optimize and tweak along
the way because that's how lifegoes.
We need to optimize and tweakfor every season that we're in.
Okay, so that is the secondpiece, right?
When it comes to your offers,which offer is the best for you,
that sells you, that energizesyou, and gets the best results
for your clients, and ideallygives you the most profit.
(16:55):
And let's focus on selling thatfor 30 days and see what
happens.
Okay?
The third shift is yourmarketing plan, and I call this
one the minimum effective dosemarketing plan.
You do not need to beeverywhere.
You need to be consistentsomewhere.
Okay?
So here's how we can keep itreally simple.
You choose one platform thatyour ideal people are on.
Alright.
(17:15):
You spend about two hours a weekmax on content, right?
So maybe 30 minutes to plan outthe content you're gonna create
and then an hour and a half towrite it or create it.
I really do not think you need alot more than that.
I really don't.
If you're spending a lot moretime than that, then you might
have a problem with yourmessaging'cause you're stuck on
what to say, right?
I would take your best post ofthat week and turn it into an
(17:36):
email to send to your list.
Ideally, adding a call to actionto sell something because you
wanna sell to your audience.
That's how life works, right?
You're growing your audience,you're nurturing your audience,
you're selling to your audience,and I want you to have one sort
of sales asset that can workwhile you rest.
So inside the Mastermind, we'recreating a pod funnel, which is
a private podcast funnel thatessentially sells our high
ticket offers without actuallyhaving to get on sales calls
(17:58):
because it really just.
Introduces people to your entireprocess, your offer, the value
the results.
And it basically sells them onit.
It's basically a webinar andpodcast forum, but it's not a
webinar.
It's a lot to explain in thisepisode, and I'm not gonna go
deeply into it, but.
If this sounds like somethingthat you, your audience would
really love, right?
Having a pod funnel then you aregoing to love that and you
(18:21):
should definitely join themastermind because our pod
funnel Coach Tara is coming in.
so I help you really just craftthe perfect offer for the pod
funnel and really just optimizeyour offer to be able to sell
without you, and then she helpsyou.
Create the sales asset that willsell it, right?
So these PO funnels can sellyour offer while you're chasing
toddlers or I don't know,binging suits for the 17th time.
(18:42):
Whatever you wanna do, you cando, as long as you have that
sales asset that can work whileyou're doing other things.
So if you have content thatconsistently points towards that
sales asset, then you don't needto do a lot of work, because all
you need to do is create thefront end content that leads
back towards that entrywaypoint, and it will do the work
for you.
Okay.
(19:02):
If you do not have this right,if you do not have this sort of
sales asset, I would reallystart thinking about what you
can create that will do that.
Alright?
So whatever, whether that lookslike A-A-V-S-L, like a video
sales letter, or a mini webinaror some sort of training that
walks you all through yourprocess, like that is the ideal
place to start to get peopleinto your world and just show
them what you do without youhaving to.
(19:24):
Live in person, be like, here'swhat I do, here's what I do.
Let's get on a call.
Let's get on a call.
I'm not saying you're not gonnaget on any calls anymore, but
you want to at least havesomething that can do a lot of
the teaching and training foryou so that the call is just
the.
What was it called?
The three inch put right, the20%.
So this, these assets just do80% of the work and the calls
should be the 20% That just tipsthem over the edge into working
(19:45):
with you or not depending onwhat they want.
But if they're already prettymuch pre-sold on you before they
get on a call, they're much morelikely to con, to convert on the
call.
And then you are not wastingyour time on calls.
Your calls are actually doingsomething right.
So my last tip for you.
Inside the minimum effectivedose marketing is number one, is
have something to send peopleto.
If you don't have something tosend people to, then reach out
(20:06):
to me and let's chat.
We can talk about what makes themost sense for you and your
business and what makes the mostsense for your offer as well.
Because not every sales asset isgonna work for every type of
offer.
And my second tip is do whatworks for you.
If you love carousels, then twocarousels, right?
If you love reels, do reels.
If you hate reels, don't doreels.
Or at least take one carouseland repurpose it into a reel.
(20:26):
Just take the hook from thecarousel, stick it on some
b-roll, add a trending audio,and put the rest of it in the
caption, and boom, you have areel, right?
You get to win in your zone andideally.
Ideally, you would havesomething like ManyChat that
does the delivery for you, soyou can just make it very easy.
Comment this keyword andeverything will work for you
behind the scenes, which isideal because you do not wanna
have to be sitting there DMing amillion people who have
(20:47):
commented the keyword I, whichwould be wonderful if a million
people commented on your post.
Please send it to me because Iwould love to see the post that
did so well, but seriously.
There are so many tools and somuch tech that's available these
days that you can use to, tosave yourself time.
So why not take advantage of it?
Like literally, why not?
Okay.
Now, bonus strategy time.
(21:08):
This is what we would do nextinside of my mastermind.
So we would build what I call atrust bridge, okay?
Because remember, we are in atrust recession, so you need
some sort of gateway offer,okay?
Something that's priced maybe$47to two$97, that solves one real
problem and lets peopleexperience your magic before
making a big investment.
So a small paid offer.
That it really depends what itis.
(21:29):
And the price is, I can't tellyou what price you should charge
because it really depends on howmuch your high ticket offer
costs, right?
So if you sell a$20,000 websiteand like full rebrand, then a$47
thing does not really makesense, frankly.
Because you get, people are notgonna take it seriously.
But a two$97 brand audit, right?
Where they map out like whatthey would shift, what they
(21:50):
would change the angles they cansee for you the visuals that
they can see for you.
That would make a lot of sense.
And that's something thatsomeone would pay for if they're
looking to start really goingdeep on their brand, right?
So this might look like a 90minute intensive or a paid
audit, or if you're a coach, amini course or a template bundle
if you're an OBM or a liveworkshop that mirrors your
coaching vibe, right?
I always say your front endoffer should mirror.
(22:12):
Whatever the experience is ofworking with you on the backend,
right?
So an audit makes sense for aservice provider because they
can get a chance of what it'slike to work with you, what your
feedback looks like, or maybe amini course or a template
bundle.
If you create templates forpeople or design templates for
people, like you can create justlike a little if you're a
designer, you can create a smalltemplate bundle for them to to,
to use as their base for theirsocial media content, right?
(22:37):
But some sort of front end thingthat mirrors the experience on
the backend, right?
So my client created a one$97website audit, and I think 40%
of those buyers became fullservice clients, right?
So it's not just a trust bridge,it's also a cash machine.
Okay?
But.
It enables you to qualify peopleon the front end.
It enables you to people to geta feel of what it's like to work
(22:57):
with you so they can just see ifthey vibe with you and your
style and it enables you to makesome money while basically
having a paid discovery session.
Okay, now listen, I.
My baby might be coming homesoon, so I gotta wrap this up.
None of this is magic.
I wish it was'cause I wouldbottle it and drink it'cause I
love magic.
There are still gonna be dayswhen your kid throws up all over
(23:17):
your planning session or yourperfectly time blocked week gets
lit on fire by Passover prep ordaylight savings or teething,
right?
You're gonna miss days.
You are gonna forget posts.
That does not mean that you'refailing, okay?
It means that you're a motherrunning a business in the real
world.
But the difference between momswho keep scaling and moms who
burn out is that.
They've built businesses thatcan handle real life, right?
(23:38):
They're not balancing everythingperfectly.
'cause no one can do everythingperfectly, but they're building
with harmony in mind, right?
Sometimes you're gonna befocusing more on business,
sometimes you're gonna befocusing more on your family.
It's just always like a, it'slike a seesaw.
It's like a constant one ofthose, those dolls are like the
ball at the bottom where it justlike seesaws back and forth,
right?
It tips and it tips in thatdirection.
It's always like doing littlemovements to stay upright.
That's what you're gonna bedoing because that's how your
(24:00):
life works, right?
It's always gonna be smalloptimizations and tweaks and
balancing out on either side toget to that equilibrium, right?
If this episode lit something upin you, if you are done just
spinning and tweaking andpushing through offers and
strategies that don't even fityour life anymore, then I wanna
invite you into your Momentumera.
Okay?
It is a three week audiocoaching experience for moms
(24:20):
running real businesses.
Who are just ready to cleanthings up, right?
If you feel like you've been ina little bit of a confidence
spiral because things that usedto work are not working anymore,
and you're like, maybe I've justlost it.
Whatever it was, whatever I had,I don't have it anymore.
Maybe I just don't know how toget clients anymore.
Maybe I just don't know how tomake money anymore.
That's not true.
Of course you do.
Alright.
You just need a reset.
You need to clean things up.
(24:41):
You need to clean up yourenergy.
You need to clean up yourmindset.
You need to clean up your offersuite.
You probably need to clean upyour systems and the way you're
doing your marketing.
Like you need to just cleanthings up.
You don't need a bunch of otherstrategies, right?
You need to take what's workedfor you in the past and optimize
it to work for you now.
Alright, so this is what yourmomentum era is going to do.
We start the first week of May,and here is what you get.
(25:02):
You get three to four privateaudios per week, right?
They're gonna be short, potent,easy to digest.
We're gonna be focusing onmindset and momentum the first
week, focusing on offers thesecond week, and then visibility
and systems the last week.
So three to four private audiosper week with some like little
like tasks for you.
Nothing crazy.
(25:22):
No.
A hundred page workbook.
It is just easy actions,optimizations, tweaks that you
can make mindset reframes.
It is going to be just, it'sgonna give you so much energy to
tap into this.
I have just I'm just overflowingwith just inspiration that I
want to give you and also likesome practical strategy as well
because you need the practicalpiece as well.
But I want you to be able tojust tap in here and just feel
confident when you come out ofit and just be like, yes.
(25:44):
Oh my gosh, I know what I needto do next.
I know what I need to do next.
That is what I want for you.
Okay.
We also have, you're gonna havea telegram thread.
It's gonna take place inTelegram.
You're gonna get weekly q and a.
And real support from me andfrom the community.
You're gonna have that communitychat so you don't feel like
you're doing this in a vacuumand you're doing it all by
yourself, and you are gonna beinvited to a CEO Mom Mastermind
call with me and my mastermindclients where you are gonna
(26:06):
build your spacious summer salesplan with me.
Okay.
Like this is going to be likeyou're basically invited into my
private mastermind call onetime.
So it's gonna be the second tolast week of May.
And it's going to be incredible.
So you can listen into thesewhile you fold laundry or make
dinner or take a solo walk.
Walk just to breathe, right?
But if you are craving clarityand breathing room and traction,
(26:27):
that does not require burnout,this is gonna be for you.
Okay?
So the link is in thedescription.
I cannot wait to see you insideyour momentum era.
You are in your momentum era.
You are ready for this reset.
You are ready to get back tobasics build, look at your
foundations, shore them up andsee what works and optimize that
for going forward in 2025.
(26:48):
These three weeks can literallychange your next three months
and three years frankly.
But let's just start with threemonths.
Alright?
So let me know if you have anyquestions about this.
Feel free to reach out to me onInstagram if you have any
questions about your momentumera.
And if you're no questions, justhop in there, jump in.
I cannot wait to see you inthere.
And I look forward to movingwith momentum with you and it
(27:09):
may.
Alright, I'll see you next time.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
(27:29):
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
am I just selling the same offerthe same way because I've always
(00:02):
done it that way, or does thisactually align with what my
clients need, how I best candeliver it with my life right
now?
I want you to really think aboutthat because again, we sometimes
just do things because we'vealways done it that way or
because we've seen other peopledo it that way and we're like
they must have had a goodreason, right?
But when it comes down to it,you have to do things the way
that works for you, and that iswhere true innovation comes
(00:23):
from, right?
Being the leader means leadingyourself as well.
And not just following the crowdor just following your rut that
you're stuck in because you'vealways done it that way.
It really requires looking atyourself and looking at your
business and deciding no, I'mgoing to lead, I'm going to, I'm
going to craft my business inthe way that actually makes
sense for me right now, and Iwill optimize and tweak along
(00:44):
the way because that's how lifegoes.
We need to optimize and tweakfor every season that we're in.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
(01:06):
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
(01:29):
Hello.
Hello.
Welcome back to the podcast, andI'm so glad you were here.
So whether you're listening tothis while folding laundry or
hiding the bathroom for fiveminutes of peace or.
Actually just sitting on tolisten on purpose and bless you
if you are.
And if you are, I highlyrecommend taking some notes.
'cause there's some really goodstuff in here.
This one is really gonna hit,and all I'm gonna say is I'm not
one to believe in superstitiousthings, but I don't know.
(01:52):
I feel like this episode maybehas jinxed a little bit because
I've already recorded it twiceand both times something went
wrong with the audio.
So I'm going to.
I'm gonna check the audio rightnow to make sure it's recording
properly and then I'm gonnastart again.
But I have currently bribed my11-year-old who wanted to go
shopping for some food that wewere missing in the house, and I
told him he had to bring thebaby with him.
And so I am grabbing thisopportunity and that is why this
(02:14):
is coming to you a couple dayslate.
Due to the ridiculous amounts ofre-recording I've had to do
Okay, we're back and I'vechecked.
All the audio settings and Ithink we are good.
So I wanna talk about somethingtoday that I've been hearing
about from a lot of peoplerecently.
Some, sometimes in my clients,my Instagram dms and even some
(02:36):
people in my own mastermind.
And they've been saying thingslike, my business just feels
off, right?
I don't get it.
I used to know exactly what Iwas doing and now everything
feels fuzzy and stuck andweirdly hard and like I don't
have the same confidence that Iused to have and I feel like I'm
doing all the right things andand they don't seem to be
working the same way they usedto.
And if you are nodding rightnow, this is for you.
(02:56):
So if you might've hadsuccessful.
Business months, maybe businessyears before maybe you've had 5K
months, eight k months, maybeyou've even hit your, the Holy
Grail of 10 K months, right?
Clients love you, your contentis solid, you're showing up, but
the momentum is just not there,right?
Everything that maybe used towork so seamlessly for you, it
just is not hitting the same.
(03:17):
And you're like, wait, is it me?
Is it my messaging?
Is it my offer?
Is it the algorithm?
And you're like, I don't know,maybe the recession is it.
People just don't, aren't buyinganything anymore, or people just
aren't buying premium thingsanymore.
And in the meantime, real lifeis still happening.
You're answering emails whileyou're wiping someone's nose.
You're stirring, mac and cheesewith one hand and voice noting a
client with the other hand, andthe floor is covered in
(03:37):
Cheerios.
Again I don't know, are theybreeding?
I swear they just pop outta theground like mushrooms.
That is what I think out of thefloor of my own house.
'cause no matter what I do, I'llalways find a rogue cheerio
somewhere.
And as someone who's preparingfor Passover, this was very
stressful., so I need you tohear me when I say this, okay?
You have not lost your touch.
You have not outgrown yourmagic, okay?
(03:59):
Your confidence did not justdisappear.
Out of nowhere, and you're like,it's just gone.
Never to return again.
You have just outgrown yourbusiness set up.
That is all you've changed,you've evolved, right?
You've gotten clear on what youwant.
You've gotten clear on who youserve.
You've gotten clear on what youdon't want and how you don't
wanna be spending your time, butyour business might still be
(04:22):
running on that old version ofyou and that disconnect.
That's what you're feeling,right?
It's not burnout, it'smisalignment.
And what we do very often to fixthis sort of thing is look for
all the strategies.
Oh, maybe I'll try this, maybeI'll try that.
Maybe I'll have a membership.
Maybe I'll start on TikTok.
Maybe I'll start doing, I don'tknow, YouTube or maybe I'll
start.
I dunno, running ads, right?
You, we try to find anything tofill that void between what we.
(04:45):
Are doing what used to work sowell and what does not seem to
be landing anymore.
And honestly, this is happeningto a lot of people.
Okay.
And to me as well, some stuffthat used to be so comes to me
so easily just.
I seem to feel like I'm forcingit a little bit.
And I was talking to my friendJess the other day, and she said
that we're not, this is such agreat line.
She said, we're not just in arecession, we're in a trust
recession, right?
(05:06):
People are no longer buying justbecause your stuff looks
polished or because it justseems cool, right?
They need to experience you.
They need a reason to buy, okay?
They need to feel like youunderstand them inside and out.
Okay?
And I feel like sometimes wejust need to take a step back
and just take a little reset,right?
Do a refresh, do some discoverwhat people are saying right now
(05:27):
and go back to basics a littlebit, right?
If we were working together inmy mastermind, I would not just
be giving you another tactic toadd your to-do list.
We'd be rolling up our sleevesand doing a full-blown business
spring cleaning.
Okay.
It's Passover.
We're in the cleaning mode andso we're doing a spring cleaning
for your business too.
So today I'm gonna be giving youa peek at exactly how I help my
clients reset when they feelthis stuck, right?
The three shifts that we canmake to bring business into
(05:50):
alignment with the actual lifethat they're living.
And this can work for you too.
And so that's why I would I wassaying.
Take some notes or writesomething down, even just on
your notes app on your phone.
Just write down anything thatlands with you here that you
feel could really just work foryou.
Okay, so last week we talkedabout, um, the questions to ask
yourself, um, the mindset shiftsto make when you feel like maybe
(06:11):
burning it all down and likethings are just not working the
way they used to, and you'relike, maybe I just need
something completely new.
So something completelydifferent.
So that is what we focused onlast week was the mindset piece.
This week you're gonna betalking a little more about the
strategy of resetting yourbusiness, um, and what we're
gonna be doing together in yourmomentum era.
Now, this is obviously just, uh,one little bit.
(06:33):
This is just the tip of theiceberg when it comes to what we
can do together in three weeks.
But, um, I wanted to give youthe strategy piece as well.
'cause to me both pieces arereally, really important.
And so this is gonna be kind ofpart two, um, how to reset your
business, um, from a strategicpoint of view.
And there's gonna be somemindset in here also because
there always is.
But keep in mind that this isthe follow on from last week's
(06:55):
episode.
So you're gonna wanna listen tolast week's before you listen to
this week's in order to reallyget on top of, the mindset you
need to be in when you'relooking at the strategy.
So just wanted to interject thatbecause this was supposed to go
first.
Then I realized you really needthe mindset first, and so I
switched it around.
So make sure you listen to lastweek's before you listen to this
one, and let's keep going.
(07:18):
So the first shift is thecalendar reset.
So the first thing I'd have youdo is some sort of full on
calendar audit.
Like actually pull up yourcalendar and ask, does this
reflect how I want to live andwork right now?
So here's what I would have youdo.
Alright.
Firstly, I want you to block oneto two 90 minute CEO blocks each
(07:38):
week that are non-negotiable.
CEO blocks are basically timewhere you spend actually working
on your business and not in it.
And it sounds such a, it's sucha, it's such a.
Overused phrase, so I don't likeit, but it's true.
Very often we can just continuedoing stuff because we've always
done it that way without reallythinking like, wait, am I just
(08:00):
doing this because it's alwaysworked, but is it not working
right now or am I doing itbecause it's actually still
working?
Like for example, I don't know,meal planning.
That worked when my kids weresmall.
Maybe doesn't work when my kidsare bigger.
My evening routine does not worknow the same way it did when my
kids were all small and went tobed by seven 30.
Because now I have teenagers andthey're all, they're staying up
(08:21):
later than me, frankly.
I'm the one passing out on thecouch, and they're just like,
just tootling around me, justdoing their thing.
And I wake up at one in themorning and I just still see
people up and chatting like it'sthe middle of the day.
And I'm like, what are youdoing?
Go to sleep.
Everything.
Business has seasons, right?
And so maybe you are justrunning your business in a way
that is not fitting this season,and how do we realize that we
actually have to sit and thinkabout, is this actually working
(08:43):
for us, right?
Is what I'm doing is the way I'mcreating content, is the way I
am selling, are my offersactually working for me?
Or are they overwhelming me orfeeling like they just do not
fit my season right now?
So the way to avoid this is totake time regularly to sit and
assess what is going on in yourlife, how you're running your
business, how you're runningyour time, and seeing if this
actually works with your currentseason.
(09:04):
Okay?
So that is the first thing Iwant you to do is really just
take some time and really justlook at your calendar and be
like, am I actually spending mytime in a way that moves the
needle for me?
Or am I just doing stuff thatI've always done because I've
always done it?
Am I creating this type ofcontent or this amount of
content or whatever, becauseit's always worked that way.
Or maybe I need to shift alittle bit.
Maybe I need to shift mymessaging a little bit.
Maybe I need to shift the wayI'm creating content.
(09:25):
Maybe I need to move into adifferent a different format of
content, right?
So I want you to think aboutthat are you actually spending
your time in a way that actuallymoves the needle?
Or are you just doing stuff forthe sake of it?
Okay.
That is the first thing.
And when it comes to yourcalendar as well, I want you to
really just think aboutboundaries, right?
(09:45):
Building in, client calls whenit actually makes sense for you,
and not trying to build yourfamily life around your client
calls.
Building in hard stop times thatprotect your family rhythms it
would be having a rule foryourself that you close your
laptop before dinner and that isit, right?
Or maybe, you close your laptopat 3:00 PM and that is it.
Or.
You only for me this would be, Ionly work I, I generally like,
(10:06):
unless it's like an emergency orlike some, there's some stuff
I'm just doing some behind thescenes team level work where
I'm, I am approving things orwhatever, but I am not gonna try
to work on my laptop when mybaby is awake, unless of course,
right now when he's out with hisbrother.
I am going to do it.
I'm gonna work during his nap.
I'm gonna do my recordingsduring his nap.
If I don't get it done that,then it's gonna have to happen
(10:26):
after bedtime and I'm gonna beclosing my laptop at a certain
time.
And the truth is, at this pointin my life, I do work in the
evenings and sometimes laterthan I would like to.
But you know what?
I'm doing that because I made apersonal choice that I want my
baby home with me.
And if I didn't wanna do that, Icould send him out.
I could send him out to daycare,but I don't want to send him out
to daycare.
I enjoy having him around.
He's so cute.
And like I just enjoy this babystage so much, even more now
(10:48):
that I have big kids and I knowwhat's coming.
So I, to me, it's reallyimportant that I build my
business in a way that works forme.
And I'm not doing it like, oh mygosh, I can't believe I have to
stay awake.
No.
I am so lucky, right?
That I get to have a businessthat I can do the work at 10:00
PM or I can do it at 10:00 AM.
And yeah, my, my energy will bea little bit lower at 10:00 PM
(11:09):
for sure.
But I'm so lucky that I have abusiness that enables me to do
that.
And then I don't have to go outto work every day and send my
baby out to daycare, and I getto see his development.
So are you thinking I have to dothis stuff, or I get to do this
stuff?
Like how are you framing the wayyou're spending your time, and
if you find that you're maybefalling into just like a
default, like reactive modeinstead of proactive mode.
And I encourage you to thinkabout being a little more
(11:30):
proactive about how you scheduleyour time and your daily rhythms
and your weekly rhythms.
So one of my clients.
She used to book client calls,whenever that she'd just open up
every day she had, client callsavailable every day.
And then people would book themand then she'd go crazy trying
to fit, childcare and be like,oh, I need someone to watch my
kid while I have this client.
And it was very stressful forher.
And so what she ended up doingwas creating call boundaries,
(11:52):
right?
And having a specific day of theweek, one day of the week that
she did client calls.
And once she created those callboundaries, she had more energy.
She was able to plan herchildcare ahead of time because
she knew that every Monday,between, I don't know, 10 and
two, she would have client callsand that was it.
And her conversion rate actuallywent up when she was doing these
discovery calls as well becauseshe just felt so much more
regulated when she would getonto these calls in the first
(12:14):
place.
'cause she wasn't coming from aplace of stress.
She was coming from a place ofbeing proactive and not
reactive.
Okay, so my tip for you is tolook at your calendar.
And literally just like assess,look at how you're spending your
time and block off at least one90 minute CEO block a week, if
not two that are non-negotiablethat you spend actually looking
at your business and looking atthe, how your business is
working and seeing if thisactually aligns with what is
(12:36):
working for you.
Is this actually leading tomoney, is actually leading to
more freedom for you, or is ittrapping you into what feels
like another job?
Okay, so that is my, my, myfirst shift that I want you to
make is your calendar reset.
The second one is your offersimplification.
Reset.
Okay.
Next up we are cleaning house inyour offer suite.
So here's the deal.
(12:56):
Most of you're holding onto waytoo many offers, not because
they're necessarily working, butbecause they feel safe, right?
You've sold them before you knowhow to deliver them.
They're familiar, but safetydoes not necessarily equal
success.
And familiarity is not the samething as alignment.
All right?
And like for, here's an example.
There's a perfect example rightnow, sorry, I keep sniffing.
(13:17):
And so if you hear a random likesniff here and there, I have a
cold.
Shockingly.
So my client right now isworking on freshening up her,
like VIP intensive, right?
And she was saying like, Ialways offer this, I was always
offering two weeks or threeweeks of ongoing messaging
support after, right?
So she would do the intensive,then she would deliver them the
report, and then she would belike, okay, this also includes
(13:39):
three weeks of supportafterwards.
And she was like, you know what?
A lot of times my people don'teven need it.
And I just feel like the ongoingsupport is just a different
offer altogether.
I.
And I feel like I should havejust maybe even two offers.
Like one is just like the 90minute call or the two hour call
or whatever.
And the report like the full,personalized, plan.
And I have a month ofconsulting, which will include.
(14:03):
The kickoff call, which is thesame call.
And so that she's I feel like Ishould break them into too.
And so she's feeling right nowjust because she's always
included that support does notmean she needs to always include
it going forward.
It really depends on what herclients have actually needed in
the past.
And I was like I can't tell youthis.
You have to figure this out foryourself in a way, because I
don't know how your clientsreact to the ongoing support.
And she goes, I actually, I feellike a lot of them don't even
(14:24):
need it.
Or they're very confused.
'cause they're like, wait.
Is this part of it is thisconsulting And if I pitch
consulting to them on the callor at the end of the call, then
they're like, wait, but arethese three weeks included?
Is this, when do we start?
It was just very confusing forthem.
She was like, I just feel like Ineed to create.
Two different offers.
Amazing.
There we go.
Okay.
So she's really just taken herexisting offer and made it align
(14:46):
more with what her clientsactually want and need and what
works the most for her, and whatcreates the least amount of
friction for herself.
So here's what I would have youdo, okay?
I want you to list everythingyou've sold in the last 90 days,
okay?
Maybe 90 to 180.
So let's say three to sixmonths.
What have you sold in the lastthree to six months?
And then I want you to circlethe one that is the most
profitable and the easiest todeliver.
(15:06):
Okay.
And I want you to shelfeverything else for the next 30
days.
Just give it a breather andfocus on selling this offer.
Okay.
So as example, my client,Catherine, right?
So she realized that she wascoming to a slower season in her
one-to-one branding photo shootwork and Right.
And she was required a lot oftraveling and she, it was
getting towards the end of theyear and she didn't have as much
time to take on those clientsanyway.
And then she intentionallyleaned into launching her course
(15:29):
for brand photographers on howto style brand photo shoots.
She launched it in December,added 5K to her month while
actually enjoying her work,spent the past three months
delivering the content, and nowshe has a bonus income stream
that she can continue drivingtraffic to bringing people into
that offer without having toactually spend more time because
she's already created theprogram, right?
So I would ask yourself what isone offer that energizes me and
(15:51):
gets my clients the bestresults?
Let's sell that and let's letthe rest chill and.
Secondly, right?
Is am I just selling the sameoffer the same way because I've
always done it that way, or doesthis actually align with what my
clients need, how I best candeliver it with my life right
now?
I want you to really think aboutthat because again, we sometimes
just do things because we'vealways done it that way or
(16:13):
because we've seen other peopledo it that way and we're like
they must have had a goodreason, right?
But when it comes down to it,you have to do things the way
that works for you, and that iswhere true innovation comes
from, right?
Being the leader means leadingyourself as well.
And not just following the crowdor just following your rut that
you're stuck in because you'vealways done it that way.
It really requires looking atyourself and looking at your
(16:33):
business and deciding no, I'mgoing to lead, I'm going to, I'm
going to craft my business inthe way that actually makes
sense for me right now, and Iwill optimize and tweak along
the way because that's how lifegoes.
We need to optimize and tweakfor every season that we're in.
Okay, so that is the secondpiece, right?
When it comes to your offers,which offer is the best for you,
that sells you, that energizesyou, and gets the best results
for your clients, and ideallygives you the most profit.
(16:55):
And let's focus on selling thatfor 30 days and see what
happens.
Okay?
The third shift is yourmarketing plan, and I call this
one the minimum effective dosemarketing plan.
You do not need to beeverywhere.
You need to be consistentsomewhere.
Okay?
So here's how we can keep itreally simple.
You choose one platform thatyour ideal people are on.
Alright.
(17:15):
You spend about two hours a weekmax on content, right?
So maybe 30 minutes to plan outthe content you're gonna create
and then an hour and a half towrite it or create it.
I really do not think you need alot more than that.
I really don't.
If you're spending a lot moretime than that, then you might
have a problem with yourmessaging'cause you're stuck on
what to say, right?
I would take your best post ofthat week and turn it into an
(17:36):
email to send to your list.
Ideally, adding a call to actionto sell something because you
wanna sell to your audience.
That's how life works, right?
You're growing your audience,you're nurturing your audience,
you're selling to your audience,and I want you to have one sort
of sales asset that can workwhile you rest.
So inside the Mastermind, we'recreating a pod funnel, which is
a private podcast funnel thatessentially sells our high
ticket offers without actuallyhaving to get on sales calls
(17:58):
because it really just.
Introduces people to your entireprocess, your offer, the value
the results.
And it basically sells them onit.
It's basically a webinar andpodcast forum, but it's not a
webinar.
It's a lot to explain in thisepisode, and I'm not gonna go
deeply into it, but.
If this sounds like somethingthat you, your audience would
really love, right?
Having a pod funnel then you aregoing to love that and you
(18:21):
should definitely join themastermind because our pod
funnel Coach Tara is coming in.
so I help you really just craftthe perfect offer for the pod
funnel and really just optimizeyour offer to be able to sell
without you, and then she helpsyou.
Create the sales asset that willsell it, right?
So these PO funnels can sellyour offer while you're chasing
toddlers or I don't know,binging suits for the 17th time.
(18:42):
Whatever you wanna do, you cando, as long as you have that
sales asset that can work whileyou're doing other things.
So if you have content thatconsistently points towards that
sales asset, then you don't needto do a lot of work, because all
you need to do is create thefront end content that leads
back towards that entrywaypoint, and it will do the work
for you.
Okay.
(19:02):
If you do not have this right,if you do not have this sort of
sales asset, I would reallystart thinking about what you
can create that will do that.
Alright?
So whatever, whether that lookslike A-A-V-S-L, like a video
sales letter, or a mini webinaror some sort of training that
walks you all through yourprocess, like that is the ideal
place to start to get peopleinto your world and just show
them what you do without youhaving to.
(19:24):
Live in person, be like, here'swhat I do, here's what I do.
Let's get on a call.
Let's get on a call.
I'm not saying you're not gonnaget on any calls anymore, but
you want to at least havesomething that can do a lot of
the teaching and training foryou so that the call is just
the.
What was it called?
The three inch put right, the20%.
So this, these assets just do80% of the work and the calls
should be the 20% That just tipsthem over the edge into working
(19:45):
with you or not depending onwhat they want.
But if they're already prettymuch pre-sold on you before they
get on a call, they're much morelikely to con, to convert on the
call.
And then you are not wastingyour time on calls.
Your calls are actually doingsomething right.
So my last tip for you.
Inside the minimum effectivedose marketing is number one, is
have something to send peopleto.
If you don't have something tosend people to, then reach out
(20:06):
to me and let's chat.
We can talk about what makes themost sense for you and your
business and what makes the mostsense for your offer as well.
Because not every sales asset isgonna work for every type of
offer.
And my second tip is do whatworks for you.
If you love carousels, then twocarousels, right?
If you love reels, do reels.
If you hate reels, don't doreels.
Or at least take one carouseland repurpose it into a reel.
(20:26):
Just take the hook from thecarousel, stick it on some
b-roll, add a trending audio,and put the rest of it in the
caption, and boom, you have areel, right?
You get to win in your zone andideally.
Ideally, you would havesomething like ManyChat that
does the delivery for you, soyou can just make it very easy.
Comment this keyword andeverything will work for you
behind the scenes, which isideal because you do not wanna
have to be sitting there DMing amillion people who have
(20:47):
commented the keyword I, whichwould be wonderful if a million
people commented on your post.
Please send it to me because Iwould love to see the post that
did so well, but seriously.
There are so many tools and somuch tech that's available these
days that you can use to, tosave yourself time.
So why not take advantage of it?
Like literally, why not?
Okay.
Now, bonus strategy time.
(21:08):
This is what we would do nextinside of my mastermind.
So we would build what I call atrust bridge, okay?
Because remember, we are in atrust recession, so you need
some sort of gateway offer,okay?
Something that's priced maybe$47to two$97, that solves one real
problem and lets peopleexperience your magic before
making a big investment.
So a small paid offer.
That it really depends what itis.
(21:29):
And the price is, I can't tellyou what price you should charge
because it really depends on howmuch your high ticket offer
costs, right?
So if you sell a$20,000 websiteand like full rebrand, then a$47
thing does not really makesense, frankly.
Because you get, people are notgonna take it seriously.
But a two$97 brand audit, right?
Where they map out like whatthey would shift, what they
(21:50):
would change the angles they cansee for you the visuals that
they can see for you.
That would make a lot of sense.
And that's something thatsomeone would pay for if they're
looking to start really goingdeep on their brand, right?
So this might look like a 90minute intensive or a paid
audit, or if you're a coach, amini course or a template bundle
if you're an OBM or a liveworkshop that mirrors your
coaching vibe, right?
I always say your front endoffer should mirror.
(22:12):
Whatever the experience is ofworking with you on the backend,
right?
So an audit makes sense for aservice provider because they
can get a chance of what it'slike to work with you, what your
feedback looks like, or maybe amini course or a template
bundle.
If you create templates forpeople or design templates for
people, like you can create justlike a little if you're a
designer, you can create a smalltemplate bundle for them to to,
to use as their base for theirsocial media content, right?
(22:37):
But some sort of front end thingthat mirrors the experience on
the backend, right?
So my client created a one$97website audit, and I think 40%
of those buyers became fullservice clients, right?
So it's not just a trust bridge,it's also a cash machine.
Okay?
But.
It enables you to qualify peopleon the front end.
It enables you to people to geta feel of what it's like to work
(22:57):
with you so they can just see ifthey vibe with you and your
style and it enables you to makesome money while basically
having a paid discovery session.
Okay, now listen, I.
My baby might be coming homesoon, so I gotta wrap this up.
None of this is magic.
I wish it was'cause I wouldbottle it and drink it'cause I
love magic.
There are still gonna be dayswhen your kid throws up all over
(23:17):
your planning session or yourperfectly time blocked week gets
lit on fire by Passover prep ordaylight savings or teething,
right?
You're gonna miss days.
You are gonna forget posts.
That does not mean that you'refailing, okay?
It means that you're a motherrunning a business in the real
world.
But the difference between momswho keep scaling and moms who
burn out is that.
They've built businesses thatcan handle real life, right?
(23:38):
They're not balancing everythingperfectly.
'cause no one can do everythingperfectly, but they're building
with harmony in mind, right?
Sometimes you're gonna befocusing more on business,
sometimes you're gonna befocusing more on your family.
It's just always like a, it'slike a seesaw.
It's like a constant one ofthose, those dolls are like the
ball at the bottom where it justlike seesaws back and forth,
right?
It tips and it tips in thatdirection.
It's always like doing littlemovements to stay upright.
That's what you're gonna bedoing because that's how your
(24:00):
life works, right?
It's always gonna be smalloptimizations and tweaks and
balancing out on either side toget to that equilibrium, right?
If this episode lit something upin you, if you are done just
spinning and tweaking andpushing through offers and
strategies that don't even fityour life anymore, then I wanna
invite you into your Momentumera.
Okay?
It is a three week audiocoaching experience for moms
(24:20):
running real businesses.
Who are just ready to cleanthings up, right?
If you feel like you've been ina little bit of a confidence
spiral because things that usedto work are not working anymore,
and you're like, maybe I've justlost it.
Whatever it was, whatever I had,I don't have it anymore.
Maybe I just don't know how toget clients anymore.
Maybe I just don't know how tomake money anymore.
That's not true.
Of course you do.
Alright.
You just need a reset.
You need to clean things up.
(24:41):
You need to clean up yourenergy.
You need to clean up yourmindset.
You need to clean up your offersuite.
You probably need to clean upyour systems and the way you're
doing your marketing.
Like you need to just cleanthings up.
You don't need a bunch of otherstrategies, right?
You need to take what's workedfor you in the past and optimize
it to work for you now.
Alright, so this is what yourmomentum era is going to do.
We start the first week of May,and here is what you get.
(25:02):
You get three to four privateaudios per week, right?
They're gonna be short, potent,easy to digest.
We're gonna be focusing onmindset and momentum the first
week, focusing on offers thesecond week, and then visibility
and systems the last week.
So three to four private audiosper week with some like little
like tasks for you.
Nothing crazy.
(25:22):
No.
A hundred page workbook.
It is just easy actions,optimizations, tweaks that you
can make mindset reframes.
It is going to be just, it'sgonna give you so much energy to
tap into this.
I have just I'm just overflowingwith just inspiration that I
want to give you and also likesome practical strategy as well
because you need the practicalpiece as well.
But I want you to be able tojust tap in here and just feel
confident when you come out ofit and just be like, yes.
(25:44):
Oh my gosh, I know what I needto do next.
I know what I need to do next.
That is what I want for you.
Okay.
We also have, you're gonna havea telegram thread.
It's gonna take place inTelegram.
You're gonna get weekly q and a.
And real support from me andfrom the community.
You're gonna have that communitychat so you don't feel like
you're doing this in a vacuumand you're doing it all by
yourself, and you are gonna beinvited to a CEO Mom Mastermind
call with me and my mastermindclients where you are gonna
(26:06):
build your spacious summer salesplan with me.
Okay.
Like this is going to be likeyou're basically invited into my
private mastermind call onetime.
So it's gonna be the second tolast week of May.
And it's going to be incredible.
So you can listen into thesewhile you fold laundry or make
dinner or take a solo walk.
Walk just to breathe, right?
But if you are craving clarityand breathing room and traction,
(26:27):
that does not require burnout,this is gonna be for you.
Okay?
So the link is in thedescription.
I cannot wait to see you insideyour momentum era.
You are in your momentum era.
You are ready for this reset.
You are ready to get back tobasics build, look at your
foundations, shore them up andsee what works and optimize that
for going forward in 2025.
(26:48):
These three weeks can literallychange your next three months
and three years frankly.
But let's just start with threemonths.
Alright?
So let me know if you have anyquestions about this.
Feel free to reach out to me onInstagram if you have any
questions about your momentumera.
And if you're no questions, justhop in there, jump in.
I cannot wait to see you inthere.
And I look forward to movingwith momentum with you and it
(27:09):
may.
Alright, I'll see you next time.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
(27:29):
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.