Okay, listen. If you’ve ever tried to implement some single Bali babe coach's business advice—like “just block off a day to batch a month of content”—while you’re wiping a butt, heating up lunch, and calming a meltdown? This episode is for you.
Because I’ve HAD IT with strategies that assume you have zero kids, unlimited time, and maybe a live-in chef.
Here’s the thing though—this isn’t just about bro advice. It’s about our own expectations. The way we beat ourselves up when we see someone else doing something that looks amazing and think, "Why can’t I do that too?"
You know that moment where you’re like, “I should be able to do that,” and then feel like a failure when you can’t? Yeah. That.
I used to think I was just bad at business. But then I realized…I was just measuring myself against the wrong standard.
So I created my own. And now I run everything—offers, content, launches, all of it—through a filter I call the CEO Mom Decision Matrix. And it changed everything.
You’ll hear:
- What finally clicked for me in March 2020 that changed everything
- The real reason traditional biz advice isn’t working for you
- My 4-part "CEO Mom Decision Matrix" for making aligned moves
- The content + sales strategy that lets me make money during nap time
- Why your so-called "limitations" are actually your biggest leverage
Oh and by the way—if you want to see how this plays out in your own biz? I’ve got a brand new free resource for you: Lazy Leverage. It’s 8 sneaky-smart ways to grow your audience and make more money using stuff you’re already doing every day. Go grab it right now: https://yaelbendahan.com/lazyleveragepod
Resources Mentioned:
- Lazy Leverage freebie: 8 underused ways to grow your audience & make more money using what you already do every day. Download it here: https://yaelbendahan.com/lazyleveragepod
- CEO Mom Mastermind: DM me "mastermind" on Instagram or check it out here: https://yaelbendahan.com/mastermind
LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix
🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod
💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers
✨Join the Collective
In the "building" stage of your business? Join the MOMentum Collective - my most accessible mentorship program for moms growing to $5-10K months.
💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
It also assumes that yourenergy's consistent from day to
(00:02):
day.
And meanwhile, I'm over herelike, okay I formed a complete
sentence and even wrote an emailafter being up, three times last
night.
So building a sales funnel.
With that level of sleepdeprivation, it's possible, but
it's probably gonna take you alittle bit longer.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
(00:24):
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
(00:45):
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
Hello.
Hello.
Welcome back to the podcast.
And I have got to get somethingoff my chest today that's been
(01:05):
driving me absolutely bananas.
So I've been doing someinterviews for my upcoming real
Secrets of CEO Moms Summit.
I've done this three twicebefore.
This is the third time.
It is an audio, literally anaudio series really, it's not
even like a summit as such.
It's an audio series and, whereyou can just literally tune in,
(01:25):
listen on a private podcast, getincredible value, get their free
offers, and just get a lot ofunique insight from these
incredible CEO moms.
I cannot even get to tell youlike, I did this for a selfish
reason.
Like anyone who I was likereally curious about, like how
they're doing things, howthey're running their business.
I'm like, let me just ask yousome questions.
(01:47):
And I dove deep.
I did not shy away from askingthe hard stuff either, so
definitely make sure to check itout.
It's gonna be coming in July.
Keep an eye out for that.
But one thing that keeps comingup over and over again is
something that I feel is alittle ridiculous.
We are out here, we're momstrying to follow business advice
(02:08):
from people who have never hadto mute themselves on a client
call because their toddler justscreamed.
I pooped mommy from thebathroom.
True story.
This has happened.
In fact, I've literally coachedmy clients while wiping a butt
because my daughter's can youwipe me?
And I was in the middle of athought and I couldn't stop the
thought.
Because if you've ever read oh,just batch a month of content on
a Sunday, and I'm not sayingthat you, it's impossible to do,
(02:31):
right?
I do think you can do it if,let's say it is YouTube videos,
but I don't think it's possibleto batch piles and piles of
social media content in one.
In like one, just one day justblock off a day, block off a
week, right?
And just get it all done.
Then you've got all your contentfor the month.
Yeah maybe you can do that.
I don't know.
I have yet to be able to blockoff a long period of time in my
(02:52):
life to do anything a morningmax, but that's literally it,
right?
And I just saw this guyliterally wrote these words.
I'm not gonna say who it is'cause I don't like the name and
shame, but a man posted if youhave a podcast or against
including a video component, I'dquestion what you're really
hiding.
And I was like, I don't know.
Tell me you don't have kidswithout telling me you don't
have kids.
I don't know if he has kids, butI will say that what I found is
(03:16):
that, I'll tell you what I'mhiding.
When I'm not doing a video withmy podcast, currently I'm
sitting on a couch with doughall over me.
'cause I was in the middle ofbaking kallah and the living
room is a mess.
I'm in my mom's house right now.
Living room is a disasterbecause the baby was just
playing and I have to get workdone while I'm sleeping, so I'm
not bothering to clean it up.
I'll clean it up later tonight.
If we are trying to run ourbusiness with a playbook that is
(03:37):
not designed for us then we needto have a conversation because
this is not just men and bromarketers.
These are also female coacheswho run these businesses with,
700 different offers at the sametime.
And.
I'm not saying they can't dothat.
I do think that they can dothat.
I'm very happy for them.
But what I've generally foundgenerally is that people who run
(03:58):
multi offer businesses, meaningthey're selling multiple things
at a time and holding multiplecontainers at a time, are
generally not mothers.
If you have found some that dothis, please, I beg of you.
Please point them, point me atthem.
Just send me a DM on Instagramand say, Hey Al, you're wrong.
I have these, this list of 10women who all sell multiple
things at once and delivermultiple things at once, and
(04:19):
they have five children or twoor whatever one.
Please do tell me.
I've just found that very oftenwe're try to run our business on
someone else's playbook, andthat playbook does not
necessarily work for us.
So today we are calling BS onall of it because.
Here's the deal, you are notfailing a business.
If you feel like it's notworking for you, you're probably
just following advice that wascreated by people who can pee
(04:41):
alone.
Wild concept.
I know.
Okay.
I've literally peed with anaudience the vast majority of
this past year because my songets very upset when I go out of
his site and I also wanna makesure that he is safe.
So I literally park, I'll parkhim in the extra saucer right in
front of the bathroom and wejust hang out together.
So before I go on my rant, andI'm gonna share, how I view
things in my business, how Iview things through a mommy
(05:03):
lens, and how I run my businessaccordingly.
I have an all new free resourcecalled Lazy Leverage.
So eight opportunities thatyou're probably not taking as a
CEO Mom to help you make moremoney, grow your audience, and
just do more for your businesswhile doing stuff you're doing.
Already.
Okay.
I'm all about leveraging whatyou're already doing instead of
having to create more work foryourself.
(05:24):
So I've created that incrediblefreebie.
You can go to the link in theshow notes and the link isn't
there for lazy leverage.
Make sure to check that out.
I'm really excited about it andand it's going to be a really
great opportunity for you to seeand look at your life through a
new lens of how can I take whatI'm already doing and make the
most of it, because the lastthing we need is more stuff to
(05:44):
do.
All right, so go download thatand let's get back to my Rand.
So let me paint you a picture ofwhen I had my big light bulb
moment about all this.
Okay.
It's March, 2020.
I'm pregnant with baby numberfive.
It's Passover coming, which forthose of you who don't know, it
means cleaning your house like apsychopath.
Every crumb has to disappear.
Oh, there's a global pandemic.
(06:05):
Now.
I have four kids suddenly homedoing zoom school.
I just come out of firsttrimester exhaustion.
That was.
Next level exhaustion.
Like I could not keep my eyesopen while chewing food level of
tired.
And if you've ever beenpregnant, you know what that
feels like.
And I am still trying to grow mybusiness because, hello, another
baby's coming and we need money.
So I'm looking for strategies.
And things that are gonna workfor me.
(06:26):
And I keep seeing these businesscoaches like, wake up at 5:00 AM
like the 5:00 AM miracle or notthe 5:00 AM Miracle.
The other one, the 5:00 AM Clubright by Robin Sharma or my
favorite was like, oh, just doyou know if if you know what
your conversion rate is and ifit's this, then, try to aim for
10 to 20 sales calls per week tohit your revenue goals and hit,
multiple six figures and allthat kind of stuff.
(06:47):
And I was like, are you for realright now?
Because.
I'm literally falling asleep,sitting up.
I've got kids screaming, theWiFi's not working.
It's my turn on the laptop.
Why does he get to get thetablet?
And I don't get to get the, Ihave to use your phone.
And I live between seven to 10hours ahead of my clients, which
means that those evening salescalls would have to happen at
3:00 AM my time.
And I could frankly keep my eyesopen past 9:00 PM and then it
(07:07):
hit me, oh wait, I'm notactually terrible at business.
I'm not actually failing.
I'm just trying to follow advicefrom people who are living on a
completely different planet forme because.
It's what I found that a lot ofbusiness strategies are from
people who either have zerochildren or built their entire
empire before having children.
And now have a team running itall, or have a stay-at-home
(07:28):
spouse, plus potentially afull-time nanny, a house
manager, and maybe a chef.
For all I know, I don't know,maybe they do.
And us trying to make that work.
It's like me trying to squeezeinto my, newlywed clothes a week
after giving birth.
Not happening extremelyuncomfortable and I don't even
know why we're doing this toourselves.
So the first thing I wanna talkabout is the fatal flaw in
standard business advice.
What I have found, okay, is thatmost business advice is complete
(07:50):
and utter garbage for momsbecause it assumes things that
are straight up fantasy for us.
Okay?
Number one, it assumes you havelong, uninterrupted blocks at
time, which is hilarious becauseyes, okay?
To be fair, if all of yourchildren not out of the house,
they're all in school all day,you will have long,
uninterrupted blocks of time,but also you're a mother, and if
you're running your home withoutsupport, then.
(08:14):
You have a lot of stuff to doduring the day, right?
So you can't just like, likework and then do nothing else,
and then your kids come homefrom school and there's no
dinner and there's no cleanclothing and all that kinda
stuff.
It's just not gonna work.
My day at this point, especiallywith the baby home, with me,
comes in very weird chunksbetween school drop-offs and
meltdowns and.
Constantly making food becausemy kids do not stop eating,
(08:34):
especially my teenage boys andnap times, right?
My baby's home with me, so Ihave to use his nap times really
well.
And which means that my, mycleaning and cooking and other
home management stuff isgenerally with a small audience
who is not necessarily a captiveaudience.
'cause he likes to crawl awayand get into trouble.
It just assumes that you canwork when you're most
productive.
Cool, cool.
My productivity peak is actuallybetween 10:00 AM to 2:00 PM but
(08:57):
currently that is not possiblefor me necessarily.
I can start working around 10:00AM because that's when the baby
goes down for his nap.
And then he wakes up at 1130 andthere goes all other work pretty
much until two 30 to 3:00 PMwhen he goes down for his next
nap.
It assumes that you can dropeverything for a massive launch,
right?
You could just be like, okay,kids, sorry, mommy has to ignore
you for two weeks because she'sin a launch.
(09:17):
She's doing, a daily challengefor seven days, and then doing
extra interviews with clientslive, right?
Just, I don't know.
You don't need dinner for thenext two weeks, do you?
Not gonna happen.
I could barely do.
I did challenges.
I've done three day challengesbefore and it was very
challenging.
Ha.
It was very challenging toactually execute as someone who
lives in Israel, because I am,like I said, seven to 10 hours
(09:37):
ahead.
Every live call had to be atnight.
And it was not easy to do that.
And I had to plan ahead for it.
I had to ask my husband to takeyou, make sure that he was, he
didn't have his shifts duringthat time so that he could be
with the kids.
Like it was a lot of work.
It also assumes that yourenergy's consistent from day to
day.
And meanwhile, I'm over hereokay I formed a complete
sentence and even wrote an emailafter being up, three times last
(09:59):
night.
So building a sales funnel.
With that level of sleepdeprivation, it's possible, but
it's probably gonna take you alittle bit longer.
It also assumes the last thingthis is really important is that
it assumes risk tolerance basedonly on you.
I.
Okay, so those guys who arelike, go all in and, just put it
on your credit card and, burnthe boats, right?
(10:19):
What's his name?
Tony Robbins.
Tony Robbins.
Burn the boats.
They are not thinking aboutschool lunches and Dr.
Copays and, buying all newclothes this upcoming season
because your kids just suddenlyhad a growth spur and you don't
have any clothes for their size.
Like they're not thinking that.
So you really have to take yourfamily into consideration as
well.
If you are a single, child freeperson, you can have very
(10:41):
different priorities thansomeone who already has a
growing family.
And I've seen.
So many posts with advice.
It's oh, just hire help oroutsource your housework or
outsource your kids.
I don't know.
And I'm like, with what?
Magical Money Tree, when you'refirst starting your business,
are you supposed to justoutsource everything related to
your home and you cannot justbuild a support system out of
nowhere?
(11:01):
It takes time, it takesinvestment, which, over time you
can invest for sure, butdefinitely not when you're first
starting out and maybe not evenearly in your business.
Here is my take on this.
Okay.
Following standard businessadvice as a mom isn't ambitious.
Okay?
It is literally delusional, andI do accept that we have to have
some level of d Lulu in order todo what we do, but I see this a
(11:21):
lot with my clients, right?
They come to me feeling oh mygosh, I plan to do, like 20
reels or I had this person saidto do three reels a day, or
three tiktoks a day, andwhatever.
Some.
Business guru with zeroresponsibilities told'em to do,
but then the issue was neverthem.
It was trying to forcestrategies that have zero
concept of what their actual daylooks like.
Okay.
(11:42):
So instead of trying to likeweave and pretzel your way into
systems that were not built foryou, I wanna show you a whole
different approach.
I call it the CEO mom decisionmatrix.
'cause it sounds fancy and Ilike fancy things.
But for real, this is how youevaluate business opportunities
when your day includes, teammeetings and client calls and
also, dinner time and laundryand, yelling at people to clean
(12:05):
up their logo.
So here's how it works for anybusiness thing you are
considering, instead of justasking, will this make money?
Because the answer to a lot ofthese things is yes, it probably
will make money.
We filter it through for realitychecks.
Okay?
The first is time efficiencyversus time reality.
So this is not just how muchtime is this going to take, but
how does it actually fit intothe weird time blocks that I
(12:26):
actually have?
Like when I was pregnant and Icouldn't do evening sales calls.
I didn't just give up, right?
I created an entire, DM basedsale sales approach, which I did
not even realize was a thinguntil everyone started being all
like, Ooh, selling in the dms,right?
I was like, oh, is that a thing?
It was not what the gurusrecommended at the time.
At the time, they were like,just, get on calls.
But did it work with my realityand still make me money?
(12:47):
Yes.
I sold out my program entirelythrough dms while literally
cleaning my house for Passoverwhile pregnant with four kids at
home because I, and I literallyput it on the sales page.
I'm like, Hey, listen, I wouldlove to talk this over with you.
If you feel like you're, youfeel called to this program,
send me a message on Facebook.
We'll voice out back and forthuntil you feel comfortable.
I don't have time for any salescalls right now because it's
Passover.
(13:07):
Literally, I put that on mysales page.
I wish I could find it, but itwas in my old ClickFunnels.
I don't have it anymore, butthat's literally what I did.
And it and it was true.
And I could not afford to takethat time.
Second is energy return versusenergy cost, right?
So what is it going to cost meversus what is it going to give
me back?
So here is an example.
Building a front end funnel foryour offer is going to cost you
(13:28):
an energy upfront.
Which means you have to do it ata time when you do have energy,
fit it into your life where youdo have energy.
But then that can actually giveyou back energy because you'll
have to do less, let's say frontend sale selling and sales so
your energy is not infinite,especially if you're up all
night with a baby who, thinks3:00 AM is a party time.
And I personally do not wake upmy husband to help me with the
(13:49):
kids at night because he goesoutta the house for work.
I do not.
And so I take on that especially'cause I nurse.
So I, I'm like, what are yougonna do?
Like seriously, what are yougonna do?
If let's say, when we would wakeup, if we were on our way to our
to bed and the baby would wakeup as we were on our way to bed,
he would maybe hold the babywhile I quickly got, got into
the shower and got out so Icould be ready for bed and then
nurse the baby and put himstraight, and then I would go
back straight to sleep.
But other than that, I did notwake my husband up.
(14:10):
I was more tired on the holdthan he was.
Although maybe not.
He's a paramedic, he's a shiftworker.
So maybe he, I was, I he wasmore tired than me.
I don't know.
It's it's, the really funmarriage competition of who's
more tired.
It's it's a game we play.
My parents played it too.
I think it's just a traditionalthing that happens.
If you are going to, let's say,build a front end funnel, right?
So if you're like, okay, I'mgoing to take time put time
into, like right now, forexample, my clients are all
(14:32):
building their pod funnels.
Which takes time, which takesrecording time, which takes
planning time.
But once they build this asset,they're gonna put in that
energy.
It's going to save them so muchenergy in lead generation
because all they need to do issimply drive traffic towards the
pod funnel and it will do a lotof the selling for them.
So they won't have to do allthose sales calls probably.
They won't have to do as muchnurturing, they won't have to do
as much conversations and dmsand things like that because
(14:54):
people will have the answers tomost of their questions.
You really have to think aboutwhat is the energy cost of this
and is it worth the energyreturn later on?
The third is family integrationversus family chaos.
So will this business decisionactually play nice to their
family's actual routines, orwill it create constant drama?
So if you think about one of myone-to-one clients was
(15:15):
considering a business modelthat would have her on calls
while, in the afternoon during,while our kids were home.
And so instead of accepting thatsacrifice, we created something
that had a mix of prerecordedtrainings and calls that made se
at a time that made sense forher and protected that sacred
family time.
And now.
Instead of having to teacheverything live, she dropped the
(15:36):
prerecorded trainings and thenheld a q and a sessions that
people could ask questions at atime that worked better for her,
and it was only one call a weekversus two or three.
I.
So that worked out much betterfor her.
And speaking of energy, and Iadded this in later because I
remembered it and I was like, Ineed to just mention this here.
If you really want to maximizeyour energy, you're gonna do as
(15:57):
much as you can to use whatyou've already got, to create
more for yourself, okay?
And that is what my lazyleverage.
Free resource is all about, it'staking things that are in your
life, in your world that you arealready doing anyway and helping
you turn it into.
Content and sales and audiencegrowth and messaging, and it is
(16:19):
so good.
And it is the perfect example ofhow to maximize your energy
because you're not creatingextra things from scratch or
reinventing the wheel.
You're taking what you'realready doing and making it into
something that can make youmoney, which I am a big fan of.
So just wanted to drop that insuper quick as I'm shoving
banana into my baby's mouthbecause he.
(16:42):
It's gonna, he literally startsscreaming every time I stop
feeding it.
So just wanted to give that toyou to, as that little heads up,
if I were you, if you do want toconserve your energy and you
wanna like really maximize yourenergy and protect it, this is
the resource for you.
And the fourth part issustainable growth versus the
quick cash that burn you out.
So is this creating somethingthat lasts or is it just a
(17:03):
temporary cash injection thatyou'll have to recreate from
scratch, three months down theline?
And that's what I really like totalk about creating.
When you're creating a cashinjunction, when you're creating
a cash injection, is thissomething that you can actually
sell again down the road?
It something you'll be able tosell again?
Is this the work that you'reputting in right now?
Will we be able to reuse itlater?
(17:23):
Okay.
And I actually have somethingcoming up that is, I am planning
to be an integral part of mybusiness suite.
Okay.
That is going to be a funnelthat will lead towards my
offers, towards my landing padoffers, which is my mastermind
and my collective.
If you are creating somethingthat's just gonna work right now
and it's not gonna actuallyserve you down the line, then
that's a problem.
If you're like, let's say, forexample, I have, my baby proof
business intensives where I helpyou map out your baby proofing
(17:46):
your business plan, right?
Your plan for maternity leaveand how your business is gonna
run with, how's your businessgonna run and thrive throughout
and beyond maternity leave.
And so like for the firstcouple, I might be like it is a
quick cash injection to get twoor three in at, let's say a
thousand dollars each.
But I'm okay with that because.
It is going to end up being a,three to 5K offer probably.
And this helps me really likenail down my process while
(18:09):
people feel they really got areally good deal.
And I still get to make somemoney in the front end, right?
So this is a ca, a front endcash injection that will
actually serve me down the line.
And this is why I'm obsessedwith leveraged offers.
They do take a bit more workupfront, right?
It's that energy cost versus,energy return.
But they don't necessarilyrequire you to constantly hustle
for every single dollar.
Every time, you sell somethinglike, oh, great, I sold
(18:30):
something.
Yay.
But now I have loads of work todo.
Which is much more realisticwhen you might have to drop
everything just because, I don'tknow, someone threw up and you
have to go wipe it.
I'm not a.
I personally try to avoid beingthe person who cleans up vomit.
My husband is usually the vomitguy.
I'm the poop girl.
That's our division of labor.
So when you run every businessdecision through this matrix you
(18:51):
stop trying to shove yourselfinto business models that are
designed for people who can,shower daily without being
interrupted, and you startcreating something that actually
works with your real life.
Okay.
So I had to stop recording atthat point.
'Cause my daughter came homefrom school.
But I am currently chilling on abed and finishing this up
because yeah, this is, this ishow I do it.
(19:12):
I, this is how I, this is why Ilove podcasting because I can
literally just chill on my bedwith a little mini microphone
and pour into you.
So if I sound a littledifferent, my voice sounds a
little different.
That's why.
Okay.
This is the part where it getsreally freaking cold.
So what if all theseconstraints, right?
These very constraints that feellike limitations are actually
(19:33):
your greatest businessadvantages.
Okay?
And I'm dead serious when I saythe constraint births
creativity.
'cause when you don't haveendless time or unlimited
resources, you can get supercreative and find solutions that
actually work better, right?
So.
If you have limited time blocks,it doesn't just limit you, it'll
make you crazy efficient.
When you only have nap time towork, or before your kids wake
(19:54):
up or after your kids go to bed,you get real clear, real fast
about what actually moves theneedle for you.
And there's no time for, oh,lemme just check Instagram real
quick, or getting stuck intoyour inbox for three hours.
And I, to me, this is the thingwhere moms and I, I've spoken to
so many moms and asked them whattheir biggest challenges in
general when it comes tobuilding their business.
(20:15):
As a mom and every single one ofthem has said, time, time, time,
time, time Not knowing what todo.
You know, sitting down to workand not knowing what to do and
like, there's so many things Icould do and I just dunno what
to do.
That is the place where you,that is probably the biggest
reason why.
If you feel like stuck in yourbusiness, you're not moving
ahead.
(20:36):
This is why, okay?
Because you are in this kind ofdecision fatigue of, oh my God,
there's so many things I coulddo.
What do I do next?
What do I do now?
Instead of being able to sitdown and be like, well this is
what I do every week.
This is how I build my business.
This is, these are mycommitments.
This is what, this is what Igotta do.
I have an hour to do it.
Let's go.
Right.
So, and I found that when I had,you know, when I had my daughter
(20:58):
home with me all day I.
2021 was like my first multi sixfigure year, and it was actually
the year that I had the leastamount of time to work.
Right.
And that was the year thatreally, really showed me this
concept that just because youknow, actually having less time
actually gives you morecreativity And it really like
(21:20):
just helps you.
Create a business from necessitythat can fit into those weird
little time blocks.
Okay, so I had this client, Iused to have this client who had
just like one day a week.
She had childcare.
Okay, so that's four like kindof power days a month when she
had childcare, and she got moredone in those four focus days
(21:42):
than most entrepreneurs do in aweek, right?
Because her constraint force toget really strategic and it
actually helped you grow faster.
So the need for flexibility inyour business does not
necessarily mean that yourbusiness has to be inconsistent.
It means that you have to createsystems or learn to create
systems from people.
Like me, like you know, coacheswho are moms who build the
system that align with theirfamily's lives, these systems
(22:03):
that can roll with the punches,right?
And that makes your business waymore resilient when life will
throw you curve balls.
And when the pandemic hit andeveryone was losing their minds
trying to adapt.
My business really barelynoticed'cause I already built it
to be super flexible.
And so my constraint hadaccidentally pandemic proofed my
business.
I already had my product outtaservice.
I already knew how I showed upand got visible.
I already knew how I sold.
This did not change a single bitduring the pandemic, except I
(22:26):
did, I did do one masterclassabout like, you know, how to
pandemic proof your business,like, which was so well
attended.
But I personally, my businessdid not feel it at all.
So your multitasking abilitiesare not just like mom skills,
right?
They are.
Project management skills,right?
You're constantly juggling thesecompeting priorities and, and
deadlines in your household, andI've never, like, I've never met
(22:50):
a business owner who can handlecomplexity better than a mom
with multiple kids and, and, andpets and a schedule full of
appointments and afterschoolactivities.
And I feel like thosenon-negotiable boundaries the
school pickups or bedtime ordinner time actually prevent
burnout because you literallyit's very hard.
I'm not saying you can't,'causeI've definitely fallen into
(23:12):
hustle culture, but it is veryhard to do when your 4-year-old
is going to demand dinner at5:30 PM no matter what's
happening in your business rightnow.
And.
I was just talking to my friendHaley Schmidt about this as I
was interviewing her for theReal Secrets and when she was
talking about the mommy businessmodel, right?
And what makes the most sensefor moms?
And she was like really this isfor everybody because nobody
should really have to behustling.
(23:32):
Everyone should have a businessthat's really set up for
leverage and scale.
And the truth is she's right,but the reason why we call it
the mommy business model isbecause for a mom, it's not
optional.
It is necessary.
And.
When you start seeing yourmaternal reality your mom
reality as your foundationrather than your limitation,
everything will shift becauseyou're gonna stop feeling
(23:53):
disadvantaged and startrecognizing your mom powers as
your secret weapon.
And I even wrote a wholeInstagram post about this.
I have to find it.
I'll drop it in the.
Show notes remind me to, oh myGod, yes.
Note yourself.
Drop this in the show notes.
Okay.
Remind me to, I thought I wastalking to chat.
I talk to chat all the time.
I'm like, Hey, remind me to dothis.
Remind me to do that.
Remind me that later I need todo X, y, z.
I have to do a podcast episodeabout that too.
(24:15):
How I'm using AI in, in my lifeas a mom, because I think it's
gonna be very useful toliterally everybody, every
single mother who's listening tothis.
Okay.
So let's get super practical towrap this up about how this
actually will play out for you.
So let's say content, right?
So the conventional approachsays, daily posts across
multiple platforms, use trainingaudios, blah, blah, blah,
algorithm, blah, blah, blah,blah, blah, right?
(24:36):
And I.
Definitely, I'm not saying thereis not an algorithm, and I'm not
saying that you can't work withit, but sometimes you really
need to go with the bare minimumand try to create stuff that's
gonna be more longer lastingrather than something that's
going to just, like you have toconstantly be feeding the
monster, so to speak.
Right?
And so instead of doing tons ofdifferent pieces of content
(24:57):
about all these differenttopics, which you could do,
okay, you could do that, but.
I really like to focus oncreating a podcast episode every
week.
Once it used to be a FacebookLive.
Now it's a podcast that I canchop up and I can spread around,
I can pull pieces out of itrather than trying to maintain
some sort of crazy daily postingschedule that would get wrecked
(25:18):
the minute someone got strep orneeded a project for school
tomorrow.
So I, I like to have this longerform piece of content that can
be turned into SEO optimizedcontent later on for, that for
people to find me.
Okay?
And, okay, I had to have alittle drink of coffee.
Okay.
And that, that to me feels likea much more like I think that
(25:39):
actually makes a lot more sense.
And when you have, and the truthis when you do have a framework
for how you create content, youcan create, four, four posts a
week on social media or fiveposts a week on social media,
you can do that.
Okay.
But.
I would definitely recommendhaving that one solid piece that
you are nurturing your audienceand potentially getting in front
of new people, whether or notyou wake up and feel like
(26:01):
writing a post today.
Okay.
Or whether or not you had timeto batch your post at the
beginning of the month when itcomes to sales.
Okay.
The traditional advice is, dosales calls, especially, and for
me, sales calls had to happen inthe evening because I live in
Israel, so that's seven to 10hours ahead of the United
States, and I just did not havethe time or energy or desire to
spend the whole evening talkingto people who hadn't even paid
(26:22):
me yet.
No offense, I'm happy to talk topeople who have not paid me yet,
but not when it just takes up myentire evening.
I'd rather.
Do the DM sales thing.
So through the mommy lens,you're gonna create sales
systems that don't depend on youbeing live and available 24 7
like webinars or video salesletters and DM based selling,
which I did not even realize wasa thing when I first started
(26:42):
doing it.
I was just like, I.
Yo, it's Passover coming up.
I'm pregnant with my fifth baby.
I have four kids at home'causethey're all in Zoom School.
I do not have time to get onsales calls.
So if you have any questionsabout this group program, send
me a message and we'll talk.
And that was like the first liketime I did something like that.
I'd never done something likethat as a service provider.
And now I realize you actuallycan do that as service provider
too.
If you're services areproductized enough.
(27:03):
That's an entire differentstory.
It's an entire different lifesituation.
So this enabled me to sell mygroup program and sell out my
group program in March of 2020.
In a very aligned way, doing itin random pockets of time
throughout the day while alsomaking sure that my kids were
all doing their school thingsand not killing each other.
Okay.
When it comes to offer delivery,so conventional wisdom of the
(27:25):
day is be available to yourclients a lot.
Seven different back and forthsand seven different editing,
editing stages.
So if you are, if you're like Ireally wanna be there for my
clients, right?
And so you're checking Voxer,every, every hour.
That is not gonna be sustainablefor you.
It's not gonna be sustainablefor your family, and it's not
even good for your clients foryou to be checking in.
(27:47):
Nonstop to see, oh, did sheanswer me?
Did she had a question?
Excuse me.
Okay.
Through a maternal lens, insteadof booking yourself out with
one-to-one calls, with, withclients or without having custom
packages for every singleclient, creating structured
systems, productizing youroffers, productizing your
services have clear boundaries.
Here's what I check in, here'swhat I'm not gonna be in.
(28:08):
And it turns out people actuallyrespect that and appreciate
that.
And they're going to see you asmore of an authority and an
expert and someone to listen towhen you hold your boundaries.
And one of my, one of mymastermind moms went from
offering unlimited fox or accessin between calls to our clients
to designated hours, and ourclients actually got better
results and were able to askbetter questions because they
had to get their thoughtsorganized.
(28:29):
And she was able to get hersanity back without feeling she
was on call 24 7.
No one should be on call 24 7.
Okay?
Mom, moms are on call 24 7technically, right?
So you don't need something elsethat needs your attention all
the live long day, okay?
So when you filter everybusiness decision through your
actual life as a mom, instead ofsome fantasy scenario where you
have all the time in the world,you'll stop fighting against
reality and you'll startcreating something that actually
(28:50):
works for you.
Okay, so let's wrap this up.
If you remember nothing elsefrom my rant today.
Take these three things withyou.
Okay?
First of all, if traditionalbusiness advice makes you feel
like a failure, it is not you.
Okay?
It is the advice.
It was not created for someonetrying to build a business while
also keeping tiny humans orlarge humans alive.
Okay?
So stop trying to forcestrategies that completely
ignore your reality.
(29:10):
Secondly, these constraints asof motherhood are not holding
you back, that it can actuallymake you more creative, more
efficient, more resilient, andthe very things that seem
limiting can become yoursuperpowers when you stop
fighting them and start leaninginto them.
And third, making decisions as amom does not necessarily mean
thinking smaller.
It just means creatingstrategies that actually work in
your real life as a motherinstead of some fantasy world
(29:32):
where you have 12 uninterruptedhours a day and someone just
makes your old, three meals aday for you and you also have a
laundry fairy and you alwaysstay a size four.
That's not gonna happen.
Maybe it will happen.
I don't know if it'll happen foryou.
That is not currently happeningfor me.
Okay?
So remember, you are notbuilding a business despite
being a mother.
You build, you're building it asa mother and because you're a
mother, okay?
(29:52):
Because we have this unique,incredible opportunity to make
money alongside being presentwith our family.
And that changes everythingabout how you approach this
entire business thing.
So I just wanna remind you againto go check out Lazy Leverage my
all new free resource on eightways that you can leverage your
existing life as a mom to sellmore, to make more money, to
(30:14):
grow your audience, to get moreleads.
It is going to be so good.
And I have a bonus resource inthere with seven different
content prompts.
Four days when you're like, Ijust need to create con content
and I'm not feeling superinspired.
These are gonna give you theinspiration to take what's
already happening, even iftoday's felt like complete crap
show and turn that into contentthat does not make you feel like
(30:35):
you're just dumping all yourdirty laundry online.
So it's really good.
There's like a bonus resource,free resource hidden within this
free resource, which I'm soobsessed with.
And if you were sitting therethinking, oh my gosh, finally
somebody gets it, then I want toinvite you into my CEO Mom
Mastermind, where we build upbusinesses that work with your
motherhood and not against it.
(30:55):
And inside the Mastermind, I'llhelp you create strategies,
launch strategies, offerstrategies, evergreen sales
strategies that actually fityour life.
Not some generic advice frompeople who can work whenever
they want, however they want.
I have just got a couple ofspots available in the next
couple of weeks.
Then we have a lot going on inthe summer, so I'm not sure when
I'm gonna have time to onboardmore clients.
(31:15):
So these are specifically, thesespots are specifically for moms
who are done pretending thattheir business exists in a
vacuum away from their familylife.
So DM e mastermind on Instagram,or click the link below to check
out the details as a beautifulGoogle doc that you can read
through and see exactly howwe're gonna do this for you.
And we, let's talk about how wecan build something that honors
both your business dreams andyour desire to actually see your
(31:35):
children on a regular basis.
And if this episode made youfeel seen, share it with another
CEO mom who's probably beatingherself up for not implementing
advice that was never designedfor her in the first place.
Okay?
We really truly rise by liftingothers up.
And and I really want, I reallywant this to be a place of
collaboration and so share itwith someone who needs it.
Okay.
(31:55):
Remember, we are not justbuilding businesses, we are
raising whole entire humans atthe same time.
And that is a sacred mission andthat is why we need to do it
differently.
So until next time, I'll see youthen.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
income in a way that works foryou and your family.
(32:18):
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
It also assumes that yourenergy's consistent from day to
(00:02):
day.
And meanwhile, I'm over herelike, okay I formed a complete
sentence and even wrote an emailafter being up, three times last
night.
So building a sales funnel.
With that level of sleepdeprivation, it's possible, but
it's probably gonna take you alittle bit longer.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
(00:24):
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
(00:45):
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
Hello.
Hello.
Welcome back to the podcast.
And I have got to get somethingoff my chest today that's been
(01:05):
driving me absolutely bananas.
So I've been doing someinterviews for my upcoming real
Secrets of CEO Moms Summit.
I've done this three twicebefore.
This is the third time.
It is an audio, literally anaudio series really, it's not
even like a summit as such.
It's an audio series and, whereyou can just literally tune in,
(01:25):
listen on a private podcast, getincredible value, get their free
offers, and just get a lot ofunique insight from these
incredible CEO moms.
I cannot even get to tell youlike, I did this for a selfish
reason.
Like anyone who I was likereally curious about, like how
they're doing things, howthey're running their business.
I'm like, let me just ask yousome questions.
(01:47):
And I dove deep.
I did not shy away from askingthe hard stuff either, so
definitely make sure to check itout.
It's gonna be coming in July.
Keep an eye out for that.
But one thing that keeps comingup over and over again is
something that I feel is alittle ridiculous.
We are out here, we're momstrying to follow business advice
(02:08):
from people who have never hadto mute themselves on a client
call because their toddler justscreamed.
I pooped mommy from thebathroom.
True story.
This has happened.
In fact, I've literally coachedmy clients while wiping a butt
because my daughter's can youwipe me?
And I was in the middle of athought and I couldn't stop the
thought.
Because if you've ever read oh,just batch a month of content on
a Sunday, and I'm not sayingthat you, it's impossible to do,
(02:31):
right?
I do think you can do it if,let's say it is YouTube videos,
but I don't think it's possibleto batch piles and piles of
social media content in one.
In like one, just one day justblock off a day, block off a
week, right?
And just get it all done.
Then you've got all your contentfor the month.
Yeah maybe you can do that.
I don't know.
I have yet to be able to blockoff a long period of time in my
(02:52):
life to do anything a morningmax, but that's literally it,
right?
And I just saw this guyliterally wrote these words.
I'm not gonna say who it is'cause I don't like the name and
shame, but a man posted if youhave a podcast or against
including a video component, I'dquestion what you're really
hiding.
And I was like, I don't know.
Tell me you don't have kidswithout telling me you don't
have kids.
I don't know if he has kids, butI will say that what I found is
(03:16):
that, I'll tell you what I'mhiding.
When I'm not doing a video withmy podcast, currently I'm
sitting on a couch with doughall over me.
'cause I was in the middle ofbaking kallah and the living
room is a mess.
I'm in my mom's house right now.
Living room is a disasterbecause the baby was just
playing and I have to get workdone while I'm sleeping, so I'm
not bothering to clean it up.
I'll clean it up later tonight.
If we are trying to run ourbusiness with a playbook that is
(03:37):
not designed for us then we needto have a conversation because
this is not just men and bromarketers.
These are also female coacheswho run these businesses with,
700 different offers at the sametime.
And.
I'm not saying they can't dothat.
I do think that they can dothat.
I'm very happy for them.
But what I've generally foundgenerally is that people who run
(03:58):
multi offer businesses, meaningthey're selling multiple things
at a time and holding multiplecontainers at a time, are
generally not mothers.
If you have found some that dothis, please, I beg of you.
Please point them, point me atthem.
Just send me a DM on Instagramand say, Hey Al, you're wrong.
I have these, this list of 10women who all sell multiple
things at once and delivermultiple things at once, and
(04:19):
they have five children or twoor whatever one.
Please do tell me.
I've just found that very oftenwe're try to run our business on
someone else's playbook, andthat playbook does not
necessarily work for us.
So today we are calling BS onall of it because.
Here's the deal, you are notfailing a business.
If you feel like it's notworking for you, you're probably
just following advice that wascreated by people who can pee
(04:41):
alone.
Wild concept.
I know.
Okay.
I've literally peed with anaudience the vast majority of
this past year because my songets very upset when I go out of
his site and I also wanna makesure that he is safe.
So I literally park, I'll parkhim in the extra saucer right in
front of the bathroom and wejust hang out together.
So before I go on my rant, andI'm gonna share, how I view
things in my business, how Iview things through a mommy
(05:03):
lens, and how I run my businessaccordingly.
I have an all new free resourcecalled Lazy Leverage.
So eight opportunities thatyou're probably not taking as a
CEO Mom to help you make moremoney, grow your audience, and
just do more for your businesswhile doing stuff you're doing.
Already.
Okay.
I'm all about leveraging whatyou're already doing instead of
having to create more work foryourself.
(05:24):
So I've created that incrediblefreebie.
You can go to the link in theshow notes and the link isn't
there for lazy leverage.
Make sure to check that out.
I'm really excited about it andand it's going to be a really
great opportunity for you to seeand look at your life through a
new lens of how can I take whatI'm already doing and make the
most of it, because the lastthing we need is more stuff to
(05:44):
do.
All right, so go download thatand let's get back to my Rand.
So let me paint you a picture ofwhen I had my big light bulb
moment about all this.
Okay.
It's March, 2020.
I'm pregnant with baby numberfive.
It's Passover coming, which forthose of you who don't know, it
means cleaning your house like apsychopath.
Every crumb has to disappear.
Oh, there's a global pandemic.
(06:05):
Now.
I have four kids suddenly homedoing zoom school.
I just come out of firsttrimester exhaustion.
That was.
Next level exhaustion.
Like I could not keep my eyesopen while chewing food level of
tired.
And if you've ever beenpregnant, you know what that
feels like.
And I am still trying to grow mybusiness because, hello, another
baby's coming and we need money.
So I'm looking for strategies.
And things that are gonna workfor me.
(06:26):
And I keep seeing these businesscoaches like, wake up at 5:00 AM
like the 5:00 AM miracle or notthe 5:00 AM Miracle.
The other one, the 5:00 AM Clubright by Robin Sharma or my
favorite was like, oh, just doyou know if if you know what
your conversion rate is and ifit's this, then, try to aim for
10 to 20 sales calls per week tohit your revenue goals and hit,
multiple six figures and allthat kind of stuff.
(06:47):
And I was like, are you for realright now?
Because.
I'm literally falling asleep,sitting up.
I've got kids screaming, theWiFi's not working.
It's my turn on the laptop.
Why does he get to get thetablet?
And I don't get to get the, Ihave to use your phone.
And I live between seven to 10hours ahead of my clients, which
means that those evening salescalls would have to happen at
3:00 AM my time.
And I could frankly keep my eyesopen past 9:00 PM and then it
(07:07):
hit me, oh wait, I'm notactually terrible at business.
I'm not actually failing.
I'm just trying to follow advicefrom people who are living on a
completely different planet forme because.
It's what I found that a lot ofbusiness strategies are from
people who either have zerochildren or built their entire
empire before having children.
And now have a team running itall, or have a stay-at-home
(07:28):
spouse, plus potentially afull-time nanny, a house
manager, and maybe a chef.
For all I know, I don't know,maybe they do.
And us trying to make that work.
It's like me trying to squeezeinto my, newlywed clothes a week
after giving birth.
Not happening extremelyuncomfortable and I don't even
know why we're doing this toourselves.
So the first thing I wanna talkabout is the fatal flaw in
standard business advice.
What I have found, okay, is thatmost business advice is complete
(07:50):
and utter garbage for momsbecause it assumes things that
are straight up fantasy for us.
Okay?
Number one, it assumes you havelong, uninterrupted blocks at
time, which is hilarious becauseyes, okay?
To be fair, if all of yourchildren not out of the house,
they're all in school all day,you will have long,
uninterrupted blocks of time,but also you're a mother, and if
you're running your home withoutsupport, then.
(08:14):
You have a lot of stuff to doduring the day, right?
So you can't just like, likework and then do nothing else,
and then your kids come homefrom school and there's no
dinner and there's no cleanclothing and all that kinda
stuff.
It's just not gonna work.
My day at this point, especiallywith the baby home, with me,
comes in very weird chunksbetween school drop-offs and
meltdowns and.
Constantly making food becausemy kids do not stop eating,
(08:34):
especially my teenage boys andnap times, right?
My baby's home with me, so Ihave to use his nap times really
well.
And which means that my, mycleaning and cooking and other
home management stuff isgenerally with a small audience
who is not necessarily a captiveaudience.
'cause he likes to crawl awayand get into trouble.
It just assumes that you canwork when you're most
productive.
Cool, cool.
My productivity peak is actuallybetween 10:00 AM to 2:00 PM but
(08:57):
currently that is not possiblefor me necessarily.
I can start working around 10:00AM because that's when the baby
goes down for his nap.
And then he wakes up at 1130 andthere goes all other work pretty
much until two 30 to 3:00 PMwhen he goes down for his next
nap.
It assumes that you can dropeverything for a massive launch,
right?
You could just be like, okay,kids, sorry, mommy has to ignore
you for two weeks because she'sin a launch.
(09:17):
She's doing, a daily challengefor seven days, and then doing
extra interviews with clientslive, right?
Just, I don't know.
You don't need dinner for thenext two weeks, do you?
Not gonna happen.
I could barely do.
I did challenges.
I've done three day challengesbefore and it was very
challenging.
Ha.
It was very challenging toactually execute as someone who
lives in Israel, because I am,like I said, seven to 10 hours
(09:37):
ahead.
Every live call had to be atnight.
And it was not easy to do that.
And I had to plan ahead for it.
I had to ask my husband to takeyou, make sure that he was, he
didn't have his shifts duringthat time so that he could be
with the kids.
Like it was a lot of work.
It also assumes that yourenergy's consistent from day to
day.
And meanwhile, I'm over hereokay I formed a complete
sentence and even wrote an emailafter being up, three times last
(09:59):
night.
So building a sales funnel.
With that level of sleepdeprivation, it's possible, but
it's probably gonna take you alittle bit longer.
It also assumes the last thingthis is really important is that
it assumes risk tolerance basedonly on you.
I.
Okay, so those guys who arelike, go all in and, just put it
on your credit card and, burnthe boats, right?
(10:19):
What's his name?
Tony Robbins.
Tony Robbins.
Burn the boats.
They are not thinking aboutschool lunches and Dr.
Copays and, buying all newclothes this upcoming season
because your kids just suddenlyhad a growth spur and you don't
have any clothes for their size.
Like they're not thinking that.
So you really have to take yourfamily into consideration as
well.
If you are a single, child freeperson, you can have very
(10:41):
different priorities thansomeone who already has a
growing family.
And I've seen.
So many posts with advice.
It's oh, just hire help oroutsource your housework or
outsource your kids.
I don't know.
And I'm like, with what?
Magical Money Tree, when you'refirst starting your business,
are you supposed to justoutsource everything related to
your home and you cannot justbuild a support system out of
nowhere?
(11:01):
It takes time, it takesinvestment, which, over time you
can invest for sure, butdefinitely not when you're first
starting out and maybe not evenearly in your business.
Here is my take on this.
Okay.
Following standard businessadvice as a mom isn't ambitious.
Okay?
It is literally delusional, andI do accept that we have to have
some level of d Lulu in order todo what we do, but I see this a
(11:21):
lot with my clients, right?
They come to me feeling oh mygosh, I plan to do, like 20
reels or I had this person saidto do three reels a day, or
three tiktoks a day, andwhatever.
Some.
Business guru with zeroresponsibilities told'em to do,
but then the issue was neverthem.
It was trying to forcestrategies that have zero
concept of what their actual daylooks like.
Okay.
(11:42):
So instead of trying to likeweave and pretzel your way into
systems that were not built foryou, I wanna show you a whole
different approach.
I call it the CEO mom decisionmatrix.
'cause it sounds fancy and Ilike fancy things.
But for real, this is how youevaluate business opportunities
when your day includes, teammeetings and client calls and
also, dinner time and laundryand, yelling at people to clean
(12:05):
up their logo.
So here's how it works for anybusiness thing you are
considering, instead of justasking, will this make money?
Because the answer to a lot ofthese things is yes, it probably
will make money.
We filter it through for realitychecks.
Okay?
The first is time efficiencyversus time reality.
So this is not just how muchtime is this going to take, but
how does it actually fit intothe weird time blocks that I
(12:26):
actually have?
Like when I was pregnant and Icouldn't do evening sales calls.
I didn't just give up, right?
I created an entire, DM basedsale sales approach, which I did
not even realize was a thinguntil everyone started being all
like, Ooh, selling in the dms,right?
I was like, oh, is that a thing?
It was not what the gurusrecommended at the time.
At the time, they were like,just, get on calls.
But did it work with my realityand still make me money?
(12:47):
Yes.
I sold out my program entirelythrough dms while literally
cleaning my house for Passoverwhile pregnant with four kids at
home because I, and I literallyput it on the sales page.
I'm like, Hey, listen, I wouldlove to talk this over with you.
If you feel like you're, youfeel called to this program,
send me a message on Facebook.
We'll voice out back and forthuntil you feel comfortable.
I don't have time for any salescalls right now because it's
Passover.
(13:07):
Literally, I put that on mysales page.
I wish I could find it, but itwas in my old ClickFunnels.
I don't have it anymore, butthat's literally what I did.
And it and it was true.
And I could not afford to takethat time.
Second is energy return versusenergy cost, right?
So what is it going to cost meversus what is it going to give
me back?
So here is an example.
Building a front end funnel foryour offer is going to cost you
(13:28):
an energy upfront.
Which means you have to do it ata time when you do have energy,
fit it into your life where youdo have energy.
But then that can actually giveyou back energy because you'll
have to do less, let's say frontend sale selling and sales so
your energy is not infinite,especially if you're up all
night with a baby who, thinks3:00 AM is a party time.
And I personally do not wake upmy husband to help me with the
(13:49):
kids at night because he goesoutta the house for work.
I do not.
And so I take on that especially'cause I nurse.
So I, I'm like, what are yougonna do?
Like seriously, what are yougonna do?
If let's say, when we would wakeup, if we were on our way to our
to bed and the baby would wakeup as we were on our way to bed,
he would maybe hold the babywhile I quickly got, got into
the shower and got out so Icould be ready for bed and then
nurse the baby and put himstraight, and then I would go
back straight to sleep.
But other than that, I did notwake my husband up.
(14:10):
I was more tired on the holdthan he was.
Although maybe not.
He's a paramedic, he's a shiftworker.
So maybe he, I was, I he wasmore tired than me.
I don't know.
It's it's, the really funmarriage competition of who's
more tired.
It's it's a game we play.
My parents played it too.
I think it's just a traditionalthing that happens.
If you are going to, let's say,build a front end funnel, right?
So if you're like, okay, I'mgoing to take time put time
into, like right now, forexample, my clients are all
(14:32):
building their pod funnels.
Which takes time, which takesrecording time, which takes
planning time.
But once they build this asset,they're gonna put in that
energy.
It's going to save them so muchenergy in lead generation
because all they need to do issimply drive traffic towards the
pod funnel and it will do a lotof the selling for them.
So they won't have to do allthose sales calls probably.
They won't have to do as muchnurturing, they won't have to do
as much conversations and dmsand things like that because
(14:54):
people will have the answers tomost of their questions.
You really have to think aboutwhat is the energy cost of this
and is it worth the energyreturn later on?
The third is family integrationversus family chaos.
So will this business decisionactually play nice to their
family's actual routines, orwill it create constant drama?
So if you think about one of myone-to-one clients was
(15:15):
considering a business modelthat would have her on calls
while, in the afternoon during,while our kids were home.
And so instead of accepting thatsacrifice, we created something
that had a mix of prerecordedtrainings and calls that made se
at a time that made sense forher and protected that sacred
family time.
And now.
Instead of having to teacheverything live, she dropped the
(15:36):
prerecorded trainings and thenheld a q and a sessions that
people could ask questions at atime that worked better for her,
and it was only one call a weekversus two or three.
I.
So that worked out much betterfor her.
And speaking of energy, and Iadded this in later because I
remembered it and I was like, Ineed to just mention this here.
If you really want to maximizeyour energy, you're gonna do as
(15:57):
much as you can to use whatyou've already got, to create
more for yourself, okay?
And that is what my lazyleverage.
Free resource is all about, it'staking things that are in your
life, in your world that you arealready doing anyway and helping
you turn it into.
Content and sales and audiencegrowth and messaging, and it is
(16:19):
so good.
And it is the perfect example ofhow to maximize your energy
because you're not creatingextra things from scratch or
reinventing the wheel.
You're taking what you'realready doing and making it into
something that can make youmoney, which I am a big fan of.
So just wanted to drop that insuper quick as I'm shoving
banana into my baby's mouthbecause he.
(16:42):
It's gonna, he literally startsscreaming every time I stop
feeding it.
So just wanted to give that toyou to, as that little heads up,
if I were you, if you do want toconserve your energy and you
wanna like really maximize yourenergy and protect it, this is
the resource for you.
And the fourth part issustainable growth versus the
quick cash that burn you out.
So is this creating somethingthat lasts or is it just a
(17:03):
temporary cash injection thatyou'll have to recreate from
scratch, three months down theline?
And that's what I really like totalk about creating.
When you're creating a cashinjunction, when you're creating
a cash injection, is thissomething that you can actually
sell again down the road?
It something you'll be able tosell again?
Is this the work that you'reputting in right now?
Will we be able to reuse itlater?
(17:23):
Okay.
And I actually have somethingcoming up that is, I am planning
to be an integral part of mybusiness suite.
Okay.
That is going to be a funnelthat will lead towards my
offers, towards my landing padoffers, which is my mastermind
and my collective.
If you are creating somethingthat's just gonna work right now
and it's not gonna actuallyserve you down the line, then
that's a problem.
If you're like, let's say, forexample, I have, my baby proof
business intensives where I helpyou map out your baby proofing
(17:46):
your business plan, right?
Your plan for maternity leaveand how your business is gonna
run with, how's your businessgonna run and thrive throughout
and beyond maternity leave.
And so like for the firstcouple, I might be like it is a
quick cash injection to get twoor three in at, let's say a
thousand dollars each.
But I'm okay with that because.
It is going to end up being a,three to 5K offer probably.
And this helps me really likenail down my process while
(18:09):
people feel they really got areally good deal.
And I still get to make somemoney in the front end, right?
So this is a ca, a front endcash injection that will
actually serve me down the line.
And this is why I'm obsessedwith leveraged offers.
They do take a bit more workupfront, right?
It's that energy cost versus,energy return.
But they don't necessarilyrequire you to constantly hustle
for every single dollar.
Every time, you sell somethinglike, oh, great, I sold
(18:30):
something.
Yay.
But now I have loads of work todo.
Which is much more realisticwhen you might have to drop
everything just because, I don'tknow, someone threw up and you
have to go wipe it.
I'm not a.
I personally try to avoid beingthe person who cleans up vomit.
My husband is usually the vomitguy.
I'm the poop girl.
That's our division of labor.
So when you run every businessdecision through this matrix you
(18:51):
stop trying to shove yourselfinto business models that are
designed for people who can,shower daily without being
interrupted, and you startcreating something that actually
works with your real life.
Okay.
So I had to stop recording atthat point.
'Cause my daughter came homefrom school.
But I am currently chilling on abed and finishing this up
because yeah, this is, this ishow I do it.
(19:12):
I, this is how I, this is why Ilove podcasting because I can
literally just chill on my bedwith a little mini microphone
and pour into you.
So if I sound a littledifferent, my voice sounds a
little different.
That's why.
Okay.
This is the part where it getsreally freaking cold.
So what if all theseconstraints, right?
These very constraints that feellike limitations are actually
(19:33):
your greatest businessadvantages.
Okay?
And I'm dead serious when I saythe constraint births
creativity.
'cause when you don't haveendless time or unlimited
resources, you can get supercreative and find solutions that
actually work better, right?
So.
If you have limited time blocks,it doesn't just limit you, it'll
make you crazy efficient.
When you only have nap time towork, or before your kids wake
(19:54):
up or after your kids go to bed,you get real clear, real fast
about what actually moves theneedle for you.
And there's no time for, oh,lemme just check Instagram real
quick, or getting stuck intoyour inbox for three hours.
And I, to me, this is the thingwhere moms and I, I've spoken to
so many moms and asked them whattheir biggest challenges in
general when it comes tobuilding their business.
(20:15):
As a mom and every single one ofthem has said, time, time, time,
time, time Not knowing what todo.
You know, sitting down to workand not knowing what to do and
like, there's so many things Icould do and I just dunno what
to do.
That is the place where you,that is probably the biggest
reason why.
If you feel like stuck in yourbusiness, you're not moving
ahead.
(20:36):
This is why, okay?
Because you are in this kind ofdecision fatigue of, oh my God,
there's so many things I coulddo.
What do I do next?
What do I do now?
Instead of being able to sitdown and be like, well this is
what I do every week.
This is how I build my business.
This is, these are mycommitments.
This is what, this is what Igotta do.
I have an hour to do it.
Let's go.
Right.
So, and I found that when I had,you know, when I had my daughter
(20:58):
home with me all day I.
2021 was like my first multi sixfigure year, and it was actually
the year that I had the leastamount of time to work.
Right.
And that was the year thatreally, really showed me this
concept that just because youknow, actually having less time
actually gives you morecreativity And it really like
(21:20):
just helps you.
Create a business from necessitythat can fit into those weird
little time blocks.
Okay, so I had this client, Iused to have this client who had
just like one day a week.
She had childcare.
Okay, so that's four like kindof power days a month when she
had childcare, and she got moredone in those four focus days
(21:42):
than most entrepreneurs do in aweek, right?
Because her constraint force toget really strategic and it
actually helped you grow faster.
So the need for flexibility inyour business does not
necessarily mean that yourbusiness has to be inconsistent.
It means that you have to createsystems or learn to create
systems from people.
Like me, like you know, coacheswho are moms who build the
system that align with theirfamily's lives, these systems
(22:03):
that can roll with the punches,right?
And that makes your business waymore resilient when life will
throw you curve balls.
And when the pandemic hit andeveryone was losing their minds
trying to adapt.
My business really barelynoticed'cause I already built it
to be super flexible.
And so my constraint hadaccidentally pandemic proofed my
business.
I already had my product outtaservice.
I already knew how I showed upand got visible.
I already knew how I sold.
This did not change a single bitduring the pandemic, except I
(22:26):
did, I did do one masterclassabout like, you know, how to
pandemic proof your business,like, which was so well
attended.
But I personally, my businessdid not feel it at all.
So your multitasking abilitiesare not just like mom skills,
right?
They are.
Project management skills,right?
You're constantly juggling thesecompeting priorities and, and
deadlines in your household, andI've never, like, I've never met
(22:50):
a business owner who can handlecomplexity better than a mom
with multiple kids and, and, andpets and a schedule full of
appointments and afterschoolactivities.
And I feel like thosenon-negotiable boundaries the
school pickups or bedtime ordinner time actually prevent
burnout because you literallyit's very hard.
I'm not saying you can't,'causeI've definitely fallen into
(23:12):
hustle culture, but it is veryhard to do when your 4-year-old
is going to demand dinner at5:30 PM no matter what's
happening in your business rightnow.
And.
I was just talking to my friendHaley Schmidt about this as I
was interviewing her for theReal Secrets and when she was
talking about the mommy businessmodel, right?
And what makes the most sensefor moms?
And she was like really this isfor everybody because nobody
should really have to behustling.
(23:32):
Everyone should have a businessthat's really set up for
leverage and scale.
And the truth is she's right,but the reason why we call it
the mommy business model isbecause for a mom, it's not
optional.
It is necessary.
And.
When you start seeing yourmaternal reality your mom
reality as your foundationrather than your limitation,
everything will shift becauseyou're gonna stop feeling
(23:53):
disadvantaged and startrecognizing your mom powers as
your secret weapon.
And I even wrote a wholeInstagram post about this.
I have to find it.
I'll drop it in the.
Show notes remind me to, oh myGod, yes.
Note yourself.
Drop this in the show notes.
Okay.
Remind me to, I thought I wastalking to chat.
I talk to chat all the time.
I'm like, Hey, remind me to dothis.
Remind me to do that.
Remind me that later I need todo X, y, z.
I have to do a podcast episodeabout that too.
(24:15):
How I'm using AI in, in my lifeas a mom, because I think it's
gonna be very useful toliterally everybody, every
single mother who's listening tothis.
Okay.
So let's get super practical towrap this up about how this
actually will play out for you.
So let's say content, right?
So the conventional approachsays, daily posts across
multiple platforms, use trainingaudios, blah, blah, blah,
algorithm, blah, blah, blah,blah, blah, right?
(24:36):
And I.
Definitely, I'm not saying thereis not an algorithm, and I'm not
saying that you can't work withit, but sometimes you really
need to go with the bare minimumand try to create stuff that's
gonna be more longer lastingrather than something that's
going to just, like you have toconstantly be feeding the
monster, so to speak.
Right?
And so instead of doing tons ofdifferent pieces of content
(24:57):
about all these differenttopics, which you could do,
okay, you could do that, but.
I really like to focus oncreating a podcast episode every
week.
Once it used to be a FacebookLive.
Now it's a podcast that I canchop up and I can spread around,
I can pull pieces out of itrather than trying to maintain
some sort of crazy daily postingschedule that would get wrecked
(25:18):
the minute someone got strep orneeded a project for school
tomorrow.
So I, I like to have this longerform piece of content that can
be turned into SEO optimizedcontent later on for, that for
people to find me.
Okay?
And, okay, I had to have alittle drink of coffee.
Okay.
And that, that to me feels likea much more like I think that
(25:39):
actually makes a lot more sense.
And when you have, and the truthis when you do have a framework
for how you create content, youcan create, four, four posts a
week on social media or fiveposts a week on social media,
you can do that.
Okay.
But.
I would definitely recommendhaving that one solid piece that
you are nurturing your audienceand potentially getting in front
of new people, whether or notyou wake up and feel like
(26:01):
writing a post today.
Okay.
Or whether or not you had timeto batch your post at the
beginning of the month when itcomes to sales.
Okay.
The traditional advice is, dosales calls, especially, and for
me, sales calls had to happen inthe evening because I live in
Israel, so that's seven to 10hours ahead of the United
States, and I just did not havethe time or energy or desire to
spend the whole evening talkingto people who hadn't even paid
(26:22):
me yet.
No offense, I'm happy to talk topeople who have not paid me yet,
but not when it just takes up myentire evening.
I'd rather.
Do the DM sales thing.
So through the mommy lens,you're gonna create sales
systems that don't depend on youbeing live and available 24 7
like webinars or video salesletters and DM based selling,
which I did not even realize wasa thing when I first started
(26:42):
doing it.
I was just like, I.
Yo, it's Passover coming up.
I'm pregnant with my fifth baby.
I have four kids at home'causethey're all in Zoom School.
I do not have time to get onsales calls.
So if you have any questionsabout this group program, send
me a message and we'll talk.
And that was like the first liketime I did something like that.
I'd never done something likethat as a service provider.
And now I realize you actuallycan do that as service provider
too.
If you're services areproductized enough.
(27:03):
That's an entire differentstory.
It's an entire different lifesituation.
So this enabled me to sell mygroup program and sell out my
group program in March of 2020.
In a very aligned way, doing itin random pockets of time
throughout the day while alsomaking sure that my kids were
all doing their school thingsand not killing each other.
Okay.
When it comes to offer delivery,so conventional wisdom of the
(27:25):
day is be available to yourclients a lot.
Seven different back and forthsand seven different editing,
editing stages.
So if you are, if you're like Ireally wanna be there for my
clients, right?
And so you're checking Voxer,every, every hour.
That is not gonna be sustainablefor you.
It's not gonna be sustainablefor your family, and it's not
even good for your clients foryou to be checking in.
(27:47):
Nonstop to see, oh, did sheanswer me?
Did she had a question?
Excuse me.
Okay.
Through a maternal lens, insteadof booking yourself out with
one-to-one calls, with, withclients or without having custom
packages for every singleclient, creating structured
systems, productizing youroffers, productizing your
services have clear boundaries.
Here's what I check in, here'swhat I'm not gonna be in.
(28:08):
And it turns out people actuallyrespect that and appreciate
that.
And they're going to see you asmore of an authority and an
expert and someone to listen towhen you hold your boundaries.
And one of my, one of mymastermind moms went from
offering unlimited fox or accessin between calls to our clients
to designated hours, and ourclients actually got better
results and were able to askbetter questions because they
had to get their thoughtsorganized.
(28:29):
And she was able to get hersanity back without feeling she
was on call 24 7.
No one should be on call 24 7.
Okay?
Mom, moms are on call 24 7technically, right?
So you don't need something elsethat needs your attention all
the live long day, okay?
So when you filter everybusiness decision through your
actual life as a mom, instead ofsome fantasy scenario where you
have all the time in the world,you'll stop fighting against
reality and you'll startcreating something that actually
(28:50):
works for you.
Okay, so let's wrap this up.
If you remember nothing elsefrom my rant today.
Take these three things withyou.
Okay?
First of all, if traditionalbusiness advice makes you feel
like a failure, it is not you.
Okay?
It is the advice.
It was not created for someonetrying to build a business while
also keeping tiny humans orlarge humans alive.
Okay?
So stop trying to forcestrategies that completely
ignore your reality.
(29:10):
Secondly, these constraints asof motherhood are not holding
you back, that it can actuallymake you more creative, more
efficient, more resilient, andthe very things that seem
limiting can become yoursuperpowers when you stop
fighting them and start leaninginto them.
And third, making decisions as amom does not necessarily mean
thinking smaller.
It just means creatingstrategies that actually work in
your real life as a motherinstead of some fantasy world
(29:32):
where you have 12 uninterruptedhours a day and someone just
makes your old, three meals aday for you and you also have a
laundry fairy and you alwaysstay a size four.
That's not gonna happen.
Maybe it will happen.
I don't know if it'll happen foryou.
That is not currently happeningfor me.
Okay?
So remember, you are notbuilding a business despite
being a mother.
You build, you're building it asa mother and because you're a
mother, okay?
(29:52):
Because we have this unique,incredible opportunity to make
money alongside being presentwith our family.
And that changes everythingabout how you approach this
entire business thing.
So I just wanna remind you againto go check out Lazy Leverage my
all new free resource on eightways that you can leverage your
existing life as a mom to sellmore, to make more money, to
(30:14):
grow your audience, to get moreleads.
It is going to be so good.
And I have a bonus resource inthere with seven different
content prompts.
Four days when you're like, Ijust need to create con content
and I'm not feeling superinspired.
These are gonna give you theinspiration to take what's
already happening, even iftoday's felt like complete crap
show and turn that into contentthat does not make you feel like
(30:35):
you're just dumping all yourdirty laundry online.
So it's really good.
There's like a bonus resource,free resource hidden within this
free resource, which I'm soobsessed with.
And if you were sitting therethinking, oh my gosh, finally
somebody gets it, then I want toinvite you into my CEO Mom
Mastermind, where we build upbusinesses that work with your
motherhood and not against it.
(30:55):
And inside the Mastermind, I'llhelp you create strategies,
launch strategies, offerstrategies, evergreen sales
strategies that actually fityour life.
Not some generic advice frompeople who can work whenever
they want, however they want.
I have just got a couple ofspots available in the next
couple of weeks.
Then we have a lot going on inthe summer, so I'm not sure when
I'm gonna have time to onboardmore clients.
(31:15):
So these are specifically, thesespots are specifically for moms
who are done pretending thattheir business exists in a
vacuum away from their familylife.
So DM e mastermind on Instagram,or click the link below to check
out the details as a beautifulGoogle doc that you can read
through and see exactly howwe're gonna do this for you.
And we, let's talk about how wecan build something that honors
both your business dreams andyour desire to actually see your
(31:35):
children on a regular basis.
And if this episode made youfeel seen, share it with another
CEO mom who's probably beatingherself up for not implementing
advice that was never designedfor her in the first place.
Okay?
We really truly rise by liftingothers up.
And and I really want, I reallywant this to be a place of
collaboration and so share itwith someone who needs it.
Okay.
(31:55):
Remember, we are not justbuilding businesses, we are
raising whole entire humans atthe same time.
And that is a sacred mission andthat is why we need to do it
differently.
So until next time, I'll see youthen.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
income in a way that works foryou and your family.
(32:18):
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
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